Lập kế hoạch kinh doanh cho công ty cổ phần rau quả thực phẩm an giang antesco giai đoạn 2013 2015

DAI HOC AN GIANG KHOAKINHTE - QUAN TR{ K1NHDOANH NGUYEN HOANG NAM LAP KE HOACH KINH DOANH CHO CONG TY CO PHAN RAU QUA THUC PHAM ANGIANG(ANTESCO) GIAIDOAN2013-2015 Chuyen nganh: QUAN TRI KINH DOANH GVHD: Ths Lira Thi Thai Tarn Lap: DH10QT- MSSV: DQT093326 KHOA LUAN TOT NGBOEP DAI HOC ||tru6ng daihoc|| AN GIANG THliVIEN Long Xuyen, thang 05 nam 2013 CONG TRINH BlTOC HOAN THANH TAI KHOA KINH TE - QUAN TRI KINH DOANH DAI HQC AN GIANG Ngucri hudng dan: Th.S Lint Thi Thai Tam (Ho ten, hoc ham, hoc vi, chu 1^) Nguai cham, nhan xet 1: (Hp ten, hoc ham, hoc vi, cha ky) Ngudi cham, nhan xet 2: (Hp ten, hoc ham, hpc vi, chu ky) Khoa Kinh te - Quan tri Kinh doanh, thang 05 nam 2013 LOflCAM ON Su6t qua trinh hoc tap tai Truang Dai hoc An Giang, Em da dugrc tiep thu rat nhieu MSn thiic, nhung chua co dip ling dung vio thiic te Viec tiep can vi thirc tap tai Cong ty C6 Phin Rau Qua Thuc Phlm An Giang muoi ba tuin la ca hoi giiip em van dung MSn thiic tich luy b6n nam hoc tap tai trufrng cung nhiing hoat dpng thuc t tai Phdng Kinh doanh- Tiep thi de em danh gia dugc nang tiep can ciia minh, ddng thai timg hudc b6 sung vi hoin thien hern von Men thiic conhan chS cua minh Em xin chan thinh cam an! Qui TMy co truang Dai hoc An Giang da nhiet tinh truy^n dat nhung Men thiic co gia tri cung nhu giiip da cho em suot qua trinh hoc tap tai truang Dae biet la co Luu Thi Thai Tarn da tan tinh hudng din, giiip da va tu vSn cho em rlt nhi^u suot qua trinh hoan khoa luan Cung vdi lai cam cm chan d6n Ban T6ng Gidm D6c Cong ty Co Ph^n Rau Qua Thuc Pham An Giang, cac Co Chii, Anh Chi dang lam viec tai Cong ty Co phln Rau qui Thuc Phim An Giang (Antesco), dac biet la cac Anh chi Phong Kinh doanh- Tiep thi da tan tinh giiip da cung cip nhung s6 lieu can thiet, tao didu Men thuan lcri de em tiSp can vdi thuc te cong viec giiip Men thiic ly thuyet em vimg vang hem va hudng din nhiet tinh de em hoan khoa luan tot nghiep cua minh Tuy nhien, vi Men thiic chuyen mon han che va ban than thieu Mnh nghiem thuc tiin nen ni dung bao cao thuc tap tot ngjiiep khong the trinh khoi nhung thiSu sot Em rit mong nhan dugc gdp y, chi bio them cda quy Thiy Co cung cac Co Chii, Anh Chi Cong ty dl bao cao ket qui thuc tap t6t nghiep cua em dugc day du vi hoin thien hem Mot lin nua, em xin chan thinh gui den quy Thiy Co vi Co Chii, Anh Chi C6ng ty nhung ldi cim an chin thinh vi lcri chiic tot dep nhit Sinh vien thuc hien Nguyln Hoing Nam TOM TAT Cong ty C6 phln Rau qua Thirc phlm An Giang (Antesco) la mot nhung Cong ty din dau nganh ve linh we xuat khau rau qua thuc pham Mac du nam nhiing Cong ty din dau nganh nhung Antesco van chiu su canh tranh gay gat tir phia cac doi thu canh tranh Vi the, viec xac dinh di&n manh, diem yeu cua ban than Cong ty dl co thi canh tranh vdi cac C6ng ty khac la h^t siic cln thilt Do anh hucmg bdi khung hoang kinh.te va cupc khung hoang no cong cua Chau Au cung tac dong khong nhd den nganh xuat khiu rau qua dong lanh Nhung tac dong vita la co hoi vita la thach thuc cho ca nganh noi chung va C6ng ty Antesco noi rieng co the tan dung tot ca hoi chng nhu tim each de vupt qua nhung thu thach di co thl tilp tuc tin tai va phat triln Chinh vi ly do ma viec Lap ke hoach kinh doanh cho Cong ty C6 phan Rau qua Thuc pham An Giang (Antesco) giai doan 2013-2015 la cln thilt giup Cong ty phat huy dupe dilm manh, tan dung duoc co hoi de co nhung hanh dong phu hop dong thcri han che diem yeu cdng nhu doi dupe nhung de dpa de giiip Cong ty nang cao vi the canh tranh cua minh De tai dupe thuc hien thong qua budc chinh: Nghien ciiu so bp dupe thuc hien tai ban bang each tim thong tin tren cac phuong tien truyen thong nhu: bao, dai, internet, sach vd, chuyen de khoa luan trudc, cac bao cao cua Cong ty Tir xac dinh dupe cac ca hoi, de dpa, dilm manh, diem yeu cua Cong ty thong qua viec phan tich ben va ben ngoiii cua Cong ty Tren co sdr se lap dupe nhung ma tran nhu: ma trqn ddnh gid moi truang ben ngodi, ma trqn hinh anh canh tranh va ma trqn ddnh gid moi trwcmg noi bo Nghien cuu chinh thuc dupe thuc hien bang each Phdng van chuyen sau Cac trudng phong, nhan vien cua Cong ty sau tien hanh phan tich ma tran SWOT dl dua cac chiln lupc va cac kl hoach thuc hien cu thl nhu: Chiin lucre phat trien thi truang EU va My, chiin luac tich hap doc vephia sau Trong do, cac ke hoach cu the cho Cong ty dupe xSy dung dua tr^n dinh hudng cua cac chien lupc, bao gom: ke ho^ich marketing, ke hoach san xuat, ke hoach nhan su va ke hoach tai chinh Ket qua dat dupe: Ke hoach marketing: de dupe nhung ke hoach cu the ve san pham, gia, chieu thi phan phoi Ke hoach san xuat: de dugc nhung ke hoach cu the: K hoach dau ttr va thu mua nguyen lieu, Ke hoach san xuat pham Ke hoach nhan sy: de dugc i^iiing ke hoach cu the de tuyen dung, dao tao cung nhu tra Iuang,thu6iig cho nhan vien 1^ hoach tai chinh: d^ cac cdch d^ su dyng vdn, huy dong vdn, kiSm soat ehi phi Cac bien phap phong ngira va han chi riii ro: dim duoc nhung bien phap phong ngua va han che rui ro ve gia va rui ro tin dung Cu6i cung dua dugc nhung kiln nghi ciia b^n than cho Cong ty dua tren nhung ^ phan tich dugc MUCLUC TOM TAT:i MVCLUCii DANHM^JCBANGvn DANHM^CfflNHix KY HlEU VA VIET TATx Chiwng 1: TONG QUAN1 1.1.Co so hinh thdnh de tM1 1.2.Mac lieu nghien cuu2 1.3.Phqm vi nghien cum2 1.4.Phinmgphdp nghien cum2 1.4.1Nghien cuu so bo2 1.4.2Nghien cuuchinhthuc2 1.5.Ynghia2 1.6.Kit can bai boo cdo nghien cum3 Chirffng2:COfs6fLYTHUYET4 2.1.Ke hoach kinh doanh4 2.1.1.Khdiniem kihoach kinh doanh4 2.1.2.Loi ich cua viec lap ke hoach kinh doanh4 2.1.3.Qua trinh lap mot ban ke hoach kinh doanh4 2.2.Phdn tich mot tnrcmg kinh doanh Cong ty dang boat dpng5 2.2.1.Moiquan h^gj.ua cac loqimoitruong5 2.2.2.Moitruongvimo5 2.2.3.Moi truong tdc nghiep.•7 2.2.4.Phdn tich noi bo doanh nghiep9 2.3.Cac cong cu cung cap thong tin xay dtaig chien Ittpc11 2.3.1.Ma trqn ddnh gidcdc yeu to ben ngodi (EFE)11 2.3.2.Ma trqn hlnh dnh cqnh tranh12 in 2.3.3.Ma trdn ddnh gid nqi bo (IFE)13 2.3.4.Cdchxdcdinh diem vdtrongso trongedema trdn14 2.4.Cdc cong cu hoach dinh chiin lucre15 2.4.1.Congcuchon chien lucre kinh doanh tongqudt15 2.4.2.Phucrngphdpphdn tick SWOT19 2.4.3.Ma trdn QSPMfma tr$n hoach dinh chiin lucre duih lucrng)21 2.5.Hoach dinh kihoach22 2.6.Hoach dinh tdi chinh22 2.7.Phdn tick riii ro22 2.7.1 Dinh nghia ruiro22 2.7.2.Phdn loqiruiro23 2.7.3 Phucmgphdp hqn eke ruiro:23 2.8.Mo hinh nghien cicu•.24 Chirtmg 3: GICH THEEU CONG TY CO PHAN RAU QUA THlfC PHAM AN GIANG25 3.1.Gidi thieu vi doanh nghiep.25 3.2.Lich sic hinh vdphdttrien25 3.3.Dinh hu&ngphat triin26 3.4.Ccr cdu to chicc.26 3.6 Chicc ndng cua Hoi Ddng Qudn Ti^, Ban Kiem Sodt, Ban Tdng Gidm Doe vd cdc Phong Ban27 3.6.1 Hoi Ddng Qudn Trf (HDQT)28 3.6.2 Ban Kiem Sodt (BKS)28 3.6.3.Tong Gidm Doe29 3.6.4.Phd Tong Gidm D6c Tdi Chinh30 3.6.5.Pho Tong Gidm Doe Kinh Doanh30 3.6.6.Phong To Chicc Hdnh Chinh30 3.6.7.PhongKSTodn30 iv 3.6.8.Phong Ki hoqch - Bau Tu30 3.6.9.PhongKinh Doanh - Tiip Thi30 3.6.10.Van Phong Dai DienTP.HCM31 3.6.11.Cua Hang Rau Qua Thuc Phdm31 3.6.12.HaiNhd May Binh Khdnh va Nha May My An31 3.7.Van itiphiip luqt va quan he v&i cdc dm tupnghint quan31 3.8.Gidi thieutong quan velinh vac kinh doanh cua Congty32 3.9.Mot so hinh anh vesdnphamcua Congty36 Chirffng^PHlTONGPHAPNGHIENCUtr37 4.1.Quy trinh nghien cuu37 4.2.Thiitke nghien cuu38 4.2.1.Nghien cuu so bo38 4.2.2.Nghien cuu chinh thuc39 Chirffng5:PHlNTiCHCAGM6lTRU'6lNGHO^TBONG40 5.1.Phan tich moi tru^ng vi mo40 5.1.1.Cdc yktd kinh ti40 5.1.2.Cdc yeu to tu nhien43 5.1.3.Anh hudng cua yeu to chinh triphdp luqt44 5.1.4.Anh huong cua yiu to cong nghe.46 5.2.Phan tich mol tnromg tac nghiSp46 5.2.2.Cdc doi thu cqnh tranh48 5.2.3.Nhdcungcdp51 5.2.4.Khdch hang53 5.3.Phan tich moi truotng noi bg56 5.3.1.Cdc hoqt dpng chuyeu56 5.3.2.Cdc hoqt donghStrp;57 Chirong HOACH BINH KE HO^CH KINH BOANH61 6.1.Muc tieu cua Cong ty Co phan Rau qua Thucphdm An Giang (Antesco) giai itoqn 2013-201561 6.2.Hoqch dinh chien lucre kinh doanh tong quit.61 6.3.Ma trqn SWOT62 6.4.MatrqnQSPM63 6.5.Ke hoqch cdcbqphqn vdgidi phdp thuc hien65 6.5.1.Ke hoqch marketing65 6.5.2.Ke hoqch sdn xudt.68 6.5.3.Ke hoqch sdn xudt thanhphdm69 6.5.4.Ke hoqch nhdnsu69 6.5.5.Kihoqch tdichinh72 6.6.Quan tri rut ro72 6.6.1.Mi rogid72 6.6.2.Miro tin dung73 6.6.3.Bienphdpphong ngira ruiro73 Chinrng 7: KET LUAN & KIEN NGHI74 7.1.Ketluqn74 7.2.Kiennghi75 TAI Il^U THAM KHAO76 PHULUC79 Phu luc 1: BE ClfONG THAo LU4N CHO NGHIEN CUV SOBQ79 Phqlqc2:BANBANHGIACACMA TRANCVA CANBQQUANLY.80 Phu luc 3: MA TRANBANH GIA CA YEU TO BENNGOAI (EFE)81 Phu luc4:BE ClfONG THAOLUANVdlNHANVIENCHO NGHIENCVVSO BO81 DANH MUC BANG Bang 2.1: Mot so yeu to quan trgng cua moi truing vi mo6 Bang 2.2: Ma trSn danh gia cac yeu to ben ngoai (EFE)12 Bang 2.3: Matran hinh anh canh tranh13 Bang 2.4: Matran danh gia ni b (IFE)14 Bang 2.5: Xac dinh dilm vi so cac ma tran15 Bang2.6: Matran SWOT21 Bang 3.1: San lirong rau qua thuc pham xuat khau cua Cong ty 2010 - 2012 32 Bang 3.2: Thi truing xut khau35 Bang 4.1: lien cac budc nghicn cuu38 Bang 4.2: Nghien curu so bo38 Bang 4.3: Nghien ctru chinh thuc39 Bang 5.1: Gia ban le xang dau nude (VND/lit)41 Bang 5.2: Kim ngach xuat khau rau qua cua Viet Nam giai an 2000-2012 47 Bang 5.3: Toe d tang trutong va ty cua kim ngach xuat khau rau qua cua Viet Nam tong kim ngach xuat khau cua Viet Nam48 Bang 5.4: Unh hinh thuc hifnso vdi ke hoach nam201149 Bang 5.5: Ket qua hoat dqng Wnh doanh50 Bang 5.6: Thong ke thi trufrng xuat khau rau qua 11 thang nam 201253 Bang 5.7: Ma tran danh gia cac yeu to ben ngoai54 Bang 5.8: Ma tr^n hinh anh canh tranh cua Cong ty Antesco55 Bang 5.9: Nguon nhSn lire58 Bang 5.10: Ket qua hoat dong kinh doanh ba nam 2010- 201259 Bang 5.11: Ma trdn danh gid n6i bo60 Bang 6.1: Ma tran SWOT cua Cong ty Antesco62 Bang 6.2: Matran QSPM cua Cong ty Antesco64 Bang 6.3: Ke hoach san pham va ke hoach gia65 Bang 6.4: Ke hoach dsiu tu vi thu mua nguyen lif u 68 vii Chwmg 6: Hoach dinh ke hoach kinh doanh cho Cong ty Antesco 6.5.2 Ke hoach san xuat Ke hoach dau tir va thu mua nguyen lieu: Phat triSn vung nguyen lieu theo huong % (rung phu hop quy m6 san xuit mang tinh cong nghiep thong qua dai dien cac ho nong dan Quan ly chat san hiong nguyen lieu dau tu T6 chuc can d6i thu mua kip thai cac loai nguyen lieu rau qua dap ung yeu cau san xuat cua nha may Md rong cac hinh thiic thu mua To churc cac chuong trinh hoat dong khuyen khich phat trien ben vung vung nguyen lieu Nhap khiu va phan ph6i kip thoi gidng rau qua dam bao lien tuc va phu hop thai vu Kiem soat chat che du luong thuoc bao ve thuc vat doi vdi nguyen lieu dau tu thu mua theo tieu chuin BRC Xay dymg cac vung trdng nguyen lieu theo tieuchuan Global Gap To chuc xu ly cac phe pham cua nha may de che bien thuc an gia siic nl^m khong gay nhiim moi trudng va gop phin tang hieu qua kinh tg Sau thao luan vod can bp phong Ke hoach- Dau tu va dua vao du lieu ve tinh hinh dau tu va thu mua nguyen lieu thi san luong nguyen lieu thu mua duoc qua cac nam nhu sau: Bang 6.4: Kc hoach dau tu va thu mua nguyen lieu SIT 0?1 ^guyen lieu Dja ban dau tu thu mua San luong (tan) 2013 2014 2015 1BdpnonCho Moi, Tri Ton - AG6.1207.3448.813 2Baunanhrau Cho Mdi, Chau Phu - AG1.5001.8002.160 3SaCho Moi, Tri Ton - AG600720864 4KhomKien Giang, TiSn Giang11.00013.20015.840 5Rauquakhac An Giang, Dong Thap9401.1281.354 Tong20.16024.19229.030 SVTH: Nguyln Hoang Nam Trang 68 Chuong 6: Hoach djnh ke hoach kinh doanh cho Cong ty Antesco De dat dugc ke hoach nhu tren thi Cong ty can mcr rong them vimg nguyen lieu a cac dia ban khac cu the la a Tri Ton va co ke hoach xay dung vimg nguyen lieu theo tieu chuan Global Gap dau tien la d Huyen Chg Mod 6.5.3 Ke hoach san xuat phain Sau thao luan vdi can bp phong Ke hoach- Dau tu va dua vao du lieu ve tinh hlnh dau tu va thu mua nguyen lieu thl sin lupng nguyen lieu thu mua dupe qua cac nam nhu sau: Bang 6.5: Ke hoach san xuat pham San lupng STTDon vi san xuatDvt 2013 2014 2015 1Nha may Binh Khanh5.00060007200 aRau qua dong lanhT^n1.40016802016 bRau qua dong hopTin3.60043205184 2Nha may My An6.50078009360 aRau qud dong lanhT^n4.50054006480 bGia c6ng chg biSn thuy sanTM2.00024002880 T^ngcong11.50013.80016.560 6.5.4 Ke hoach nhan su Dam bao nguon nhan luc phuc vu hoat dong san xuat kinh doanh cua Cong ty Co kg hoach cii nhan vign di hoc dg nang cao kign thiic chuygn mon, phuc vu cong viec Cu thg nam 2013 sS cho 10 nhan vign: nhSn vign phong To chuc hanh chanh, nhan vign phong kg hoach dau tu, nhan vien phong kinh doanh va nhan vign phong kg toan di hoc dai hoc va sau dai hoc Va se lgn kg hoach cho 30 nhan vign la cac nhan vign tre, chii ch6t di hoc lop ngSn han thang ve cac ky nang mgm bao gom cac ky nang nhu: ky nang lanh dao, ky nang lam vigc nhom, ky i^ng tu sang tao, ky nang dam phan, ky nang giai quygt xung dot, ky nang thuygt trinh SVTH: Nguyln Ho^ng NamTrang 69 Chuong 6: Hoach djnh ke hoach kinh doanh cho Cong ty Antesco Tham mini xiy dung chinh sach lao dpng, tien lucrng va phat trien nguon nhin luc cua Cong ty dam bao hai hoa lpi ich cac ben nham ning cao nang suit lao dpng va doi song vat chat tinh than cha ngtroi lao dpng Tuyen dung them nhan vien co trinh dp dai hoc chuyen nganh kinh te de phuc vu cho cong tac R&D va Marketing Ke hoach lirong, thucmg: Do tinh chat cong viec khac nen Cong ty tra lttong true tiep cho ngucd lao dpng theo hrong khoan, luong san pham, luong thai gian, luong lam them, lucrng thoa thuan, cac kho^n phu c^p luomg dupe l^y ttr quy luomg Cong ty Lap quy khen thudng va quy khuyen khich lao dpng se lay tvr quy luang de khen thudng nhung lao dpng co mng suit cao, chit luang tot, co nhieu thinh tich cong tic va khuydn khich nhung lao dpng co tay nghe gioi, trinh dp chuyen mon ky thuit cao Hinh thiic luong khoan: D6i tuong nhan luang theo hinh thiic la: can bp quan ly, can bp cong nhin vien khoi van phong, nhin vien thong ke, thu kho, bp phin gian tiep cac nha may trvrc thupc va cac doi tuong khac Tong Giam doc Cong ty quyet dinh Cach tinh luang: Miic khoan c6 dinh toi thiiu (da bao ham y6u t6 rang luc cong tic, cong tieu chuin, thim nien cong tie) + Mire khoan muc dp hoan cong viec+ Miic khoan miic dp hoan ke hoach sin xuit va tieu thu sin phim Hinh thuc luong theo don gia khoan sin phim Doi tupng nhin luang theo hinh thuc la cong nhin true tiep sin xuit [(^rig x Q)-(Mfe x L)] xKixni ~^,f=1kixni Trong do: T: tien luang hudng theo dan gia khoan sin phim cua nguai thu I; Vog: Dan gia khoan sin pham dupe Tong Giam doc Cong ty phe duyet; Q: Sin lupng sin phim sin xuit ky; SVTH: Nguyin Hoang NamTrang 70 Chuang 6: Hoach dinh ke hoach kinh doanh cho Cong ty Antesco Mk: Miic khoan hoan cong vide theo tieu chf binh bau xep loai duac Tdng Giam doc Cong ty phe duydt; L: So luong lao dong nhom cua ky tinh luomg; K^ He sd cong viec cua ngubi thii I ky duac Giam ddc Nha may phe duyet tren ca sb dd nghi cua Truang bo phan; nj: Gicr cong lam viec cua nguoi thu I ky k,^: Ty le hoan cong viec cua nguai thii I theo ket qua binh ban hang thang (Ap dung theo tieu chi binh b^u x6p loai Tong Giam d6c Cong ty phe duyet) Hinh thiic luong theo don gia gia cong san pham Doi tugmg nhan luong theo hinh thiic la cong nhan true tiep san xuat Cach tinh luang: dan gia gia cong san pham x san luong san ph&n gia cong ky Hinh thuc thubng nang suat chat luong cao Thudng cho ca nhan hay tap the qua trinh thuc hien nhiem vu cua Cong ty giao neu dat nang suat chat luqng cao Hinh thiic thudng: cap giay khen va ti^n thudng Miic thudng Tdng giam doc quyet dinh Hinh thiic thudng khuydn khich lao dong cd trinh dp chuyen mdn, ky thuat cao, tay nghe gidi: Thudng nh3m khuydn khich cho cac ca nhan va tap the cd sang kien cai tien san xuat, thidt ke san pham mdi mang lai hieu quan cao cho Cong ty Hinh thiic thudng: dp giiy khen va tidn thudng Miic thudng Tdng giam doc quyet dinh Ngoai cd thudng cudi nam, thudng thudng ky, thudng dot xuit Dudi day la kd hoach danh hieu thi dua cudi nam 2013 (do miic tidn thudng phai dua tren tidn luong caban ndn chi dua duac kd hoach thudng cho nam 2013) SVTH: Nguyin Hoang NamTrang 71 Chuamg 6: Hoach dinh ke hoach kinh doanh cho Cong ty Antesco Bang 6.6: Ke hoach danh hieu thi dua cuoi nam SIT S6 Danh hieu Ke hoach hirdng nam 2013 ltrong : Chi^li si thi dua 20 Lao dong tien tien [ Hoan nhiemvu Tong : 1.000.P00 , Tong tien thirihig 20.000.000 400 300.000 120.000.000 100 200.000 20.000.000 520 1.500.000 160.000.000 6.5.5 Ke hoach tai chinh CM yeu sir dung nguon von san co tranh thu cac nguon von tai tra Co ke hoach My dong va on dinh nguon tai chinh de dap ling kip thai nhu cau von phuc vu cho Mat dong san xuat kinh doanh cua Cong ty: My dong b&ng each vay von ngan hang Vi du: vay ngan han thang tvr cac ngan hang de phuc vu co vifc mua nguyen lieu phuc vu cho san xuat va Man tra sau ban dugc hang, (trong tntcrng hap xoay von khong kip) Kiem soat chat che cac nguon chi phi, dam bao tiet kiem hap ly chi phi san xuat kinh doanh Kiem soat bang each quy dinh dinh mtrc san xuat Vi dp nhu 1,1 kg nguyen lieuse cho kg pham 6.6 Quan tri rui ro 6.6.1 Rui ro gia Rui ro hang hoa: dac thu cua hang nong san co theo mua, chiu anh huang nhiSu b^i thai tiet, de bi hao hut, gia ca len xubng bit thuang vi th8 anh huong rat nhieu den chi phi nguyen vat lieu dau vao Tinh trang vugt qua gidi han kho chiia vao dung mua thu hoach nguyen lieu cung la mot nan gjai Ben canh do, gia xang diu, gia dien cung thay doi lien tuc va co xu hudng tang lam anh hudng nhiSu din chi phi dau vao cua doanh nghiep Rui ro gia hoi doai: nhu da phan tich d tren thi ti gia hdi doai giij USDAT^D nhung nam tdi cd xu hudng 6n dinh va tang nhe nen day la tin hieu dang mung cho Cong ty Khong gay anh hudng nhieu cho C6ng ty Rui ro lai suat: theo phan tich thi lai suat cho vay cd xu hudng gjam nen rui ro ve lai suat cung khong anh hudng nhieu den Cong ty SVTH: Nguyen Hoang Nam Trang 72 Chucmg 6: Hoach dinh ke hoach kinh doanh cho Cong ty Antcsco 6.6.2.Rui ro tin dung: khach hang chu yeu a nude ngoai nen viec toan ch^im cac mat hang xuat khau thudng xuyen xay Dieu anh huong den vong quay von kinh doanh cua Cong ty 6.6.3.Bienphap phong ngfra rui ro Cong ty luon theo doi sat tinh hinh cung c&i tren thi trudng d co k6 hoach xudng giong nguyen lieu phu hop, xem xet ky cac yu t6 tac dong &h co kg hoach mua ban nguygn lieu linh hoat va tdn kho hop ly Khi ky ket hop dong thucmg mai, yeu cau ben mua phai toan trade tien hang hoac la rang buoc ky cac diSu kho^n hop ddng v^ phucrng thiic toan Tim mpi each giam hot chi phi dau vao bang each Idem tra chat che nguyen lieu dau vao SVTH: Nguyln Hoang NamTrang 73 Chuomg 7: Ket luan& kiinnghi Chuong 7: KET LUN & KEEN NGHI 7.1.Kitluan Cong ty Co phln Rau qua lhuc pham An Giang (Antesco) la mot nhung doanh nghiep hang diu linh vuc xuit khiu rau qua thuc phim, dac biet la bap non- san phim chu lire cua Cong ty cung la san phim xuat khiu dan dau nganh Trong qua trinh hoat dpng, Cong ty cung gap khong it khd khan va thuan lpi, do, nhung mat dat dupe cua Cong ty bao gim: Kba rang quan ly ch^t lupng, kM nang kiem soat nguon nguyen lieu, tai chinh manh, nang luc san xutt, trinh dp nMn sir tot Ben canh van nhung mat chua dupe cua Cong ty: KM nang quan ly chi phi Nang luc kho chua Nang lire nghien cuu va pMt trien san phim Dua vko tren ket qM pMn tich cac moi truong hoat dpng cua Cong ty, cac ket qM dat dupe qM khii ket hop trao doi vdd can bp quan ly ciia Antesco, cac muc tieu pMt trien 2013 - 2015 cua Cong ty dupe xac dinh cu the sau dua dupe chien lupc tong qMt la Chien lupc pMt trien thi truong EU va My va Chien lupc tich hop doc ve phia sau Dua muc tieu va chien lupc de ra, cac ke hoach bp phan dupe hoach dinh bao g6m: Ke hoach marketing: Trong pMn My, da dua dupe cu the ke hoach ve san phlm cung nhu ve gia cua tat ca cac mat hang nam 2013, 2014, 2015 va van xac dinh se tiSp tuc diy manh xuit khiu vao thi trucmg truy^n thing nhu CMu My, CMu Au va md rpng them thi trucmg mot si nude d CMu A nhu Nhat, Dai Loan Ve ke hoach chieu thi thi van trien khai ke hoach tiep thi day manh tieu thu Mng hda va ngoai nude, to chiic cong tac tiep c|n thi trudng, tang cudng cong tac quang M rpng rai Ve ki hoach phan phdi thi vin lam theo each truyen thing la pMn phii true tiip din kMch Mng Ke hoach san xuat: dua vao tinh hinh xuit khiu da len dupe ki hoach dau tu, thumua nguyen lieuva san xuit phii hop giai doan nam 2013,2014,2015 Ke hoach nh^n su: Co ki hoach tuyin dung them nMn vien phuc vu cho cong tac R&D va Marketing, cho 10 nMn vien di hoc dai hoc va sau dai hoc va cho 30 nMn vien tre, chu chot di dao tao ky nang mem Ki hoach tai chinh: len ki hoach ngan han di vay ngan Mng phuc vu cho cong tac thu mua nguyen lieu, mua sam tai san SVTH: Nguyin Hoang NamTrang 74 Chumg 7: Ket luan& kiinnghi Cuoi cung dua dupe nhung bien phap phong ngira va han che nii ro ve gia va rui ro tin dung 7.2 Kiln nghi Co k^ hoach Hm soat chat che hon nfta chi phi dlu vao qua trinh san xuit Nhanh chong mo rong vung nguyen lieu theo tieu chuan Global Gap Thanh lap them mot bp phan chuyen trach v@ vtn &h Marketing va R&D Tliyen them nhan vien de dam nhiem cong viec rndi va san se bot cong viec tranh tinh trang kiem nhiem qua nhieu se khong hieu qua Quan tarn nhi6u d8n cong tac du bao, phan tich moi trabmg kinh doanh (dac biet la cac nuac xuit khiu chinh cua Cong ty la Chau Au, My) B8 lam co so cho viec lap ke hoach kinh doanh tot va hieu qua hon SVTH: Nguyen Hoang NamTrang 75 TAI LIEU THAM KHAO Le T6 Nga 2012 Lap k6 hoach kinh doanh xuit khiu gao cho Cong ty c6 phin du lich an giang Khda luan tot nghiep Khoa Kinh te - QTKD, dai hoc An Giang Pham Ngoc Thiiy 2002 K6 hoach khih doanh TP Ho Chi Minh: Nxb Dai hoc Qu6c gia TP H6 Chi Minh Huynh Phu Think 2009 Tai lieu giang day ChiSn luac Mnh doanh Trubng Dai hoc An Giang Garry D Smith (et al) 1989 Bussiness strategy andpolicy H-M company Dan theo Huynh Phii Thinh 2009 Cong ty Co ph&i Rau qua Thuc pham An Giang 2012 Bao cao thuong nien 2011 Cong ty C6 phin Rau qua Thuc ph^n An Giang Khong thang San pham [true tuyen] Doc tai: httn://www.antesco.com/vn/san-pham/ Doc ngay: 04/02/2013 Tin mdi Ngay 25/12/2012 Viet Nam: Lam phat nSm 2012 duoi 7% [true tuy^n] Doc tai: http://www.tinmoi.Wlam-phat-nam-2012-duoi-7-011131587.html Doc 01/03/2013 Tai chinh Ngay 27/02/2013 Viet Nam: Nam 2013 - du bao lam phat se thip? [true tuyen] Doc tai: http://www.tapchitaichinh.Yn/Gia-ca-Lam-phat/Nam-2013 -dubao-lam-phat-se-thap/22106.tctc Doc 01/03/2013 Xangdau.net Ngay 01/03/2012 va 28/12/2012 & Viet Nam: Gia Men tai nude [true tuyen] Doc tai: http://xangdau.net/thong-tin-chung/gia-ban-le/eiaMen-tai-trong-nuoc/gia-ban-le-xang-dau-dang-ap-dung-tu-18h-ngav-28-12-2012- 28836.html va http://xangdau.net/thong-tin-chung/gia-ban-le/gia-Men-tai-trong- nuoc/gia-ban-le-xang-dau-dang-ap-dung-tu-16-h-ngay-07-03 -2012-22515 html Doc 01/03/2013 Lai Suit 12/01/2013 Viet Nam: Nhung 'diu in' thay d6i lai suit 2012 va 'hudng di" nam 2013 [true tuyen] Doc tai: http://www.laisuat.W5684/Nhung%E2%80%98dau-an%E2%80%99-thav-doi-lai-suat-2012-va-%E2%80%98huongdi%E2%80%9D-nam-2013.aspx Doc ngay: 01/03/2013 Lai Suit 26/02/2013 Viet Nam: 'Lai suit nam 2013 se cM giam t6i da them 2%" [true tuyin] Doc tai: http://www.laisuat.W5980/-Lai-suat-nam-2013-se-cMgiam-toi-da-them-2-.aspx Doc ngay: 01/03/2013 SVTH: Nguyen Hoang NamTrang 76 Tai chinh Ngay 27/02/2013 Viet Nam: Ti gia va "bai torn" 6n dinh nam 2013 [true tuyin] Doe tai: http://www.tapchitaichinh.vn/Vang-Tien-te/Tv-gia-vabai-toan-on-dinh-trong-nam-2013/22113.tctc Ngay doe: 01/03/2013 ABA "khong thang" Tong quan ve An Giang [tr^c tuyen] Doe tai: http://www.abavn.com/news/index.php?option=com content&view=article&id=l 9:tng-quan-v-an-giang&catid=29:tng-quan-an-giang&Itemid=57 Ngay doc: 01/03/2013 Trung tam khuyin nong qu6c gia 01/03/2013 An Giang: Trong ngo thu trai non, dau nanh rau cho loi nhuan cao [true tuyen] Doc tai: http://www.khuyennongvn.gov.vn/an-giang-trong-ngo-thu-trai-non-dau-nanh-rau- cho-loi-nhuan-cao t77c626n30877tn.aspx Ngay doc: 01/03/2013 Nhu Vu Ngay 05/05/2012 NHNN uu tien linh vuc duoc vay lai suit 15%/nam[tnrc tuyin] Doc tai http://infotv.vn/ngan-hang-tai-chinh/tin-tuc/66882nhnn-uu-tien-4-linh-vuc-duoc-vav-lai-suat-15nam Ngay doc: 01/03/2013 Khong tac gia, khong thang [True tuyen] Doc tai: http://trungtamwto.vn/wto/cam-ket-gia-nhap-wto-cua-viet-nam-trong-linh-vucthuong-mai-hang-hoa/gioi-thieu-chung-ve-cam-ke-O Ngay doc: 01/03/2013 Theo ANTD Ngay 16/02/2013 Thach thiic ldn cho xuit khiu 2013 [true tuyin] Doc tai: http://dddn.com.vn/20130216091257531cat7/thach-thuc-lon-choxuat-khau-nam-2013.htm Ngay doc: 01/03/2013 Rauqua\ietnam.vn Ngay 04/07/2012 Mot s6 thong tm kmh ti dang chu y tuan tit 18 - 22/06/2012 [true tuyen] Doc tai: http://www.rauhoaquavietnam.vn/default.aspx?tabID=5&ID=132&LangID=l&Ne wsID=6820 Ngay doc: 05/03/2013 Khong tac gia Khong thang Mot so van de ve an toan thuc phim hoat dong xuit khau mat hang rau qua cua viet namftruc tuyen] Doc tai: http://www.google.com.vn/url?sa=t&rct^i&o=t%C3%ACnh%20h%C3%ACnh%20 xu%El %BA%A5t%20kh%El %BA%A9u%20tr%C3 %A1 i%20c%C3 %A2y%20c% El%BB%A7a%20vi%ET/oBB%87t%20nam%20n%C4%83m%202012&source=w eb&cd=2&cad=ria&ved=0CDAQFiAB&url=http%3A%2F%2Fattp.ipsard.gov.vn% 2Fimages%2F2012%2F06%2F05.AC1312.docx&ei=G201UaLcHovQiQenvYHOA Q&usg=AFQiCNEDY9rT7LfXIkirdpF0f8ixRsB4Kw&bvm^bv.43148975.d.bmk Ngay doc: 05/03/2013 Cong ty C6 phin XNK Rau qua I 2012 Bao cao thubng nien nam 2011 SVTH: Nguyen Hoang NamTrang 77 Cong ty C6 phin XNK Rau qua I 2012 Bao cao KQ SXKD 2011 Cong ty C6 phin Chi biin There phim Xuit khau Mien tay (westfood) Bao cao thuong nien2012 Cong ty co phan Rau qua Thuc pham An Giang Phong ke hoach dau tu Cong ty co phin Rau qua There phm An Giang Phong ke toan Cong ty c6 ph^n Rau qua Thuc phim An Giang Phong t6 chiic hanh chanh Cong ty co phn Rau qua Thuc pham An Giang Phong Kinh doanh- Tiep Thi Cong ty c6 phin Rau qua Thuc pham An Giang Phong ke toan Cong ty co phan Rau qua Thuc pham An Giang Bao cao thudng nien nam 2011 Vietnamnet Ngay 14/01/2013 Nam 2012, Mm ngach xuit khiu rau qua udc tang 30% [true tuy^n] doc tir: http://www.agritrade.com.vn/fS(rvczfk3idksadi55gyrqiw45')')/ViewArticle.aspx ?n>3736&AsnxAutoDetectCookieSupport=l Ngay doc: 11/03/2013 SVTH: Nguyin Hoang NamTrang 78 PHULUC Phu luc 1: DE ClTONG THAO LUAN CHO NGHIEN CtfU SO B0 Muc tieu: tim Meu hoat dpng cua Cong ty ve: Men trang, muc tieu hoat dpng, san pham, tM tnidng, nha cung cap va tinh Mnh canh tranh Boi tuffng phong van: nhan \ien phong kinh doanh- tiep thi, trurong/pho phong kinh doanh Can 1: Anh/ chi co the cho Met muc tieu hoat dpng cua Cong ty giai doan 2010-2012 la gi? KSt qua thuc Men nhu thg nao? Nguyen nhan dat/ khong dat muc tieu de ra? Muc tieu sap tai cho nam 2013-2015 (ve san lupng, kim ngach xuat khiu) Can 2: Theo Anh/ chi, doi thu canh tranh cMnh cua Cong ty bao gom nhiing ai? Diem manh/diem yeu cua ho so voi Cong ty la gi? Cdu 3: Theo Anh/ chi, nhung thg manh Men t^i cua Cong ty la gi? Nhung diSm ygu ton tai la diSm nao? Cdu 4: Theo danh gia cua Anh/ cM tM nhung yeu to nao quyet dinh den sir ton tai va cong cua mot doanh ngMep nganh? Cdu 5: Trong giai doan tdi, tM tru^ng nao la tin truong muc tieu ma C6ng ty se hudng den? Theo Anh/ cM, ly hudng den nhung thi trucmg la gi? Cdu 6: Theo Anh/ chi, muc dp nhay cam vg gia cua khach hang doi vdi san pham nhu the nao ? Muc quan tarn cua khach hang den su khac Met cua san phim ? Cdu 7: Theo Anh/ chi, nganh xuat khau Men thuong ^ip rui ro gi hoat dpng ? Va Cong ty thudng gap rui ro gj hoat dpng ? SVTH: Nguyln Hoang NamTrang 79 Phu luc 2: BAN BANH GlA CAC MA TR^N CUA CAN BO QUAN LY Antesco s T T Vegetexco I Westfood Hanoi Cac yeu t6 Trong cong s6 J Diem CO s6 Vegetigi Diem Di im Diem Diem H^ CO CO trong s6 s6 so a CO Kha rang tit chit ^e nguon von kinh doanh Kha nang qu^n ly chi phi Kha nang quan ly chat luong Kha nang kiem soat nguon nguyen lieu Nang luc tai chinh Nang luc kho chiia Nang lire san xuat Trinh nhan su Nang luc nghien ciiu va phat tridn san phim Tong cong SVTH: Nguyln Hoang Nam Trang 80 Pirn luc 3: MA TRAN DANH GIA CA YEU TO BEN NGOAI (EFE) $6 Lamphat coxu hudng tang " •'; Diem Diem co so ' Gia mua nguyen lieu khong on dinh Bi^u Men tu nhien thu|n lgfi de nguyen lieu.: lirong Cac yeu to ben ngoai TT ' _•'•' ' ••-'- -, Vung nguyen lieu d6i dao Lai suat ngan hing co xu hudng gi4m li gia USD/VND 6n dinh va co xu huong tang Ca quan quan.ly siet chat cac quy dinh ve quan ly moi truong Ihuong mai dien hi lam tang ca hoi giao thuang Chinh sach bao ho va rao can ve ve sinh, an toan thuc phim cua cac nude nhap khau chinh cang cao 10 Canh tranh gay gat tit Thai Lan va Trung Qu6c 11 Khiing hoang Mnh te anh hudng den hanh vi mua cua cac nude xult khlu (EU, My, Nhat ) " 12 13 Bip non rat co ti&n i^ng d thi trudng EU, My ' Thay doi gia dien va xang diu anh hudng tdi chi phi dau vao Tong cong SVTH: Nguyen Hoang Nam Trang 81 Phu luc 4: DE ClTCBVGTHAO LUAN VCH NHAN MEN CHO NGHIEN CUU SO BO Chao Anh/Chi, em ten Nguyen Hoang Nam, la sinh vien khda 10 khoa Kink te Quan tri kinh doanh Hifn em dang thuc hien khoa luan vdi de tai: "Lap ke hoach kinh doanh Cong ty Co phan Rau qua Thuc pham An Giang (Antesco) giai doan 2013-2015." R^t mong Anh/Chi co thl danh ehiit thod gian thao luan mot vai van de nho sau Nhflng y kien cua Anh/Chi la nguon thong tin quy gia va quan trpng vdi nghien ciiu Mong Anh/CM vui long giiip da Cdu 1: Nhung ydu to moi trudng lam viec nao la nhung ydu to lam Anh/cM quan tarn qua trinh lam viec tai Cong ty? (vi du nhu khong gian, thai gian, khong lam viec ) Cdu 2: Nhung uu diem cua dong nghiep ma Anh/chi cho la can thiet vdi cong viec la gi? Cdu 3: Anh/ chi mong cap tren cua mlnh cd nhung uu diem can thiet gi cong viec? Cdu 4: Anh/ cln quan tam nhung dieu gi ve chinh sach luang/thudng cua Cong ty? Cdu 5: Anh/chj quan tam ddn nhung chinh sach dao tao va thang ti^n nao cua Congty? SVTH: Nguyen Hoang NamTrang 82 ... ke hoach kinh doanh cho Cong ty C6 phan Rau qua Thuc pham An Giang (Antesco) giai doan 2013- 2015 la cln thilt giup Cong ty phat huy dupe dilm manh, tan dung duoc co hoi de co nhung hanh dong... hoach kinh doanh cho Cong ty Co phan Rau qua Thuc phim An Giang (Antesco) giai doan 20132 O15."lacinthidt SVTH: Nguyen Hoang NamTrang Chucmg 1: Tong quan 1.2 Muc tieu nghien cuu Tim hieu thuc trang... Cong ty Co phan Rau qua Thug pham An Giang tac, nhan thay co du kha nang tir minh quan ly, ANTESCO da tach khoi lien doanh voi LYIHAI va tiln banh hoat dong san xuat kinh doanh doc lap cho din