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Tuy nhidn, srf phat tridn nhanh du lieh d tinh Tra Vinh cung gay ra nhffng va'n de ba't on, khdng bdn vffng [2]; vi vdy, de khac phuc va'n dl tren, can cd nhffng nghidn crfu Hen quan [r]
(1)Sir DUNG PHAN TICH
THlf BAC XEP HANG CAC GIAI PHAP PHAT TRIEN DU LICH TINH TRA VINH
• N G U Y I N CHAU H U N G TiNH - HUYNH QUANG LINH
T M TAT:
Du lich drfde xem Id mdt nhu clu csfp thid't cffa ngrfdi va cang nhieu boat ddng du lich drfde dien Vdi nhffng tiem nang ve thien nhidn vd eon ngrfdi, tinh Trd Vinh dang drfde nhidu du khdch chpn Id didm dd'n tham quan, du lich Bai vid't nghidn cffu va ehi thff bac xd'p hang cac gidi phdp phdt trien du Hch dnh Trd Vinh nhdm giup chinh quydn dia phrfdng drfa hrfdng phdt tridn td't nbl^t eho nganh Du lich ciia tinb ttong thdi gian tdi
Tff khda: Du lich tinh Tra Vinh, ngudn thu ngoai td, tidn bd xa hdi
1 Dgt v^n dd
Hoat ddng du lich bidn phdt trien manh me, trd mdt nganh edng nghidp khdng khdi ddng gdp ra't Idn cho ndn kinh te' the' gidi Hoat ddng du lich cdng phdt trien tao tie'n bd xa hpi, linh hffu nghi, srf hieu bidt vd tdn trpng lan girfa cdc ddn tdc Phdt trien du lich kbdng ebi tao ngudn thu ngoai te quan trpng cho dat nrfdc, ddng gdp tich cifc vao boat dpng xud't khau tai ehd md cdn gdp phin quan trpng tao cd hpi viec Idm va thu nhdp cho cdng ddng d nhffng vung cdn khd khan nhimg ed tiem nang du lich, tao sffe lan tda, dpng lrfe vd keo theo nhidu ngdnh kinh te' cd lien quan cffng phdt trien [4] Du lich kbdng cdn la mdl hidn trfdng nha't thdi, ma dd trd mpt xu thd' ta't yd'u cua thdi dai nay, Id muc tidu dat cho srf phdt trien vd cd y ngbia quan trpng dd'i vdi nhidu qud'c gia tren the' gidi, cd Viet Nam ndi ehung va tinb Tra Vinh ndi ridng [2] Song, gid'ng vdi rd't nhidu hinb thrfc phdt trien khac, du lich cung gay
ra nhffng van dd ridng, vi du nhff phd vd trdt Iff xa hdi, ddnh md't di sdn van hda, phii thudc kinh td' va lam suy thodi hd sinh thai [1]
Tra Vinh la vung da't phong phd vd tidm nang du lieh va cd sd ting, cd sd vdt ehd'l ky thuat dang dffdc linh tffng bffdc diu trf Didm nha'n cua du lich cua tinh la du lieh van hda cua cdc dan tde d dia phrfdng vdi bdng tram ngdi chua Khmer cd kinh, cung cae Id bdi truyen thd'ng dac trrfng va rat ridng biet thu hut ddng ddo du khdch, nhrf Id hdi Nghinh Ong cua ngrfdi Kinh, Id hdi Ok - Om - Bok cua ddng bao Khmer, Vu Lan thdng hdi cua ngrfdi Hoa [1] Tuy nhidn, srf phat tridn nhanh du lieh d tinh Tra Vinh cung gay nhffng va'n de ba't on, khdng bdn vffng [2]; vi vdy, de khac phuc va'n dl tren, can cd nhffng nghidn crfu Hen quan dd'n sff phat tridn du lich tai Tra Vinh; Cdng trinh nghidn cffu sff dung phffdng phap phdn tich thff bdc de lffa chpn giai phdp thich hdp, nham phdt ttien ngdnh Du lich tai tinh Tra Vinh
(2)KINH DOANH
2 Phrfcfng phap nghien cffu
Dffa vao ky thudt phdn tich cdc ye'u to' mdi trffdng ben va ky thuat phan tich cac yd'u td' mdi trffdng bdn ngoai, cdng trinh nghien cffu da xac dinh cdc cd bdi, thach ihffc, diem manh ciing nhff diem yd'u ciia nganh Du lieh tinb Tra Vinh Phdn tieh mdi trffdng bdn la mot cdng cu phan tieh quan trpng qudn tti chien Iffdc kinh doanh Phan tich cdc yd'u to' mdi trrfdng ben ttong giup nha quan Iy se nhdn didn dffdc dung nhffng diem manh, diem ye'u cua ngdnh kinh doanh; tff dd giup hp tan dung td'i da diem manh de khai thdc va chuan hi ndi Irfc dd'i dau vdi nhffng diem ye'u va tim nhffng phrfdng thffc cai tien cdc yd'u diem Phan tich mdi trffdng ben ngoai la mdt ky thuat phan tfch quan trpng, khdng thd thie'u cua quan tri chie'n Irfdc Phan tich cdc yd'u to'mdi trrfdng ben ngoai giup nha qudn ly nhan dien drfde dung nhffng cd bdi, thach thffc cua ngdnh kinh doanh; Erf dd giup hp ddnh gia dffdc mffc dp phdn ffng cua doanh nghidp vdi nhffng cd hdi, nguy cd va dffa nhffng nhdn dinb ve cdc yd'u td'tde ddng ben ngoai la thuan ldi hay kho khan cho ngdnh kinh doanh Tff ke't qud nay, nghien cffu dd xay dffng ma tran ke't hdp diem manh, diem yd'u, cd hdi va thdch thffc- SWOT Kd'tqua tff ma Iran SWOT giup nhdm nghien cffu de xuat drfde mdt sdgidi phap phdt trien du lich
d tinh Tra Vinh Ddng thdi kd'l hdp vdi phrfdng
phap phan tich thff bdc, nhdm nghien cffu xd'p hang dffde thff iff ffu tien eua ede gidi phap hffu ich, nhdm giup lanh dao tinb Tra Vinh cd nhffng quydt sdch rfu tien dung dan hen quan dd'n viec thiic da'y phdt tnen nganh Du Hch tai tinh Tra Vinh
3 Kd't qua nghidn cffu
Phan ticb mdi trrfdng kinh doanh ben la mdt ky thuat phdn tich quan ttong qudn iri kinh doanh Nd'u khdng phan tich td't mdi trrfdng kinh doanh bdn trong, kbdng nhan didn drfde dung nhffng diem manh, diem yd'u eua nganh kinh doanh thi se khdng the thie't lap drfde chie'n Irfdc hoan hao Sau phdn tieh nhffng yd'u to' mdi trffdng bdn trong, nhdm nghidn crfu nhan dang drfde nhffng diem manh cung nhrf nhffng diem yd'u cua ngdnh Du lich tinh Tra Vinh nhff sau:
Cdc diem manh:
1 Tai nguyen du Hch trf nhidn va nhan van lai dia phrfdng da dang phong phu
2 Chinh quydn dia phrfdng quan tam ung hd phat tridn du Hch tai dia phrfdng
3 Cbi phi sinh hoat tai dja phrfdng phdi chang Mdi trrfdng trf nhidn tai dia phrfdng thuan ldi dd'i vdi phat tnen du lich
5 Mdi trrfdng van hda xa hdi tai dia phrfdng an toan vd thdn thien
Cdc diem ye'u:
1 Ngudn vd'n/ cdng nghd dau trf phat trien du lich tai dia phrfdng edn khiem td'n
2 Kinh nghidm phdt ttien du lich thdi gian qua cua dia phrfdng chrfa td't
3 Cdng tdc qudn Iy khai thdc tdi nguyen du Hch tai dia phrfdng chrfa td't
4 Cd sd ting phuc vu du Hch tai dia phrfdng chrfa td't
5 Cd sd vdt chd't ky thudt phuc vu du lieh tai dia phrfdng chrfa td't
6 Ngudn nhdn lffc phuc vu du lich tai dia phrfdng chrfa td't
7 Sdn pham du lich tai dia phrfdng chrfa da dang, phong phu
8 Tinh ttang d nhiem mdi trrfdng lai dia phrfdng ngdy cang trdm ttpng
9 Ddn dia phrfdng vd doanh nghidp du lich chrfa quan tam nhidu dd'n du khach
10 Cdng tdc tuydn truyen, quang bd xiic tid'n du lich chrfa hidu qud
11 Nang lrfe quan ly boat dpng du lieh cua ehinb quyen dia phrfdng chrfa td't
12 Chrfa lidn ke't chat che vdi cdc dia phrfdng khde de phat ttien du lich
Phan tieh mdi trrfdng bdn ngodi cung Id mdt ky thuat phdn ticb quan trpng trpng qudn tri kinh doanh Neu khdng phdn tich td't mdi ttrfdng kinh doanh ben ngodi, kbdng nbdn dien drfde dung nhffng ed hdi, thdch tbffe eua ngdnh kinh doanh, thi se khdng the thid't lap drfde chie'n Irfdc hoan hao Ky thuat phdn tieh mdi trrfdng kinh doanh ben ngoai giffp nhdm nghien cffu xac dinb dffdc cdc cd bdi cung nhrf cdc thach tbffe cua nganh Du ticb Trd Vinh nhrf sau:
(3)Caeca hoi:
1 Nhu clu du Hch cua du khdch den dia phrfdng cang tang
2 Tinh binh ehinh tri ttong nude on dinh Ha ling giao thdng dd'n dia phrfdng ngdy cdng nang cap
4 Nha nrfdc cd ehinh sach rfu tien phdt tridn du Hch eho dia phrfdng
5 Chinh saeh sdch bdi nhdp cua nrfdc ta vdi the' gidi cdng sdu rdng
6 Chinh phff da va dang xod bd thi thrfc nhap cdnh cho cdng dan cua nhieu nrfdc
7 Du khdch qud'c te' ngdy cdng chpn nudc ta Idm diem dd'n
Cdc nguy cd:
1 Thu tuc qudn Iy du Hch eua Nha nrfdc chrfa tao dieu kidn thuan ldi eho phat trien du lich tai dia phrfdng
2 Mffc dp canh ttanh cua cdc dd'i thu nganh Du lich khd gay gat
3 Bidn ddi hdu cd anh hrfdng nbieu den ngdnh Du lich lai dia phrfdng
4 Srf quan tam cua du khdch ve cdc sdn pham du lich tai dia phrfdng cdn thd'p
5 Tinh binh kinh td' vd chinh in cua khu vrfc vd tren thd gidi gan ddy kbdng on dinh
Tff cdc diem manh, diem ye'u, cd hdi vd thdch thffc, nhdm nghien cffu xay dffng drfde ma tran SWOT, drfa vao ma Iran ndy dd dd xua't drfde mdt sd' gidi phap nhdm thuc day phat trien ngdnh Du lich tinh Tra Vinh nhrf ttong Bdng
4 Giai phap phat trien du lich d tinh Tra Vinh
Trf ke't qud nghien cffu d Bang 1, nhdm nghien cffu da tdng hdp vd de xua't mdt so' gidi phap dd phdt tridn du lich linh Tra Vinh nhrf sau: Chinh sach dau trf phdt trien du lich; Ra soat, dieu chinh, bd sung qui hoach du lich; Khuye'n khich dau trf cd sd tang/ vdt chat ky thuat phuc vu du lich; Thu hut vd'n dau trf phat ttien du Hch; Da dang hda va ndng cao cha't Irfdng sdn pham du lich; Tang crfdng xuc tie'n, quang ba du Hch va cae sdn pham du Hch; Ddo tao nang cao chat Irfdng ngudn nhan Irfc du lich; Phd'i hdp ben ket nganh Hen kd't viing vd kd't hdp vdi cac dd'i tac khac; Nang cao ndng Irfc qudn ly Nha nrfdc vd du lich;
10 Nang cao tinh trdch nghiem va mffc dp tham gia eua cdng ddng cff dan dia phffdng qua tnnh phdt trien du lich; 11 Bao tdn va phat huy gid tri van hda truyen thd'ng; 121 Kiem sodt gid cd dich vu du Hch; 13 Ndng cao y thrfc bao vd mdi trrfdng; 14 Tang crfdng ndng Irfc quan ly mdi trrfdng tai cdc khu du Hch; 15 Khai thdc sff dung hdp ly, hidu qua tai nguyen mdi trrfdng du lich
Sau sff dung phrfdng phap phdn tich thff bac de xd'p hang thff trf rfu lien cua cdc giai phdp hffu ich nhdm giup lanh dao tinh Trd Vinh cd nhffng quye't sdch dung dan Hen quan dd'n srf phdt trien du Hch tai tinb Tra Vinh De ddnh gid mffc dp rfu tidn eua cac gidi phdp, nhdm nghidn cffu dd tdi sff dung phrfdng phap phdn tich thrf bac Phrfdng phap phan tich thff bdc Saaty nghidn cffu tff nhffng nam 1980 (Saaty 1980), la phffdng phap dffa quye't dinh theo thff iff sap xe'p eua nbflng ehi tidu va nhd vdo dd ngffdi quyet dinh ed the dffa quye'l dinh eud'i cCing hdp ly nhd't Sau ddnh gia thff iff ffu lien ndi bp cua cdc gidi phdp, ehung ta bat dau tinh todn va ddnh gid thff tu ffu tien eua cdc gidi phap d mrfc tdng thd, tffc la so sdnh td't ea cdc giai phdp dffdc dd xud't de tdi vdi nhau, ke't qua danb gia dffdc trinh bay Bdng Ke't qud nghien crfu cho tha'y rang, giai phdp KTI dffng vi tri ffu tien thrf 1, gidi phdp KT2 dffng vi tri ffu tidn thff 2, gidi phdp MTl dffng vi tri rfu tidn ibff 3, giai phap KT4 dffng vi tri ffu tien thff 4, giai phap KT3 drfng vi tri ifu tidn thff 5, gidi phdp VHXHl dffng vi tri ffu tidn thff 6, giai phdp KT5 dffng vi tri rfu lien thff 7, gidi phdp VHXH2 dffng vi tri rfu den thrf 8, giai phdp KT5 dffng vi tri rfu tidn thff 9, giai phap KT7 dffng vi tri rfu tien thff 10, gidi phdp MT2 dffng vi tri ffu tidn thtf 11, giai phap KT9 drfng vi tri rfu tidn thff 12, giai phdp KT8 drfng vi tri rfu tidn thrf 13, giai phdp VHXH3 drfng vi tri rfu tidn thff 14, va eud'i giai phap MT3 dffng vi tri rfu tien thrf 15 Kdt qua nghien cffu trf Bang 2, dffdc sap xe'p lai thff tff ffu tidn thffc hien cac giai phap dffdc de xua't dd tdi nhff sau:
1 Chinh sach dau tff phat trien du lich (KTI) Ra sodt, dieu chinh, bo sung qui hoach du lich (KT2)
3 Nang cao y thffc bdo vd mdi trrfdng (MTl)
(4)KINH DOANH
Bang M a trgn SWOT
c E' 1 e a c o c z
1 s Z
NhOng cd hdi (0)
S1, S2, , , , , : Giai phap scat, dieu chinh, bd' sung qui hoach cac khu, diem du Ijch
SI, S2, S4, S5, , , , : Giai phap khuyen l<hich dau lu cd sd tang va cd sd vat chat ky thuat phuc v u d u lich
81, S2, S4, S5, , , , : Giai phap thu hut vdn dau tu phat trien du lich
W1, , , : Giai phap thu hut vdn dau tu phat trien du Ijch
W2, W12, , , : Giai phap phdi hdp lien ket nganh, lien ket vung va ket hdp vdi cac doi tac khac
W3, , , , : Giai phap khai thac sii dung hdp ly, hieu qua va bao tdn nhi3ng tai nguyen moi trtlcing du lich
W4, W5, , , : Giai phap khuydn khich dau tff cd sd tang va cd sd vat chat ky thuat phuc vu du l|Ch
W6, , , , ' Giai phap dao tao nang cao ch^t Iupng ngudn nhan luc du hch
W7, , , , : Giai phap da dang hoa va nang cao chat lUdng san pham du lich W , , , : Giai phap bao ve tai nguyen moi trudng du Ijch
W9, , : Giai phap n§ng cao tinh trach nghiem va mffc dp tham gia cua cdng dong cu dSn dja phUdng qua trinh phat tnen du hch WIG, , , , Giai phap tang cffdng xuc tien, quang ba du hch va cac san ph§'m du hch W11, , , , : Giai phap nang cao nang luc quan ly nha nffdc ve du hch
NhOng nguy cd (T) S1, S2, T I : Giai phap hoan thien chinh sach dau tu phat trien du hch S I , S4, S5, T2: Giai phap phoi hdp lien ket nganh, lien ket vung va ket hdp vdi cac dd'i tac khac
S I , S4, S5, T4: Giai phap tang cUdng xuc tien, quang ba du Ijch va cac san pham du hch
S I , S2, T4: Giai phap da dang hoa va nang cao chat lUdng san pham du lich
W1, W , T I : Giai phap hoan thi§n chinh sach d i u tu phat trien du hch W2, W12, T2: Giai phap phdi hdp lien ket nganh, lien ket vung va ket hdp vdi cac ddi tac khac
W6, T2: Giai phap dao tao nang cao chat lUdng nguon nhan lUc du hch W7, T4: Giai phap da dang hoa va nSng cao chat lUdng san pham du hch W10, T4' Giai phap tang cudng xuc tien, quang ba du hch va cac san p h i m du hch W11, T2: Giai phap nang cao nang luc quan ly nha nudc ve du Ijch
Ngudn: Sdliiu thu thdp vd x& ly ndm 2017
(5)Bong Mo tran so sanh tong hop Nhan to KT VHXH MT Trpng so ntian to 0,391 0,298 0,311 Xep iiang nhantS 1 2 3 Ttlanti ptian cua ntian to
KTI KT2 KT3 KT4 KT5 KT6 KT7 KT8 KT9 VHXHl VHXH2 VHXH3 MTl MT2 MT3
Trong so ttianti phan nhom
0,191 0,168 0,121 0,125 0,100 0,081 0,078 0,066 0,070 0,449 0,352 0,199 0,545 0,273 0,182
Xep hang i Trpng so Xep hang thanh phan chung cu$c chung cuOc
1 0,076 1 3 0,066 0,047 0,049 0,039 0,032 0,030 0,026 0,027 0,045 0,035 0,020 0,056 0,028 0,019 10 13 12 14 11 15
Ngudn; Sd lieu thu thdp vd xd ly ndm 2017
4 Thu hut vd'n dau trf phat trien du lich (KT4)
5 Khuye'n khich dau t\S cd sd tang/vdt chd't ky thuat phuc vu du lich (KT3)
6 Nang cao tinh trach nghiem vd mffc tham gia cua cdng ddng crf ddn dia phrfdng qua trinh phat trien du lich (VHXHl)
7 Da dang hda va ndng eao chd't Irfdng san pham du lich (KT5)
8 Bdo ton vd phdt huy gia tri vdn hda iruyen thdng (VHXH2)
9 Tdng crfdng xuc tie'n, quang bd du lich vd
cdc sdn pham du lieh (KT6)
10 Dao tao ndng eao chd't Irfdng ngudn nhan life du lich (KT7)
11 Tang crfdng nang Irfc qudn ly mdi trrfdng tai cdc khu du lich (MT2)
12 Nang cao nang Irfc qudn ly nha nrfdc ve du lich {KT9)
13 Phd'i hdp lien kd't nganh, lien ke't vung va ke't hdp vdi cdc dd'i tac khac (KT8)
14 Kiem sodt gia cd dich vu du lich (VHXH3) 15 Khai thdc sff dung hdp ly, hieu qua tai nguydn mdi trrfdng du lich (MT3) •
(6)KINH DOANH
T A I L I E U T H A M K H A O :
/ Cue Thdng ke linh Trd Vinh (2016) Nien gidm thdng ke 2016, Nhd Xud't bdn Thanh nien
2 Nguyen Dinh Hoe vd Vu Van Hieu (2011) Du lich ben vUng NXB Dgi hgc Qudc gia Hd Ndi 3 Groth A (2000) Sustainable tourism and the environment Connect 25(1): 1-2
4 Htivnh Q.L (2018) Resident's satisfaction and support to sustainable tourism development: Evidence from Tra Vinh province, Vietnam, Asian Journal of Empirical Research, 8(2): 38 - 50
5 Saaty T.L (1980) Analytic Hierarchy Process New York McGraw-Hill, USA
Ngay nhdn bai: 13/12/2018
Ngay phan bidn danh gia va su'a chifa: 23/12/2018 Ngay chd'p nhSn dang bai: 3/1/2019
Thong tin tdc gid:
NGUYEN CHAU HUNG TINH HUYNH QUANG LINH Trtforng Dgi hpc Tra Vinh
APPLYING THE RANKING ANALYSIS TO RANK SOLUTIONS OF DEVELOPING TRA VINH PROVINCE'S TOURSIM SECTOR
• NGUYEN CHAU HUNG TINH • HUYNH QUANG UNH
Tra Vinh University ABSTRACT:
Tourism is considered as an urgent need of people and there are more and more tourism activities Thanks to the provincial potential of nature and humans, Tra Vinh Province has been choosen as a toursil destination by many tourists The paper is to analyze and present the ranking of solution for Tra Vinh Province's tourism development in order to help the provincial authorities choose the best tourism development direction for the province in the fiiture
Keywords: Toursim of Tra Vinh Province, foreign currency revenue, social progress