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SAIGON TELECOMMUNICATION & TECHNOLOGIES CORPORATION (SAIGONTEL) INVESTMENT PROJECT OF WIFI MARKETING SERVICE PROVISION SYSTEM SAIGONTEL, July 2018 SAIGON TELECOMMUNICATION & TECHNOLOGIES CORPORATION SOCIAL REPUBLIC OF VIETNAM Independence - Freedom - Happiness SGN CENTER Ho Chi Minh city, dated… July, 2018 INVESTMENT PROJECT OF WIFI MARKETING SERVICE PROVISION SYSTEM INTRODUCTION In 2018, the Information and Communications technology (ICT) sector continues to maintain its high economic growth rate, gain many important achievements, becoming a bright spot of the economy in the context when Vietnam economy has been still facing many difficulties At the same time, IT has created spillover effects, promoted the development of many industries, many economic and social sectors, contributing in creating more jobs and improving the income of labors Internet is a development trend of a modern world, a method of rapid information exchange, creating sustainability and improving the quality of life of people and society In particular, in the context when Vietnam economy has been still facing many difficulties, the Internet is more and more clearly demonstrating its role in helping enterprises reduce costs, reach customers quickly and rise to escape from crisis, continue to exist and grow The role of the Internet in today's life is a global information network, formed on the basis of connecting computers, websites, electronic information sites across the planet, the advent and development of the internet- information superhighway, global connection is considered the third explosion and promotion, opening a new era for human communication and development, the birth of the internet is a great advance of technical science, it links all the world through the computer, one of the greatest achievements of the internet is the premise that facilitates the birth of a new type of journalism It’s seen that today Internet platform-based activity that is Wifi marketing has been applied strongly with a lot of new ways and methods to better suit the rapid change of technology and way of promotion on the internet platform In the process of operation and development of Wifi marketing, there are many technologies and methods that have been created but not anything is successful There are also technologies that emerge splendidly but then gradually fade away to become the platform for newer technologies Therefore, Wifi marketing is the most important thing that leads to drastic changes not only in the past but also at present Therefore, the strategy to promote the development of Wifi marketing services is the activities of promoting your products, services or brands through digital viral tools to achieve business objectives and bringing many practical benefits for people and contribute in promoting the socio-economic development OVERVIEW 2.1 Overview and definitions of Wifi marketing Wifi Marketing is a combination of Social Media and Wifi Marketing Simply, Wifi Marketing is when you access a free WiFi at a store, location or maybe WiFi network of an enterprise, the interface of pop-up to advertise products and brands as well as information about that enterprise will present on the screen This ad is placed on a website Enable to use that WiFi network, users can click on a certain link on the interface, view all clips, share on social networks, etc or any interaction with such an advertisement Wifi Marketing is considered to be the fastest way to bring product information to users, when they can immediately know the product information when accessing that free WiFi network WiFi Marketing is a form of advertising via free wifi network released by an enterprise that allows users to use the internet at a high speed, but instead of using a password, they need to interact with ads before accessing Internet With WiFi Marketing 3.0 technology currently used popularly in developed countries, the interaction between users and wifi advertising is very simple and increasingly friendly In 2017, the solution of WiFi Marketing 3.0 was officially launched and Linkyfi is one of those WiFi Marketing 3.0 solutions 2.2 Development and actual status of Wifi marketing 2.2.1 Use of Wifi Marketing for independent locations: For independent locations, it is only necessary to add Wifi Marketing device between network modem and available WiFi system Promotion content will be stored and configured directly on Wifi Marketing device Advantages: easy to deploy, bring high efficiency when promoting products Disadvantages: only applicable in one location Applicable to single business units, food stores, coffee shops, 2.2.2 Operation model for multiple locations: In order to operate, it is necessary to install Wifi Marketing device between the network modem and the available Wifi system of the locations Marketing content will be stored as a website on the network and configured on Wifi Marketing device that will lead the link to that website when users access Advantages: applicable to locations in the same system If you want to change the content, just change on the website It’s suitable for large-scale enterprises with many branches or locations far away from each other Disadvantages: the implementation process becomes more complex 2.2.3 Benefits of using Wifi Marketing Wifi Marketing works via web platform and uses web browser to display messages And that will make the ability to access users become higher When you visit a website and pop-up ads appear below or above, and of course sometimes such ads will make us feel uncomfortable And Wifi Marketing is completely different when the ads interface appears when you connect to that WiFi 2.2.4 More stable WiFi network speed: Wifi Marketing devices will limit the bandwidth as well as the amount of time each user uses At the end of the specified usage period, users can continue to interact with that advertising interface and use WiFi 2.2.5 Faster Product-related messages to customers: As mentioned, the pop-up ads will include all most brief information about the product or brand so that users can be aware of the product Or it’s possible to add new promotional, service or product information, etc Some enterprises also incorporate social networks as Facebook, Twitter or Instagram, asking users to share that information to be able to use WiFi And thus information about products has been promoted more widely 2.2.6 Attraction of customers to products: Through pop-up advertising, enterprises can collect information from customers Thanks to that, they can orient groups of customers the enterprises want to target to and deploy customer care and marketing work after sales Besides, using Wifi Marketing will attract customers For example, in a place where you can’t place advertising banners for products, through Wifi Marketing-based advertising, the users can use free WiFi while you can promote your products The above is some necessary information about Wifi Marketing service, brand promotion through free Wifi network access By this way, the products you want to promote will be accessed in a faster manner to users or even shared on social networks 2.3 Current situation of operation and characteristics of Saigon Telecommunication Technology Joint Stock Company Saigon Telecommunication & Technologies Corporation was established on May 14, 2002 with the orientation of developing and providing telecommunications services in the domestic and international scope and other technological products and services The organizational structure of the Company includes: Board of Directors, Board of Management and a staff of more than 300 managers, engineers, bachelors, experienced technicians that are trained formally, active, energetic, always try their best to assume the business mission of the Company: "Providing domestic and international telecommunications services to meet the needs of enterprises and individuals" The target market of the project is to serve the connection of Wifi marketing service nationwide and focus mainly on 04 big cities: Hanoi, Ho Chi Minh City, Da Nang and Can Tho This year of 2018, wifi marketing is a form of approaching customers through wifi network that have begun to step into and showed quite strong development signs in Vietnam NECESSITY OF INVESTMENT 3.1 Legal basis - Pursuant to Business License No 0302615063 registered for the 14 th change on June 17, 2015 - Pursuant to the license for providing telecommunications services No 768/GP-CVT dated December 28, 2017 on the provision of telecommunications services - Based on the plan of Internet platform-based service development in 2018 - 2023 of SAIGONTEL nationwide 3.2 Necessity of investment in the system of providing Wifi marketing services The explosion of Internet technology forces Vietnamese enterprises to change their strategy from traditional marketing to Digital Marketing (Facebook, Twitter, e-commerce) and Wifi Marketing if they don't want to be forgotten by users The result of a survey conducted by OpenSignal analysis firm in 2017 showed that Vietnam ranked 33 out of 193 countries with the most Internet usage in the world Vietnamese Internet users spent 50% of their online time through electronic devices such as Ipad, Laptop, Notebook, the remaining 50% via mobile network, more than 75% of the information used and updated by users on Electronic devices by using Wifi Many Vietnamese enterprises invest a lot of money to use ads on websites or Social Media This not only makes the enterprises spend a large amount of money but also the opportunity to persuade internet users to use their products is only at a moderate level if these users are not target customers But with Wifi Marketing, this issue can be solved completely and optimally Each device of SmartWifi can limit the bandwidth and time of each user When the time is up, users can come back to interact with ads to continue using wifi Wifi Marketing-based marketing online trend has been a new advertising solution for the Vietnamese business community for the past years Thereby, Internet users can access free wifi at the broadcast location after interacting with a pop-up ad of an enterprise This form of advertising not only helps the enterprises increase their impression with users but also supports the collection, processing and classification of information to help them build their potential customer segments The deployment of Wi-Fi Marketing systems helps enterprises to monitor remote connection points, monitor the number of people accessing and analyze Wifi networks around to select appropriate advertising forms In short, Wi-Fi Marketing is a unique marketing solution that brings great efficiency to small and medium-sized enterprises and individual users SAIGONTEL has step by step enhanced its position from internet service provider (ISP) to international carrier with a variety of services Therefore, the investment in the system of providing wifi marketing services through exclusive cooperation with partners is really necessary Technological efficiency: Wifi Marketing is a location-based form of advertising when customers access Wifi at that location Currently, airports, schools, hospitals, coffee shops have been widely covered with Wifi so it is easy to reach customers And it’s overall described as follows: Wifi Marketing is an effective marketing solution for enterprises today Socio-economic efficiency of the project: Project: Wifi marketing service provision system investment in addition to the economic benefits, the Project also brings practical social benefits: - Contribute in promoting Digital Marketing tools on the Internet platform, save costs for customers and improve business performance of enterprises - SAIGONTEL employs FTTH fiber optic lines to connect points (expected to accumulatively develop 12,000 Access Points) nationwide, is the foundation for developing customized services, added services based on Internet Bring customers the most advanced and effective technology-based services SUMMARY OF THE PROJECT Project name: Wifi marketing service provision system investment 4.1 Project Owner: Saigon Telecommunication & Technologies Corporation 4.2 Project implementation unit: International Telecommunications Center - SGN 4.3 Project site: Invest in management equipment system, connect and provide services from SAIGONTEL's Access Points at main points: HCM - HNI - DNA - CTO 4.4 Form of project investment: New investment 4.5 Cooperation form: sign exclusive cooperation contracts with partners 4.6 Estimated project implementation time: weeks Personnel Deployment of investment in Wifi marketing system Number of implementing weeks - SGN Center - Provided by SGN Center in coordination with TT KT – Partner Survey the current situation, make investment plan - - Transfer system - Provided by SGN Center in coordination with TT KT – Partner Adjust and finalize the system - Provided by SGN Center in coordination with TT KT – Partner Conduct the system acceptance 4.7 Content, scale of the investment: 4.7.1 Content - Investment objectives: Invest in the system of providing Wifi marketing services with scale of 12,000 Access Point devices nationwide Expected investment roadmap: 2018: Invest in a brand new equipment system: + Access Point device: 3,000 AP + VirtualSmartZone WLAN controller device system: 01 system + License for controller includes Support: for 3,000 APs + Server equipment (Virtual SmartZone): 02 systems 2019: Invest in another brand new 01 equipment system including as follows: + Access Point device: 9,000 AP + License for controller includes Support: for 9,000 APs 4.7.2 Scale Total investment: Estimated total investment cost of Wifi marketing service system is VND 165,812,000,000 (inclusive of VAT) It’s divided in two phases in 2018 and 2019 The project is expected to be implemented within years, from 2018 to 2022 Proportion of capital contribution to the project: - Owner’s equity of SAIGONTEL accounts for 30% of total estimate: VND 41,110,000,000 - Credit capital accounts for 70% of total estimate: VND 95,924,000,000 NOTES TO THE PROJECT 5.1 Market analysis: Vietnam is a country with dense population, ranking 14th in the world with approximately 93.6 million people, of which the urbanization rate is 31% As of January 2018, Vietnam had 50.1 million Internet users, accounting for 53% of the population, up 7% compared to 2017 The number of Internet users is considered high in the world, but the proportion of users is still at an average level Vietnam has 46.3 million social network users, accounting for 49% of the population The number of mobile subscribers reach 124.7 million, with more than 41 million subscribers regularly uses This is a highlight of the global technological trend, there are more mobile users to surf the web Along with the international trend, mobile phone users in Vietnam also account for a large proportion due to its compactness, portability (mobility), and many features to meet the needs of most users in the different classes E-commerce continues to thrive, but not commensurate with the large number of users and the power of Vietnam's Internet economy The expectations and shortcomings that need to be addressed about Vietnamese e-commerce are still in the future This shows that the potential of advertising method of combining mobile, wifi and social network is huge, this is also the foundation for Wifi marketing to be born So Wifi marketing is a tool that brings utilities and benefits to solve the above problems 10 5.4.4 Efficiency of market share, trademark: After more than 10 years of implementing system investment and providing services, SAIGONTEL will maintain the current number of customers and continue to grow, it’s expected by the end of 2020, SAIGONTEL will gain market share of 20% of customers using Wifi service and maintain Top ISP operators in Vietnam Affirm the prestige and brand of Wifi marketing service in particular and SAIGONTEL in general in Vietnam, affirm the position of SAIGONTEL in the field of communication – telecommunications SAIGONTEL gradually improves and enhances its position from ISP service provider to professional ISP 5.4.5 Technological efficiency: System investment and linking partners that provide Wifi marketing increase the advantages of competition and customer development compared to other ISPs, and more importantly, investment in the best equipment system to deploy other value added services, especially international connection services, contributing in improving reputation and brand of SAIGONTEL Contribute in bringing SAIGONTEL to becoming a communication and telecommunications company with good and stable service quality 5.4.6 Socio-economic efficiency of the project: Project: Wifi marketing service provision system investment In addition to the economic benefits, the Project also brings practical social benefits: - Contribute in finalizing and overcoming the weaknesses of Digital marketing service because WiFi Marketing appears and fills in that gap, this is a form of advertising via free wifi waves released by enterprises, in which users can use free wifi when you confirm - Can be deployed anywhere with only a network providing free Internet for users, such as a coffee shop, a restaurant, a hospital or a school contributing to promoting practical utility services to customers quickly ORGANIZATION AND IMPLEMENTATION, MECHANISM OF MANAGEMENT AND EXPLOITING INVESTMENT PROJECTS 6.1 Project implementation progress Investment project is implemented in weeks Deployment of investment in Wifi marketing system Personnel 19 Number of implementing weeks - SGN Center Survey the current situation, make investment plan - - Provided by SGN Center in coordination with TT KT – Partner Transfer system - Conduct the system acceptance - Provided by SGN Center in coordination with TT KT – Partner Refine and finalize the system - Provided by SGN Center in coordination with TT KT – Partner 20 6.2 Recommendations on form of project implementation management The investment project of wifi marketing service provision system is a strategic telecommunications project of the company with a large amount of investment capital, hence when implementing, it is necessary to have many departments/divisions of the company participate in and support in direct coordination with the key personnel of the project The project management of SGN Center will perform, however when transferring the exploitation to the following points: HCM, HNI, DNA and CTO in charge of the cluster of Access points, so the connection and transfer need the support of the company's Technical Center The project will carry out investment in equipment system, monitoring and management system, hence it’s needed to have consultancy and personnel in charge of technical matters The operating system will then be monitored through the software system to monitor and manage Access points Because the investment project with large amount of money, the payment under the agreed progress needs the support related to the negotiation from the Management Board and the Finance and Accounting Department of the company 6.3 Analysis of risks and precautions The investment in the system of providing wifi marketing services will depend on the proportion of revenue to be redistributed from the partners and the mode of cooperation, thereby affecting the expected effectiveness of the project Thus, to ensure profitability, it’s needed to analyze the sensitivity to analyze the change in revenue sharing ratio that affects the effectiveness of the project In order to ensure effective revenue sharing ratio, it is necessary to negotiate with the optimal partners as recommended In order to ensure a stable operation of the system, it is necessary to select equipment that must meet minimum technical standards as recommended by the project Therefore, it is necessary to choose a reputable equipment supplier and be ready for warranty and maintenance obligations to ensure the most stable operation of the system Select partners to provide good FTTH connection to ensure that the provided service doesn’t interrupt and affect the investment efficiency CONCLUSIONS AND RECOMMENDATIONS Investment project of wifi marketing service provision system is the right direction to implement the company's long-term strategy Improve the brand, image of SAIGONTEL in Vietnam, promote the development of value added services in the Internet is the right direction to make the most of human resources, facilities and relationships with domestic and foreign partners 21 The project will contribute in increasing revenue and improve operational efficiency of the Company With the strength of being ISP service provider and pre-existing relationship with existing domestic and foreign partners, along with the study of current and future market services and trends, we have enough bases to affirm that the investment project of wifi marketing service provision system is completely financially feasible and economically effective Respectfully submit to the Board of Directors for approval to allow the project to be implemented Sincerely yours! GENERAL DIRECTOR 22 Appendix - General assumption: Year Y0 Y1 Y2 Y3 Y4 10,000 10,000 10,000 Assumptions on Customers Developing AP - Wholesale 2,000 8,000 Accumulated developing AP - Wholesale 2,000 10,000 Developing AP - Retail 1,000 1,000 Accumulated developing AP - Retail 1,000 2,000 2,000 2,000 2,000 Number of users login for free wifi in month/ AP 6,000 6,000 6,000 6,000 6,000 Average number of CPM in month/ AP 6 6 Average number of CPM in year/ AP Assumptions on Human Resources Total number of human resources for Project Project Manager 72 72 72 72 72 International Sale Director Sale Team Operating Team Maintaining Team 25 22 68 65 40 70 67 6 40 70 67 6 40 70 67 6 40 Accounting Team 1 1 Sale admin Network Development Team 1 1 1 1 1,336 3,117 3,522 3,874 4,262 Director's salary 40.00 44.00 48.40 53.24 58.56 Vice Director's salary 30.00 33.00 36.30 39.93 43.92 International Sale Director's salary 25.00 27.50 30.25 33.28 36.60 Sale Team's salary 18.00 19.80 21.78 23.96 26.35 Operating Team's salary 10.00 11.00 12.10 13.31 14.64 Maintaining Team's salary 8.00 8.80 9.68 10.65 11.71 Accounting Team's salary 15.00 16.50 18.15 19.97 21.96 Sale admin's salary 10.00 11.00 12.10 13.31 14.64 Network Development Team's salary 10.00 11.00 12.10 13.31 14.64 10% 10% 10% 10% 10,553 11,923 13,116 14,427 Direcetor Vice Director Direct Human resources Expense for Trade Union, Medical Insurance, Social Insurance, Unemployment Insurance (32% of salary) Average salary (million dong/ month), including: Average increasing salary/ year (%) Salary Expense 4,524 Direct staff for the project 3,224 9,123 10,350 11,385 12,524 PM's salary 1,300 1,430 1,573 1,730 1,903 23 Allowance Assumptions on Expense (figures in million dong) 264 Tools and equipments for technical staff expense 780 80.0 80.0 80.0 2.0 365 240 125 2.0 470 410 60.0 2.0 60 2.0 60 2.0 60 60.0 60.0 60.0 Laptop Printer + office equipments, LCD screen, stationery 1,140 Monthly unit cost of office rental for HNI, DNA, CTO Headoffice and regularly increasing 5% yearly (million dong) Utilities expense Utilities expense at offices/ month Electricity at AP/ month Office furnitures expense PR expense Average PR expense/ month (million dong) 1,197 1,320 1,386 36.8 38.6 40.5 42.5 60.0 1,41 36 20 10 120 10 63.0 6,21 36 1,00 120 10 66.2 12,43 36 1,00 69.5 12,43 36 1,00 72.9 12,43 36 1,00 120 10 120 10 120 10 870 Installtion expense 1,257 35.0 Marketing, advertising expense - Wholesale (0% revenue) Marketing, advertising expense - Wholesale (10% revenue) 804 80.0 Average office supplies for person/ year Monthly unit cost of office rental for Headoffice and regularly increasing 5% yearly (million dong) 804 16.0 Office equipment expense Rental of premises expense 804 2,000 OTP - - - - 1,740 3,480 3,480 3,480 10,000 10,000 10,000 8,000 1 Number of AP 2,000 8,000 Accumulated number of AP 2,000 10,000 3,000 9,000 50 50 0.02 0.02 4,800 24,000 48,000 48,000 48,000 Number of accumulated AP for package 40Mbps (50% of total AP) 1,000 5,000 5,000 5,000 5,000 Number of accumulated AP for package 50Mbps (50% of total AP) 1,000 5,000 5,000 5,000 5,000 Package 40Mbps cost /month 0.32 0.32 0.32 0.32 0.32 Package 50Mbps cost /month 0.48 0.48 0.48 0.48 0.48 Other material installation expense Norm of cable LAN for 01 AP (metre) Unit cost for metre of cable FTTH leasing cost Protective equipments, uniforms 50.0 Interest cost 3,221 136.0 6,292 140.0 6,600 140.0 140.0 - 2,763 Assumptions on revenue (million dong) 2,79 1.39 month revenue - Wholesale AP revenue/ month - Wholesale month revenue - Retail 1,450 24 13,95 1.39 2,900 13,95 1.39 2,900 13,95 1.39 2,900 13,95 1.39 2,900 AP revenue/ month - Retail 1.45 1.45 1.45 1.45 1.45 Annual average revenue -Wholesale 16,744 83,722 167,443 167,443 167,443 Annual average revenue- Retail 8,700 17,400 34,800 34,800 34,800 Annual total revenue 25,444 101,122 202,243 202,243 202,243 Appendix - Interpretation of way to calculate revenue: Year Service revenue -Wholesale Service revenue -Retail Annual revenue of Project Y0 Y1 Y2 Y3 Y4 16,744 83,722 167,443 167,443 167,443 8,700 17,400 34,800 34,800 34,800 25,444 101,122 202,243 202,243 202,243 25 Appendix – Summary table of annual operating costs: Order Item Y0 Y1 Year Y2 Y3 Y4 Sum Human resources expense 5,860 13,671 15,445 16,990 18,689 70,655 - Salary 4,524 10,553 11,923 13,116 14,427 54,544 1,336 3,117 3,522 3,874 4,262 16,111 Expense for Trade Union, Medical Insurance, Social Insurance, Unemployment Insurance (32% of salary) Office supplies expense 16 80 80 80 80 336 Outside purchasing service expense 12,821 48,933 61,749 61,812 61,878 247,192 Rental of premises expense 1,140 1,197 1,257 1,320 1,386 6,299 Utilities expense 1,416 6,216 12,432 12,432 12,432 44,928 100 50 0 150 Installtion expense 2,000 8,000 0 10,000 Other material installation expense 3,000 9,000 365 470 60 60 60 1,015 4,800 24,000 48,000 48,000 48,000 172,800 PR expense 120 120 120 120 120 600 Marketing, advertising expense 870 1,740 3,480 3,480 3,480 13,050 3,535 7,208 7,544 3,707 944 22,939 6,292 6,600 2,763 - 18,877 50 136 140 140 140 606 264 780 804 804 804 3,456 23,222 71,752 88,419 86,189 85,191 354,772 Office furnitures expense Office equipment expense FTTH leasing cost Other cost - Bank loans 3,221 Protective equipments, uniforms Allowance Sum 26 12,000 Appendix 4- Summary table of equipment value: STT LIST OF EQUIPMENT UNIT QUANTITY A B Access Point In-door (901-R510-WW00) 2,000 8.0 2.1 15.4 25 6,30 15,41 50 6,30 15,41 50 8.0 15.4 98,69 64,37 18,90 15,41 98,69 64,37 18,90 15,41 25 - - 137,03 137,03 VirtualSmartZone WLAN controller License for controller includes Support Access Point Out-door (901-T300WW01) Server (Virtual SmartZone) 3,000 1,000 2ST PERIOD Access Point In-door (901-R510-WW00) 8,000 License for controller includes Support 9,000 Access Point Out-door (901-T300WW01) 1,000 Server (Virtual SmartZone) 38,34 16,09 38,34 16,09 Partner WatchDog Support VALUE BEFORE TAX 1ST PERIOD Virtual SmartZone COST US D VND TỔNG 27 IMPORT TAX VALUE AFTER IMPORT TAX - 38,34 16,09 21 6,30 15,41 50 - 98,69 64,37 18,90 15,41 - #REF! 137,03 Appendix - Summary table of investment value: Unit: million dong Order Expense Value before tax Value after tax I 1st period Value of installtion Value of equipments Other expenses Provisional expense (10%) 3,834 383 4,217 II 2st period 108,564 10,856 119,421 Value of installtion Value of equipments Other expenses Provisional expense (10%) TOTAL 42,174 VAT 4,217 38,340 46,391 3,834 - 42,174 - 98,695 - 9,869 - 108,564 - - 9,869 987 10,856 150,738 15,074 165,812 28 Appendix - Capital mobilization plan and loan repayment schedule: 1/ Financial solution: 137,035 a Bank loans 95,924 b Equity capital 41,110 - Interest rate 12.0% - Term of loan year 2/ Solution for debts and interest payable Year Total investment Bank loans Equity capital Annual principle amount in periods Y0 Y1 38,340 26, 838 11, 502 98,695 69,08 29,60 8, Loan payable Y2 Y3 Y4 - 23,02 - 946 26,838 17,892 8,946 In-period interest 3,221 2,147 1,074 Due principle amount 2nd period 8,946 8,946 8,946 69,086 46,058 23,029 4,145 5,527 2,763 23,029 23,029 23,029 Bank loans 1st period Opening loan balance Opening loan balance In-period interest Due principle amount Solution for debts and interest payable Year Y0 Opening loan balance 26,838 86,978 55,004 23,029 In-period interest 3,221 6,292 6,600 2,763 Due principle amount 8,946 31,975 31,975 23,029 Y1 Appendix - Fixed asset depreciation table: 29 Y2 Y3 Y4 Assumptions Depreciation by straight-line method Unit: million dong Yearly depreciation FIXED ASSETS Investment in 1st period Equipment COST Time of depreciation (year) Y0 Y1 38,340 38,340 Y2 Y3 Y4 Accumulated depreciation 7,668 7,668 7,668 7,668 7,668 38,340 7,668 7,668 7,668 7,668 7,668 38,340 Installation Investment in 2st period Equipment 98,695 98,695 - 19,739 19,739 19,739 19,739 78,956 19,739 19,739 19,739 19,739 78,956 27,407 27,407 27,407 27,407 117,296 Installation Annual depreciation value 137,035 7,668 Appendix – Income statement: Order Items Total 30 Y0 Y1 Y2 Y3 Y4 Service and sales revenue Revenue deductions 2.1 Discounts 2.2 Sales rebates 2.3 Sales returns Special consumption tax, export tax, VAT direct method 2.4 733,296 25,444 101,122 202,243 202,243 202,243 Service and sales profits 733,296 25,444 101,122 202,243 202,243 202,243 4.1 Total expense Operating expense 472,068 354,772 30,890 23,222 99,159 71,752 115,826 88,419 113,596 86,189 112,597 85,191 Fixed assets depreciation 117,296 7,668 27,407 27,407 27,407 27,407 Profit before tax 261,228 -5,446 1,963 86,418 88,647 89,646 Income tax 53,335 393 17,729 17,929 Profit after tax 207,893 -5,446 1,570 69,134 70,918 71,717 -5,446 1,570 69,134 70,918 71,717 7,668 27,407 27,407 27,407 27,407 - - - - 19,739 Payback budget 2,222 28,977 96,541 98,325 118,863 Accumulated payback budget 2,222 31,200 127,741 226,065 344,928 Annual investment 42,174 108,564 - Accumulated investment 42,174 150,738 150,738 150,738 150,738 1.000 1.000 1.000 0.234 0.000 4.2 17,284 Payback period Profit after tax : Capital depreciation : Liquidation of non-depreciation Payback period - - years months Appendix - Investment efficiency: Order Year Cash flow out Y0 31 Y1 Y2 Y3 Y4 Investment expense 38,340 98,695 Expense 23,222 71,752 88,419 86,189 Due principle amount 8,946 31,975 31,975 23,029 Total cash flow out 70,508 202,422 120,393 109,218 85,191 Revenue 25,444 101,122 202,243 202,243 202,243 Bank loan 26,838 69,086 - 85,191 - Cash flow in Liquidation of non-depreciation - Total cash flow in 52,282 Total cash flow before tax Income tax NPV (= 20%) 10 IRR = 96.00% 11 Payback period = years months 170,208 - - - - 202,243 202,243 19,739 221,982 -18,226 -32,214 81,850 93,025 136,792 393 17,284 17,729 17,929 Total cash flow after tax -18,226 -32,606 64,566 75,296 118,863 Accumulated net cash flow -18,226 -50,832 million dong 13,735 89,031 207,893 = 100,336 Appendix 10 – Analysis of project sensitivity: RISK ANALYSIS 32 The sensitivity of the project Changing NPV the revenue changes Revenue rate Sensitivity analysis Remarks NPV will decrease when revenue decreases proportionately Revenue rate 90% 88% 85% 83% 81% NPV 100,336 61,291 53,416 41,604 33,730 25,855 80% 21,918 33 ... definitions of Wifi marketing Wifi Marketing is a combination of Social Media and Wifi Marketing Simply, Wifi Marketing is when you access a free WiFi at a store, location or maybe WiFi network... solution of WiFi Marketing 3.0 was officially launched and Linkyfi is one of those WiFi Marketing 3.0 solutions 2.2 Development and actual status of Wifi marketing 2.2.1 Use of Wifi Marketing for... install Wifi Marketing device between the network modem and the available Wifi system of the locations Marketing content will be stored as a website on the network and configured on Wifi Marketing