Starbucks pricing strategy 1. ValueBased Pricing GOOD VALUE : Re carry value: Starbucks offers high quality coffee. Starbucks Arabica is different from regular Arabica. Coffee goes through a regulatory check to ensure the highest coffee beans. The menu at Starbucks is very diverse. Menu items are relevant to the pricing strategy. VALUE ADDED : Include the services to grow up, support the higher and builtin the value. Starbucks has consistency in menus and services. Space at Starbucks serves the needs of customers well. Starbucks focuses on quality and a good customer experience Starbucks offers many great options Advantage : Most profitable Customer receives the service and quality that is worth the money spent. Disadvantages Starbucks has many competitors with the quality of such products and services such as: Highland Coffee, Phuc Long, ... so Value Based Pricing will be hard. Vietnams coffee market is quite competitive. So for many customers will choose cheaper coffee products instead of paying large sums of money for your service.