Lập Kế hoạch Sản Xuất Game Show truyền hình cho Điền Quân ĐIỀN QUÂN media Entertainment is Vietnam’s leading media and entertaiment content product and distributor. In the other hand, they made programs and content cover everything from news, economics, technology, culture, documentaries, foods, movies and special is entertainment. They are producing and providing a wide variety of content for a variety of channels, television channels local and international media.
MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY FACULTY OF ECONOMICS AND COMMERCE REPORT PRODUCT MANAGEMENT Đien Quan Company Lecturer: Mr PHAN MINH TUAN Class: MK307DE01 - 0200 Group HCMC, 13th Dec 2016 MINISTRY OF EDUCATION & TRAINING HOA SEN UNIVERSITY FACULTY OF ECONOMICS AND COMMERCE REPORT OF PRODUCT MANAGEMENT ĐIỀN QUÂN COMPANY Lecturer: Mr PHAN MINH TUAN Group members HCMC, 3th Dec 2017 TASK ASSIGNMENT Name Nguyễn Thị Ngọc Tuyết (Leader) Nguyễn Ngọc Thảo Thy Nguyễn Thị Mỹ Linh Nguyễn Thị Tường Vy Huỳnh Ngự Tỷ Bùi Hoàng Bảo Châu Đặng Ngô Trọng Quân Assignment - ATAR model - The AR Map - Intellectual Property Registration ATAR model Product innovation Chapter PIC Overview Dien Quan Media&Entertaiment Idea formation process Conclusion of report Marketing plan TVC Marketing plan Intellectual Property Registration ( IPR) New product description Design logo and slogan Percentag e 100% 100% 100% 100% 100% 100% 100% Table of Contents ACKNOWLEDGEMENTS First of all, we would like to give big thanks to Hoa Sen University and the faculty for giving us the opportunity and creating favorable conditions for our group to participate in the project and finish well in during period In addition, I would like to express my sincere thanks to the individual who have dedicated their efforts to support us in the process of implementation and completion project Mr Phan Minh Tuan, who is our instrucdoc in Prodcut Managerment subject He inspires us and support all knowledge to completing this report Futhermore, all member in group hope that all the material will help us in future Finally, we would like to express thanks to all member, who participated in the survey and completion report Sincere thanks! ABSTRACT ACKNOWLEDGEMENT During our time at the Hoa Sen University has taught us a lot of practical knowledge to prepare for a deeper and deeper step in each field Especially in the process of learning, we have been approached and cultivated the Product Managerment subject in other hand, the school and faculty understand that right now from theories of books and materials, it is necessary to create conditions for students to get acquainted, researched and applied to reality So over the past 13 weeks, our team has had the opportunity to complete and complete the project The topic we carry out to understand, analyze, and research on "Product Managerment " Through the process of completing the topic, we would like to affirm that this is the time that the group feels great meaning and respect Because we are not only using the theoretical basis we have learned, and are gaining a lot of useful information through the acquisition, addition and enrichment of new knowledge from the books newspapers and other sources We felt together and tried together with the guidance and enthusiasm of the Faculty instructor We understand that each position is an important link to completing the work, so in the process of completing each topic, individuals always remind themselves constantly to try to learn from the experience documents, from the people ahead, observe, take initiative and complete the job well Our product focus is reality show : "We Got Married" program We hope this topic will bring the interest and appeal to readers and complete the best report Chapter I: Overview ĐIỀN QUÂN Media & Entertainment Company ĐIỀN QUÂN media & Entertainment is Vietnam’s leading media and entertaiment content product and distributor In the other hand, they made programs and content cover everything from news, economics, technology, culture, documentaries, foods, movies and special is entertainment They are producing and providing a wide variety of content for a variety of channels, television channels local and international media About leadership team: Name Nguyen Quoc Toan Nguyen Phuong Thach Thi Kim Ngan Than The Khuong Ly Minh Phuong Quynh Ngyen Thi Minh Kha Partner & Clients Positon General Director Deputy General Director Deputy General Director Deputy General Director Deputy General Director Deputy General Director Value - Differentiated service with best quality - Always attach importance to creativity , enthusiasm, responsibility, presitge, solidarity These values create the strenght and development for the company, creating absolute trust from customers and partners Mission - Providing comprehensive quality service packages from state-of-the-art equipment to a young, enthusiastic, dynamic and creative staff that brings the - customer’s image to the public pefectly Maintaining sustainable business, continuously increasing the benefits to shareholders, customers and contribute more and more to the community and - society ĐIỀN QUÂN media company builds a professional working enviroment, attracts talented people, mobilizes and manages the capital of investors effectively Vision Become a leading manufacturer and distributor of South East Asia's leading media and entertainment content by 2018 Success In 2007, ĐIỀN QUÂN Media and Entertaiment has been successful with new programs such as “ crack them up vietnam, Little but special, funny warrior, sickcom highkick, king of mask singer,king of food , ect Here are the special programs of Dien Quan: 1.1 Crack them up Vietnam “Crack them up Vietnam”, in Vietnamese is Thach Thuc Danh Hai, is produced by DIEN QUAN Media&Entertainment Reality show is people have to make two comedians laugh If they succeed they can recieve with a cash prize In.front.of.a.cheering.audience.the.contestants.are.given.one.minute.to.succeed A.smile.is enough The.two comedians, Tran Thanh.and.TruongGiang.are.very.likable.and.have.a.hard time resisting a good laugh The.host.closely.monitors.the.reactions.of.the.comedians Can they keep.a.straight.face? If.the.contestants succeed they can choose to.stay.on.the set and keep.on joking.and.in.this way.earn a.lot more.money for every.minute the.comedians are laughing Everybody wants to have’a good.time and’the comedians.plus;the live studio audience.encourage.the.contestants.to.be.their.best 1.1 Little but special Little.but.Specialis.a.reality.show.that.brings.the.spotlight.on.the.young.talents.in.the.age of – years old Chosen.among.the.best.in.all.categories, selected.contestants.from across the country.will.take.on.the.stag.of.Little of Special to.perform.in front of millions of audiences With stunning.performances.on.stage.and.humorous conversations by the young contestants, Little but Special is certain.to.captur.the.attention.of all.viewers Beside that, children.from to years old.can join.the.show Possess talent.in.singing, dancing, musical instrument.performance, comedy, stage.musical, magic.tricks, circus activities, cheerleading… or other.talents.that.can.be.performed in front of the.audiences Confident.in.public.speaking.and.presentation 1.2 King of food “The.King.Of.Food.Vietnam”, hosted by The Happy King (acted by famous comedian Truong Giang) together.with.his.invited.guests, shows.various.kinds.of.Vietnamese.fresh ingredients that are.used\to.cook.for.various.kinds.of.food, back.in.the.historical.to.modern times the.chance teams (three.members.per.team) to.try.the.mouthwatering.food have.to.answer.the.quiz.so.they.can.get In each.episode, ingredients.are.introduced\based on the theme including.related.to.healthy.benefits these ”King Of Food” season 1.will.bring.more.attractive, new.dishes, the.list.of.dishes.in.season is rich with.nearly.200.dishes, more.than.30.Vietnamese cakes, and nearly.90.artists in different.fields.paticipate.in.this.program “King Of Food” season Service - Digital and social media marketing Film&media training.and.education Providing media, broadcasting.services Producing TV.commercials and corporate.videos.at.all.levers Advertising and media.sales Trading TV.shows and, dramas.copyright Concept&content.creation.and.development Producing TV shows.of.nation and internation.quality.and.licencing d Direct Marketing • Email: At Direct we will send mail to each of our target customers to encourage them to sponsor our TV show They are the ones who bring huge direct revenue to the company Direct mail is beneficial but there are many disadvantages attached The biggest disadvantage is that we contact by email so we will not observe the facial expressions, feelings and emotions of customers to give the price as well as the contract that best suits the customer Telesales: Telesales is a phone call to customers and introduces them to the way, the program and the information required by the customer to stimulate investment from them From the available Data, the staff will call all potential sponsors to persuade them to invest in the group's television program e Internet Marketing • Facebook Our target audience has a very special social networking behavior that is Facebook This is the reason why we are focusing on Facebook as the main advertising channel By setting up a Facebook Page and posting related photo news as well as behind-the-scenes footage, funny moments from both the guests will make people like share a lot of communication Also on the page of the program will create a MiniGame weekly with extremely attractive gifts MiniGame Helps the program increase awareness by some shares,likes,tags of customers It is estimated that we will run ads on Facebook for about 50 days and estimate the cost we have to pay for advertising is $ 510 The number of people we can reach daily is 5,200-21,000 people It is estimated that at least 40% of people will go to Youtube to review the program • Youtube Youtube is a social networking site that has a high level of access to Facebook and YouTube users who want to watch video clips or movies and TV shows Each episode of We Got Married will be posted on the main page of the Youtube and the information, schedules of the program Timeline Table 18: Timeline for IMC plan Copyright registration Copyright registration is extremely important step in the process of creating the service connection and is one of the conditions ensuring the success of "We got married" Vietnam This registration is part of the registration of the television script, so when implementing Dien Quan Media & Entertaiment, it must hire a third party - the attorney firm, who will advise and assist in the registration process Dien Quan Media & Entertaiment registered the purchase of "We Got Married" Korean rights as a way to protect their rights At the same time, competitors not have the right to reproduce to produce a program similar to "We Got Married" without the expense and time spent researching Therefore, Dien Quan Media & Entertaiment need to complete the documentation of their purchase and ownership of the program 8.1 Ownership of "We got married" "We Got Married" is a Korean reality TV show owned by MBC, it used to be one segment of the Sunday Sunday Night program It aired on Saturday 17:00 KST on MBC First broadcasted in 2008, "We Got Married" is a program that combines celebrities in Korea to show their lives when they date and get married "We Got Married" was a success beyond expectations, not only receiving support from local fans, but also receiving positive responses from international fans After Turkey bought the copyrights, MBC decided to produce an international version with famous guests from China and Japan MBC TV channel - MBC (Munhwa - Broadcasting Corporation) founded in 1961 Category: TV commercial channel MBC was ranked in the top stations and the most influential TV channel - in Korea Programs produced by MBC • TV series • Entertaiment shows • Music programs - "We got married" is one of their highlights MBC TV Station MBC TV Station Film studio’s MBC 8.2 Third party work The third party has the function and is willing to provide for the protection of the product "TV scripts" at the Copyright Office, including: • Compose the file for the registration of copyright • Filing and monitoring registration dossiers at the Copyright Office • On behalf of Dien Quan Media & Entrtaiment, we will carry out all necessary legal procedures at the authorities until we are granted the copyright registration certificate The deadline for us to be granted a copyright registration certificate is 15 to 20 working days from the date the third party submits a valid application 8.3 Documents needed to submit an application - Dien Quan Media & Entertaiment offers: • Certificate of business registration of the company (notarized by the commune within months) (2 copies) • CMT of the author or co-author ((2 copies) • Works written on "printed scripts" printed on A4 paper and stamped the company's face The cover of the work clearly shows the name of the work and - the owner of the work (2 files) 3rd party prepared • Decision authorizing assignment of the owner to the author (in case staff follow the Company's decision) (2 copies) • Written promise of the author or co-author (2 copies) • Contract signed and sealed between 3rd party and Dien Quan (2 copies) • A contract for the creation of a work (in case the owner hires another party to design and receive remuneration) • Application for registration of copyright in the Copyright Office (2 copies) 8.4 The cost of making a television script registration Work done Fee (VND) Registration fee and registration certificate 000 000 for a work of works: "Screenplay of the television program" at the Copyright Office 5% VAT 250 000 Total amount 250 000 In words Five million two hundred and fifty thousand Table 19:The cost of making a television script registration Note: The above fees are inclusive of government fee and service charge, inclusive of 5% VAT ... following ideas Name of service We Got Married (V) This is a new kind service in entertaiment market in vietnam (R) This is.rare.and.monopolized .service Basic description for service (I) This is.really.difficult.to.imitate... Page Method Name of Service The Apprentice (V) This is a new kind service in entertaiment market in vietnam Basic description for service (R) This is.rare.and.monopolized .service (I) This is.really.difficult.to.imitate... Apprentice Method Name of service Superman Return (V) This is a new kind service in entertaiment market in vietnam Basic description for service (R) This is’s.rare.and.monopolized .service (I) This is.really.difficult.to.imitate