Bài thảo luận môn tiếng anh điểm cao Đại học Thương Mại:TOPIC: “ Before launching a product in the market, what should a producer do? Suggest some solutions to make products bestselling and always stay ahead in todays competitive market. Give an example of the product which is famous and always bestselling.”
GROUP: TOPIC: “ Before launching a product in the market, what should a producer do? Suggest some solutions to make products best-selling and always stay ahead in today's competitive market Give an example of the product which is famous and always best-selling.” OUTLINE: I Introduction II Steps to prepare for product launching Survey your audience and ensure you know what they want Identify the Big Idea for your launch event Develop your pre-launch content plan III Some solutions to make a product become famous, best-selling and stay number one in the market Understand the buyer's motivation Solution is “Explain the product clearly Solution is “Improve sales of the product IV Coca Cola – A famous and best-selling product V Conclution I.Introduction Surprising and interesting That's what producers want to bring to customers before launching a product in the market The impact will spread from customers, large resonates throughout potential clients and awaken the competitors The main actions of strategic marketing and intelligence will make a surprising success That was the way to launch a new product, gain market share and build a strong brand But how to achieve this, especially, it is a saturated market like today? So, what should a producer do? II Steps to prepare for product launching Survey your audience and ensure you know what they want ĐẠI HỌC THƯƠNG MẠI GROUP: One of the most important things you can to ensure success is to be tuned in to what your customers and prospects want and then give it to them The odds of getting this step right without listening carefully to those in your market aren’t good Things are always changing, more rapidly than ever today, so what worked last year may not work well or at all this year Survey your the audience you are able to connect with directly (e.g., your inhouse list subscribers and customers) and be certain you are familiar with their current priorities and what’s most important to them within 90 days of your launch to test and validate your beliefs and assumptions – the ones that must be true for your launch to be a big success 2) Identify the Big Idea for your launch event Instead of concentrating your early launch efforts on your product, it’s often more effective to begin with a discussion around a big idea – a concept or wellrecognized set of issues or hot topics that matter to your target audience and buyers By keeping the initial pre-launch focus away from your product, it avoids creating sales resistance and turning people off By focusing on issues that are important to potential buyers, it opens the door for you to provide useful information, educating your audience before introducing your product There will be plenty of time to discuss the specifics of your product during the launch, so save that as “dry powder” to use later By discussing the issues instead of your product early on, your Big Idea prepositions your product favorably, since your chosen product and company U.S.P is the foundation of the Big Idea in the first place For example, if you were Federal Express (some years back) your Big Idea would be “overnight package delivery”, a completely new concept at the time it was introduced When discussing this Big Idea, we would concentrate on the situations and circumstances that arise where the ability to ship something overnight would make all the difference As launch day grows closer, more details ĐẠI HỌC THƯƠNG MẠI GROUP: about how this revolutionary new service can be accomplished is disclosed, taking what began as a concept discussion into an emerging new reality that’s about to become available 3) Develop your pre-launch content plan In the weeks leading up to launch day, it is important to provide your launch audience with the right information and in the proper order This content is used to educate the audience and build trust in you as an authority and subject matter expert It’s most effective to provide pre-launch content in various formats, including text, video and audio People learn in different ways Some people prefer to read and absorb written material well Others aren’t great readers, so they learn better from watching a video or listening to an audio presentation Developing quality content takes time, so it is important to develop a plan ahead of time and ensure you have enough time and the proper resources and budget available to a quality job developing this content III) Solutions to make products best-selling and always stay ahead in today's competitive market 1) Understand the buyer's motivations -According to marketing, needs and desires of customer are starting points for idea about new products When launching the products to the customers, bear in mind that most successful products and dervices are bought ,not sold.They are bought by people who have a need, and believe that the products will satisfy that need -Though polls, quizzes personal or suggestion box of customers who use the products of business, business can find out the needs about products that customer request And then researchers can discover ideas or create inspiration of new products 2) Explain the product clearly ĐẠI HỌC THƯƠNG MẠI GROUP: -Ensure that the product has been adequately explained product informations is very important - Ensure that the benefits of the product are made loudly and clearly.Besides the actual utility, beauty or even fame of the product, what are you offering above and beyond? Make it clear to the customer what key benefits the product brings to them, such as guarantees, warranties and after sales service Look for the potential customers by creating a website of the film or that product and bulding a high-tech management service By this way, sellercan manage the selling number and who buy product Customer can look for full information which involved in the new product The consumer can post any questions about the item and to be answered by the other customer or from your employees In addition, the clients can buy the product more easily 3) Improve sales of the product Spread your product information It is important to make your product information available through as many channels as possible Today, the range of potential placements has increased a great deal thanks to the advances in communications Increase your product's sales Sales can only be increased by certain things over which you have control but which are not necessarily selfevident Sometimes price changes are required, other times, tweaks to the product, or a broadening or contracting of your product range All of this will be evident from undertaking regular inventory checks and follow ups on sales performance Some methods to increase sales include: -Set up a sales incentive program Give your sales staff a reason to get out there and sell, sell, sell Because offering their sales staff the trips and or TVs for x amount of sales works -Encourage your sales staff to upsell: Basically, upselling involves adding related products and services to your line and making it convenient and necessary for customer to buy them Just placing more products near your usual products isn’t ĐẠI HỌC THƯƠNG MẠI GROUP: going to increase your sales much To upsell successfully, the customer has to be persuaded of the benefit as durable, beautiful, etc Result: increased sales for the carpet cleaning company -Give your customers the inside scoop: If you have a promotion or sale coming up, tell your customers about it They’ll come back – and probably bring some friends with them too (And don't forget - you can give your customers the inside scoop by emailing or calling them, too.) -Tier your customers: There should be a clear and obvious difference between regular customers and other customers – a difference that your regular customers perceive as showing that you value them from small things such as greeting them by name through larger benefits such as giving regulars extended credit or discounts -Set up a customer rewards program: It can be as simple as a discount on a customer’s birthday or as complex as a points system that earns various rewards such as discounts on merchandise Done right, rewards programs can really help build customer loyalty and increase sales -Distribute free samples to customers: When the customer who bought the original product, I might try and like the sample of the new product and buy some of it Or I might pass on the sample to someone else, who might try the product, like it, and buy that and other products from the company At the very least, the original customer will be thinking warm thoughts about your company, and hopefully telling other people about your products IV) Cocacola - a famous and best-selling product We all have known that Coca-cola is a famous and bestselling product But what have been the key success factors for Coca-Cola? There are many factors contributing to Coca-Cola's success, however, I believe that their key success factors are Marketing and Innovation - Marketing: Coca-Cola is seen as one of the founding fathers of the modern day marketing model They were among the pioneers of advertising techniques and styles used to capture an audience They were also one of the first companies to offer a gimmick with their product, this being a mini yo-yo It was around 1900 ĐẠI HỌC THƯƠNG MẠI GROUP: when Coca-Cola began presenting their signature drink as a delicious and refreshing formula This slogan has been repeated for over the last 100 years selling Coke all over the world Through its intense marketing campaigns, Coke has developed an image that is reflected in what we think of when we buy Coke and what we associate with drinking Coke This image has been subconsciously installed in our brain by the advertising campaigns that show Coca-Cola associated with "good times." - Innovation: Coca-Cola has been able to survive and grow in an ever-changing market because of its ability to systematically innovate and deliver new products In the late 90s the company, typically showing earnings growth of 15-20% per year, turned in three straight years of falling profits It was apparent that the market was changing and in order to keep up with these changes, Coca-Cola had to move from a single core product to a total beverage company V Conclution If producers use the above strategies effectively, consumers will accept the product early Coca - Cola is an example for that And whether making in anyway, remember The most important thing is to put the interests of consumers first,success will come to you New word: - Ensure : Nhấn mạnh -Success : Thành công -Customers : Khách hàng -Prospects : Triển vọng ĐẠI HỌC THƯƠNG MẠI GROUP: -Survey : Khảo sát -Certain :Chắc chắn -Current : Dòng tiền - Priorities : Sự ưu tiên -Assumption :Mệnh danh -Concentrating: Tập trung -Launch : Giới thiệu -Effective : Có hiệu lực -Target : Mục tiêu -Potential : Tiềm -Specifics : Chi tiết,cụ thể -Dry powder : Bột khô -Provide : Cung cấp -Resources : Tài nguyên -Budget :Ngân sách -Satisfy :Lmà vừa lòng,đáp ứng -Request :Lời đề nghị -Inspiration :Sự cảm hứng -Adequately :tương ứng,thỏa đáng -Guarantees :sự đảm bảo -Warranties :Sự cho phép,sự bảo đảm -Potential :Tiềm tàng -Communications: truyền đạt -Regular :Đều đặn, không thay đổi -Performance :Hoàn thành -Encourage : Khuyến khách ,động viên -Convenient : Thuận lợi ĐẠI HỌC THƯƠNG MẠI GROUP: -Perceive :Nhận thức -Benefits : Lợi nhuận -Marketing : Tiếp thị -Innovation : Sáng kiến -Gimmick : Đồ không cần thiết -Reflected :Mang lại -Associate :Kết hợp -Subconsciously : Tiềm thức -Beverage : Đồ uống ĐẠI HỌC THƯƠNG MẠI ... Khách hàng -Prospects : Triển vọng ĐẠI HỌC THƯƠNG MẠI GROUP: -Survey : Khảo sát -Certain :Chắc chắn -Current : Dòng tiền - Priorities : Sự ưu tiên -Assumption :Mệnh danh -Concentrating: Tập trung... tàng -Communications: truyền đạt -Regular :Đều đặn, khơng thay đổi -Performance :Hồn thành -Encourage : Khuyến khách ,động viên -Convenient : Thuận lợi ĐẠI HỌC THƯƠNG MẠI GROUP: -Perceive :Nhận... necessary for customer to buy them Just placing more products near your usual products isn’t ĐẠI HỌC THƯƠNG MẠI GROUP: going to increase your sales much To upsell successfully, the customer has to