TABLE OF CONTENTS
LIST OF ABBREVIATIONS
LIST OF TABLES
LIST OF FIGURES
INTRODUCTION
CHAPTER 1: LITERATURE REVIEW– CONNECTED MARKETING
1.1 Definition: Connected Marketing
1.1.1 Marketing
1.1.2 Connected Marketing
1.2. Types of Connected Marketing
1.2.1 Word of mouth marketing
1.2.2 Buzz marketing
1.2.3 Viral marketing
1.3 The power of Connected marketing in digital age
1.3.1 Widely connection between the company/organization and customer
1.3.2 Building customer’s trust
1.3.3 Cutting marketing cost
1.3.4 Measuring communication result
1.4 Marketing model
1.4.1 Ways of transferring information
1.4.2 Marketing model
1.5 The process to practice a Connected Marketing Campaign
1.5.1 Customer investigation and choosing Opinion leaders (OL)
1.5.2 Creating transferred messages
1.5.3 Seeding trials
1.5.4 Spreading a Connected Marketing Campaign
1.6 Measurement of transferring information
CHAPTER 2: EXTERNAL ENVIRONMENT ANALYSIS AND
CONNECTED MARKETING ACTIVITY OF VICONGDONG
2.1 External environment analysis
2.1.1 Conditions for the application of Connected Marketing activity in
2.1.2 Analysis on charity activities in Vietnam
2.2 Connected Marketing activity at Vicongdong
2.2.1. Introduction about Vicongdong project
2.2.2 Condition for Vicongdong doing Connected Marketing
2.2.3 Analysis on Connected Marketing activities in Vicongdong project
2.3 Some comments on the efficiency of Connected Marketing Campaign at
Vicongdong project
CHAPTER 3: RECOMMENDATIONS
3.1 Developing direction of business and Marketing strategy of Visky – FPT
3.2 Developing new marketing solution
3.3 Some other proposals
CONCLUSION
REFERENCES