case studies in asian management

Free ebooks ==> www.Ebook777.com www.Ebook777.com Case Studies in Asian Management 8826_9789814508971_tp.indd 21/8/13 9:01 AM b1583 Case Studies in Asian Management Free ebooks ==> www.Ebook777.com This page intentionally left blank www.Ebook777.com b1583_FM.indd ii 8/21/2013 6:28:27 PM Case Studies in Asian Management Editor Parissa HAGHIRIAN Sophia University, Japan World Scientific NEW JERSEY • LONDON 8826_9789814508971_tp.indd • SINGAPORE • BEIJING • SHANGHAI • HONG KONG • TA I P E I • CHENNAI 21/8/13 9:01 AM Free ebooks ==> www.Ebook777.com Published by World Scientific Publishing Co Pte Ltd Toh Tuck Link, Singapore 596224 USA office: 27 Warren Street, Suite 401-402, Hackensack, NJ 07601 UK office: 57 Shelton Street, Covent Garden, London WC2H 9HE Library of Congress Cataloging-in-Publication Data Case studies in Asian management / edited by Parissa Haghirian (Sophia University, Japan) pages cm ISBN 978-9814508971 (hardcover : alk paper) Management Asia Case studies I Haghirian, Parissa, 1970– HD70.A7C37 2013 658.0095 dc23 2013009942 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library Copyright © 2014 by World Scientific Publishing Co Pte Ltd All rights reserved This book, or parts thereof, may not be reproduced in any form or by any means, electronic or mechanical, including photocopying, recording or any information storage and retrieval system now known or to be invented, without written permission from the Publisher For photocopying of material in this volume, please pay a copying fee through the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, USA In this case permission to photocopy is not required from the publisher In-house Editor: Monica Lesmana Typeset by Stallion Press Email: enquiries@stallionpress.com Printed in Singapore www.Ebook777.com b1583 Case Studies in Asian Management Contents About the Authors vii Introduction Section I: The People’s Republic of China FamilyMart’s China Expansion TsingHsuan Kuo 11 Alibaba: Facing its Thieves Xiaozhou Wu 33 Li Ning: Make the Change Jiawen Tu 55 Shiseido in China — When Politics Interferes with Business Kaoutar Lazrak Section II: Japan 67 85 UNIQLO: A Stitch in Time Beatrice Reboux The Suntory Highball Revolution: Can a Type of Drink Save an Industry? Thomas Anderson III 87 103 v b1583_FM.indd v 8/21/2013 6:28:27 PM b1583 Case Studies in Asian Management Free ebooks ==> www.Ebook777.com vi Contents A Tale of Three Companies: The Survival Strategies of Sony, Hitachi, and Canon David Trappolini Section III: India Doing it the Toyota Way in India? Managing Unsettled Labor Relations at the Toyota Subsidiary in India Christian Knuth Section IV: Korea KIA Motors Facing Globalization Challenges Marc David Hercaud Section V: The Philippines Brightening Philippine Airlines (PAL): Strategizing for the Future of Asia’s Pioneer and Sunniest Air Transporter John Paul D Antes The Birth of the WATERCCOOP in Cagayan de Oro City Anselmo B Mercado Section VI: Cross-Cultural Encounters 119 147 149 169 171 183 185 201 217 Visiting my Australian Friend’s House Mai Kaneshiro 219 A Peck on the Cheek Emi Inamoto 223 Index 227 www.Ebook777.com b1583_FM.indd vi 8/21/2013 6:28:27 PM b1583 Case Studies in Asian Management About the Authors Thomas Anderson III received his BS in Economics from St John’s University in Minnesota, USA and his Masters in International Business and Development from Sophia University’s Graduate Program of Global Studies in Tokyo He currently works as a tax associate for PricewaterhouseCoopers in Tokyo John Paul Datugan Antes is a career civil servant in the Philippine government He has served the Philippine Senate and the Philippine Council for the Welfare of Children He is presently connected with the Philippine Sugar Regulatory Administration He earned his Master’s degree in Public Administration from the University of the Philippines-Diliman in 2008 and his Master of Arts in International Business and Development Studies from Sophia University, Tokyo, Japan in 2011 through Japan Development Scholarship (JDS) He plans to pursue his Ph.D in the near future Parissa Haghirian is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan She is a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School, and an adjunct professor at Temple University in Tokyo Parissa holds a master’s degree in Japanese Studies (University of Vienna) and a master’s and doctorate degrees in International Management (Vienna University of Business, vii b1583_FM.indd vii 8/21/2013 6:28:27 PM b1583 Case Studies in Asian Management Free ebooks ==> www.Ebook777.com viii About the Authors Austria) She has published several books and articles on the topic and is the author of Understanding Japanese Management Practices Marc David Hercaud graduated in 2012 from the ESSCA School of Management, France, holding a Master’s degree in Banking and Risk Management He did in 2010/11 a one-semester exchange program at Sophia University’s Graduate Program in Global Studies, Tokyo He is now working as a Treasury & Corporate Finance Officer for RTL Group (leading European mass media network), Luxembourg Emi Inamoto graduated in 2010 from the Faculty of Liberal Arts at Sophia University, Tokyo, Japan, with a major in International Business and Economics Upon graduation, she attended Waseda University for one-year to focus on the Japanese Language She now works as an assistant buyer for Storage plants, mainly, Liquified Natural Gas (LNG) plants at Japan’s leading heavy industries company Mai Kaneshiro graduated in March 2012 from the Faculty of Liberal Arts in Sophia University, where she majored in International Business and Economics After graduation, she has been working at Google inc Japan office TingHsuan Kuo received her BS in Economics from National Taiwan University and did a one-year exchange program at Hokkaido University in Japan She is currently pursuing her Masters in International Business and Development at Sophia University’s Graduate Program of Global Studies Her research primarily focused on Japan–Taiwan business alliance in the Chinese market Christian Knuth graduated as Industrial Engineer majoring in Chemical Process Engineering at the Berlin Institute of Technology He studied abroad at Sophia University from 2010 until 2011 in Tokyo with a focus on International Business and Development issues e.g., resource economics and environment He finished his diploma www.Ebook777.com b1583_FM.indd viii 8/21/2013 6:28:27 PM b1583 Case Studies in Asian Management About the Authors ix thesis on process costs of carbon dioxide capture and storage technologies at Volkswagen Group’s R&D department in 2012 Kaoutar Lazrak received her Master’s degree in Marketing in Rouen Business School, France She was an exchange student at the Sophia University’s Graduate Program in Global Studies in Tokyo, Japan Kaoutar worked as a Sales & Marketing intern in luxury hotels like Aldrovandi Villa Borghese, Rome and La Mamounia Marrakech, Morocco Dr Anselmo B Mercado is a retired Professor of Rural-Social Development in the College of Agriculture, Xavier University, Cagayan de Oro City, Philippines He was Director of the South East Asia Rural Social Leadership Institute (SEARSOLIN), Xavier University (1993–2007), former Dean of the College of Agriculture, Xavier University (1998–2000) He holds a Bachelor’s Degree in Agriculture, major in Animal Husbandry, from Xavier University (1963), a Master’s Degree in Adult Education from the Virginia Polytechnic Institute and State University, USA (1973), and a Doctorate Degree in Education from North Carolina State University, USA (1985) He has chaired the Study Committee and the Steering Committee in the crusade for making the Water District a cooperative (since December 2007 up to the present.) He was elected as chairman of the interim Board of Directors of the WATERCCOOP Beatrice Reboux grew up in Charente Maritime, South West France She graduated from ESLSCA American business school in Paris with degrees in Management and Entrepreneurship She moved to Japan in 2010 and entered Sophia University in 2011 There, she studied International Business and Development Studies while working parttime for a japanese consulting company Beatrice Reboux is interested in cross cultural behavior, mainly Japanese corporate behavior She practices yoga and loves traveling b1583_FM.indd ix 8/21/2013 6:28:27 PM ... China in 2010 www.Ebook777.com b1583_FM.indd x 8/21/2013 6:28:27 PM b1583 Case Studies in Asian Management Introduction ASIAN CORPORATIONS ARE BECOMING INCREASINGLY IMPORTANT IN INTERNATIONAL MANAGEMENT. .. Trappolini graduated in 2013 from Louvain School of Management in Belgium with a Master’s degree in Business Engineering From 2012 to 2013, he attended in an exchange program at Sophia University in. .. focused on Japan–Taiwan business alliance in the Chinese market Christian Knuth graduated as Industrial Engineer majoring in Chemical Process Engineering at the Berlin Institute of Technology He