Chapter 11 – Research techniques: Questionnaires. In this chapter students will be able to: Describe the purposes of questionnaires, identify the six types of questionnaires and their merits, explain the advantages and disadvantages of questionnaires as a data gathering method,...
Planning an Applied Research Project Chapter 11 – Research Techniques: Questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved Learning Objectives » Describe the purposes of questionnaires » Identify the six types of questionnaires and their merits » Explain the advantages and disadvantages of questionnaires as a data gathering method » Create a range of question types » Improve the response rate of a questionnaire » Explain the need to protect the privacy of an individual respondent’s answers © 2014 John Wiley & Sons, Inc. All rights reserved Key Terms » » » » » Back translation Category questions Check box Classification data Closedended questions » Doorknob questionnaires » Dropdown box » Funnel approach © 2014 John Wiley & Sons, Inc. All rights reserved » Inperson questionnaires » Incentives » Intercept administration » Interviewer administered questionnaires » Loaded questions » Leading questions » List questions » Likert scale Key Terms (cont’d) » Mailed questionnaires » Online questionnaires » Openended questions » Order bias » Personally distributed questionnaires » Pop up box » Radio button © 2014 John Wiley & Sons, Inc. All rights reserved » Ranking questions » Rating questions » Selfadministered questionnaires » Status bar » Telephone questionnaires Purposes of Questionnaires » » » » » » » Provide statistical information Enable correlations Test or retest theories, prove a hypothesis Sample a specific population Support a notion, even if illdefined Obtain patterns of responses Compare responses over subsets of respondents © 2014 John Wiley & Sons, Inc. All rights reserved Types of Questionnaires » » » » » » » » Doorknob questionnaires In person questionnaires Interviewer administered questionnaires Mailed questionnaires Online questionnaires Personally distributed questionnaires Selfadministered questionnaires Telephone questionnaires © 2014 John Wiley & Sons, Inc. All rights reserved Developing Questionnaires » Clarify purpose of the questionnaire » Write questions (using a range of appropriate formats) » Revise and edit questions » Sequence the questions » Check clarity of questions with colleagues » Rewrite and format questions © 2014 John Wiley & Sons, Inc. All rights reserved Types of Questions » » » » » » » » Category questions Close ended Leading questions List questions Loading questions Open ended questions Ranking questions Rating questions © 2014 John Wiley & Sons, Inc. All rights reserved Questionnaire Administration » Intercept method » Mailing questionnaire » Doorknob questionnaire – leaving it on the doorknob of an apartment, house, or other form of residence » In person administration » Internet questionnaire © 2014 John Wiley & Sons, Inc. All rights reserved Increasing Response Rates » » » » » » Professional looking questionnaire Clear purpose statement Quality of the sponsor An incentive Status bar at bottom of page SASE (self addressed stamped envelope) if mailed © 2014 John Wiley & Sons, Inc. All rights reserved Permission Letter » Request to complete a questionnaire » Explanation of the purpose of the questionnaire » Information about sponsor or sponsoring organization » Information about protecting confidentiality and privacy » Explanation of how to complete the questionnaire » Age requirement to complete the questionnaire » Name and address of researcher » Way to contact the researcher © 2014 John Wiley & Sons, Inc. All rights reserved Review of Class Session » Anything unclear? » One thing that I learned from this class is … © 2014 John Wiley & Sons, Inc. All rights reserved ... Request to complete a questionnaire » Explanation of the purpose of the questionnaire » Information about sponsor or sponsoring organization » Information about protecting confidentiality and privacy » Explanation of how to complete the questionnaire... © 2014 John Wiley & Sons, Inc. All rights reserved » In person questionnaires » Incentives » Intercept administration » Interviewer administered questionnaires » Loaded questions » Leading questions »... Ranking questions Rating questions © 2014 John Wiley & Sons, Inc. All rights reserved Questionnaire Administration » Intercept method » Mailing questionnaire » Doorknob questionnaire – leaving it on the