CONTENT - INTRODUCE - GPD TREND & MILK CONSUMMER DEMAND - MILK LOCAL & MILK IMPORT SUPPLY INCREASING - PERFECT COMPETITION – PRICE DISCRIMINATION - MILK MATERIAL INPUT SELF – SUPPLY INCREASING CONCLUSION – ECONOMIC EFFECT MILK MARKET IN VIET NAM Milk market products in Vietnam are various kinds such as powder milk, water milk, cheese, yogurt, ice cream, cream… come from many suppliers in local
CONTENT - INTRODUCE - GPD TREND & MILK CONSUMMER DEMAND - MILK LOCAL & MILK IMPORT SUPPLY INCREASING - PERFECT COMPETITION – PRICE DISCRIMINATION - MILK MATERIAL INPUT SELF – SUPPLY INCREASING CONCLUSION – ECONOMIC EFFECT MILK MARKET IN VIET NAM Milk market products in Vietnam are various kinds such as powder milk, water milk, cheese, yogurt, ice cream, cream… come from many suppliers in local and import: Vinamilk, Friesland, TH true milk, Abbott, Dumez, Friso, Enfa… in order to meet a huge of customer demand GPD TREND & MILK CONSUMMER DEMAND - GPD in Vietnam is strongly increasing some recent years Milk is considered one of element food Milk demand is increasing and may be forecasted stronger increasing in coming year HOW DOES THIS DEMAND EFFECT TO MILK SUPPLIERS ??? MILK LOCAL & OVERSEA SUPPLY INCREASING - To meet the milk demand, producers not only in local but also in oversea are take the opportunity in maximize their sale and profit - Import milk product is mainly powder milk of Abbott, Mead Johnson - Most of market share is local products from Vinamilk, Friesland Campina, TH True milk - Milk supply is increasing before Y2010 to Y2012 around 12%, but stronger in Y2013 to Y2015 at 16,5%, 20,0%, 23,0% PERFECT COMPETITION – PRICE DISCRIMINATION Supplier apply the price strategic – price discrimination to give the incentives to customer Buy more get more valuable gift, buy one get one free… => Stimulate the demand to maximize the sale and profit MATERIAL INPUT FOR MILK INCREASING - To ensure the quantity and quality of input, producers tend to supply themselves and create more business in cow farm CONCLUSION – ECONOMIC EFFECT - Income higher is effected to demand curve, shifted to the right To meet the higher demand, supply curve is also shift to the right and may have more entrance suppliers come this market because the forecast demand in future - Perfect competition output Supplier apply the price discrimination strategic and share the benefit to customer Customer have more choices in various kinds of product - Self-supply is less force of bargaining power of supplier for “porter's five forces” - Milk industrial is considered the market as perfect competition output market and monopoly market input (Self-supply) .. .MILK MARKET IN VIET NAM Milk market products in Vietnam are various kinds such as powder milk, water milk, cheese, yogurt, ice cream, cream… come... recent years Milk is considered one of element food Milk demand is increasing and may be forecasted stronger increasing in coming year HOW DOES THIS DEMAND EFFECT TO MILK SUPPLIERS ??? MILK LOCAL... is mainly powder milk of Abbott, Mead Johnson - Most of market share is local products from Vinamilk, Friesland Campina, TH True milk - Milk supply is increasing before Y2010 to Y2012 around 12%,