Learning objectives in this chapter: Discuss why it is critical for organizations to be responsive, describe the qualities of an organic organization structure, identify strategies and dynamic organizational concepts that can improve and organization’s responsiveness, explain how a firm can be both big and small, summarize how firms organize to meet customer requirements, identify ways that firms organize around different types of technology.
Trang 1al Agility
Chapter Nine
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Trang 2Learning Objectives
LO 1 Discuss why it is critical for organizations to be
responsive.
LO 2 Describe the qualities of an organic organization
structure
LO 3 Identify strategies and dynamic organizational
concepts that can improve and organization’s
responsiveness
LO 4 Explain how a firm can be both big and small
LO 5 Summarize how firms organize to meet customer
requirements
Trang 3The Responsive Organization
Mechanistic
organization
organization that
seeks to maximize
internal efficiency
Organic
structure
form that
emphasizes
flexibility
Trang 4Two Ways to Describe
an Organization
Figure 9.1(a)
Trang 5Two Ways to Describe
an Organization
Figure 9.1(b)
Trang 6Strategic Alliances
Strategic alliance
relationship created
among
independent
organizations with
the purpose of joint
pursuit of mutual
goals
Trang 7The Learning Organization
Learning organization
and transferring knowledge, and at modifying its behavior to reflect new knowledge and
insights
Trang 8The High-Involvement
Organization
High-involvement organization
management ensures that there is consensus about the direction in which the business is
heading
Trang 9Being Big and Small
Downsizing
elimination of
positions or jobs
Rightsizing
to achieve an appropriate size at which the company performs most
effectively
Trang 10 Survivor’s
syndrome
and morale in
employees who
remain after a
downsizing
Trang 11Customer Relationship
Management
Customer relationship management
(CRM)
two-way exchanges with customers to foster intimate knowledge of their needs, wants, and buying patterns
Trang 12Total Quality Management
Total quality management (TQM)
supports the attainment of customer
satisfaction through a wide variety of tools and techniques that result in high-quality goods
and services
Trang 13Reengineering
Reengineering
and processes to answer the question: “If you were the customer, how would you like us to operate?”
organization was just starting out
Trang 14Organizing for Speed:
Time-Based Competition
Time-based
competition
(TBC)
reducing the total
time needed to
deliver a good or
service
Trang 15Time-Based Competition
Logistics
the right goods in
the right amount to
the right place at
the right time