This chapter presents the following content: List the types of processes that spur development of new technologies, describe how technologies proceed through a life cycle, discuss ways to manage technology for competitive advantage, summarize how to assess technology needs,...and other contents.
Managing Technology and Innovation Chapter Seventeen Copyright © 2015 McGrawHill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGrawHill Education Learning Objectives LO List the types of processes that spur development of new technologies LO Describe how technologies proceed through a life cycle LO Discuss ways to manage technology for competitive advantage LO Summarize how to assess technology needs 17-2 Learning Objectives (cont.) LO Identify alternative methods of pursuing technological innovation LO Define key roles in managing technology LO Describe the elements of an innovative organization LO List characteristics of successful development projects 17-3 Technology and Innovation Technology – The systematic application of scientific knowledge to a new product, process, or service 17-4 The Technology Life Cycle Figure 17.1 17-5 Technology Dissemination Pattern and Adopter Categories Figure 17.2 17-6 Diffusion of Technological Innovations An innovation will spread quickly if it – Has a great advantage over its predecessor – Is compatible with existing systems, procedures, infrastructures, and ways of thinking – Has less rather than greater complexity – Can be tried and tested easily without significant cost or commitment – Can be observed and copied easily 17-7 Dynamic Forces of a Technology’s Competitive Figure 17.3 Impact 17-8 Assessing Technology Needs Technology audit – Process of clarifying the key technologies on which an organization depends 17-9 Assessing External Technological Trends Benchmarking – the process of comparing the organization’s practices and technologies with those of other companies 17-10 Framing Decisions about Technological Innovation Table 17.2 17-11 Sourcing and Acquiring New Technologies Make-or-buy decision – The question an organization asks itself about whether to acquire new technology from an outside source or develop it itself 17-12 Technology Acquisition Options Figure 17.4 17-13 Technology and Managerial Roles Executive champion – An executive who supports a new technology and protects the product champion of the innovation 17-14 Requirements for Innovation Figure 17.5 17-15 ... competitive advantage LO Summarize how to assess technology needs 1 7-2 Learning Objectives (cont.) LO Identify alternative methods of pursuing technological innovation LO Define key roles in managing technology. .. Has a great advantage over its predecessor – Is compatible with existing systems, procedures, infrastructures, and ways of thinking – Has less rather than greater complexity – Can be tried and. .. organization’s practices and technologies with those of other companies 1 7-1 0 Framing Decisions about Technological Innovation Table 17.2 1 7-1 1 Sourcing and Acquiring New Technologies Make-or-buy decision