Solutions to increase numbers of k+ subcriber for the vietnam satellite digital television co , ltd = nghiên cứu giải pháp tăng số lượng thuê bao k+ công ty TNHH truyền hình số vệ tinh việt nam

ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH VŨ ANH TUẤN SOLUTIONS TO INCREASE NUMBERS OF K+ SUBCRIBER FOR THE VIETNAM SATELLITE DIGITAL TELEVISION Co., Ltd NGHIÊN CỨU GIẢI PHÁP TĂNG SỐ LƯỢNG THUÊ BAO K+ CƠNG TY TNHH TRUYỀN HÌNH SỐ VỆ TINH VIỆT NAM LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH Hà Nội - 2017 ĐẠI HỌC QUỐC GIA HÀ NỘI KHOA QUẢN TRỊ VÀ KINH DOANH VŨ ANH TUẤN SOLUTIONS TO INCREASE NUMBERS OF K+ SUBCRIBER FOR THE VIETNAM SATELLITE DIGITAL TELEVISION Co., Ltd NGHIÊN CỨU GIẢI PHÁP TĂNG SỐ LƯỢNG THUÊ BAO K+ CƠNG TY TNHH TRUYỀN HÌNH SỐ VỆ TINH VIỆT NAM Chuyên ngành: Quản trị kinh doanh Mã số: 60 34 01 02 LUẬN VĂN THẠC SĨ QUẢN TRỊ KINH DOANH NGƯỜI HƯỚNG DẪN KHOA HỌC: TS HOÀNG ANH TUẤN Hà Nội - 2017 DECLARATION The author confirms that the research outcome in the thesis is the result of author’s independent work during study and research period and it is not yet published in other’s research and article The other’s research result and documentation (extraction, table, figure, formula, and other document) used in the thesis are cited properly and the permission (if required) is given The author is responsible in front of the Thesis Assessment Committee, Hanoi School of Business and Management, and the laws for above-mentioned declaration Date: August 21, 2017 ACKNOWLEDGEMENT I have gained huge knowledge, skill and insights from my MBA course The course raises my capacity of administration and management up to the next level I am now very confident in my position of management I would like to extend my sincerest thanks and appreciation to all those who have made this Thesis to be possible I woud like to express my great gratitude to my supervisor Hoang Anh Tuanfor her useful comments, remarks and engagement during my process of doing this master thesis Also, I would like to give my sincere thanks tocustomers of Vietnam Satellite Digital Television Co., Ltd, in my survey, who have willingly spent their precious time joining the interview Sincere thanks are extended to the Faculty of Hanoi School of Buseness and Management - Vietnam National University for equipping me with huge knowledge and skills through various interesting and practical subjects I also would like to thanks my classmates for their friendship and reciprocal encouragement to make our class time to be unforgettable time Lastly, I would like to give my great thanks to my wife, my kids, and my family who always standby me during the past two years more and encourages me to keep moving from the beginning of my study ii TABLE OF CONTENTS TABLE OF CONTENTS iii LIST OF TABLES v LIST OF FIGURES AND CHARTS vi ABBREVIATION TABLE vii INTRODUCTION 1 Rationale Literature review Aims of research 3.1 Overall 3.2 Specific Objects of research 5 Scope of research Research methodology Thesis structure CHAPTER I: BASIC THEORY ON PAY-TV INDUSTRY 1.1 Pay-TV services 1.1.1 Definition of pay-TV service 1.1.2 Types of pay-TV services 1.1.3 Role of pay-Tv services in Vietnamese spiritual life 1.2 Process of building solutions to increase Pay-TV’s subscribers 10 1.2.1 External environment analysis 10 1.2.2 Internal environment analysis 21 1.2.3 SWOT matrix analysis and strategy choice 25 CHAPTER 2: REALITY OF BUSINESS ENVIRONMENT AND QUALITY OF PAY-TV SERVICES AT VIETNAM SATELLITE DIGITAL TELEVISION 27 2.1 Introduction on Vietnam Satellite Digital Television 27 2.1.1 History of foundation and development 27 2.1.2 Results of business activities and K+ Pay-TV services of the company 32 iii 2.2 Analysis of the reality of the business environment of K + television service business at Vietnam Satellite Digital Television 33 2.2.1 External environment 33 2.2.2 Analysis of industry environment 37 2.2.3 Analysis of internal environment 45 CHAPTER III: SOLUTIONS AND RECOMMENDATIONS 56 3.1 Developing orientation for K+ in Pay-TV industry 56 3.2 Proposing solutions 57 3.2.1 Technical investment and development 59 3.2.2 Content development and copyright of exclusive channels 61 3.2.3 Marketing strategy 66 3.2.4 Human resource 66 3.2.5 Approaching customers in the form of B2B, actively developing in the direction of Blue Ocean 68 3.2.6 Supportive solutions 68 3.3 Recommendations 70 3.3.1 To the government 70 3.3.2 To the Ministry of Information and Communication 70 3.3.3 To K+’s Board of Directors 70 CONCLUSIONS, LIMITATIONS AND IMPLICATIONS 72 REFERENCES 74 APPENDIX Appendix 1: Survey form Appendix 2: Data analysis result iv LIST OF TABLES Table 1.1: SWOT Matrix 26 Table 2.1: Main activities of the Company 27 Table 2.2: Results of business activities of the company 32 Table 2.3: Some legal documents affecting the development of pay-TV services 34 Table 2.4: Some current economic norms in Vietnam 35 Table 2.5: Some current competitors of K+ 37 Table 2.6 Evaluation on the contents of K+’s channels 41 Table 2.7: Evaluation on the rates 42 Table 2.8: Evaluation on the quality of signal 43 Table 2.9: Evaluation on the quality of sound and images 44 Table 2.10: General evaluation on customer satisfaction 44 Table 2.11: Human resources of the company 45 Table 2.12: Average salary of office staff of the company 46 Table 2.13: Some rates of service products provided by K+ 47 Table 2.14: Advertising activities of the company 48 v LIST OF FIGURES AND CHARTS Figure 1.1: Model for evaluating customer satisfaction toward the quality of Pay-TV services 20 Chart 2.1: Figures of the number of weekly visitors of online videos of Nielsen 39 Chart 2.2: Advantages of some technologies 50 vi ABBREVIATION TABLE Abbreviation Definition AVC Advanced Video Coding AVG Audio Visual Global Company B2B Business to Business B2C Business to Consumer BHD Cơng ty TNHH Bình Hạnh Đan CJ CJ Group DTH Direct to home DTT digital terrestrial television EPL English Premier League GDP Gross Domestic Product GOP Group of picture GPON Gigabit-capable Passive Optical Networks HCATV Hanoi cable television company HD High definition HEVC High Efficiency Video Coding HFC Hybrid Fiber Coaxial HTV Ho Chi Minh City Television HTVC Hochiminh cable television company IPTV Internet Television IT Information technology MC Master of ceremonies OTT Over the top R&D Research and development vii RCEF Regional Comprehensive Economic Partnership SCTV Saigon Cable Television SWOT Strength - Weakness - Opportunity - Threat VCTV Vietnam Cable Television Company VKFTA vietnam korea free trade agreement VNPT Viet Nam Posts and Telecommunications VOD Video on demand VSTV Vietnam Sattellite Digital Television Company VTC Vietnam Television Corporation viii At the same time, K+ should also reduce expensesonsome unattractive and costly programs and focus on exploiting, producing game shows such as K+’sLucky Customers, funny shows, etc 3.2.3 Marketing strategy To implement this solution, the company should take advantage of its financial ability to carry out a variety of advertising forms to convey convincing information to its target customers Create attention, attract customers to convince them of the benefits and attractiveness of K+ Pay-TV channels to change and reinforce the attitude and trust of consumerstoward the products Increase customer's desireso that they will look for and buy the products of the company Stimulate consumers with forms of promotions, increasing channels withoutincreasing prices Encourage consumers to buy more, use trials, and attract new customers Conduct the policy of providing free modems if customers commit to use K+ services within years,sign the contract, and strictly comply with the reguations of the company Focus on customers in cities Nowadays, there are more and more apartments and high buildings; therefore, K+ should contact and sign contracts of providing television services with project owners.This will be a potential market of K+ In addition, to create favorable conditions for customers in the payment, apart from current payment methods, K+ may supplement new payment methods such as home collection, collection at the end of the month, etc Moreover, with each signed contract, the company can use customer information to research on ratings about K+ channels, which servesits advertising activities In terms of marketing, the company should: - Select the most appropriate advertising medium - Organize forms of promotion which are suitable with customers and achieve specific effects - The company should have social activities such as supporting goods for companies, building houses of gratitude and love, and so on 3.2.4 Human resource 66 At present, the quality of human resources at Vietnam Satellite Televisionis fairlygood However, the problem for K+ is how to motivate and exploit the current human resources efficiently The company should arrange staff into specific groups for each broadcasting channel and at the same time build more attractive policies onsalary, treatment, and reward as follows: - Attach performance results to salary: The company can set a time-scale payroll policy for administrative staff and a turnover-scale payroll policy for sales and technical staff instead of current level-scale policy Moreover,in addition to salary, K+ can offer bonuses to encourage employees’performance With the new paying regulations, the company should thoroughly review the actual conditions to choose a proper planto get highest agreement from employees - Set up adepartment specializing in inspecting, supervising, and evaluating employees: This department has the duty of supervising and ensuring employees to comply with the company's regulations, monitoring and collecting opinions for personnel evaluation The evaluation of staff will be done separately to ensure the fairness and objectivity - Organize more emulation movements in the company: Each emulation movement needs to have clear themes, contents, forms, and emulation criteria Enhance the inspection, review, and evaluation of the results achieved, specifying the limitations, thereby, draw good lessons and experience forwide application Timely set a good example of good people, good deeds, excellent models to create diffusion and new motivation to successfully implement the objectives and political tasks of the company - Improve the quality of reward dossiers; ensure the honoring and rewarding of collectives and individuals to be accurate and timely The rewarding must be carried out in many forms but must ensure the principle of equality: right people, right awards; where there are many achievements, there will be many awards and vice versa; Avoid the leveling and spreadingsituations - Pay attention to the rewarding through honoring, praising the achievements, building goodexamples instead of rewarding through the material values Due to limited budget, the value of material rewards is often not large and does not affect 67 the employees’ income Therefore, material rewardsare only symbolic, and can not be a motivation for workers Instead, the commendations and praises have a great spiritual value, directly affect the psychology of the employees Employees who are commended and praised will feel more excited, honored, and proudof their contributions.Thus, they will have more motivation to work to gain more compliments Meanwhile, other employees will be motivated to strive, creating emulation in each department and the whole company 3.2.5 Approaching customers in the form of B2B, actively developing in the direction of Blue Ocean Currently, many large corporations are successful in approaching customers in the form of B2Bincluding VNPT and FPT In addition, as mentioned above, K+ is only deploying B2C form to approach customers, thus missing many potential customers Therefore, the B2B form is a feasible solution to help K+ increase the sales of services To implement this solution, K+ needs to look for relationships, sign partnership contracts with investors, project owners, management of apartment buildings, and residential quarters With the signing of these contracts, K+ will take over the entire market share of services provided to the households within the projects Since then, K+ will approach more customers,which createsfavorable conditions for K+ to increase sales In addition to the development ofcustomers in the form of B2B, K+ needs to implement a Blue Ocean strategy through the implementation of investment strategies in countries with underdeveloped Pay-TVmarkets, unstable politics, and natural difficulties This way, K+ will have a new industry, a new market, and an ocean of new services in unexplored areas in Southeast Asia, Africa, South America, etc., striving to become one of the key enterprises in investment activities abroad To successfully implement this strategy, K+ must carefully study new markets (in terms of demand, market development potential, legal environment, and supportive and incentive policies) before implementing the strategy 3.2.6 Supportive solutions Investing in infrastructure construction: 68 The investment in infrastructure is a very important step which will facilitate the introduction of television programmes with better quality to meet the increasing demands of the audience This can be done as follows: - Enlist the capital support from Vietnam Cable TV to equip more modern machinery and equipment; build more new studios to produce more high quality programs - Take out part of the revenue from advertising to build facilities and improve working conditions for employees - Invest more modern equipment for the advertising department to improve the quality of advertising in order to attract more customers Improving the level of the presenters Presenters are the representatives of a television channel Therefore, if a channel wants to make a good impression on the audience, the presenters must have a good level of expertise as well as an elegant appearance To so, K+ television should: - Recruit presenters in a proper way and select the most outstanding people - Organize professional training courses to improve the level of presenters - Require presenters to keep their elegant looks, good image, and constantly improve their own expertise Improving the contents of production programmes Many good programmes will help K+ to attract more audience, so K+ needs to try to produce better programs to improve the watching frequency of the audience To this, K+ should take the following measures: - Exploit more Vietnamese and foreign films - Always update hot information which attracts the attention of the audience; keep the news programs topical and true - Improve the game shows: only produce useful game shows which provide more knowledge to the audience - Music and sports programs need to be invested more: add more music programs suitable for teens; sports programs need to be updated with more information, new events, and more live sports programmes 69 - Consider new entertainment programmes, especially programs for men and women; add programs with family tips or necessary skills for people’s further knowledge 3.3 Recommendations 3.3.1 To the government The government should stablish a stable, safe, and legal business environment for businesses (including the institutional environment, legal environment, market environment, infrastructure environment, etc.) Moreover, it should also implement preferential policies ontax (such as tax reduction or exemption) The government needs to have more policies to support and encourage the development of Pay-TV services;create a favorable business environment for the company through better and policies and more open legal frameworks to determine future activities of the company There should be a stricter policy to deal with the infringement of broadcasting copyright to create a healthy competitive environment, which will enable these service providers to develop 3.3.2 To the Ministry of Information and Communication More attention should be paid to the investment and development of the media sector to facilitate the business operations of the Pay-TV service providers It is necessary to arrange sections for forecasting and informing the situation of business environment and development orientation in the field of televisionto minimize disadvantages in business activities for key economic sector of our country, including television There should be regularly professional training courses for business industries in general and televisionindustry 3.3.3 To K+’s Board of Directors - Perfect the marketing department; pay more attention to marketingto help other departments better operate, from organizing, distributing, valuing, researching, and capturing information from market as well as from competitiors In addition, introducing, promotingproducts and services,and buildingthe brand of the companyarealso very necessary work for increasing the number of subscribers using 70 the service The brand must be corresponding to the perception value of customersin order to strengthen the brand and create consumers’ trustwhen using K+ products and services.Establish a reserve fund for marketing activities to ensure continuous business - Recruit and train personnel to provide highly qualifiedand suitable workforce meeting the needs of each job - Closely link with trade, economic, business associations to build relationship and looking for customers Besides, it is necessary to build relationships with agencies and a loyalty system for the company - Upgradeand investing in infrastructure; taking advantage of investment capitals - Strengthen the development of television channels sinces this is a potential and developing service - Expand the distribution channel to increase market share and sales 71 CONCLUSIONS, LIMITATIONS AND IMPLICATIONS Conclusions The proposal of solutions to increase the number of subscribers using K+ PayTV services is essential to find the right way for the business of Vietnam Satellite Television Currently, the solutions and directions will help the company have a sustainable path During the development of the solutions, the company had identified and overcome the current weaknesses within the company's internal environment Besides, the company also recognized the strengths that need to be promoted and exploited to bring the company's advantages such as prestigious brand, high quality human resource, high quality images and sound, etc In terms of external environment, the satisfaction of customers with the quality of the company's products helped the company identify the opportunities to grasp such as rapid population growth, development policy for Pay-TV services, increasing demand for using the service, exclusive products, etc.However, the company also faced risks such as the diversity of Pay-TV servicesand alternative products, potential competitors, developing competitors, and so on With the strengths, weaknesses, opportunities, and threats analyzed, the author developed appropriate solutions based on internal and external factors using SWOT Matrix The suggested solutions included technology development, infrastructure; research and development of exclusive contents on news channels, sports channels, feature films channels,teenager and children’s channels; solutions on marketing and human resources These solutions were initial bases and the company should have appropriate options for each stage and strategy so thatthe business operations are more and more effective Limitations The synthesis of theories and research models related to Pay-TVserviceswas rather limited In addition, the proposed factors in the research model for assessing customer satisfaction towards the K+ Pay-TV serviceswere relatively few and factors had not shown many facesin the quality of current Pay-TV services 72 The solutions to increase the number of K+ subscribers that the author proposedwere based on SWOT Matrix.However, the solution suggestions for K+ channelswere not really close to reality and the applicability was not high The causes were due to the limitations in the research on the causes of the constraints identified Implications The implementation of the research had great significance in terms of both practice and theory as follows: First, in terms of theory, the thesis had systematized some theories of Pay-TV services and built the process of proposing solutions to increase sales of Pay-TV providers in Pay-TV market Second, in terms of practice, facing the ineffectiveness of K+’s business operationsn (the accumulated losses were increasing), the author proposed solutions to increase K+ subscribers based on the promotion of strengths, taking advantage of opportunities to limit weaknesses and threats.This will help improve the business efficiency of K+ in the upcoming time 73 REFERENCES ADAMU, Abel (2005), Audience Satisfaction with Ethiopian Television Evening Amharic Program 2005 PhD Thesis AAU NGIGI, Sarah W (2013), Service Quality and Performance of Paid Television Services: The Case Study of Zuku Company Limited 2013 PhD Thesis University of Nairobi Fred David (2006),Strategy Administration, Statistics Publisher Alan Wolk (2015), Over the top: How the internet is (slowly but surely) changing the Television industry Eugene Trundle (2001), Servicing TV, Satellite and Video equipments Shemwell et al, (2002), Customer-service provider relationships: an empirical test of a model of service quality, satisfaction and relationship oriented outcome, International Journal of Service Industry Management, 9, 155-168 Huy, L D (2011), Sales Marketing of Vietnam Satellite TV Company Limited, master thesis of commercial university Phuc, N H (2013), Marketing strategy at Vietnam Satellite Television (VSTV), 29th socio-economic magazine Ha, T.T & Kỳ, P.D (2007), Customer Satisfaction Assessment on VTV Hue Television, Journal of Telecommunications and Information Technology, February 1, 2007) Nguyen, V.N (2005), Study the satisfaction of customers with the Dong Nai television channel Master thesis University of Economic and Law-University of Ho Chi Minh Nguyen, B.T (2014), Strategy for development of paid television service in Vietnam Television to 2020 Master thesis Vietnam National University, Hanoi Tran, H A (2012), The impact of service quality and satisfaction and loyalty of customers using ADSL service Master thesis Ton Duc Thang University 74 APPENDIX Appendix 1: Survey form Dear Customers, First, we would like deeply thanks to all of you because you have been travelling with Vietnam Satellite Digital Television Company LTD during last all time We always effort and work-hard to provide you best services, best quality with most attractive contents and prominent To improve the services of company, we would like to receive yours evaluate comments on the programs contents, K+ channels quality base on below survey information Hopefully, you can take the time and help us to complete this survey We pledge all of yours evaluate will be confidential, and it is only using for study analysis purpose and will not use for any other commercial purposes We are looking forward to your help! Thank you! Hanoi, date month Year 2017 Part 1: Personal information - Name: ……………………………………… Phone number: ………………… - Gender: Male Female - Age: Under 30 years old From 30 to 40 years old Over 40 years old - Your monthly income (Million Vietnam dongs): Under 10 million From 10 to 15 million Over 15 million Part 2: Survey information about K+ A Question about content of K+ channels Please mark X into the below boxes that correspond to your satisfaction about the K+ contents rating criteria: (1= Strongly dissatisfy; = Dissatisfy; =Normal; = Satisfy; = Strongly satisfy) Criteria K+1 K+NS K+PC K+PM 5 5 Entertainment Content interesting and attractive Characteristic and special Content update investment Suitability with the trend Content segment by customers Content and advertising time harmony General average B Question to assess about Pricing, audio and image quality of K+ channels Please mark X into the below boxes that correspond to your satisfaction about the K+ audio and image quality rating criteria: (1= Strongly dissatisfy; = Dissatisfy; =Normal; = Satisfy; = Strongly satisfy) Pricing GiaCa Question K+’s pricing for services is sensible GiaCa K+’s pricing is comparative than other competitors GiaCa GiaCa Quality of signal CLTH1 CLTH2 CLTH3 CLTH4 Quality of 5 K+ always has services packages suitable for separate customers The services quality is corresponding to pricing of Company Question K+ broadcast signal is very strong and easy to receive K+ broadcast signal is stable in many different weather conditions K+ broadcast ability, infrastructure and equipment is improved day by day All the customers’ contribution comments, feedback is always recorded seriously Question video and audio ATHA1 ATHA2 ATHA3 ATHA4 Audio quality is clearly and not much noise Video quality is sharpness and clearly The music and effect in all K+ broadcast programs are moderate and does not effect to the main content of program All the programs broadcast on K+ channels are professional Video and audio are prepared carefully Customers’ Question satisfaction SHL1 I am Satisfied with K+ programs SHL2 SHL3 SHL4 I will continue watch K+ programs in coming time I am willing to introduce, and invite my family members, my friends watch K+ programs together I will support for K+ to broadcast more channels C Asking for your comments Please give us some of your comments to improving K+ channels about quality and contents in the coming time Appendix 2: Data analysis result Gender Frequency Valid Female Male Total Percent 64 88 152 42.11 57.89 100 Valid Cumulative Percent Percent 42.11 42.11 57.89 100 100 Age Frequency Valid Under 30 From 30 to 40 Over 40 Total Percent 48 76 28 152 31.58 50.00 18.42 100 Valid Cumulative Percent Percent 31.58 31.58 50.00 81.58 18.42 100 100 Experience Frequency Valid Under 10 million From 10 to 15 million Over 15 million Total Percent Valid Cumulative Percent Percent 57.89 57.89 88 57.89 41 26.97 26.97 84.87 23 152 15.13 100 15.13 100 100 Descriptive Statistics 152 Std Deviation 3.63 0.853 152 3.78 0.764 152 3.18 0.774 152 3.41 0.929 152 3.38 0.556 152 3.29 0.715 152 3.58 0.864 152 3.47 0.723 152 3.42 0.848 N K+1’s entertainment K+1’s content interesting and attractive K+1’s characteristic and special K+1’s content update investment K+1’s suitability with the trend K+1’s content segment by customers K+1’s content and advertising time harmony K+NS’ entertainment K+NS’ content interesting and attractive Minimum Maximum Mean K+NS’ characteristic and special K+NS’ content update investment K+NS’ suitability with the trend K+NS’ content segment by customers K+NS’ content and advertising time harmony K+PC’s entertainment K+PC’s content interesting and attractive K+PC’s characteristic and special K+PC’s content update investment K+PC’s suitability with the trend K+PC’s content segment by customers K+PC’s content and advertising time harmony K+PM’s entertainment K+PM’s content interesting and attractive K+PM’s characteristic and special K+PM’s content update investment K+PM’s suitability with the trend K+PM’s content segment by customers K+PM’s content and advertising time harmony 152 3.12 0.926 152 3.58 1.189 152 3.32 0.785 152 3.32 1.347 152 3.61 1.27 152 3.49 0.721 152 3.31 0.917 152 3.15 0.998 152 3.35 0.98 152 3.34 0.905 152 3.32 1.14 152 3.69 0.804 152 3.54 0.658 152 3.38 0.598 152 3.11 0.877 152 3.41 0.826 152 3.39 0.737 152 3.41 0.883 152 3.59 0.829 Minimum Maximum Mean Std Deviation Descriptive Statistics N K+’s pricing for services is 152 sensible K+’s pricing is comparative than 152 other competitors K+ always has services 152 packages suitable for separate 3.53 1.082 3.57 0.948 3.57 0.828 customers The services quality is corresponding to pricing of Company K+ broadcast signal is very strong and easy to receive K+ broadcast signal is stable in many different weather conditions K+ broadcast ability, infrastructure and equipment is improved day by day All the customers’ contribution comments, feedback is always recorded seriously Audio quality is clearly and not much noise Video quality is sharpness and clearly The music and effect in all K+ broadcast programs are moderate and does not effect to the main content of program All the programs broadcast on K+ channels are professional Video and audio are prepared carefully I am Satisfied with K+ programs I will continue watch K+ programs in coming time I am willing to introduce, and invite my family members, my friends watch K+ programs together I will support for K+ to broadcast more channels 152 3.65 0.922 152 3.6 0.758 152 3.58 0.804 152 3.66 0.858 152 3.67 1.004 152 3.86 0.962 152 3.93 0.85 152 3.76 0.932 152 3.86 0.871 152 3.58 0.784 152 3.54 0.792 152 3.62 0.841 152 3.54 0.859 ... TUẤN SOLUTIONS TO INCREASE NUMBERS OF K+ SUBCRIBER FOR THE VIETNAM SATELLITE DIGITAL TELEVISION Co. , Ltd NGHIÊN CỨU GIẢI PHÁP TĂNG SỐ LƯỢNG THUÊ BAO K+ CƠNG TY TNHH TRUYỀN HÌNH SỐ VỆ TINH VIỆT NAM. .. (2016-2021) Therefore, to find solutions to support the development of VSTV (namely the development the K + channel ), the author selected the topic "Solutions to increase numbers of K + subscriber for the. .. important factor in the development of K+ Pay-TV services of Vietnam Satellite Television The company is now considered one of the highquality television service providers Therefore, the source of receiver