business operation in Au Lac do Brazil II restaurant

Nowadays, business is important for development of a country. I think if a country did not have business they would not develop. One of the kind of most effective business is restaurant business. Before our country is poor everyone want to have enough rice to eat, clothes to wear, but today we live in a developing country, is a member of WTO. Everyone have more income so they think to travel, relax, eating specials of country in the world. So many European restaurants, Chinese restaurant, French restaurant were found. It encourage developing economic of country. Let to know exactly about its important, I chose this topic.

Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 ACKNOWLEDGEMENTS Let to complete this assignment I must also many people. Firstly, I would like to thank Mrs. Que Nhung who tireless help and support for me to throughout this study. The next must also thank teachers of Hanoi tourism and commercial college, especially Ngo Thi Thanh, my form teacher help me for two years Finally, I would like to thank managing director and all staff of Au Lac do Brazil II restaurant help me study real situation of restaurant let me complete this assignment. Thank you very much. Le Thi Dung- AV7A (2006-2008) Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 PART A: INTRODUCTION 1. Reason for choosing the topic Nowadays, business is important for development of a country. I think if a country did not have business they would not develop. One of the kind of most effective business is restaurant business. Before our country is poor everyone want to have enough rice to eat, clothes to wear, but today we live in a developing country, is a member of WTO. Everyone have more income so they think to travel, relax, eating specials of country in the world. So many European restaurants, Chinese restaurant, French restaurant were found. It encourage developing economic of country. Let to know exactly about its important, I chose this topic. 2. Aim of study I would like to study about restaurant business operation. Especially, business operation in Au Lac do Brazil II restaurant. I want to study their weakness, strong. Let found out method to help company more develop. 3. Method of study Let to complete this assignment, I used many methods such as statistic, scientific, analysis. Le Thi Dung- AV7A (2006-2008) 1 Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 PART B: CONTENTS CHAPTER 1: THEORETICAL BACKGROUND 1.1. Some definitions related to restaurant business 1.1.1. What is business? Business is a word which is commonly used in many different languages. Traditionally, business simply meant exchange or trade for things people wanted and needed. Today, one definition of business is the production, distribution, and sale of goods and services for a profit (1,page 83) It is human activity related to material things and is necessary for civilization. There are many kind of business: hotel business, restaurant business, goods business . 1.1.2. What is service? Services are intangible or invisible things which result from useful work done by people for person in the market. There are many kind of different service: food and drink service, delivery service, entertainment service …. 1.1.3. What is restaurant business? The first we must answer the question “what is a restaurant?” A restaurant is retail establishment that serves prepared food to customers. Restaurant business is a kind of business. It is not only popular at Vietnam but also it is popular in the word. It provide food and drink service which satisfy demand of customer. 1.2. The characteristics of restaurant business Today, the same with hotel, restaurant is one of the most hot business. Everyone note to eat and drink demand. So many restaurants were found. They are not only like to eat delicious but also they want to have a nice Le Thi Dung- AV7A (2006-2008) 2 Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 space and good service. It is suitable with their money pay for that service. Eat on restaurant is become a culture. Especially, everyone live in big city. It has some form •Food and drink service In American, the food service business is the three largest industries in a country. It accounts for over $240 billon annually in sales the independent restaurant accounts for 15% of that total. The average American spends 15%of his/her income on meal away from home. This number has been increasing for the past even years. In the past five year five the restaurant industry has out performed the national GNP by 40%. •Party organization On the occasion wedding season, big holiday, birthday… many families want to organize a party let all members in their family can meet. So many restaurant organize special party was found. •Lunch service for offices The officer must to work far the house or they have no time to go home have a lunch. Lunch service for office is the best selection. 1.3. Purpose of restaurant business Today, many the boss of restaurant not only want to earn but also they want bring a culture of a province or country to this province to introduce their culture. Sometime they want to keep traditional of their family. 1.4. The difference between restaurant business and other businesses 1.4.1. Hotel business What is hotel? Hotel is a building where travelers can pay for lodging and meals and others. Hotel often provide a number of additional guest service such as a restaurant, a swimming pool or child care. Some hotel have encourage group to hold conventions and meeting at their location. 1.4.2. Tourism business Le Thi Dung- AV7A (2006-2008) 3 Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 What is tourism? Tourism is the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business or other purposes. The similar The difference They are service which is satisfy demand of customers Tourism business Hotel business Restaurant business • It provides service food and drink, vehicle. • Time for a contract of tourism business is longer than time for a contract of restaurant business • It provides service accommodation, food and drink, entertainment. • Time for a contract is able long , one day, two days…even one month or two months and more • It only provides service food and drink. • Time for a contract is very short. It is able some hours Le Thi Dung- AV7A (2006-2008) 4 Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 CHAPTER 2: PRACTICAL BACKGROUND IN AU LAC DO BRAZIL II RESTAURANT 2.1. Company ’ s profile 2.1.1. History of the company Invest consult Vietnam services limited company was found in 2003. It business food and drink service with restaurant ’ s name is Au Lac do Brazil. It has two branches, one at Ho Chi Minh city one at Hanoi city. •Au Lac do Brazil I 238 Pasteur Street, Ward 6, HCMC Tel: 08.8207157 - Fax: 08.8207682 E- mail: aulac@aulacdobrazil.com •Au Lac do Brazil II 6A Cao Ba Quat St., Ba Dinh, Hanoi Tel: 04.8455224- Fax: 04.7474330 E- mail: ikvn_brazil@vnn.vn Au Lac do Brazil provides a great dining experience in a friendly and elegant atmosphere. The restaurant offers a traditional Brazilian barbecue as well as an extensive selection of fine wines. The specialty served is the Brazilian churrasco, which is a buffet of charcoal grilled meats brought to you at your table on long skewers. Tender, hot slices of meat are carved right in front of you by the ‘passadors,’ waiters armed with meat, long knives and friendly smiles. The new Brazilian restaurant tap into a universal meat-loving appeal, and is the ideal place to let your inner carnivore beat its chest courses of meat in the restaurant ’ s slogan an you- can-eat extravaganza is a refined twenty- first century equivalent of the loin- clothes caveman tearing into a raw leg of meat with o roar. But the restaurant set in a large colourful and chandeliered thing in life. In the elegant dinning room decorated with Le Thi Dung- AV7A (2006-2008) 5 Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 tastefully bright painting on the walks and services to enforce civilization ’ s constraints a good drink ought to be with a cocktail list led by the caipirinha (69.000 VND) as any Brazilian restaurant ’ s ought to be, the cocktails are creative any sexy. The drink selection is also bolstered by a serious- looking wine list (around 540.000VND). The looking list of liquor, enabling patrons to flash the cash for really to notch whisky, fits well in a setting where beer might seem a little too plebeian an accouterment to all the meat. The clientele appeared to be mostly businessmen, and restaurant is well suited to the power player. But back the meat, which really is the spotlight of this restaurant. Forget about breezy Copacabana café and eating fruit on the beach. The restaurant ’ s only nod to beachside Brazilian style is a standard selection of fresh juices. Au Lac do Brazil is far from the tourist’s view of Rio, representing instead a masculine meet- loving instinct fund a mental to South American culture, vegetarians, enter at your own risk. The restaurant ’ s raison deetre is the Churrasco which is ten to 12 courses of barbecue (380.000VND) and star of the show an absolute onslaught approach with yet another skewer, wielding improbably large knives to cut off more hunks of plash. In a final flourish the large course is a skewer of barbecued pineapple, it ’ s the atkins diet taken to its logical extreme. The meal is supplemented by bread, salad and a wide from the mundane (thousand island, mustard Italian, to the exotically). Meat is the star but Au Lac do Brazil supplies all the details. For the faint of heart, a small but smart A la Carte menu is a very fine cop out to the churrasco the shrimp thernidor on of service tempting shrimp options. A desert menu beckons, with offering of pancakes and ice cream (45.000VND) but the sweet seems too far removed from the hunt (or the fruits of the hunt) that strikes deep at the heart of Au Lac do Brazil. A saccharine coda of an ice cream just does not fit. The over whelming Le Thi Dung- AV7A (2006-2008) 6 Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 amount of high quality meat, representing the victory of man over beast is too features succulent shrimp onion, potato, and a layer of mozzarella cheese with a gravy that packs a light hearted zing. The steak A La Carte (330.000VND) comes with the salad and potatoes serving as garnikes to the generously portioned beef, surely, one of the best steak Hanoi has to offer. Source: Information from company 2.1.2. The process of development In 2006, Au Lac do Brazil II was found at Hanoi. A new restaurant so their business has many difficult. Customers came there very litter. Director decided launch advertising campaign. After one month they attract customer, they must employ staff. Today they have 40 staff and their income is stable. 2.2. Real situation of business operation in Au Lac do Brazil II restaurant When it is a new restaurant let to attract customer. It is very different but management of Mrs Nga and Mr Jan help restaurant develop as today 2.2.1. Employee The restaurant has 40 staff, an increase of 5 % over previous year. Workforce is very young from 20- 40years old. 50% is male, they graduated other college and university. They are good knowledge, flexible. Le Thi Dung- AV7A (2006-2008) 7 Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 2.2.2. Structure of the restaurant Director Source: Information from company With organization of company, they have 4 departments: accounting, serving, kitchen, organization department. • Director Nguyen thi Nga She is responsible for all active of company • Accounting department There are 2 persons They are responsible for policies and guidelines pertaining to certain financial matter of the company, management of surplus funds, liquidity and financing management and financial risk management. • Serving department There are 22 persons They are responsible for serve customer when they came restaurant. • Kitchen department There are 11 persons They are responsible for prepare food for customers. • Organization department There are 5 persons Le Thi Dung- AV7A (2006-2008) 8 Accounting department Serving department Kitchen department Organization department Website: http://www.docs.vn Email : lienhe@docs.vn Tel : 0918.775.368 They make plan for the party of customer or of restaurant, or activities of restaurant in future. 2.2.3. Main services of the restaurant Au Lac Do Brazil II restaurant do buffet barbecue meat (Brazilian style). Buffet but they will bring skewer of meat to your table and cut the meat on your plate. They have 12 kind of barbecue. : Beef and Pork Tenderloin with Bacon, D-Rump, Striploin, Pork ribs, Marinated Chicken, Smoked Ham, Calabrian Sausage, Beef ribs, Lamb, Shrimp with Bacon and Picanha – the best part of Rump-steak – completing a nice sequence of high quality Beef !. It called churrasco. It has gone together with some salad (green salad, fried banana, corn, tomato salad, rice and jeijoda) Source: Information from company History of churassco Two such groups of immigrants, one German and one Italian, discovered a little known region in southern Brazil with vast grasslands and rich, fertile soil. They named it the "Pampas" - the high plains. Not only did the land provide excellent grazing conditions for their livestock, but because of the relatively mild climate, it also yielded fresh fruits and vegetables in abundance. Le Thi Dung- AV7A (2006-2008) 9