Digital Marketing Planning Framework SCOPE STAKE HOLDERS ∠ Vision ∠ Mission ∠ Business Objectives ∠ Marketing Objectives ∠ Branding Objectives ∠ PR Objectives ∠ Sales/Revenue Objectives Internal ∠ BODs ∠ Divisions ∠ Staffs External ∠ Competitors ∠ Customers ∠ Industry ∠ Experts ∠ Media ∠ Community ∠ Society ∠ Government REQUIREMENTS General ∠ Specific ∠ Align with Scope ∠ By specific Stakeholder Specific ∠ Overview Strategic Analysis ∠ SWOT ∠ Problems Define ∠ Objectives & KPIs Setting ∠ Strategic Approach ∠ Digital Strategy Plan ∠ Digital Programs ∠ Action Plans SUCCESS CRITERIA ROLES & RESPONSIBILITIES DELIVERABLES ∠ Market Research ∠ Competitors Research ∠ Digital Audit ∠ Clear Objectives ∠ Fix Budget ∠ Digital vision in the company vision ∠ Know trends ∠ Know how ∠ Clear KPIs ∠ Good Tools ∠ Right people ∠ Issues Management ∠ Crisis Management BODs/Director ∠ Vision ∠ Mission Marketing Manager ∠ Marketing Objectives ∠ Annual Marketing Plan Sales Manager ∠ Revenue PR Manager ∠ PR Plan Digital Marketing Manager ∠ Digital Brief ∠ Digital Proposals ∠ Implementation Suppliers ∠ Proposals ∠ Creative ∠ Production ∠ Execution ∠ Reports ∠ Buying Creative Assets Tactics REACH ∠ SEO ∠ PPC ∠ Affiliate Marketing ∠ Display Ads ∠ Social Media Marketing ∠ Mobile Marketing CONVERSION ∠ Content Structure ∠ UI, UX ∠ Lead Generation Technique ∠ Content/Copywrite ∠ Call to Action ∠ A/B Testing ∠ Cross Devices ENGAGE ∠ Content Marketing ∠ Automation Marketing ∠ Customer Service ∠ Social Media Marketing ∠ Mobile Marketing ∠ CRM Measurement ∠ KPIs ∠ Metrics ∠ Analytic Tools ∠ ROI ∠ Surveys ∠ Reports TIME UNIVERSAL http://www.timeuniversal.vn HANOI R.1903 Thanh Cong Tower - 57 Lang Ha, Ba Dinh Dist., Hanoi Tel: 04-3513-2783/ 84 HOCHIMINH CITY R.303 Thien Son Plaza - 800 Nguyen Van Linh, Dist.7, HCM City Tel: 08-5411-0751/ 52 HOTLINE: 0977 011 116