Digital marketing plan

Objectives Growth Interaction DIGITAL MARKETING PLAN Conversions Brand Website MARKETING Make a strategic and specific plan for your online goals and presence using digital channels Every goal providing focus for the future COMPETITIVE ANALYSIS After researching the market and the company, create some goals for the year Make observations of the competitive landscape, note opportunities and threats List your top competitors SWOT ANALYSIS Make a list of the specific strengths, weaknesses, opportunities & threats within your market Strengths: internal advantages, competitive edge, what the business does well  Weaknesses: areas where the company lacks resources, internal inefficiencies Opportunities: external areas in the market where the competition is null and your business has potential Threats external areas in the market where your competition is strong, having potential to harm your business  TARGET MARKET Know who your buyer personas are and make a list of them You should know why these are your target buyers and how they interact in the market You should also know which buyers you want to avoid TURN INTERACTIONS INTO SALES Be worth finding for your customers and audiences, make content that is relevant, inspirational, useful and creates leads Develop a content marketing strategy this will fuel lead generation and power inbound marketing Persuade your perspective clients to make the next step Measure this stage by: leads, time spent on site, shares, comments & likes CAPITALIZE ON MARKETING INVESTMENT USING CRO, MARKETING AUTOMATION AND REMARKETING DEFINE HOW KEY ONLINE COMMUNICATIONS DRIVE SALES DONT LET YOUR CUSTOMERS GO, TRACK THEM AND SET UP A CRO (CONVERSION RATE OPTIMIZATION) UNIQUE SELLING POSITION & BRAND Know your unique selling position and how you differ from your competition Know how you will incorporate your USP within your communication online How is your brand perceived in the marketplace? How will you increase its visibility and brand recognition? WEBSITE & CONTENT Discuss how you will improve and optimize your site Know why your website is so important and the interaction it plays with your potential customers Discuss the important role that content will play in your strategy Discuss changes, how will content be used, who will be making it and how it will make leads Social Media Marketing Explain how you will be handling social media, include strategies - how you will gain followers, likes, make a presence, and goals for each social media account Email Marketing Make sure your message with email marketing is clear What role will email marketing play in your communication? Explain the importance of measurement and creativity in email marketing How will you use personalization and segmentation with email marketing? Finally What is your main strategy? By this point you should be able to write a brief summary What tactics are you using to help you along with your strategy? THANK YOU! [...]...Email Marketing Make sure your message with email marketing is clear What role will email marketing play in your communication? Explain the importance of measurement and creativity in email marketing How will you use personalization and segmentation with email marketing? Finally What is your main strategy? By this point you should be