Digital marketing plan

Make a strategic and specific plan for your online goals and presence using digital channels.. COMPETITIVE ANALYSIS After researching the market and the company, create some goals for th

DIGITAL MARKETING PLAN

Objectives Growth Interaction

Make a strategic and specific plan for your online goals and presence using digital

channels Every goal providing focus for the

future

COMPETITIVE ANALYSIS

After researching the market and the

company, create some goals for the year

Make observations of the competitive

landscape, note opportunities and threats List your top competitors

Make a list of the specific strengths, weaknesses, opportunities & threats within your market

SWOT ANALYSIS

Strengths: internal advantages,

competitive edge, what the business

does well  Weaknesses: areas where the

company lacks resources, internal

inefficiencies

Opportunities: external areas in the

market where the competition is null and

your business has potential.

Threats external areas in the market

where your competition is strong, having potential to harm your business 

Know who your buyer personas are and make a list of them

You should know why these are your target buyers and how

they interact in the market You should also know which buyers you want to avoid.

TARGET MARKET

TURN INTERACTIONS INTO SALES

Be worth finding for your customers and audiences, make content that is relevant, inspirational, useful and creates

leads.

Develop a content marketing strategy this will fuel lead

generation and power inbound marketing

Persuade your perspective clients to make the next step

Measure this stage by: leads, time spent on site, shares,

comments & likes

CAPITALIZE ON MARKETING INVESTMENT USING CRO, MARKETING AUTOMATION AND

REMARKETING DEFINE HOW KEY ONLINE COMMUNICATIONS DRIVE SALES DONT LET YOUR CUSTOMERS GO, TRACK THEM AND SET UP A CRO (CONVERSION

RATE OPTIMIZATION)

UNIQUE SELLING POSITION & BRAND

Know your unique selling position and how you differ from your competition

Know how you will incorporate your USP

within your communication online

How is your brand perceived in the

marketplace? How will you increase its

visibility and brand recognition?

WEBSITE & CONTENT

Discuss how you will improve and optimize your site Know why your website is so important and the interaction it plays with

your potential customers

Discuss the important role that content will play in your

strategy Discuss changes, how will content be used, who will be

making it and how it will make leads

Explain how you will be

handling social media,

include strategies - how you

will gain followers, likes,

make a presence, and goals

for each social media

account.

Social Media Marketing

Email Marketing

Make sure your message with email marketing is clear What role will email marketing play in your

communication?

Explain the importance of measurement and creativity in email marketing How will you use personalization and

segmentation with email marketing?

What is your main strategy? By this point you should be able to write a brief summary What tactics are you using to help you

along with your strategy?

Finally

THANK YOU!