Slide introduction to information ssstem 10th obien chap009 eng

James A O’Brien Introduction to Information Systems Chapter E-Business Decision Support Irwin/McGraw-Hill James A O’Brien Introduction to Information Systems Chapter Objectives • Identify the changes taking place in the form and use of decision support in E-Business enterprises • Identify the role and reporting alternatives of management information systems • Describe how online analytical processing can meet key information needs of managers • Explain the decision support system concept and how it differs from traditional management information systems Irwin/McGraw-Hill James A O’Brien Introduction to Information Systems Chapter Objectives • Explain how executive information systems can support the information needs of executives and managers • Identify how neural networks, fuzzy logic, genetic algorithms, virtual reality, and intelligent agents can be used in business • Give examples of several ways expert systems can be used in business decision-making situations Irwin/McGraw-Hill Introduction to Information Systems James A O’Brien Decisions in the E-Business Decision Characteristics Unstructured Strategic Management f In Management Structured Operational Management Irwin/McGraw-Hill n Tactical io at on m s or Semi-structured De cis i James A O’Brien Introduction to Information Systems Management Information System Reports Periodic PeriodicScheduled Scheduled Reports Reports Exception ExceptionReports Reports Major Management Demand DemandReports Reports and andResponses Responses Information Systems Reports Irwin/McGraw-Hill Push PushReports Reports James A O’Brien Introduction to Information Systems Online Analytical Processing Data is retrieved from corporate databases and staged in an OLAP multi-dimensional database Corporate Databases Client PC OLAP OLAP Server Server Multidimensional Web-enabled OLAP Software Irwin/McGraw-Hill database • • • Operational DB Data Marts Data Warehouse James A O’Brien Introduction to Information Systems Decision Support Systems What WhatIf-Analysis If-Analysis Sensitivity SensitivityAnalysis Analysis Important Important Decision Decision Goal-Seeking Goal-SeekingAnalysis Analysis Support Support Systems Systems Analytical AnalyticalModels Models Irwin/McGraw-Hill Optimization OptimizationAnalysis Analysis Introduction to Information Systems James A O’Brien Enterprise Information Portals and DSS Internet Extranet Intranet Enterprise Information Portal Gateway Enterprise Information Portal User Interface DSS Search Search OLAP OLAP Agents Agents Data Data What-If Models Mining Mining Sensitivity Models Knowledge Knowledge Management Management Goal-Seeking Models Optimization Models Database Management Functions Data Operational Mart Database Irwin/McGraw-Hill Other Business Applications Analytical Knowledge Database Base James A O’Brien Introduction to Information Systems Artificial Intelligence Applications Artificial Artificial Intelligence Intelligence Cognitive Cognitive Science Science Applications Applications • • • • Expert Systems Fuzzy Logic Genetic Algorithms Neural Networks Irwin/McGraw-Hill Robotics Robotics Applications Applications • • • • Visual Perceptions Locomotion Navigation Tactility Natural Natural Interface Interface Applications Applications • • • • Natural Language Speech Recognition Multisensory Interface Virtual Reality James A O’Brien 10 Introduction to Information Systems AI Application Areas in Business Neural NeuralNetworks Networks Fuzzy FuzzyLogic LogicSystems Systems Genetic GeneticAlgorithms Algorithms Virtual VirtualReality Reality AI AIApplication Application Areas Areasinin Intelligent IntelligentAgents Agents Business Business Expert ExpertSystems Systems Irwin/McGraw-Hill James A O’Brien 11 Introduction to Information Systems Intelligent Agents Interface Interface Tutors Tutors Search Search Agents Agents Presentation Presentation Agents Agents User Interface Agents Information Management Agents Information Information Brokers Brokers Network Network Navigation Navigation Agents Agents Information Information RoleRolePlaying Playing Agents Agents Irwin/McGraw-Hill Filters Filters Introduction to Information Systems James A O’Brien 12 Components of Expert Systems The The Expert Expert System System Expert Advice User User User Inference Inference Interface Interface Engine Engine Knowledge Programs Programs Program Program Base Workstation Expert Expert System System Development Development Knowledge Engineering Knowledge Knowledge Acquisition Acquisition Program Program Workstation Irwin/McGraw-Hill Expert and/or Knowledge Engineer Introduction to Information Systems James A O’Brien 13 Expert System Applications Decision DecisionManagement Management Diagnostic/Troubleshooting Diagnostic/Troubleshooting Maintenance/Scheduling Maintenance/Scheduling Design/Configuration Design/Configuration Major Application Selection/Classification Selection/Classification Categories of Expert Systems Process ProcessMonitoring/Control Monitoring/Control Irwin/McGraw-Hill James A O’Brien 14 Introduction to Information Systems Chapter Summary • Decision support systems in business are changing The growth of corporate intranets, extranets, and other web technologies have increased the demand for a variety of personalized, proactive, web-enabled analytical techniques to support DSS • Information systems must support a variety of management decision-making levels and decisions These include the three levels of management activity: strategic, tactical, and operational Irwin/McGraw-Hill James A O’Brien 15 Introduction to Information Systems Chapter Summary (cont) • Online analytical processing is used to analyze complex relationships among large amounts of data stored in multidimensional databases Data mining analyzes large stores of historical data contained in data warehouses • Decision support systems are interactive computer-based information systems that use DSS software and a model base to provide information to support semistructured and unstructured decision making Irwin/McGraw-Hill James A O’Brien 16 Introduction to Information Systems Chapter Summary (cont) • The major application domains in artificial intelligence include a variety of applications in cognitive sciences, robotics, and natural interfaces • Major AI application areas include: – Neural Networks – Fuzzy Logic – Genetic Algorithms – Virtual Reality – Intelligent Agents Irwin/McGraw-Hill ... management information systems Irwin/McGraw-Hill James A O’Brien Introduction to Information Systems Chapter Objectives • Explain how executive information systems can support the information. .. OptimizationAnalysis Analysis Introduction to Information Systems James A O’Brien Enterprise Information Portals and DSS Internet Extranet Intranet Enterprise Information Portal Gateway Enterprise Information. .. O’Brien 11 Introduction to Information Systems Intelligent Agents Interface Interface Tutors Tutors Search Search Agents Agents Presentation Presentation Agents Agents User Interface Agents Information