CÁC GIẢI PHÁP ỨNG DỤNG CÔNG NGHỆ THÔNG TIN tại CÔNG TY điện tử HOÀN KIẾM e

INTRODUCTION Vietnam is on its way to WTO accession; it has created a new playground for domestic enterprises with many business models Besides, the challenges that enterprise must ready to respond to survive and develop sustainably Because with this new playground, Vietnam enterprises will have to deal with many powerful and potential competitors and having more effective strategy; domestic enterprises both must dominate the market of competitors and kept up its markets Hoan Kiem Electronics Limited Company is an enterprise with many year of experience in the field of electronic business With its thickness of experience in its business field, the Company has gradually asserted themselves in the fiercely competitive market In current special situation, where the elimination and competition of the market is very tough to survive and develop, maintain a high position in the marketplace, requires enterprises to take measures to improve economic efficiency, expanding production and business models From 2009 to now, the economy in general and enterprises in particular are faced with difficult challenges The retail market in the country is opened to foreign investors, so the domestic commercial enterprises are facing difficulties and great challenges Through evaluation and analysis of the development trend of the IT field in the future, I would like to present plans to develop ICT of advertisement and communication department of Hoan Kiem Electronics Limited Company where I am working for 1 Introduction about Hoan Kiem Electronics Limited Company 1.1 Formation and development history Company name : Hoan Kiem Electronics Limited Company Transaction name : HELE Co Ltd International trade name: Hele Co Ltd Head office : 38A – Hai Ba Trung – Trang Tien ward – Hoan Kiem district – Ha Noi E- mail address : hatv.vn@gmail.com Tel : (84-4) 437100 – 437 103 - 437 024 Fax : (84-4) 437 104 Hoan Kiem Electronics Limited Company was established under the corporate law dated 04.25.1994 at Hanoi with an initial chartered capital of VND 2,000,000,000, by 2007 chartered capital increase VND 10,000,000,000 and in 2012 it increases 15,000,000,000 VND Over the years of trading electronics, refrigeration, the company has been growing in a sustainable manner and in close cooperation with customers, many major, and domestic and aboard electronics manufacturers in order to distribute goods to all the Northern provinces, the Central Provinces and in the future it will join in the South market Product distribution system of the company operates mainly in Hanoi and some northern provinces At each provincial area, the company has selected a regional distribution, so that deploy to the direct dealer to serve to consumers Especially currently, the company is a distributor and Nationwide warranty of Hanoi Electronic Company (Hanel) and is an official agent, distribution and maintenance of electronics makers LG, SONNY, DAEWOO, NIKKO, TOSHIBA, SAM SUNG AND SHARP 1.2 Principal business activities Major business areas of the company are electronics and refrigeration 1.3 Structure of the company General GeneralDirector Director Vice ViceGeneral General Director Director Vice ViceGeneral General Director Director Import Import – – export export busi busi Dep Dep Adver Adver & & Commu Commu Depart Depart Accou Accou ntant ntant Dep Dep Stores Stores Storages Storages HR HR Depart Depart Driver team Driver team 1.4 Introduction about Advertisement & Communication department Department with following functions:  Make report about potential market in the country;  In charge of propaganda activities, promoting the image of the company and the new product, a new version of the electronic label distributed by the company to the outside;  Manage the company's website  Design banners, flyers and responsible for printing advertisement sample to serve for promotions, product introductions of the company or orders from outside ANALYSIS OF ICT REAL SITUATION In term of HR: At the advertisement and communication department (ACD) includes 01 heads and deputy head of department and eight staff, all proficient use of computers and functions like text editor (Word, Excel ), check and send email by email management software outolook 2007, besides, employees are proficient in using design or image editing software, such as Photoshop, Corel, 3Dmax drawing In term of infrastructure: Currently, the department is sharing internet with the company, departments share data, information via Local Area Network (LAN), the department is equipped five desktop computers, laptops, Wi-Fi player, 01 A4 monochrome printers, 03 A4 color printers of Epson, Canon, Hp, 02 large format color printer iPF 9000 of Canon In terms of application software: All operation system of ACD used for the computer is Win 7, version 32 and 64 bit, Kaspersky anti-virus software, design software, image editing, the application of Microsoft office 2010 version, all are licensed EVALUATION, COMPARISON OF DEPARTMENT APPLICATIONS IN THE COMPANY OR COMPETITORS To assess objectively the position of Hoan Kiem Electronics Limited Company in general and the advertigement and communication department in particular in term of the strengths - weaknesses compared to business enterprises in the fields of electronics, refrigeration, advertising, customer consulting, marketing, I choose to compare advertigement and communication department of Hoan Kiem Electronics Limited Company with 03 departments with the same function that are e-commerce department - Hanoi electric joint stock company; design and advertisment department - Xuan Huong Limited company, Design Department – Thai Son Service and commerce production Joint stock company No Comparision contents ACD E-com DAD ( Hoan HN Xuan Internet connection Kiem) Fiber Cables speed LAN Not yet sync Private room for large Do not have Design electronics Fiber Cables Thai Son Huong Fiber Cables Fiber Cables Available Yes Good Do not have Do not have operation Yes Spare Not format printers, decals cutters, laser engraving machine Investment in Average machinery and yet Very modern concern equipment Nhân quản lý IT External External External Having cho phòng cơng ty contracts Hiring Hiring private HR Copyrighted Not yet sync Only All specialized uniformly Employee in charge of IT for department and company Sofware softwares are used widely The budget and cash Are expecting Not yet have softwares applied Not yet Always estimates for repairing, to move from have replacement administratio (replacement cartridges, are annual funding of n department injectors, to ACD cutting blades ) Steps to order and Just send an Do designs for customers not Send an Simple email or call, receive and email and procedure, after 2-3 days the then come time is 24h, will have the external directly to will have the sample deposit to sample design have sample design products ANALYSIS OF EXPERIENCES, LESSONS FROM ENTERPRISES Many companies have been successful in their own failure when the begining of establishing, or miscalculation of the way when participating in the fiercely competitive environment of today, to ensure not being pulled on battle of brands, promotions, ACD is self-consciousness and draw the lessons as follows:  It is necesarry try to learn, try to explore the application of IT achievements in production, to create eye-catching and creative designs;  Need to save raw materials;  Pay attention to the work of building the company's image in general and department in particular;  Need to have plan of checking, computer maintenance, printer types regularly;  Absolutely not use free specialized software and free operating system;  Always refresh our website;  Need to have develop specific strategies for each round of advertisement (funds, materials, and areas that need to develop )  Training employees need to be trained about profession;  Need to calculate the cost to make the product that is most appropriate FIND OUT INFORMATION TECHNOLOGY APPLICATIONS SOLUTIONS The ICT application in administration and management and business activities in an enterprise has become popular in many departments and enterprises; it offers practical benefits and reduces costs to increase profits for enterprise However Hoan Kiem Electronics Limited Company has been realized this problem, however due to many reasons, both subjective and objective, until now, IT application still has not done well; we now have e6 commerce application on a company website to advertise, recommend products to customers But to really turn ICT into effective advertising tool, they need some specific solutions as follows: First Solution: ERP system is a set of module software packages on the computer, automates the operation of the staff of enterprises covering almost all business activities aimed at improving results of operations and business management On the market there are many ERP systems provided by various departments The company should choose for using AMOS software, this software is developed by Viet Software based on technology of Compiere Solutions to help product full ERP platform needed to be able to design in accordance with specific characteristics of the business environment in Vietnam This software allows manage enterprise from the basic operations such as sales, purchasing, finance to e-commerce transactions The second solution: Besides the advantage of maintenance services, products maintenance, the company should complete overall customer care services Serving benefits, the company should invest and install a Call-Center Investment cost is not high of about 20 million VND PLANNING ICT APPLICATIONS In the coming years, when information technology will be a lot of changes in terms of quality and quantity, brands are increasingly launching the high-end product lines with modern applications, competitive price, another problem is that in Vietnam, the number of electrical products retail specializing companies are very much, so the business becomes very difficult, companies are racing to offer promotions, advertising to stimulate demand So it is necessary to have development strategy and implementation phases as follows: - Information technology and electronic commerce will be the new shopping trend of people, so ACD should promote the advertising program, product introduction or promotions on the website of the enterprise and other links pages; - Need to ensure the ICT system to work well, not to occurs interrupt, by upgrading infrastructure, inspection and replacement of machinery, equipment and technology - Human resources need to be trained regularly with knowledge of information technology; - Setting up electronic comments, feedback about service quality; - Upgrade to synchronize the internal network; - Links banks, deploy most favorable electronic payment services for customers t - Develop the forms of delivering, receiving goods by electronic code - Funding for information technology development should be planned and added TARGET, RESOURCES, AND DURATION OF THE ACTION PROGRAMME FOR 2015 TO 2016 Target: - Distribution of sales, product introductions and promotions in the form of ecommerce (online payment, online purchases ) - Applying sales management model, warranty policy for products by software, - Strengthening of IT investment, expand production, improve equipment machinery - Upgrading specialized software, using copyright softwares Resources: - Finance: Anticipated funding for the annual ICT development strategy - Human Resources: Regular training and constantly improve the professional capacity of staff through courses about new product features, new IT software Time and plan of period 2014 to 2019 and action program 2015 to 2016 No Contents Duration In 2015 -2016 In 2015 -2016 In 2015- 6/2016 HR training Improving infrastructure Hardware: - Buy computer - Buy large format color printer Cost 30.000.000 20.000.000 100.000.000 - Fix alternative Software: - Purchase of specialized softwares - OS latest version - Installation of ERP and call center In 2015 – 2019 70.000.000 In 2015 -2016 50.000.000 In 2015 -2016 50.000.000 systems Costs associated websites, postings, advertisements Cost estimate CONSLUSION In the business environment that is more and more fierce with the opportunities and challenges are constantly appearing, in order to achieve the set goals, closely monitoring the evolution of the surrounding environment as well as always locating the position of enterprises on the market – on that basis having solutions that adjust timely strategy; leader must always consider this as the priority business tasks ICT development strategy of a company plays a very important role for each company But to be able to build a completed and adequate ICTs development, promote its effectiveness needs to have a research process, creative building and in accordance with the actual situation of each department in every enterprise, that process must be scientific, logical and coherent At the same time the choice should also be considers and analyzed correctly to choose, otherwise you will run into the wrong strategy that would be very dangerous for the development of enterprises REFERENCES - Slides of Management Information System - Website of Hoan Kiem Electronics Limited Company - Informations on the websites of companies: Hanoi electronics joint stock company; Thai Son Service and commerce production Joint stock company; Xuan Huong Limited company 10 ... Always refresh our website;  Need to have develop specific strategies for each round of advertisement (funds, materials, and areas that need to develop )  Training employees need to be trained about... business activities in an enterprise has become popular in many departments and enterprises; it offers practical benefits and reduces costs to increase profits for enterprise However Hoan Kiem Electronics... department in particular;  Need to have plan of checking, computer maintenance, printer types regularly;  Absolutely not use free specialized software and free operating system;  Always refresh