Các công nghệ marketing mới và sức tác động của chúng đánh giá tổng quan và xu hướng ứng dụng marketing điện tử ở việt nam e

TOPIC: THE NEW MARKETING TECHNOLOGIES AND THEIR IMPACT OVERVIEW AND APPLICATION TRENDS IN VIETNAM INTERNET MARKETING Content: I OVERVIEW Overview of E-marketing trend a What is E-marketing? 2 The purpose and content of the essay .3 II ABOUT MAJOR E-MARKETING FORMS IN VIETNAM Search advertising (SEM): Viral Marketing .5 Online advertising: III CONCLUTION IV REFERENCE I OVERVIEW Overview of E-marketing trend a What is E-marketing? E-marketing (Internet marketing or online marketing) or network marketing, online marketing is the marketing activities for products and services through a global network Internet connection The interactive nature of E-marketing, message objects can receive immediate feedback and communicate directly with the object sending the message This is the major advantage of E-marketing compared to other forms E-marketing combines creative and technical features of the Internet, including design, development, advertising and sales The E-marketing activities including search engine marketing (SEM), search engine optimization (SEO), web display advertising, e-mail marketing, affiliate marketing, interactive advertising, blog marketing, viral marketing and mobile marketing E-marketing is the process of developing and promoting businesses using online media E-marketing is not simply building Website E-marketing is a part of marketing strategy and investment must be reasonable a Information about E-marketing trend In 2011, online ad revenue globally reached $ 80 billion Google accounts for about 44% market share of online advertising Here is the data on E-marketing trend in the world: The ratio of the cost of the global online advertising The proportion of online advertising revenue by region Looking at the two tables above we easily see the role of E-marketing plays a big role for Marketing and industry trends continue to rise In particular, Asia is rapidly increasing trend in this field According to the evaluation, in next years, 50-60% of online ad revenue of Vietnam is from 50-100 million worth 2 The purpose and content of the essay The purpose of this essay to provide and analyze the role and trends of Emarketing forms in the world and in Vietnam The content of the essay will analyze the forms of e-marketing mainly follows:  SEM (Search Engine Marketing) including SEO (Search Engine Optimization) and PPC (Pay per click)  Viral Marketing (video, social media)  Banner ads, pop-up II ABOUT MAJOR E-MARKETING FORMS IN VIETNAM Search advertising (SEM): a Concept and characteristics: 82% of Internet users accessing the Internet will start to search for information on search engines like (Google, Zing.vn ) → search channels have been as effective channels to reach targeted customers i SEO - Search Engine Optimization (On Site Optimization Search Engine) as techniques to improve system design, web page content to fit with the technical criteria for the search engines so forth Advantages of SEO is not advertising fee, just takes time, people → low cost and effective High reliability; downside of this form of SEO is time consuming to implement and maintain ii PPC or Google adword: The advantage of this method is small compared to the charge form television, newspapers The downside is the cost to advertise, not durable b The trend of search advertising in Vietnam Network access is still looking for one of the two most frequent online activities of internet users As reported by Cimigo, 2012 up to 94% of people use the internet to access Google search, this figure was 92% in 2011 Find information become regular activities 2nd level with news operations So appear on the first page of Google search results become necessities of the business SEO and Google Adwords will continue to invest more strongly in 2013 Internet makes things change very quickly So businesses should always update to adjust strategies and business plans to suit their new trend of users The trend of online marketing in the mainstream will be presented at the conference detailed online marketing orientation According to the market research firm AC Nielsen and TNS, Google accounts for 95% of the search market online and deliver nearly 70% of traffic to the website in Vietnam Therefore, Google's advertising services is a huge market share Viral Marketing a Concept and characteristics: This form creates activities, programs or affiliate networks in communities such as forums, social networks, blogs, etc not out of the goal was to introduce products and services to corporate customers → use spread effect The major form of Viral Marketing includes: i Video: youtube.com ii Social Networks (Social media) Fanpages / facebook.com QC / facebook (Face ads) iii Online seeding: forum seeding iv Magic words: MagicWords is technology that allows advertisers to carry messages Banner ads on your keywords in the most popular posts provided by the participating sites advertising system When readers hover over the highlighted keywords, an advertiser's banner will automatically appear and take the reader to the website being advertised after one click of a button b The trend in Vietnam - Exceed Taiwan, Indonesia, the Philippines, calculated through March 9/2012 Vietnam there were 13.1 million Youtube users, view an average of 137 videos per / day - Number of Facebook users in Vietnam as of 24.10.2012 amounted to 9.11748 million, an increase of 5.479 million users within the last months Average day, Facebook has more than 30 thousand people participated Vietnam social network Most participants age and have the fastest growth rate in the two age groups 18-24 and 25-34 As the two groups of consumers with high demand and good affordability According to estimates data users in Asia, in quarter 2/2012 of Facebook, Vietnam is a country with the user growth rate the highest in the region, ahead of No country, Japan Nearly 40% of Vietnamese Facebook users to trade products or services This is the basis for the social network continues to expand its influence in Vietnam 3 Online advertising: In terms of users, the majority of the site is the most visited of the Vietnam enterprises such as dantri.com, vnexpress.net, zing.vn, ngoisao.net, nhaccuatui.vn According to the survey of Kantar Media the 10 most viewed website in Hanoi, Vietnam accounted for nearly 90% of websites, and the rest belongs to Google and Youtube In Vietnam, although Google is the website with the most traffic (28%), Facebook is 5.1%, but the majority view is still Vietnamese readers of the site According to TNS Media, vnexpress.net who currently is leading the market to hold 31.1% market share of the advertising revenue of the market in 2011 Next is the website 24h.com.vn (25.1%) III CONCLUSION E-marketing in Vietnam has not developed commensurate with the vast Internet market with over 20 million users, or 20 million potential customers "The key to a successful marketing plan is" integrated "(integrated) The proper integration between the strict and traditional marketing methods with online marketing, as well as between the online marketing methods together will determine the success Due to tight marketing budget, advertising for the economic crisis, many businesses are looking for new direction, more efficient and more affordable Marketing, online advertising is the solution to this difficult problem The interest of Vietnam for business marketing, online advertising is increasing Let marketing, online advertising become the inevitable trend of the future rather than just short-term solutions in times of crisis IV REFERENCE Training materials "Marketing Management" by Professor Soren Russel Kirchner The social media report state of media 2012 of Nielsen  ...I OVERVIEW Overview of E -marketing trend a What is E -marketing? E -marketing (Internet marketing or online marketing) or network marketing, online marketing is the marketing activities for... services through a global network Internet connection The interactive nature of E -marketing, message objects can receive immediate feedback and communicate directly with the object sending the... new trend of users The trend of online marketing in the mainstream will be presented at the conference detailed online marketing orientation According to the market research firm AC Nielsen and