How to launch digital products

'How To HOW TO LAUNCH DIGITAL PRODUCTS Disclaimer This e-book has been written for information purposes only Every effort has been made to make this ebook as complete and accurate as possible However, there may be mistakes in typography or content Also, this ebook provides information only up to the publishing date Therefore, this ebook should be used as a guide - not as the ultimate source The purpose of this ebook is to educate The author and the publisher does not warrant that the information contained in this e-book is fully complete and shall not be responsible for any errors or omissions The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book HOW TO LAUNCH DIGITAL PRODUCTS Table of Contents Introduction What You’ll Get Out of This Guide Who is This Guide For? Why Launch a Digital Product? Types of Digital Products You Can Start Creating 10 To Go DIY Or Outsource? 13 Chapter 1: The Bare Essentials You'll Need to Sell Digital Products 15 Domain Name and Web Hosting 15 Payment Processor 18 Product Management System 19 How to Choose the Right Product Management System 21 Chapter 2: How to Create Your Own Hot-Selling Ebook 26 The Basics 26 'Gather and Compile' 28 What to Write About? 28 How To Research For Hot Topics 29 Types of Ebook You Can Create 34 Creating Your Ebook 35 Put In The ‘WOW Factor’ 36 Production Values And Creating An Experience For Your Readers 37 Chapter 3: How to Create Software 39 Types of Software You Can Create 39 Outsourcing Your Software 40 Communication and Handling of the Project 41 HOW TO LAUNCH DIGITAL PRODUCTS How To Create A Wireframe For Your Software 42 Chapter 4: How to Create a Video Course 46 Tools, Resources And Equipment You’ll Need 46 What Kind of Videos Can You Shoot? 51 Best Tips For Creating Your Video Course 52 Uploading Your Videos 53 Optimize Your Video Details To Attract Traffic 54 Chapter 5: Creating Your Offer 56 Copywriting And Persuasive Writing Basics 56 Sales Page Design 57 Page Design Tools 61 Pricing Your Product: How Much? 63 Chapter 6: How to Add Your Product in JVZoo 64 Chapter 7: Ready, Set, Launch! 69 The Pre-Launch Phase: How To Build Buzz Around Your Product 69 A Quick Checklist Prior To Your Launch 71 The Launch Phase: Liftoff! 72 Post Launch Phase: Continue Growing Your Business 72 Conclusion 75 HOW TO LAUNCH DIGITAL PRODUCTS Introduction Hello there and congratulations on purchasing this eBook! Congratulations are most certainly in order as you have just made a decision that could help you begin earning a huge supplementary and passive income to make life that little bit easier In fact, if everything goes to plan, you may even be able to replace your current income entirely with this new business venture and begin enjoying truly passive revenue while at the same time achieving complete financial freedom Sounds too good to be true? Well maybe it does but nevertheless it's something that happens for countless internet marketers on a regular basis Thousands of people have managed to make huge amounts of money using this strategy – this is a tried and tested method that's entirely easy to replicate and almost fool-proof HOW TO LAUNCH DIGITAL PRODUCTS And what is this strategy exactly? It's the creation and sale of digital products of course (the title probably gave it away) And throughout the course of this book we're going to go over all the details and steps to help you set up just such a business Selling digital products is easy when you know how, it's something that everyone can and it's proven to work Once you give it a go and get a taste for truly passive income, no doubt you're going to be hooked And that's when everything can start to change So make yourself a cup of coffee, sit down somewhere comfortable and get ready for your life to start changing… What You’ll Get Out of This Guide Throughout the course of this book, we're going to go through every stage involved in the creation and sale of digital products In particular we're going to focus heavily on how you actually go about launching your product and generating huge sales for it once you have the idea As you'll see, creating digital products is actually very easy – it's just turning them into massive hits that's a little more challenging By the end of this book, you should: • Have an idea for the type of digital product you want to create and what the strengths and weaknesses of each option are • Understand what makes digital products sell and how you need to design your creation in such a way that people will be eager to buy it • Know how to quickly and cost effectively create the type of digital product you want HOW TO LAUNCH DIGITAL PRODUCTS • Be able to create checkout pages, landing pages and sales funnels • Be skilled in writing highly persuasive copy that drives massive sales • Know how to alter things like price, cover image and more in order to optimize your sales • Understand how to drive more traffic to your landing page using SEO, PPC, e-mail marketing and social media • Understand affiliate schemes and tools like JVZoo, ClickBank and WSO Pro • Know how to build an army of affiliate marketers who can drastically increase your sales and profits Who is This Guide For? This guide is for anyone who wants to create their own digital product and start making money while they sleep (sounds so cliché, but it’s true) In many cases, the people reading this will be prospective digital marketers who want to make the most money possible while not investing huge amounts of time, or capital up-front But really anyone can benefit from this strategy If you're currently working a 9-5 job, then this is something you can easily in a few evenings a week in order to generate a huge supplementary income on top of what you're already earning Alternatively, this book will also be suitable for business owners currently selling physical products Why not add a digital product to your repertoire which can help you to add another revenue stream that can be re-invested into inventory? HOW TO LAUNCH DIGITAL PRODUCTS Why Launch a Digital Product? Before we get into the nitty gritty of how to go about creating and launching digital products, let's first take a look at why you should be doing this in the first place What's so great about a digital product anyway? The obvious answer is that a digital product is something you can sell with zero overheads It will take a little time and perhaps some up-front investment in order to actually create your product but from there you'll then be able to generate income without having to reinvest anything Unlike selling physical products, there's no need to invest in inventory and stock or in manufacturing and material costs You don't even pay for delivery! Apart from a couple of fees (such as PayPal fees), the money you generate from digital products is almost 100% profit And what this also means is that when you don't sell anything, it doesn't cost you anything HOW TO LAUNCH DIGITAL PRODUCTS There's zero risk here In the best case scenario you will earn huge amounts of money while you sleep and potentially be able to quit your day job and buy that yacht In the worst case scenario, you'll occasionally get the odd $50 that you can spend on a nice meal without feeling guilty Furthermore, because there's no risk and no cost involved in building digital products, there's no reason that you can't build 50 of them This then completely removes the 'luck' aspect and means that as long as you have the time to invest, you can pretty much guarantee that you're going to succeed Is your ebook or app only selling a copy every week? Fine – then make seven and you now have at least one sale each week Chances are though that with seven ebooks, one of them will be a big hit… What's more, once your books are on JVZoo, you'll have thousands of people trying to help you sell them This is a huge advantage and means you aren't even putting in the work yourself in order to the marketing Even that is auto generated! Hopefully you're now starting to see what an amazing opportunity this really is and how perfect a business model too This is an amazing opportunity and really it's right there for the taking The only reason that more people aren't taking advantage is either that they don't know about it or they don't realize how hard it really is to fail HOW TO LAUNCH DIGITAL PRODUCTS Types of Digital Products You Can Start Creating Are you stoked yet? Great! Now let's stop flapping our gums and look at what digital products are actually out there for you to create and sell This is the first decision you'll make and it's going to have a big impact on how your business runs moving forward A digital product is of course anything you can sell that has no 'physical' element Each option has its own strengths and weaknesses and will be more or less suited to particular types of people Here are each of the main categories and their pros and cons… Ebooks When you say 'digital product', ebooks are the first thing that will come to mind for many people This is the prototypical digital product and it has many advantages over other options For starters, ebooks are particularly easy to make All this really is a Word document that's converted to a PDF with some images and fancy formatting If you can write or you can afford to hire a writer, you can create an ebook What's more, because ebooks usually contain actionable information and advice, they are actually very easy to sell Ebooks promise to make our lives better by helping us to get richer, smarter or fitter, or by teaching 10 HOW TO LAUNCH DIGITAL PRODUCTS cumulatively Remember, once you've built your product it will keep working for you with no extra investment! 74 HOW TO LAUNCH DIGITAL PRODUCTS Conclusion And there you have it! Now you have your very own digital product selling through JVZoo and an army of affiliates out there helping it to sell There's nothing else you need to and your sales are going to continue coming in completely passively while you relax Now you're ready to start working on your next product! The most important thing to take away from this is that you can stand to make a lot of money with no upfront investment and no overheads by launching a digital product To that though, you need to create a product you really believe in, you need to really make it stand out and you need to give it a value proposition that will appeal to your buyers Remember to ask yourself: would you buy it? You then want to set everything up in the quickest and most proven way which means using a PayPal account and JVZoo This handles everything for you so once you have your product and your materials you won't need to worry about anything else But something we haven't touched on yet is to have the right attitude and approach to this product Don't be devastated if your book or program isn't an immediate hit overnight; these things take time and even an element of luck So instead of setting out to get rich right away, pick a niche and a topic you enjoy and just enjoy the process Churn out a few projects, get into the swing of things and you'll eventually see that the rewards start coming in Big time 75 HOW TO LAUNCH DIGITAL PRODUCTS IMPORTANT: To help you further take action, print out a copy of the Checklist and Mindmap I provided You’ll also find a Resource Cheat Sheet with valuable sites, posts and articles that I recommend you go through The checklist and cheat sheet are below in the pages that follow and you can download the MindMap here: http://www.tamalahuntley.com/wpcontent/uploads/2016/05/How-To-Start-aDigital-Product-Business-Mindmap.png 76 How To Launch a Digital Product Business Checklist ! Digital products require zero overheads and there’s no need to invest in inventory ! Types of digital product you can start creating: o Ebooks o Software o Courses and video tutorials ! Examples of digital products: o Graphics, website templates and pictures o Films o Music o Web apps o Subscriptions o Private memberships o WordPress plugins o Artwork ! To go DIY or outsource? o DIY: More control and better result Takes up your time o Outsourcing: Faster to produce but quality might not be the best Cost money o Purchase private label material: The quickest way but competing with others who have the same rights ! The bare essentials you’ll need to run a digital product business: o Domain name: Register with NameCheap.com o Web hosting: Register with BlueHost.com o Payment Processor: PayPal o Product management system: JVZoo, ClickBank or WSO Pro ! Creating an ebook o Write it yourself, pay a writer or buy rights o Outsourcing writing: Odesk.com, Elance.com or PeoplePerHour.com o Use the ‘Gather and Compile’ method: Compile al your best blog posts o What to write about? " What are you an expert in? " Is there an audience out there already? " Niche topics has its advantages: Less competition and lower advertising fees o Researching for hot topics " View JVZoo’s Top Sellers " View Amazon’s best selling books in a category of your choice o Types of ebook you can create " How-tos " Reports " Cheat sheets " Blueprints " Manuscripts o Put in the ‘WOW Factor’ " Take some time when coming up with an ebook title " Research top selling ebooks in your industry and take note of their titles ! Creating Software o Types of software you can create: " Desktop software " Apps " SaaS " Plugins o Outsourcing your software: " Find developers from Elance.com, oDesk.com or PeoplePerHour.com " Decide on whether you’re going to pay per hour or a fixed rate Recommendation: fixed rate o Communication and handling of the project: " Be incredibily specific when describing the features and specifications of your software The more specific, the better the outcome " Create a wireframe using MockFlow.com ! Creating a Video Course o Tools: Camtasia/ScreenFlow, high quality camera, microphone, backdrop, editing software o Videos you can shoot: " Video diary style " Interviews " How-to/step-by-step " 4-week coaching program " Presentation o Tips for creating your video course: " Read from a script " Practice " Add music " Add an opener " Don’t overdo the effects " Cut between angles " Your presentation matters Dress for success o Uploading your videos " Amazon S3 for storing videos " WISTIA video service o Optimize your video details to attract traffic " Title " Description " Tags " Thumbnail ! Creating your offer o Write persuasive copy using the AIDA formula o Make sure your sales page doesn’t take the reader elsewhere o Use lots of headings and bolding to break your copy o Pricing: Look at your target demographic as an indicator Split-test using Optimizely ! Pre-launch, launch and post-launch phases o Pre-launch phase " Build hype on social media, your blog and existing subscribers " Discuss your product on forums and Reddit " Build hype with your affiliates to get them excited to promote " Create pre-launch promotional materials for your affiliates o Launch phase " Post on all relevant social media sites, forums, your blog ad notifiy all affiliates to start promoting " Use scarcity for an influx of sales: limit copies and use time limits for your sale o Post launch phase " Continue the buxx around social media by posting regularly and providing value " Use PPC " Utilize SEO " Networking with other publishers in your niche and with other affiliates " Experiment with price/sales copy/graphics etc To help you further, here are some top resources and guides that we’ve gathered Outsourcing Resources oDesk http://odesk.com A good all rounder freelance site to outsource all your product creation Elance http://elance.com Another good site to outsource your site People Per Hour http://www.peopleperhour.com/ Another freelance site 99 Designs http://99designs.com A design freelance site where you’ll have designs brought to you before you even select a freelancer Great for logos, ebook covers and more Ebook Creation Resources Amazon Best Selling Books http://www.amazon.com/best-sellers-books-Amazon/zgbs/books You’ll find a list of best selling books on Amazon to research for hot titles that you could potentially create an ebook around Simply select a category JVZoo Top Sellers https://www.jvzoo.com/products/topsellers Another great way to research for product ideas PDF Convertor https://www.freepdfconvert.com/ Converts your ebook from a DOC to PDF Google Docs https://docs.google.com A free way to start creating ebooks Once you’re done, simply export it as a PDF file and your ebook is ready! OpenOffice http://openoffice.org A free alternative to Microsoft Word You can publish ebooks using this tool Software Creation Resources MockFlow http://mockflow.com/ Wireframe and mock web-based service Balsamiq https://balsamiq.com/ Another great wireframing tool Video Creation Resources ScreenFlow http://www.telestream.net/screenflow/overview.htm Records your screen Currently only for Mac Camtasia Studio https://www.techsmith.com/camtasia.html Screen recording for Windows and Mac WISTIA http://wistia.com/ Professional video hosting service Amazon S3 http://aws.amazon.com/s3/ File storage that’s reliable and you only pay for bandwidth consumption S3 Organizer http://www.s3fox.net/ A plug-in for your browser to manage your Amazon S3 files Product Management Systems JVZoo http://jvzoo.com An easy to use product management system which attracts all kinds of digital product vendors ClickBank http://clickbank.com The first ever digital product management systems out there WSO Pro https://warriorplus.com/wsopro/ A product management system predominantly used for Warrior Forum special offers Page Creation Tools Thrive Themes Landing Pages http://thrivethemes.com Easily create sales pages, opt-in pages and membership pages WishList Member http://member.wishlistproducts.com/ A membership plug-in that integrates with Wordpress If you plan on creating a membership site, use this plug-in Graphics Tools Photoshop http://www.adobe.com/products/photoshop.html Adobe's Photoshop allows you to create and edit images MyeCoverMaker http://myecovermaker.com/ If you’re looking to create your own eCovers, use MyeCoverMaker It’s an online based program and does not require Photoshop ... Why not add a digital product to your repertoire which can help you to add another revenue stream that can be re-invested into inventory? HOW TO LAUNCH DIGITAL PRODUCTS Why Launch a Digital Product?... available to view: 31 HOW TO LAUNCH DIGITAL PRODUCTS 32 HOW TO LAUNCH DIGITAL PRODUCTS Selecting a category will then bring up sub-categories: You’ll then be able to view Amazon’s Best Sellers: 33 HOW. .. no 44 HOW TO LAUNCH DIGITAL PRODUCTS one buys it, you know not to invest any more time and effort and can instead pursue your next product 45 HOW TO LAUNCH DIGITAL PRODUCTS Chapter 4: How to Create