Understanding business 11th by mchugh nickels chapter bonus b

BONUS CHAPTER B Using Technology to Manage Information McGraw-Hill/Irwin Copyright © 2015 by the McGraw-Hill Companies, Inc All rights reserved LEARNING OBJECTIVES Outline the changing role of business technology List the types of business information, identify the characteristics of useful information, and discuss how data are stored and analyzed Compare the scope of the Internet, intranets, extranets, and virtual private networks and explain how broadband technology enabled the evolution to Web 2.0 and 3.0 B-2 LEARNING OBJECTIVES Explain virtual networking and discuss the benefits and drawbacks for cloud computing Evaluate the human resource, security, privacy, and stability issues affected by information technology B-3 JACK DORSEY Twitter • Before co-founding Twitter in 2006, Dorsey spent his youth learning about technology from CB radios to computer programming • He had long wanted to figure out a way to link the real world with the virtual world • After seeing the growing use of SMS, he and two friends developed a way to send and receive news through small bursts of information B-4 NAME that COMPANY This company used social media to build its business Its customers design new products, name them, and enter them in the company’s database Customers may even make YouTube commercials that are featured on the company’s video wall If other customers buy the new product, the creator gets a small store credit Name that company! B-5 TECHNOLOGY in the 1970s LO B-1 • Data Processing (DP) Name for business technology in the 1970s; primarily used to improve the flow of financial information • Data are the raw, unanalyzed and unorganized facts and figures • Information is processed and organized data that managers can use for decision-making B-6 TECHNOLOGY in the 1980s LO B-1 • Information Systems (IS) Technology that helps a company business (i.e ATMs and voicemail) • In the late 1980s, business technology became known as information technology • Information Technology (IT) Technology used to store, retrieve, and send information effectively B-7 TECHNOLOGY in the 1990s LO B-1 • The 1990s introduced the world wide web and changed how we interact with one another • Bluetooth technology created conveniences by providing wireless communication systems B-8 TECHNOLOGY in the EARLY 2000s LO B-1 • Business Intelligence (BI) -The use of data analytic tools that analyze an organization’s raw data and derive useful insights from it • BI helps businesspeople focus on what’s important in the organization such as deciding how to react to problems and opportunities B-9 FURTHER EVOLUTION LO B-1 What’s in Store for BI Advanced tools will be mainstream Mobile BI will be recharged Facebook will change how teams collaborate Economic recovery causes BI budget growth Upgrade fever! Source: Information Week, www.informationweek.com, accessed November 2014 B-10 The INTELLIGENCE of APPs LO B-4 What App Developers Don’t Tell You We’re still learning We track your every move Some apps can cause security headaches You don’t need a lot of apps You can’t use many apps at work! B-32 INTERNET of THINGS LO B-3 • It’s not just computers, phones, and tablets that are connected online now • The Internet of Things refers to technology that enables ordinary objects to be connected to the Internet • There are Wi-Fi-based home networks that can secure, light, and control the climate of your home B-33 TEST PREP • How computer networks change the way employees gather information? • What is the Internet of Things? B-34 VIRTUAL NETWORKING and CLOUD COMPUTING LO B-4 • Virtual Networking A process that allows software-based networked computers to run multiple operating systems and programs, and share storage • Cloud Computing A form of virtualization which stores a company’s data and applications at off-site data centers accessed over the Internet B-35 ADVANTAGES of CLOUD COMPUTING LO B-4 1) Reduced software costs 2) Improved security 3) Flexible capacity 4) Lower equipment costs 5) Easier access B-36 DISADVANTAGES of CLOUD COMPUTING LO B-4 1) Security breaches 2) Stability 3) Control of Data Photo Credit: Peter Baer B-37 TOP CLOUD APPLICATIONS Source: Investors Business Daily, www.investors.com, accessed November 2014 LO B-4 B-38 TEST PREP • How computer networks change the way employees manage information? • What are the benefits and drawbacks of cloud computing? B-39 CONTEMPORARY ISSUES in TECHNOLOGY LO B-6 • HR managers need to recruit workers who are tech savvy and can train others • Technology makes telecommuting available to almost all companies B-40 VIRUSES and PHISHING LO B-6 • Virus A piece of programming code inserted into other programming that usually lies dormant until triggered; then causes unexpected, undesired events • Phishing attempts to trick victims into giving important information to a bogus website B-41 HOW to PROTECT YOURSELF AGAINST PHISHING LO B-6 • Don’t respond to emails requesting personal information • Keep your computer updated with anti-virus software • Never provide or verify personal information • Never send sensitive personal information over email • Check your monthly statements Source: Entrepreneur, May 2010 B-42 LAWS and the INTERNET LO B-6 • Legal issues surrounding Internet use: - Copyright - Pornography - Harassment - Use of Internet for scams • Cybercrimes cost the U.S billions each year B-43 CYBERTERRORISM LO B-6 • Cyberterrorism is the idea that terrorist hackers could shut down: - Entire communications - Money supply - Electricity - Transportation B-44 PRIVACY ISSUES in TECHNOLOGY LO B-6 • E-mail can be snooped or information stolen • Personal information stored can be stolen • Site owners can share your information without your permission • Cookies Pieces of information, such as registration data or user preferences, sent by a website to a browser that the browser software is supposed to save and send back to the server when the user returns to the website B-45 TEST PREP • How has information technology changed the way people work? • What management issues have been affected by the growth of information technology? B-46 ... technology changed the way we business? B- 14 KEY TYPES of BUSINESS INFORMATION AVAILABLE LO B- 2 • Business process information • Physical-world observations • Biological data • Public data • Data that... LO B- 3 Number of Americans with Profiles by Age Source: Investors Business Daily, www.investors.com, accessed November 2014 B- 28 USING SOCIAL MEDIA to REACH CUSTOMERS LO B- 3 B- 29 WEB 3.0 LO B- 3... restaurant’s database B- 25 WEB 2.0 LO B- 3 • Web 2.0 The set of tools that allow people to build social and business connections, share information and collaborate on projects online • YouTube and Twitter