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www.getwsodo.com www.getwsodo.com ASM7 Module 1: Which Amazon Marketplace to Start With? By the end of this lesson, you will know why your location (where you live) has a big impact on which Amazon marketplace you use, and how to choose the best marketplace for your location. This Lesson Covers: 1. Which Marketplace to Choose 2. Why the USA? 3. USA Consumers 4. If You Live in the European Union (EU) 5. The Convenience Factor 6. The Choice 1. Which Marketplace to Choose? Amazon has numerous marketplaces around the world, and they plan to add even more. Currently, the USA is the biggest marketplace, but the UK and German markets are growing at a rapid pace. Which marketplace is the best choice for you? Copyright © 2017 Amazing Selling Machine www.getwsodo.com www.getwsodo.com 2. Why the USA We highly recommend that you begin your physical products business in the USA, because: It is by far the biggest marketplace. Your products will have a much larger audience. It has the highest volume of traffic and sales. It is easier to test your product and marketing. Everything happens much faster. 3. US Consumers The buying habits of US consumers can be a huge help to your business. Here are some factors that can influence your sales in the US: US consumers, more than any other country, trust online purchasing. If you are ranking #1 in the same category in both the US and a different country, your sales will be far higher than the population difference would suggest. Even if the population difference between the US and the other country is 5%, you will make more than just an additional 5% of sales in the US. US consumers are more accustomed to giving reviews and feedback, which are essential to the success of your physical products business. US consumers also tend to be far more objective and fair in their feedback. Copyright © 2017 Amazing Selling Machine www.getwsodo.com www.getwsodo.com 4. If You Live in the European Union (EU) If you live in the European Union, consider opening your business there, because: Both the UK and German markets have grown significantly over the past 18 months. It is now faster and easier to test products and marketing. The competition has not grown at the same rate. The recent disparity in growth between sales and competition means there is room for you to break into the market. Note: This opportunity only really applies to those who live in The UK and Germany (and to a lesser extent, other EU countries), mostly due to the “convenience factor.” 5. The Convenience Factor When deciding which marketplace to sell in, consider the following things, which add to the convenience of running your business in the EU: You can receive shipments before sending them to Amazon, giving you the chance to double-check the quality, before fulfilling orders. It is easier to get reviews, since you have friends and family in the same country who you can ask for reviews. Local terminology: Slang is different in each country, so knowing the terminology of your country will give you a huge edge over someone who doesn’t speak the language! Listing and keywords: Terminology matters significantly in keyword searches—for example, in the US, you could use the keyword “mom,” but you Copyright © 2017 Amazing Selling Machine www.getwsodo.com www.getwsodo.com would have more success in the UK using “mum,” because more people would be using “mum” in their keyword searches. Local taxes: Living, selling, and paying taxes in the same country where you live is much simpler than having to figure out taxes for a different country. 6. The Choice Here are our recommendations for marketplaces for you to sell in: If you live in the UK, start in the UK If you live in Germany, start in Germany If you live in any European Union countries, start in either the US, the UK, or Germany—make sure to take into account the convenience factor when choosing a market! Regardless of which one you choose, once you have launched your business and become more successful, there is nothing to stop you from branching out into another country. Now, you understand the basic differences in the marketplaces, and why it matters where you live. When you have made your decision about which marketplace to sell in, head to the next lesson, where you will learn everything that you need to open an Amazon Seller Central account. Copyright © 2017 Amazing Selling Machine