An Introduction to Business and Business Planning Download free books at... Dewhurst An Introduction to Business and Business Planning Introducing Business through the Development of a
Trang 1An Introduction to Business and Business Planning
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Trang 2Dr Jay A Dewhurst
An Introduction to Business and
Business Planning
Introducing Business through the Development of a Business Plan
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Trang 3An Introduction to Business and Business Planning
1st edition
© 2014 Dr Jay A Dewhurst & bookboon.com
ISBN 978-87-403-0758-0
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Trang 4An Introduction to Business
and Business Planning
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Contents
Contents
Note to Instructors 10
1 An Introduction to Business 14
1.1 Introductory Concepts in Business 14
1.4 Macro and Micro Economics 17
1.5 Accounting and Financial Management 18
1.7 Human Resource Management 19
1.8 he Legal Environment in Business 19
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and Business Planning
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Contents
1.9 Banking and Securities 23
1.10 Business Information Systems 23
1.11 Global Business Environment 24
2.1 Determine the Potential for Proits 28
2.2 Determine Market Viability 29
3.2 Building Leadership Skills 43
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