An Introduction to Business and Business Planning

Dr. Jay A. Dewhurst An Introduction to Business and Business Planning Download free books at Download free eBooks at bookboon.com 2 Dr. Jay A. Dewhurst An Introduction to Business and Business Planning Introducing Business through the Development of a Business Plan Download free eBooks at bookboon.com 3 An Introduction to Business and Business Planning 1 st edition © 2014 Dr. Jay A. Dewhurst & bookboon.com ISBN 978-87-403-0758-0 Download free eBooks at bookboon.com Click on the ad to read more An Introduction to Business and Business Planning 4 Contents Contents Note to Instructors 10 Foreword 11 Acknowledgments 12 Introduction 13 1 An Introduction to Business 14 1.1 Introductory Concepts in Business 14 1.2 What is a business? 15 1.3 Entrepreneurship 17 1.4 Macro and Micro Economics 17 1.5 Accounting and Financial Management 18 1.6 Marketing 19 1.7 Human Resource Management 19 1.8 e Legal Environment in Business 19 www.sylvania.com We do not reinvent the wheel we reinvent light. Fascinating lighting offers an infinite spectrum of possibilities: Innovative technologies and new markets provide both opportunities and challenges. An environment in which your expertise is in high demand. Enjoy the supportive working atmosphere within our global group and benefit from international career paths. Implement sustainable ideas in close cooperation with other specialists and contribute to influencing our future. Come and join us in reinventing light every day. Light is OSRAM Download free eBooks at bookboon.com Click on the ad to read more An Introduction to Business and Business Planning 5 Contents 1.9 Banking and Securities 23 1.10 Business Information Systems 23 1.11 Global Business Environment 24 2 he Business Plan 28 2.1 Determine the Potential for Prots 28 2.2 Determine Market Viability 29 2.3 Getting Financing 32 3 he Concept 37 3.1 Knowledge to Action 40 3.2 Building Leadership Skills 43 4 Marketing 44 4.1 Product 45 4.2 Price 46 4.3 Place 46 4.4 Promotion 48 360° thinking . © Deloitte & Touche LLP and affiliated entities. Discover the truth at www.deloitte.ca/careers