Entrepreneurship final assignment

Khởi nghiệp là một môn học mới, một khái niêm mới mà các Viêt Nam đang mong muốn, đang tuyên truyền để có nhiều doanh nghiệp mới hình thành. Mộ số vấn đề lớn mà doanh nghiệp khởi nghiệp quan tâm: ý tưởng kinh doanh, các thức chuyển ý tưởng thành hành động, các nguồn lực cần phải có, cơ cấu tổ chức, vận hành, chiến lược, nhân sự...

COURSE TITLE: ENTREPRENEURSHIP Students: ID : Lecturer: UBIS INTAKE COURSE CODE: MGT 603 COURSE CODE: MGT 601 0|Page NOVEMBER Contents I Executive Summary Project overview II Company summary .4 III Market analysis summary Environment analysis Market Trends .7 Market SPT (Segmentation, positioning, targeting) IV SWOT analysis V Strategy and Implementation Summary .10 Competitive advantage .10 Marketing strategy 4P 10 Sale forecast .11 Operation & HR strategy 14 Web strategy .15 VI Organization structure & communication 16 VII Financial plan .17 VIII Legal & Ethical Obligations .19 List of References 19 List of Figures Figure 1: forces Figure 2: Table transparent national ranking 2012 Figure 3: Chart of economic growth in Vietnam 2000 - 2012 Figure 4: Labor structure .7 Figure 5: Per capita income over the year Figure 6: Mobile phone number is used Figure 7: Trent behavior user’s mobiphone Figure 8: Sheet expectations 11 Figure 9: Sales forecast .12 Figure 10: Flowchart 13 1|Page Figure 11: Web interface expected 15 2|Page I Executive Summary In Viet Nam, consumers basic needs such as cell phones, electrical appliances, motorcycles very high and tends to grow stronger in the future Especially the working class, a class of young, around 9.5 million people, living in an industrial zone - the edge of urban areas, needs updated modern gadgets Long Hau Industrial Park currently has about 12,000 workers, also needs mentioned above However, the average monthly income just from 3,200,000 - 4,000,000 VNĐ, the total minimum cost up to 70% - 80% of income Therefore, cumulative amount remaining very low, it is unlikely at sight shopping that they needs Understand that urgent, we will provide consumer solutions, guarantee, customers buy the goods on demand, but don’t need to worry about the financial burden That's installment payment sales What company are different from other companies? customers are? Sales methods like? The way debt recovery like? More please explore below Project overview Objective: Consumers supply solution for workers in industrial zone In year next, supply at 50 industrial zone, with 100,000 customer Mission: create the best value for myself How to perform: to give society the highest satisfaction with the goods, services, solutions and by using quality of service Key of success: The company solutions that provide: Solution Selling: - Provide quality products pretty average, average selling prices ranged from = months, there is a labor contract over 12 months 3|Page II Salary Payment HDBank Monthly, HDBank will automatically deduct wages to pay the debt - this is key of success Company summary Company’s Name: ANS Trading and Service Joint Stock Company Company name is taken on the idea: the combination of the first letters of the three owners name, and this name is short, easy to remember and like foreign Location: Long Hau Industrial Park, Can Giuoc district, Long An province Target customers are workers in Long Hau Industrial Park, and the owner has available facilities, the commercial advantages, should be the first step, office business located here Company ownership: …… The member companies have more knowledge and experience in accounting, finance, management and business Start-up summary: January 2014 Business ideas have formed mid November 2013, meeting time agreed action plan, build processes, sales policies, vendor search goods, office design, recruitment , about 1.5 months III Market analysis summary Environment analysis Forces Figure 1: forces Market competitors: in the industry, there are many competitors, both domestic and foreign 4|Page The typical domestic competitors: The company's domestic sales are headlining installment, many business companies are deploying consumer installment sales, however small range deployment and irregular and inconsistent as: The company business supermarkets: Nguyen Kim, Thien Hoa, Cho Lon, Phong Vu The company business covers mobile phones such as shop FPT, Viettel store, Mobile World, Vien Thong A, Pico The motorcycle company business installment: MDBank, World installment, Hoang Cau Company Motorcycles, Truong Ngan Motorcycle Co The typical foreign competitors: Company SGVF Vietnam, a French financial group, which sells motorcycle installment ACS Company Vietnam, under the Japanese financial group, specializing in mobile payments, laptop, tablet Company PPF Vietnam Finance (Home credit), financial corporations of the Middle East, specializing in mobile payments, laptop, tablet PESTEL Policy Vietnam is a country with a stable political regime: from 04/30/1975 to now, Vietnam Communist Party is the only party leader and through Therefore, no riots national scale, not competition, between the overthrow of political parties However, the reverse of the one party is a lack of transparency, lack of democracy and bureaucracy, corruption As reported by the organization Transparency International in 2012, Vietnam ranked 123/176 countries and territories with 31/100 points, which ranks lowest in Somalia Figure 2: Table transparent national ranking 2012 Note: Political stability is a factor favorable to business development 5|Page Economic Vietnam is one of countries with economic growth rates are quite impressive in Southeast Asia and in the world at a rate of 7.23% growth from 2000 to 2012 Figure Chart of economic growth in Vietnam 2000 - 2012 Vietnam 2012 GDP of about 136 billion U.S dollars, per capita income of about U.S $ 1,540/year, is among countries with average incomes Growth millionaire Vietnam is growing rapidly, up 33% from 2011 to 2010 and the highest in Asia Note: The speed of economic development, social income increases, leading to demand for increased social spending Social Vietnam Population as of May 11/2013 about 90 million people, ranked 13th in the world and accounted 1.32% of the global population The level of social life in Vietnam increased demand for delicious, wearing beautiful, modern living, technology gadgets spread to most people Workers is a major force, the force was a top priority of social-oriented Vietnam According to the colonel's speech, Dr Nguyen Van Vinh, Political Academy, posted on the portal of the Ministry of Defence, a team of workers in 2011 was 9.5 million people # 11% of the Vietnamese population The trend is increasing industrialization makes workers increased during the next Note: large number of workers, high-speed development, ie large target market Technological System information technology, media, and technology products in Vietnam are very popular and have a high growth rate According WeAreSocial research - a research company on social media globally, Vietnam has 34% of the population equivalent of 30.8 million internet users, 8.5 million Facebook users, more growth high and is rated as one of the highest in the world Công ty Merrill Lynch Global Wealth Management Hãng Tư vấn Capgemini (Mỹ) thực năm 2011 [ CITATION htt4 \l 1033 ] 6|Page Note: the number of people using media enables high efficiency promoters convenient internet channel, also show that the demand for mobile smart phone, tablet will thrive Environment Vietnam prepares to become a member of the TPP (Trans-Pacific Strategic Economic Partnership Agreement), which makes the rate of the member countries will reduce the = 0, so the nike company in the United States, a TPP members will have many competitive advantages over investing in nonTPP countries In addition, Vietnam has favorable geographical position in international trade, as an official member of the largest organizations in the world economy such as the WTO, ASEAN, ASEM, APEC As of 09/18/2013 Vietnam is a member of 63 international organizations and relations with more than 500 non-governmental organizations worldwide this is an opportunity for business environment with international standards Note: This helps to facilitate economic development, the cost of imported goods competitive, create jobs, increase incomes for social Law ANS company will operate under the Enterprise Act 2005, the Civil Code 2010, the 2013 tax law and related laws Note: business line has been permitted by law, ensure the legitimate rights and interests of the company Market Trends The development trend of the market mainly depends on four factors: the speed of development workers, income growth; scale use of digital technology and consumer behavior trends Both factors are favorable in Vietnam, as follows: Development trend of workers Figure labor structure Sort by sector Agricultural labor Industrial Labor Labour Services Unit: % Year 2010 49.5 22.2 28.3 Year 2011 48.4 21.3 30.3 Year 2012 47.5 21.1 31.4 Source: ThS Trương Bảo Thanh - Theo Tạp chí Kinh tế Dự báo số 20/2013 According to data from the table above shows, team workers in the industrial sector and services in 2012 increased compared to 2011, 2011 increased compared to 2010, this trend will not stop in time the next 7|Page The growth rate of income Figure per capita income over the year Per capita income in Vietnam is increasing, the annual growth rate of about 12%: 15.29% increase in 2012 compared with 2011, 19.16% increase in 2011 compared to 2010, especially according to the latest figures, 2013 increased approximately 12% compared with 2012 # 1960 USD / person / year Scale use of technology, the mobile phone Figure 6: Mobile phone number is used Vietnam is one of countries with growth and cell phone use, the highest technology in the world, 127.7 million unit/88.8 million people Trends in consumer behavior digital devices 8|Page Demand for gaming, listening to music, surfing the wed, social networking, e-commerce via smartphone, tablet trend of the modern world The table below are the statistics current consumer behavior and trends in the future of America, and there is also a general trend of the world Figure trent behavior user’s mobiphone Market SPT (Segmentation, positioning, targeting) Segmentation: workers in industrial parks Targeting: depending on the development stage, stage is at Long Hau Industrial Park Positioning: Specialized solutions for consumer customers worker IV SWOT analysis Strength: - Model small, flexible to change - Lower operating costs - Board of Directors have knowledge of management, administration and risk management - Experience in installments and debt collection operations Opportunities Weakness: - Potential low financial - Born after - Experience in leading resource in abundant not yet - Small-scale Threat 9|Page - No other organization offers similar solutions for specialized workers - The size of market is very large - Headquartered in the heart of the industrial zone, to identify and promote - This is a sector has the potential to develop very high Strategy SO: - Established right company to take advantage of first mover - After 6-12 months, if the business is expected to reach as mobilizing additional resources for quick coverage in other industrial areas Strategy ST - Focus customers receive salaries through banks, the company will sign the contract with the bank automatically deduct customer accounts to debt collection - Provide sales policy carefully V - Risk not obtained very high debt Replace Pressure: Sector unsecured installment loans are thriving The big competitors is now possible to open this segment when needed Strategy SW: - Established company scale is extremely simple, low cost: only represents the first step every model, catalog, as customer demand, we sign a contract, schedule delivery - The segment focused workers Strategy and Implementation Summary Competitive advantage Direct competitors: no Indirect competitors: companies primarily consumer installment SGVF, ACS, PPF However, three major companies associated with the electric company in inner urban areas Marketing strategy 4P Product Products main business is mobile, tablet popular segment, approximately million Stage 1, using sales strategies modeled, catalogs located in the company When customer demand, the counselor will sign the contract, take goods from suppliers, deliveries to customers Price If you pay immediately: sales by 100% of the vendor's goods If with deferred payment sales: sales by 120% of the vendor's goods Place 10 | P a g e Depending on the stage of development, the rule is set in the industrial zone, near the the workers Stage located in Long Hau Industrial Park In addition, the company also operates the website and hotline telephone numbers, customers can view and order via the web as well as via telephone Promotion Implement programs for early red packets 10 customer first purchases, envelopes each worth 50,000 VND Implementation of the program 'love connection', customers tubers introduced new customers will be rewarded 50,000-100,000 VND Old customers to buy new or changed will be 2% price reduction Make genuine warranty for products sold, the company will continue receiving damage, defects, warranty repair move, then return customers When the company's sales reached 1,000 or more products, company will fund more social programs such as workers' festival, festival legal advice, program support home workers Tet Sale strategy: B2C sales performance Choose location in the center, known more workers Design, decor impressive, eye-catching, easy to understand Expert advice beautiful, fun, capture the needs and advise solutions to customers Put the boxes leaflets promoting the products in place or available workers as a bank, canteens, traditional home workers Stickers and banners in public places, are permitted Sale forecast The company works with small-scale, phased development Phase serves customers in Long Hau Industrial Zone, the following parameters expectations: Figure Sheet expectations Product sales 1st year Growth rate / year Sales volumes at sight Sales volumes installment payment Operating time period 500 units 30% 20% 80% Years 11 | P a g e The average repayment period 3,500,0 00 120% 7% 90% 7% 4% 5% 10% 20% 1,000,0 00 1% 30,000,0 00 0.50% 500,000,0 00 15% The average sale price at sight Price of installment payment Price Growth rate Cost inflation rate Operating Expenses The rate of loss installment payment VAT Corporate tax License tax Other expenses The cost of fixed assets and working tools Advertising and marketing costs Equity investment Discount rate of investors Month VND Price at sight Year Price at sight Year Revenue Revenue VND Revenue VND Revenue VND Year Sales revenue expectation as follows: Figure sales forecast Item Sales volumes at sight Sum 100 3,500,0 00 350,000,0 00 130 3,745,0 00 486,850,0 00 169 4,007, 150 677,208, 350 220 4,287, 651 943,283, 110 286 4,587,78 1,312,106,80 400 4,200,0 00 1,680,000,0 00 520 4,494,0 00 2,336,880,0 00 676 4,808, 580 3,250,600, 080 879 5,145, 181 4,522,613, 747 1143 5,505,34 6,292,607,32 840,000,0 00 2,008,440,0 00 2,793,740, 040 3,886,606, 914 5,407,610,53 84,000,0 00 116,844,0 00 162,530, 004 226,130, 687 314,630,36 - 904,135,058 Revenue installment payment after the loss 1,596,000,0 00 2,220,036,0 00 3,088,070, 076 4,296,483, 060 5,977,976,95 - 17,178,566,095 Total sales volumes 500 1,946,000,0 00 1,190,000,0 00 650 2,706,886,0 00 2,495,290,0 00 845 3,765,278, 426 3,470,948, 390 1099 5,239,766, 170 4,829,890, 024 1429 7,290,083,76 6,719,717,34 Price at sight Revenue at sight Sales volumes installment payment Price installment payment Revenue installment payment Cash flow from Revenue installment payment The loss installment payment Total revenue Cash flow from sales 12 | P a g e 905 20,127,587 3,769,448,266 3,618 24,153,104 18,082,701,153 3,146,303, 663 18,082,701,153 4,523 20,948,014,361 2,242,168, 605 20,948,014,361 Thus, sales volume is expected in the first 500 units, including 100 units pay deferred and 400 units sold immediately Total revenue (after subtracting the expected loss of 5%) is 1,946,000,000 USD Operation & HR strategy Selling Process Figure 10: Flowchart Step Responsibilities Expert advice Steps Receiving profile Expert advice Handling profile Director Warehouse staff ap pr ov e Related documents BH/TCBH/BM0 Timeline BH/HĐĐC/BM2 BH/TTTG/BM3 PC/HĐTG/MB1 KT/PXK/BM01 15’ 5’ 15’ 10’ BH/TTTG/BM3 PC/HĐTG/MB1 KT/PXK/BM01 30’ KT/PXK/BM01 24h KT/NKK/BM02 BH/KHL/BM04 BH/ĐGNC/BM0 In the day In the day 15’ dilivery Warehouse staff Expert advice Storing, reporting and remittance Interpreting Ite m What Who When Where How By what Receivin g demand Expert advice When customers come ANS Headquarter s Business - Advising clients needs - Compared with the customer policy - Consultation deadline, the installment Receipt Note + client needs assessment Product 13 | P a g e payment Handling Needs Pay at sight Expert advice When customers purchase ANS Headquarter s Business deferred Expert advice When customers purchase ANS Headquarter s Business Approve Director When Expert advice from submit ANS Headquarter s Business after 1h Purchase, delivery Warehouse staff ANS Headquarter s Business in the day - Contact suppliers for goods - Receive rest of money from customers - Delivery to customers within the time limit on delivery bill Archival, report Expert advice Warehouse staff When Expert advice transfer coupon code + delivery bill End of working day ANS Headquarter s Business - Report the number of bonded goods in days - Report the number of products sold in days - Report the number of contract customers in days - Report the number of refused customers in days - Report daily amount receivable and paid into the fund account after account of the day 14 | P a g e - Get 10% deposit + a promissory note for taking the time line - Suggest a purchase - Receive 10% deposit + a promissory note for taking the time line - Suggest a purchase - The report installment sales - Installment contract - Delivery bills - Browse purchases - Browse repayment profile - Signed contract and delivery bill payments Catalogue Deposit receipts + proposed purchase Deposit receipts + proposed purchase + documents related to payments and warehousing Approval signature on the document approval submit experts Shopping vouchers, receipts and shipping documents Purchase Diary Sales Diary Diary of contracts signed Diary client refused Notify your bank account balance Operating time Every day of the year from 3pm to 22 pm Human resource management policies, manage KPIs mainly Later, when the large-scale model management according to BSC Welfare Policy Leaders concurrently BOD will not get salaries, only to receive dividends last financial year Expert advice, expert warehouse: base salary, quarterly, will evaluate the effectiveness at work, if achieving KPIs, will be paying business salary more, if exceeded KPIs, will award 5% of the total turnover over Vice versa if not achieved will not be paid business salary and depending the level of sanctions to be different: layoffs, transfer to a lower position Web strategy There are different levels of web designers and operators Level 1: the site only shows the basic information such as business name, office address, phone numbers and email contacts, the business products and services, price … Level 2: = level + vision, mission and core values, time of establishment, development milestones The use of the product, how to use, how the warranty Market news, industry information, employment information, network operations, shareholder news Level 3: = Level + option allows users to comment on and evaluate how products, online ordering, electronic connections with organizations online payments, english language, guiding company location to find, connect with social sites Level 4: = + level to create a private community on the web, where users can advise, chat, comments, instructions on how to use the product, how can purchase installment the most beneficial as typical Nike community users, user communities BMW and more In the a small range, will initially build web ANS level 2, as follows: Figure 11: web interface expected 15 | P a g e Customer retention strategy: Current company advocates the implementation of customer care policies as described in Section Promotion - 4P VI Organization structure & communication Phase 1, the organizational structure of the company is quite simple BOD Dupy Director Sale manager Director Finance manager Consultor dept Dupy Director Accoun manager Purchaser dept Every year, the BOD will meet to agree a business plan for the year, customer orientation, customer policy, price policy, installment policy, expected losses, the division of responsibilities of board members These policies are documented by Board of Directors resolution Based on the resolution, members of the executive committee will assign tasks agreed as follows: Director, in charge of financial policy-making installment sales, customer policy, cash flow management, policy fee, daily operations Deputy Director, in charge of business: promoting responsible business, building and implementing business and marketing strategies Deputy Director, in charge of accounting responsible search for suppliers, negotiate discounts optimization, accounting and storage of accounting records, financial statements for BOD and state agencies periodically month, quarter, year 16 | P a g e Counseling department, directly under director, in charge of sales consultants, business promoting, implementing KPIs assigned, customer care, and coordinate implementation with the deputy director in charge of business Parts warehouse, directly under Director, in charge source, charge warranty, implementing KPIs assigned in charge of accounting and deployment coordination with the deputy director in charge of accounting The general rule is that each room / department, each member of the company have job descriptions and KPIs clearly not overlap with each other VII Financial plan Based on projected revenues, projected costs and other parameters mentioned above, profit and cash flow expected in the years following: a) Income statement Item Revenue Cost Gorss profit Operation expenses Interest expenses Profit before tax Corporate taxe Net profit 1,946,000,000 1,575,000,000 371,000,000 138,030,001 36,000,000 196,969,999 39,394,000 157,575,999 2,706,886,000 2,190,825,000 516,061,000 149,878,732 28,800,000 337,382,268 67,476,454 269,905,814 3,765,278,426 3,047,437,575 717,840,851 208,090,316 21,600,000 488,150,535 97,630,107 390,520,428 5,239,766,170 4,240,914,615 998,851,555 289,187,143 14,400,000 695,264,412 139,052,882 556,211,530 7,290,083,765 5,900,351,003 1,389,732,762 401,954,612 7,200,000 980,578,150 196,115,630 784,462,520 Sum 20,948,014,361 16,954,528,193 3,993,486,168 1,187,140,805 108,000,000 2,698,345,363 539,669,073 2,158,676,290 - - Profit before tax = profit from sales - operating expenses - interest expenses Corporate income tax = 20% x earnings before tax Profit after tax = profit before tax - corporate income tax b) Projected Discounted Cash Flow Item Cash flow from ravenue 2,744,819,000 3,818,043,22 5,312,879,02 7,391,689,07 1,732,500,000 2,409,907,500 3,352,181,33 4,665,006,07 6,490,386,10 150,733,001 163,766,605 Corporate rax 39,394,000 67,476,454 227,799,34 97,630,10 317,005,85 139,052,88 441,050,07 196,115,63 Cash flow from VAT 23,397,000 36,718,227 Interest expense 36,000,000 28,800,000 1,000,000 (674,024,001 ) 1,000,000 51,075,05 21,600,00 1,000,00 66,757,38 71,066,44 14,400,00 1,000,00 105,347,76 98,877,81 7,200,00 1,000,00 157,059,45 Cash flow from COGS Cash flow from operation expenses License tax Net cash flow 1,309,000,000 37,150,214 17 | P a g e 2,466,385,4 66 - - 2,466,385,4 66 Sum 23,042,815, 798 18,649,981, 012 1,300,354, 885 539,669, 073 281,134, 536 2,158,676, 290 Operating cash flow Item Beginning net cash flow 800,000,0 00 65,975,9 99 43,12 6,213 49,88 3,601 95,231,3 70 192,290,8 25 Sum 1,246,50 8,007 The cash flow from investors 500,000,00 500,000 ,000 The cash flow from the loan The cash flow from business 300,000,00 300,000 ,000 2,158,67 6,290 Cash flow to pay debt Ending net cash flow 800,000,00 (674,024,0 01) 37,150, 214 66,757, 388 105,347, 769 157,059,4 55 60,000,0 00 60,000, 000 60,000, 000 60,000 ,000 60,000,0 00 65,975,9 99 43,126, 213 49,883 ,601 95,231 ,370 192,290,8 25 2,466,385,46 2,658,676,29 Effectiveness of the project NPV IRR 757,700,470 36% 1-way sensitivity of price to NPV, IRR Price deferred NPV IRR 757,700,470 36% 115% 439,665,900 27% 117% 566,879,727 30% 120% 757,700,470 36% 122% 884,914,299 40% 1,075,735,042 125% 11% 446,804,599 32% 15% 239,540,682 27% 135,908,725 500 757,700,470 36% 550 842,419,127 37% 926,465,486 46% 1-way sensitivity of the loss ratio to NPV, IRR The loss ratio NPV IRR 757,700,470 36% 5% 757,700,470 36% 8% 602,252,535 34% 17% 23% 1-way sensitivity of sales volume to NPV, IRR Sales volume NPV IRR 757,700,470 36% 300 419,211,735 34% 400 588,407,473 35% 600 37% 2-way sensitivity of sales volume and price deferred to NPV Sales volume Price deferred NVP 757,700,470 110% 115% 117% 120% 122% 125% 130% 300 37,364,566 228,288,151 304,657,584 419,211,735 495,581,169 610,135,320 801,058,904 400 79,612,752 334,010,112 435,769,056 588,407,473 690,166,416 842,804,833 1,097,202,194 18 | P a g e 500 121,631,328 439,665,900 566,879,727 757,700,470 884,914,299 1,075,735,042 1,393,769,612 550 142,700,822 492,559,975 632,503,636 842,419,127 982,362,789 1,192,278,280 1,542,137,433 600 163,606,411 545,035,949 697,607,764 926,465,486 1,079,037,301 1,307,895,022 1,689,324,560 300,000 ,000 3,905,18 4,298 2-way sensitivity of the loss ratio and price deferred to NPV The loss ratio Price deferred NPV 757,700,470 110% 115% 117% 120% 122% 125% 130% 5% 121,631,328 439,665,900 566,879,727 757,700,470 884,914,299 1,075,735,042 1,393,769,612 8% (20,862,613) 290,694,961 415,317,990 602,252,535 726,875,564 913,810,108 1,225,367,681 11% (163,356,555) 141,724,021 263,756,252 446,804,599 568,836,829 751,885,174 1,056,965,750 15% (353,348,477) (56,903,897) 61,673,935 239,540,682 358,118,515 535,985,263 832,429,843 17% (448,344,438) (156,217,855) (39,367,223) 135,908,725 252,759,358 428,035,307 720,161,889 Based on the sensitivity analysis table way and way, we found the level of risk withstand very high ie project feasible VIII Legal & Ethical Obligations The company operates under the Enterprise Law 2005, the industry code G474 - Equipment Retail communications technology in specialized stores For ethical issues, the company launched a Code of Conduct and uniformly applied across the company's system, which has the following basic elements: Declaration on the Conduct of Shareholders Code of Conduct internal company Code of Conduct between the company and customers Code of Conduct of the company with partner Declaration on the Conduct of companies with state agencies Thinking that embraces the core codes of conduct are: consistency integrity Compliance with the law And win - win The end List of References Công ty Merrill Lynch Global Wealth Management Hãng Tư vấn Capgemini (Mỹ) thực năm 2011 19 | P a g e [ CITATION htt4 \l 1033 ] 20 | P a g e