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VISION & MISSION

STATEMENTS

Your Company Name

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Agenda

THE VISION

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VISION

The Vision

"A MISSION STATEMENT

explains what a company wants to do now while

what a company wants to be

in future "

Vision And Mission Statements

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VISION

A Vision Statement says where you want

to be in the future

MISSION

A Mission Statement Says How Will You Get To Where You Want To Be

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Vision And Mission Statement Chart

of the strategic plan.

Vision And Mission Statement Definitions: Which Comes First ?

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Product

What Is Our Business?

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What Do You Want To Become

04 03 02 01

The Strategic Pyramid

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06

04 05

Mission And Vision In The Strategy Process

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Developing a Strategic Vision, Mission and Values

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Setting Objectives

Developing A Strategic Vision, Mission, And Values

Setting Objectives

Crafting A Strategy To Achieve The Objectives And Move The Company Along The Intended Path

Executing The Strategy

Monitoring Developments, Evaluating Performance, And Initiating Corrective Adjustments

EXTERNAL AND INTERNAL FACTORS

shaping strategic and operating decisions

Strategic Management Process

What are the company’s external opportunities?

What market positions

do rivals occupy and what move are they likely to make next?

What are the key factors for future competitive success?

What are the industry’s economic

characteristics?

What forces are driving change in the industry?

How strong are the competitive forces

at play?

External Considerations

06 05

02 01

Factors Shaping Strategic Decisions

THE MISSION STATEMENT deals with the present and leads to the future.

01

THE MISSION STATEMENT includes company's objectives which serve internal purposes.

02

THE MISSION STATEMENT can change over time, but it still should be connected to the values, customer need and vision.

03

MISSION

Mission Statement

For Whom We Do It?

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What Is The Benefit?

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Key Questions For Developing A Mission Statement

THE VISION STATEMENT deals with the present and leads to the future.

01

THE VISION STATEMENT includes company's objectives which serve internal purposes.

02

THE VISION STATEMENT can change over time, but it still should be connected to the values, customer need and vision.

03

Vision Statement

 The Vision Statement Defines The Future.

 It Gives Details On Future Goals And Where You Wish To.

 It Explains Why You Choose To Work For It.

VISION

 Where Do You Want To Be Going Forward?

 When Do You Want To Reach That Stage?

 How Do We Want To Do It?

Key Questions For Developing A Vision Statement

 It’s top management’s views about the firm’s direction and future product-market- customer-technology focus.

 Provides a panoramic view of “where we are going.”

 Is distinctive and specific to a particular organization.

 Definitively states how the company’s leaders intend to position the firm beyond where it is today.

Strategic Vision

Characteristics Of Effectively Worded Vision Statements

Vague Or Incomplete Not Forward Looking

Too Broad Bland Or Uninspiring Not Distinctive Too Reliant On Superlatives

Write Common Shortcomings

Short on specifics about where the company is headed or what the company is doing to prepare for the future.

Doesn’t indicate whether or how management intends to alter the company’s current product- market –customer-technology.

So all-inclusive that the company could head in most any direction, pursue most any opportunity, or enter most any business

Lacks the power to motivate company personnel or inspire shareholder confidence about the company’s direction.

Provides no unique company identity; could apply

to firms in any of several industries (including rivals operating in the same market arena).

Doesn’t say anything specific about the company’s strategic course beyond the pursuit of such distinctions as being a recognized leader, a global

or worldwide leader, or the first choice of customers.

Common Shortcomings Of Company Vision Statements

Why A Sound, Well-communicated Strategic Vision Matters

1 It crystallizes senior executives’ own views about firm’s long-term direction.

2 It reduces the risk of rudderless decision making by management at all levels.

3 It is a tool for winning the support of employees to help make the vision a reality.

4 It provides a beacon for lower-level managers in forming departmental missions.

5 It helps an organization prepare for the future.

A firm’s values are the beliefs, traits, and behavioral norms that the firm’s personnel are expected to display in conducting the firm’s business and pursuing its strategic vision and mission

CORE CONCEPT

Core Concept

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Financial Plan

Targets to be achieved soon (<2 years) Milestones or stair steps for reaching long-range performance

Corporate Strategy

03

Functional-area Strategies

Is primarily concerned with building competitive advantage

in a single business unite of a diversified company or strengthening the market position of a no diversified single business company?

Are concerned with the strategies specifically related to particular functions or processes within a business (marketing strategy, production strategy, finance strategy, customer service strategy, product strategy, and human resources strategy)?

Are relatively narrow strategy initiatives and approaches of limited scope for managing key operating units (plants, distribution centers, geographic units) and specific operating activities such as materials purchasing or

Crafting A Strategy

Company's Strategy Making Hierarchy

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Corporate Strategy

Business Strategy

Functional-Area Strategies

Operating Strategies

Two-Way Influence Two-Way Influence Two-Way Influence

Why Do We Exist, What Makes Us Different

For Whom Do We Do

It?

What Do We Do Now?

Which Goals Do We Have?

How Will We Get Where

We Want To Be?

What Is The Benefits?

 Needs of a mission statement

 Should be clear and simple

 Should avoid elaborate language

 Should not be confused with a vision statement

 Should be recognizably yours

 Should be easily explained by others

Mission Statement: Create Your Own Mission Worksheet

CONCERN FOR EMPLOYEE

Are Employees A Valuable Asset Of

The Organization?

Mission Statement Components

01 02 03 04 05

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Our Philosophy

Values And Philosophy

2017 2018 2019 2020 2021 2022

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Our Future Plans

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MISSION

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VISION

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Company Name (Design #1)

Vision

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Company Name (Design #3)

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Company Name

Company Name (Design #4)

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COMPANY NAME 1

COMPANY NAME 2

COMPANY NAME 3

Company Name (Design #5)

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Company Name 2

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Company Name (Design #6)

VISION

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02

MISSION

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03

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Company Name (Design #7)

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Value

M iss io n

V is

io n

Company Name (Design #8)

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Mission

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Vision

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