TAY TRặNG LAM NẽN 1 http://ebooks.vdcmedia.com Dừch theo nguyùn baón tiùởng Anh the three keys to success Ngỷỳõi dừch: Nguyùợn Hiùởn Lù Nhaõ xuờởt baón Long An 1989 Trung tờm vựn hoỏa ngửn ngỷọ ửng tờy Nguỵn Hiïën Lï (dõch) 2 http://ebooks.vdcmedia.com MC LC CHÛÚNG I CẤCH DNG CHỊA KHỐA SƯË I . 3 CHÛÚNG II CÊÌN PHẪI GÊY VƯËN 7 CHÛÚNG III COI CHÛÂNG CẤC THÂNH KIÏËN ! 12 CHÛÚNG IV LÂM SAO TRÛÂ ÀÛÚÅC TĐNH SÚÅ SÏÅT 15 CHÛÚNG V ÀỔC SẤCH . 20 CHÛÚNG VI CẤCH ÛÁNG BIÏËN 24 CHÛÚNG VII COI CHÛÂNG CẤI THỐI PHÊN LOẨI . 31 CHÛÚNG VIII ÀÛÂNG TIN ÚÃ VÊÅN MAY . 35 CHÛÚNG IX BIÏËT DÂNH DM 39 CHÛÚNG X BIÏËT CẤCH BẤN . 41 CHÛÚNG XI TÊÅP NỐI TRÛÚÁC CƯNG CHNG 45 CHÛÚNG XII CON ÀÛÚÂNG HẨNH PHC 51 CHÛÚNG XIII ÀÛÂNG BAO GIÚÂ NGHĨ . 55 CHÛÚNG XIV LN LN CỐ MƯÅT CHƯỴ ÀÛÁNG CHO NGÛÚÂI CÛÚNG NGHÕ VÂ NGÛÚÂI CÛÚNG NGHÕ TẨO ÀÛÚÅC CHƯỴ ÀÛÁNG CHO NHIÏÌU NGÛÚÂI KHẤC 61 TAY TRÙỈNG LÂM NÏN 3 http://ebooks.vdcmedia.com CHÛÚNG I CẤCH DNG CHỊA KHỐA SƯË I Viïët cën nây tưi mën cho àưåc giẫ thêëy rùçng ba àiïìu kiïån cùn bẫn cho sûå thânh cưng lâ cố lûúng thûác, ham hoẩt àưång vâ sûác khoễ. Nïëu chó cố hai trong ba àiïìu kiïån àố thưi thò cng cố thïí ài khấ xa àûúåc; nhûng phẫi cố à cẫ ba múái tiïën xa, xa lùỉm àûúåc. Cố ngoẩi lïå nâo àïí chûáng minh quy tùỉc àố khưng? Tưi chó thêëy cố mưỵi mưåt trûúâng húåp cố thïí coi lâ ngoẩi lïå, trûúâng húåp Franklin Delano Roosevelt. Roốevelt lâ mưåt danh nhên mâ sûác khoễ thêåt lâ tïå hẩi. Nïëu ưng khưng mùỉc mưåt bïånh nùång thò chùỉc gò ưng àậ thâ nh mưåt vơ nhên. Trấi lẩi, trong sët cåc àúâi thânh cưng k dõ ca Hn tûúác Winston Churchill, ln ln ta thêëy ưng cố à ba chòa khoấ àố: mưåt lûúng thûác vûäng vâng, mưåt sûác hoẩt àưång dưìi dâo, mưåt thïí chêët gang thếp. Nhòn lẩi cåc àúâi Churchill, ta thêëy rùçng tuy ưng bêím sinh àậ cố sùén nhûäng àiïìu kiïån àố, nhûng ưng àậ biïët luån têåp thïm àïí cẫi thiïån lûúng thûác, tùng cûúâng sûác hoẩt àưång vâ giûä gòn sûác khoễ. Nïëu chng ta, ngay tûâ hưìi trễ, quët têm tu luån nhûäng àûác àố, thò chùỉc chùỉn cố thïí thânh cưng rûåc rúä trong nghïì mònh àậ lûåa. Trong àúâi khưng cố gò chua xốt bùç ng sûå thêët bẩi. Súã dơ nố chua xốt nhêët lâ vò dûúâng nhû bao giúâ cng xẫy ra do mưåt sûå lêìm lúä mâ ta cố thïí trấnh àûúåc. Sûå thêët bẩi khưng phẫi lâ do tiïìn àõnh. Ai cng cố thïí thânh cưng trong cåc àúâi ca mònh. Àấng bìn lâ trong àa sưë cấc trûúâng húåp, phẫi mêët nhiïìu thò giúâ, bỗ qua nhiïìu dõp may rưìi chng ta múái tòm thêëy àûúåc xu hûúáng tûå nhiïn ca chđnh mònh. Do àố mâ cố lêìm lưỵi. Mưåt thanh niïn cố thïí lûåa mưåt nghïì khưng húåp vúái mònh mâ hốa ra thêët bẩi nhûng cng cố thïí lûåa àûúåc mưåt nghïì húåp vúái mònh mâ cng vêỵ n thêët bẩi vò khưng àûúåc hoẩt àưång trong mưåt lơnh vûåc thûåc húåp vúái Nguỵn Hiïën Lï (dõch) 4 http://ebooks.vdcmedia.com mònh, thânh thûã bõ ch àấnh giấ thiïëu khẫ nùng, khưng gip àûúåc gò hóåc gip rêët đt cho hậng. Thanh niïn àố cố thïí tûå chêëp nhêån sûå thêët bẩi ca mònh, àiïìu àố múái àấng lo nhêët, vò mưåt khi chõu nhêån rùçng mònh thêët bẩi thò àậ thânh con ngûúâi bỗ ài rưìi. Nhûng bêët kò ngûúâi nâo hưìi trễ lao têm mïåt trđ mưåt cấch vư đch àïí lâm mưåt viïåc khưng húåp vúái mònh àïën nưỵi thêët bẩi, cng cố thïí àưíi nghïì mâ thânh cưng rûåc rúä trong mưåt lơnh vûåc hoẩt àưång khấc. Tưi xin The 10 Keys to Global Logistics Excellence Supply Chain Thought Leadership Series The 10 Keys to Global Logistics Excellence Research Sponsored by: i The 10 Keys to Global Logistics Excellence Table of Contents Global Supply Chain – You Better Be Good…………… Time and Distance…………………………… ……………… Where Do the Lost Savings Go? ………………………… The 10 Capabilities of Global Logistics Leaders…… Lack of Global Technology Enablement … ………… 13 Summary………………………… 14 Sponsor Perspective ………………………………………… 16 About Supply Chain Digest…………………………… 17 Global Logistics Capability Diagnostic………………… 18 End Notes ……………………………………………………… 25 ii The 10 Keys to Global Logistics Excellence The Global Supply Chain – You Better be Good Globalization of the world economy and our supply chains has advanced at an almost unbelievable speed Growth in world trade, and corresponding cargo container movements, continues to substantially exceed overall economic growth, meaning that trade volumes are doubling every 5-7 years I’m not sure what to think about all this globalization Being part of this global economy is high on the priority list of most companies today, whether it is to capitalize on global sourcing opportunities to reduce costs and assets, take advantage of private labeling strategies, or tap into the surging business and consumer markets of China, India and other developing markets Let’s look at one real world example A billion dollar division of a Fortune 200 industrial company had succeeded for decades making glass-related products for automotive, aerospace and other industries Its success was in large part based on exploitation of its manufacturing advantages: proprietary production processes, significant investment in assets, and its position as the low cost producer – at least in North America Yes, The World is Flat, as Thomas Friedman of the New York Times wrote in his best selling book What Friedman called “supply chaining” is fundamental to this leveling effect, as barriers to trade and interdependence are reduced across the globe Supply chain managers are caught in the middle, with a changing decision environment and a lack of clear information to help guide the decision process But recently, due to the increased ease of global sourcing, manufacturing quality improvements overseas, and a reduction in glass-related tariffs, its market dynamics have changed substantially In just a few short years, the company is moving from using nearly 100% in-house production to being almost entirely reliant on offshore sources (using both its own plants and those of contract vendors) As a result, its huge domestic production asset base is largely being shuttered Its manufacturing cost advantages are gone, and the company’s competitive What this says very simply is that for most product-based companies today, excellence at the global supply chain won’t be just a desirable goal; it will in fact become a fundamental requirement for the business to succeed and prosper It’s that important The 10 Keys to Global Logistics Excellence advantage based on traditional production expertise and engineering is also quickly eroding It’s pretty simple, really: going global means adding time and distance to your supply chain Those two factors add cost, complexity, and frequently risk Does this manufacturer need to be great at the global supply chain to succeed? The answer is obviously Yes What’s equally clear is that many if not most companies are very early in this globalization journey, and are facing vexing challenges to the smooth and cost-efficient flow of goods across the globe Even those companies that are well down the global supply chain curve are finding that after getting the basics down, they encounter a whole new set of opportunities and challenges in achieving operations excellence on a global scale Many companies early in their offshoring evolution find that managing this new set of skills and capability requirements is extremely challenging Often, savings expected from the global sourcing initiatives fail to materialize, at least in part SCDigest, for example, recently profiled a consumer hardware company that illustrates this reality1 Under pressure from major big box retailers for lower prices, the company is in the process of moving much of its manufacturing capacity to China and other low cost country sources Given this situation, global logistics and trade management are becoming board level concerns It’s therefore critical that supply chain and global logistics organizations put in place the people, processes and technology required to deliver world class cost and service performance To this point, however, the expected savings from offshoring have not materialized The company is just starting to analyze the factors, with no clear answers yet, other than a belief that there were many “hidden” costs that were not fully anticipated Time and Distance This is a scenario that we hear on a consistent basis In fact, a recent survey from ...INTRODUCTORY MANUAL FOR The 10 Keys to Successful Trading Technical Analysis Applications for the Currency Markets Authored By: Jared F. Martinez ForexTips.com 407-740-0900 Legal Notices: The 10 Keys to Successful Trading © 1998, 1999, 2000, 2001 and 2002 ALL RIGHTS RESERVED : No part of this book may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval systems, without the express written permission from the author and publisher. All materials contained herein have been copyrighted. Reproduction will be in violation of all Copyright Laws. Violators will be prosecuted. While attempts have been made to verify the accuracy of information provided in this manual, neither the author nor the publisher assumes responsibility for errors, inaccuracies or omissions. There are no claims by the Author, Jared F. Martinez, or Market Traders Institute, Inc., ForexTips.com or any of its directors, employees, and affiliated instructors that the trading strategies or methodologies in this manual will result in profits and will not result in losses. This manual is not a guarantee to produce profits. Currency trading on the FOREX and trading results in general vary from individual to individual and may not be suitable for everyone. All strategies, techniques, methodologies and trades contained in this manual should not be construed as an invitation to enter and trade in the market. Each trader is responsible for his or her own actions. Your downloading of this manual confirms your agreement with the Statement of Risk, constitutes your agreement to this disclaimer, confirms and exempts the author, publisher and Instructors from any liabilities or litigation. © 2000, 2001 Market Traders Institute, Inc. Market Traders Institute, Inc. www.markettraders.com I am your constant companion, I am your greatest helper or your heaviest burden. I will push you onward or drag you down to failure. I am at your command. Half of the tasks that you do you might just as well Turn over to me and I will do them quickly and correctly. I am easily managed; you must merely be firm with me. Show me exactly how you want something done. After a few lessons, I will do it automatically. I am the servant of all great people And the regret of all failures as well. Those who are great, I have made great. Those who are failures, I have made failures. I am not a machine but I will work with all its precision Plus the intelligence of a person. Now you may run me for profit or you may run me for ruin. It makes no difference to me. Take me, train me, be firm with me and I will lay the world at your feet. Be easy with me and I will destroy you. I am called Habit! Author Unknown INTRODUCTORY MANUAL TABLE OF CONTENTS Chapter 1: What is the FOREX? Chapter 2: A Trader’s Vocabulary. Chapter 3: Reading Candlestick Charts. Chapter 4: Types of Orders. Chapter 5: Introduction to Everest Charting Software. (Omitted) Chapter 6: The 10 Keys to Successful Trading. (Omitted) Key 1: Equity Management Key 2: Buy and Sell Signals Key 3: Bulls vs. Bears – Introduction to Highs, Lows, Support and Resistance Key 4: Price Swings Key 5: Fibonacci Ratios Key 6: Trends and Trendlines Key 7: Trading Trends with Fibonacci Ratios Key 8: Trading Trend Reversals or “The King’s Crown” Key 9: Trading Consolidation with Fundamental Announcements Key 10: Protective Stop Losses and Murphy’s Law in Trading Chapter 7: Let’s Get Started! (Omitted) Chapter 8: 3-Phase Post Training. (Omitted) Chapter 9: DealBook FX Dealing Station INTRODUCTORY MANUAL FOR The 10 Keys to Successful Trading Technical Analysis Applications for the Currency Markets Authored By: Jared F. Martinez ForexTips.com 407-740-0900 Legal Notices: The 10 Keys to Successful Trading © 1998, 1999, 2000, 2001 and 2002 ALL RIGHTS RESERVED : No part of this book may be reproduced or transmitted in any form by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval systems, without the express written permission from the author and publisher. All materials contained herein have been copyrighted. Reproduction will be in violation of all Copyright Laws. Violators will be prosecuted. While attempts have been made to verify the accuracy of information provided in this manual, neither the author nor the publisher assumes responsibility for errors, inaccuracies or omissions. There are no claims by the Author, Jared F. Martinez, or Market Traders Institute, Inc., ForexTips.com or any of its directors, employees, and affiliated instructors that the trading strategies or methodologies in this manual will result in profits and will not result in losses. This manual is not a guarantee to produce profits. Currency trading on the FOREX and trading results in general vary from individual to individual and may not be suitable for everyone. All strategies, techniques, methodologies and trades contained in this manual should not be construed as an invitation to enter and trade in the market. Each trader is responsible for his or her own actions. Your downloading of this manual confirms your agreement with the Statement of Risk, constitutes your agreement to this disclaimer, confirms and exempts the author, publisher and Instructors from any liabilities or litigation. © 2000, 2001 Market Traders Institute, Inc. Market Traders Institute, Inc. www.markettraders.com I am your constant companion, I am your greatest helper or your heaviest burden. I will push you onward or drag you down to failure. I am at your command. Half of the tasks that you do you might just as well Turn over to me and I will do them quickly and correctly. I am easily managed; you must merely be firm with me. Show me exactly how you want something done. After a few lessons, I will do it automatically. I am the servant of all great people And the regret of all failures as well. Those who are great, I have made great. Those who are failures, I have made failures. I am not a machine but I will work with all its precision Plus the intelligence of a person. Now you may run me for profit or you may run me for ruin. It makes no difference to me. Take me, train me, be firm with me and I will lay the world at your feet. Be easy with me and I will destroy you. I am called Habit! Author Unknown INTRODUCTORY MANUAL TABLE OF CONTENTS Chapter 1: What is the FOREX? Chapter 2: A Trader’s Vocabulary. Chapter 3: Reading Candlestick Charts. Chapter 4: Types of Orders. Chapter 5: Introduction to Everest Charting Software. (Omitted) Chapter 6: The 10 Keys to Successful Trading. (Omitted) Key 1: Equity Management Key 2: Buy and Sell Signals Key 3: Bulls vs. Bears – Introduction to Highs, Lows, Support and Resistance Key 4: Price Swings Key 5: Fibonacci Ratios Key 6: Trends and Trendlines Key 7: Trading Trends with Fibonacci Ratios Key 8: Trading Trend Reversals or “The King’s Crown” Key 9: Trading Consolidation with Fundamental Announcements Key 10: Protective Stop Losses and Murphy’s Law in Trading Chapter 7: Let’s Get Started! (Omitted) Chapter 8: 3-Phase Post Training. (Omitted) Chapter 9: DealBook FX Dealing Station Dark Cloud Cover - This is a bearish pattern. The pattern is more significant if the second candle’s body is below the center of the previous candle’s body. Bearish Engulfing Lines - This pattern is strongl y bearish if it occurs after a significant uptrend (it ma y serve as a reversal pattern). It occurs when a small bullish (empty) candle is engulfed by a large bearish (filled-in) candle. Evening Star - This is a bearish pattern signifying a potential top. The star indicates a possible reversal and the bearish (filled-in) candle confirms this. The star can be a bullish (empty) candle or a bearish (filled-in) candle. Doji Star - This star indicates a reversal and a doji indicates indecision. Thus, this pattern usually indicates a reversal following an indecisive period. One should wait for a confirmation (like a evening star) before trading a doji star. Shooting Star - This pattern suggests a mino r reversal when it appears after a rally. The star’s body must appear near the low price, and the candle should have a long upper wick. Neutral Candlestick Formations Spinning Tops - This is a neutral pattern that occurs when the distance between the high and low, and the distance between the open and close, are relatively small. Doji - This candle implies indecision. The open and close are the same. Double Doji - This candle (two adjacent doji candles) implies that a forceful move will follow a breakout from the current indecision. Harami - This pattern indicates a decrease in momentum. It occurs when a candle with a small body falls within the area of a larger body. This example a bullish (empty) candle with a large body is followed by a small bearish (filled-in) candle. This im p lies a decrease in the bullish momentum. Reversal Candlestick Formations Long-legged Doji - This candle often signifies a turning point. It occurs when the open and close are the same, and the range between the high and the low is relatively large. Dragonfly Doji - This candle also signifies a turning point. It occurs when the open and close are the same, and the low is significantly lower than the open, high and closing prices. Gravestone Doji - This candle also signifies a turning point. It occurs when the open, close and low prices are the same, and the high is significantly higher than the open, close and low prices. Stars - Stars indicate reversals. A star is a candle with a small real body that occurs after a candle with a much larger real body, where the real bodies do not overlap (the wicks may overlap). You can also interpret stock charts using candlesticks as shown below for BancOne Corporation. Exercise: Circle and identify the candlestick formations in the following Charts. Answers to the Exercises Chapter 4 TYPES OF ORDERS Sellers are ASKing for a high price Buyers are BIDding at a lower price Trading is an auction Slippage occurs with most Market Orders The difference between the ASK and the BID price is the Spread A Trader must understand what each order is and does and what part it plays in capturing profit. As a Trader on the FOREX you use three types of orders: a Market Order, a Limit Order, and a Stop Order. The two primary orders you should use for entering and exiting the market are a Limit Order and a Stop Order. Once you have placed your order to enter the market, there are two procedures to that your need to understand. These are: One-Cancels-the-Other (OCO) and Cancel-and-Replace. Properly executing your orders and understanding these procedures play a very big part in your profitability. Remember: all good carpenters carry a toolbox. The sharper his tools and the more skilled he is at using them, the more effective he is. The sharper you are as a trader the more effective and profitable you will become. The following explains in detail what each order does. You must Play to Win 235 commissions. Nordstrom empowers and encourages its salespeo- ple to take ownership of their business and to build it up into a thriving enterprise. To help those salespeople succeed, the com- pany gives them the necessary tools—inviting stores, lots of merchandise, thank-you notes, state of the art inventory and re- plenishment systems, computerized personal books, and so on— and expects them to use those tools to create their own business. And as we have seen, the company honors and publicizes and rewards its top sales performers through designations such as Corporate Pacesetter All-Star. These people lead by example. They are efficient with their time; they cultivate long-term re- lationships with customers; they take initiative; they demonstrate their product knowledge; and they set and achieve their goals through outstanding selling skills. Mentoring, a key aspect of the Nordstrom Way is built on the pillars of teamwork and unselfishness. Top salespeople are encouraged to pass on the information they learned from their mentors. That is how a customer-service, sales-oriented culture is perpetuated and sustained. Take for example, Bob Bullard, a million-dollar salesperson in the men’s wear department at the Corte Madera store in Califor- nia. A coworker, Kathy Weibel, wrote the following story about Bullard in the Nordstrom employee publication, The Loop: Bob is a true team player who gives A+ customer service to his clients, his coworkers’ customers, and all of us who work in the store. He is always smiling, knows his merchandise, and helps educate us and our customers, too. He jumps right in and cheerfully helps when someone from our team looks “con- fused” about an upcoming appointment. Bob never assumes that he should receive part of the commission for helping—and he does so much. . . . WHAT EMPLOYEES CAN DO 236 Recently a couple called on a Saturday afternoon. The wife needed an outfit for a wedding that they were going to attend. I called to get her information, and she asked if we could also help fit her husband for a suit. She mentioned that he had re- cently become partially disabled and was in a wheelchair. When the couple arrived, all of the sizes I had pulled for the husband were wrong because his disabilities were more extensive than I had understood. Not certain how to handle the situation, I called Bob and he immediately came up with someone from the tailor shop. He knew how to fit the cus- tomer’s very narrow shoulders while still making the trousers work. Bob spoke with the gentleman and understood his chal- lenges. He made him comfortable and sold him two suits with all the accessories. The wife bought her outfit from me, and the two of us had $5,600 in sales. But the best part was Bob’s dedication to making sure everything was right for the couple. The wife had tears of joy in her eyes when they left. This is a perfect example of the company’s striving to strike a balance of customer service, teamwork, and individual achieve- ment. The two Nordstrom employees gave the husband and wife a positive customer service experience, they worked well to- gether and they made a sale: win, win, win. As mentioned earlier, in the Nordstrom culture, this story is called a heroic andtheyplayacriticalroleintheculture. Employees who witness a colleague giving customer service above and beyond the call of duty are encouraged to write up a description of what they saw or experienced and submit it to their managers, who will publicly praise that employee. The best heroic stories are printed in the Nordstrom employee publication. Play to Win 237 What Does Teamwork Look Like?. Teamwork takes many forms at Nordstrom. Sometimes it’s sub- tle, other times it’s obvious. A customer wrote a letter to the company to commend the special service she had received on a visit to the Nordstrom store at the Mall of America. It wasn’t just any day; it was her wed- ding day. The customer had forgotten to pack a few items, her ... documentation Global logistics leaders are taking this even further by providing even more dynamic information and decisionsupport tools 12 The 10 Keys to Global Logistics Excellence The Lack of Global Logistics. .. addition, the general lack of strong technology support for the global supply chain versus other functions in The 10 Keys to Global Logistics Excellence the company often compounds the execution... concepts to emerging as key The 10 Keys to Global Logistics Excellence information needs of managers in transportation, purchasing, inventory management, and other areas of the business a pure logistics