Luận văn thực tập về hoạt động xuất nhập khẩu trong công ty thương mại tiếng anh

Là bài luận của cá nhân đã hoàn thành cho bài cáo cáo thực tập tốt nghiệp đại học Ngoại thương khoa tiếng Anh thương mại. Bài báo cáo hoàn toàn bằng tiếng Anh đã được giáo viên hướng dẫn chỉnh sửa về hoạt động xuất nhập khẩu trong công ty thương mại, rất phù hợp và hữu ích cho các bạn nào đang có nhu cầu.

Table of contents

ACKNOWLEGEMENT

.2 PART I: INTRODUCTION .3

Theory of exportation 3

The importance of exportation for a company .4

PART II: Export activities of Best Care Import Export Company Limited……… 9

Chapter 1: Introduction to the Company ……… 9

1 General Information of the Company 9

2 Products… 11

3 Company structure……… 12

Chapter 2: Export activities of Best Care Company 13

1 Export revenue 13

2 Export markets: 15

3 Strengths and weaknesses of Best Care Import Export Company Limited in exportation 16

3.1 Strengths 16

3.2 Weaknesses 18

Chapter 3 Recommendations to improve export activities in Best Care Import Export Company Limited 19

3.1To The Company 19

3.2 To The Government 20

PART III: CONCLUSION 24

Reference 24

Integration into the world economies brings Viet Nam manyopportunities and challenges One of the most important activities to anyenterprise and company is exporting, especially when Viet Nam has become amember of the World Trade Organization Has long been famous for itshandicraft products, it’s wise and necessary for Viet Nam to take advantage ofthe free trade and the opening policies of the Government

For these reasons, I would like to introduce the “Activities of exporting porcelain and pottery products Best Care Import Export Company Limited”

after 3 months of practical time with the company In this report, I would like totalk in general about the company, the export revenue, the market and somerecommendation to the company and to the government in order to improve theexport activities I hope I could contribute a small part to promote and developthe activities which bring the most profit for the company

I also would like to express my thanks to all the teachers and speciallyMrs Nguyen Hoang Gang (M.A), at Hanoi University of Foreign Trade for theirdevoted teaching and for giving me new knowledge and studying methods.Their teaching not only helps me gain valuable knowledge during the four years

at this university but also lays the foundation for me in the future

I am deeply indebted to all the seniors at Best Care Company for theirsupport, suggestions, and criticism during the development of this report

Finally, I wish to extend my special thanks to my family and my friendsfor their assistance and encouragement in the making of this report

Despite all the help I had Many error and mistakes might have been madehere and there in the report, for these I am alone responsible Constructivesuggestions and corrections are, therefore, highly appreciated

Because of the shortage of time, there must be some mistakes in thereport I hope to receive comments and ideas from teachers and the staff of BestCare Import Export Company Limited.

Part I: Introduction

In economics, an export is any good or commodity, transported from onecountry to another country in a legitimate fashion, typically for use in trade.Export is an important part of international trade Its counterpart is import.Export goods or services are provided to foreign consumers by domesticproduces Export of commercial quantities of goods normally requiresinvolvement of the customs authorities in both the country of export and thecountry of import

We do not even have to set foot out of a small town to be affected byinternational business No matter where we live, we will be surrounded byImports-all the goods and services brought into a country that were purchasedfrom organizations located in other countries Our counterparts around theworld will undoubtedly spend the day using our nations Exports: all goods anservices sent from one country to other nations

Exporting is considered as just one of a range of strategic options forprofiting from international expansion Exporting is an activity just for largemultinational enterprises, many small companies have benefited significantlyfrom exporting activities

All evidence suggest the volume of export activity in the world economy,

by companies of all sizes, is likely to increase in the foreseeable future Onereason for this is that exporting has become easier over the years The gradualdecline in trade barriers under the umbrella of GATT and now the WTO, alongwith regional economic agreements such as the European Union and the NorthAmerican Free Trade Agreement, have significantly increased exportopportunities At the same time the advent of modern communications andtransportation technologies have alleviated the logistical problems associated

with exporting Firms are increasingly using fax machines, internationaltelephones and international air express services to reduces the costs ofexporting

Nevertheless exporting remains a difficult challenge for many enterpriseshave long been conversant with the steps that must be taken to exportsuccessfully, smaller enterprises can find the process intimidating Among otherthings the company wishing to export must identify foreign marketopportunities, avoid a host of anticipated problems that are often associated withdoing business in a foreign market, familiarize itself with the mechanics ofexport and import financing, learn where it can get financing and export creditinsurance, and learn how it should deal with foreign exchange risk The wholeprocess is made all the more problematic by currencies that are not freelyconvertible As a result there is the problem of arranging payment for exports

to countries with weak currencies

1.2 The importance of exportation for a company

Exporting offers numerous advantages for a company But manycompanies do not know to take advantages that exporting can create The trend

of globalization of economy, the opening of many new markets, bilateral andmultilateral trade agreements, the establishment of regional economic and tradeorganizations that of the World Trade Organization have created opportunitiesfor businesses to export With the application of the new products technologies,many countries are able to produce cheaper, and better goods in a faster time ofproduction Many developing countries have become competitors of developedcountries because of their links to global communication systems, thedevelopment of television, printing machine and the internet Therefore,exporting is very important for a company:

Use their superfluous products On the other way, a company can enlargeproduct life cycle Now and future, many enterprises always force productionability Therefore, their output has to be available with domestic market and of

course, supply is large than demand Companies export its products and laterundertake foreign direct invesment as the product moves through its life cycle.Exportation is the best way to use the output It means that, the enterprises,change its business activities from local market, domestic market tointernational market As doing business abroad or selling goods, they will findthe value of international market to use their output

Increase sale and profit If a company is performing well domestically,expansion into foreign markets is likely to increase its profitability Beside,companies sometimes produce more goods and services than the market canabsorb When that happens, resources sit idle But if the company can find newinternational sources of demand, it can spread its costs over a greater number ofunits produced, thereby lowering the cost per unit and increasing profits If itpasses on these benefits to consumers in the form of lower prices, the companymight also capture market share from competitor A dominant market positionmeans greater market power, providing the company with greater power innegotiating with both suppliers and buyers

But in Viet Nam, many business do not export products yet althoughthey are capable to do it The enterprises can sell their goods on both domesticand global market but doing business abroad always is bigger than home Thereason is the environment, life cycle of product differ from inside You can have

to down the price of product in domestic but it is not necessary co abroad Theother reason is the difference between the country you living and the countryyou doing business

Reduce dependence on existing domestic market By expanding itsactivities into foreign market, a company can develop its bases for sale andreduce its dependence on domestic customers Saturated domestic markets or aneconomic slowdown often forces companies to explore international salesopportunities Another impetus for companies to seek international sales isuneven income Companies might be able to level off their income stream by

supplementing domestic sales with international sales This also helpscompanies avoid wild production swings characterized by cycles of overworkand slack capacity In particular, companies take the leap into internationalmarkets when they are confident that buyers in other cultures are receptive to aproduct and can afford it Likewise, by exploiting global market, a companywill not be captive to changes of economy, consumers demand and seasonalfluctuation in domestic market Companies also export to access resources thatare unavailable or more costly at home What commonly draws companies intointernational markets is the quest for natural resources - products from naturethat are economically or technologically useful

Gain foreign market share By exporting, a company can learn from itscompetitors, their strategies and what they have done to gain a share in foreignmarkets It is very important because there is lack of experience of medium andsmall companies, especially in the speed of economic integration The winner isthe person who can compete in every condition and use his advantages Export

is the best way to penetrate in international market They can learn a lot ofthings from partners and competitors such as: information, technology, method

of doing business (negotiation, offering, training, managing and using staff)

Full use of excess production capacity Exporting can increase theutilization of production capacity and raising economic effect of the company.While a company having benefit from using new technologies, new methodsand processes of production, competitive capability of the business will beincreased and its country’s balance of payment will be later Relying on that, thecompany can reproduce and continuously create benefit

Increasing national income Companies should earn a good profit if theyobtain first-mover advantages and solidified positions in their market around theworld It is assumed that these home - based companies will bring profit earnedabroad back home However, this is not necessarily the case Many largeinternational companies reinvest profits abroad, for example, to develop new

products or establish new production capacity One way companies try to keeptheir prices internationally competitive is by locating production in countrieswith low - cost labor In order to be attractive, a location must offer low - cost,adequately skilled workers in an environment with acceptable levels of social,political, and economic stability When these conditions exist, the long terminvestment necessary for economic development will flow into a country

Reduce the expenditure All enterprises are rich? Not only the small butalso the big have to save their money On doing business, enterprises spendmoney to make profit The best way is cut down the expenditure for production

If the output is twice, they can save from 20 to 30 percent of their money Onthe other hand, they can improve the competitiveness of goods Moving tointernational market or exportation, their profit can be developed

For many companies, the decision not to export is based on the fear oflacking information of foreign market To overcome this difficult, it is necessary

to seek good experts in export with reasonable costs Trade promotionorganizations in the country and those in foreign countries will help businesses

in collecting step by step knowledge of foreign market and advise them in thecourse of export

PART II: Export activities of Best Care import

export Company Chapter 1: Introduction to the Company

1 General Information of the Company

Best Care Import Export Company Limited (Best Care company) is acommercial company specializing in producing and exporting traditional andhandicraft porcelain and pottery products in Viet Nam It was established in

1998 with the starting point of a small company and few labors in Bat Trangvillage - one traditional pottery village with 1,000 years of history, only 13 kmfar from Ha Noi on the North

After over 10 years of establishment, Best Care company has gained anumerous of achievements including possession of a factory with the totalsurface of 24,000 m2 at the Pho Noi A Industrial Zone, Van Lam District, HungYen Province and a 4,000 m2 showroom in Bat Trang Village

Best Care company has a head office and 2 factories:

The head office was located in Bat Trang with total area of 4000 squaremeters It includes offices and a showroom (600 square meters) There are 50staff working at the head office

Also in Bat Trang, we have a factory supplying materials (clay, color,glazed) with total area of 1500 square meters with 8 workers The capacity ofthis factory can supply enough materials to the manufacture of Best Carecompany and 10% other ceramic enterprises in Bat trang

The company was given the project “the high-end ceramic products forexport factory”, approved by the Hung Yen provincial committee in late 2000.Built in 2001, the second factory of Best Care company is located in Hung YenProvince at Pho Noi industrial Zone and put in use in use August 2002 With

the total area of 24000 square meters, the factory divided in 3 main areas:Workshops and warehouse (13000 m2), offices (2000m2) This factory bringsUSD 1 million revenue to Best Care company In this factory, we have morethan 200 labors The production capacity of this branch is 30,000 units per daybut now we use only a half of this capacity

In the North in general, and in Bat Trang in particular, the furnacesproduced in Vietnam from 2001 to early 2002, contained a deoxidizingenvironment and commonly had a small capacity of less than 6 cubic meters.This created low quality outputs and high energy consumption Therefore, BestCare company imported technology from Korea and China which had someadvantages, notably popularity, high technology and high quality

We have completed production line for ceramic and porcelain processfrom the beginning (materials) to the end products

*Equipments:

10 gas kiln (24m3, 18m3, 3m3 )

24 model forming machines

2 Automatic - printing machines

3 Drying systems

3 Extruders

20 printing machines

5 Car and Lorries

At present, Best Care Company can meet the demands of valuablecustomers with the total of 600 skillful labors, artisans, and technicians whoworking regularly in the factory and a large of labors whose can be mobilizedfrom the local province

With a staff of skillful, experienced and creative painters, artisans; toinherit a long lasting of 200 years from the traditional pottery village of Vietnam

that was recognized by the Vietnamese history, at present, Best Care companyhas more than 4,000 samples with different types, styles, materials, patterns,designs, from traditional to modern products; meet the needs for daily usage anddecoration of customers.

Best Care company has used and upgraded regularly the latesttechnologies on its producing lines such as glazing and coloring technologies,firing and drying technologies, graphic depict and with the combinationbetween experience and traditional Presently, our products have been exported

to a numerous of markets over the world such as North America, Euro,Australia, South Africa, Japan, South Korea ect, Our products ensure thehighest quality as well as meet the international quality standards ofmanagement, environment and labor safety ect., Nowadays, with the aim ofenlarging markets to different regions over the world, we are continuouslyfinding new valuable customers

.2 Products

Located at well known traditional ceramic region as Bat Trang, theproducts that are handmade and industrial art articles and tableware for homeand garden such as dinner sets, tea-sets, and crackle - glazed items, vases,statues, lamp - stands, flower - pots with various designs are being of interest ofmany customers from different markets One important thing would be ablesatisfy you that we can make products upon customers request as on color,quality, design, shape

Besides traditional ceramic and porcelain products, we are developing new lineproducts which was combined ceramic to rattan, bamboo, coconut peel,lacquer and others materials

3 Company structure

Best Care Co.,Ltd ’s organization structure

LABOR MANAGEMENT DEPT

ORIENTATION AND TRAINING CENTER

EXPORT FACTORY

BAT TRANG

PHO NOI A