MARKET LEADER- BUSINESS TERMSThe name given to a product by the company that makes it Using an existing name on another type of product The ideas and beliefs people have about a brand Th
Trang 1MARKET LEADER- BUSINESS TERMS
The name given to a product by the company that makes it
Using an existing name on another type of product
The ideas and beliefs people have about a brand
The tendency to always buy a particular brand
How familiar people are with a brand
The set of products made by a company
The use of a well-known person to advertise products
When products are used in films or TV programmes
The introduction of a product to the market
The length of time people continue to buy a product
Money risked when a business owns part of another company
Money owned by one person or organization to another person or organization
A period of time when business activity decreases because the economy is doing badly
Difference between the selling price of a product or service and the cost of producing it
A place where company shares are bought and sold
Money which people o organizations put into a business to make a profit
Equal parts into which the capital or ownership of a company is divided
A company’s profits divided by the number of its shares
A part of the profits of a company paid to the owners of shares
A description of what is likely to happen in the future
The amount of money which a business obtains (in a year) from customers by selling goods or services
Trang 2When a person or organization is unable to pay their debts.
The money a business makes before payment to the government
The profit that a company makes in a particular period of time
A financial market in which prices are falling
The capital that a company has from shares rather than from loans
The people who own shares in a business
A situation in which goods come into and out of a country without any controls
or taxes Taxes on imported goods
Financial aid such as cash grant provided by a government to maintain the income of the producers of strategic products
Limit of the quantity that must not be exceeded
Exporting goods at prices lower than the home market prices
The act of giving some of the power of a central organization to smaller parts
The freedom of an organization to govern itself independently
A building where large quantities of goods are stored
The main office or building of a company
An office in which a large number of people work using telephone, for example taking customers’ orders and answering questions
Business company that is owned or controlled by another larger company
A place through which products are sold
A marketing strategy that focuses on spreading information and opinions about products or services from person to person using unconventional means such as the Internet or email
MARKET LEADER- BUSINESS TERMS (key)
Trang 3Brand name The name given to a product by the company that makes it
Brand stretching Using an existing name on another type of product
Brand image The ideas and beliefs people have about a brand
Brand loyalty The tendency to always buy a particular brand
Brand awareness How familiar people are with a brand
Product range The set of products made by a company
Product
endorsement The use of a well-known person to advertise products
Product placement When products are used in films or TV programmes
Product launch The introduction of a product to the market
Product lifecycle The length of time people continue to buy a product
Equity stake Money risked when a business owns part of another company
Debt Money owned by one person or organization to another person or organization
Recession A period of time when business activity decreases because the economy is doing
badly
Profit margin Difference between the selling price of a product or service and the cost of
producing it Stock market A place where company shares are bought and sold
Investment Money which people o organizations put into a business to make a profit
Shares Equal parts into which the capital or ownership of a company is divided
Earnings per
shares
A company’s profits divided by the number of its shares
Dividend A part of the profits of a company paid to the owners of shares
Forecast A description of what is likely to happen in the future
Annual turnover The amount of money which a business obtains (in a year) from customers by
selling goods or services
Bankruptcy When a person or organization is unable to pay their debts
Trang 4Pre-tax profits The money a business makes before payment to the government
Earnings The profit that a company makes in a particular period of time
A bear market A financial market in which prices are falling
Equity The capital that a company has from shares rather than from loans
Shareholders The people who own shares in a business
Free trade A situation in which goods come into and out of a country without any controls
or taxes Tariff Taxes on imported goods
Subsidy Financial aid such as cash grant provided by a government to maintain the
income of the producers of strategic products Quota Limit of the quantity that must not be exceeded
dumping Exporting goods at prices lower than the home market prices
Decentralization The act of giving some of the power of a central organization to smaller parts
Autonomy The freedom of an organization to govern itself independently
Warehouse A building where large quantities of goods are stored
Headquarters The main office or building of a company
Call center An office in which a large number of people work using telephone, for example
taking customers’ orders and answering questions Subsidiary Business company that is owned or controlled by another larger company
Outlet A place through which products are sold
Viral advertising A marketing strategy that focuses on spreading information and opinions about
products or services from person to person using unconventional means such as the Internet or email