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| 19.7.2 The Sensory ContributionMaking a successful innovative product depends on getting a good idea at the beginning. Much of this can be achieved by front-end research, using techniques such as the qualitative methods outlined in Chapter 16.For an extensive discussion of “getting the right idea” | Sách, tạp chí |
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| 19.7 References 471 Wajrock, S., Antille, N., Rytz, A., Pineau, N. and Hager, C. 2008.Partitioning methods outperform hierarchical methods for clustering consumers in preference mapping. Food Quality and Preference, 19, 662–669.Wright, K. 1995. Attribute Discovery and Perceptual Mapping:A Comparison of Techniques. Master’s Thesis, Cornell University | Khác |
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