TRUNG NGUYEN COFFEE THE BEST COFFEE IN VIETNAM

TRUNG NGUYEN COFFEETHE BEST COFFEE IN VIETNAM 1... IDEAS FOR BUSINESSVietnam is one of the leading coffee producers in the world.. A vision of creating a famous coffee trademark & introd

TRUNG NGUYEN COFFEE

THE BEST COFFEE IN VIETNAM

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Founding story

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Key factors to success

Conclusion

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Involving in the production, processing and

distribution of coffee

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IDEAS FOR BUSINESS

Vietnam is one of the leading coffee producers in the world

A vision of creating a famous coffee trademark & introduced the authentic Vietnamese coffee to the world

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ESTABLISHMENT & VISION

In 1996, Dang Le Nguyen Vu founded Trung Nguyen coffee,

with a vision of creating a famous coffee trademark & introduced the authentic Vietnamese coffee to the world

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4Ps of MARKETING 4Ps of marketing: emphasized on Production & Place

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DIFFERENT PRODUCTS

In Western’s coffee = good

material + high technology +

some opinion about cultures

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In Trung Nguyen coffee = good material + high technology + Eastern’s secret + new opinion about coffee.

DIFFERENT PRODUCTS

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Inimitable secret formula

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4Ps MARKETING - PLACES

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The combination between Eastern culture &

Western culture

TRUNG NGUYEN’s STRATEGY

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To create perfect energy source for brain

To assist creativeness and success

To connect and develop a community of loving coffee for the prosperous and sustainable world.

TARGET MARKETS

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Dominating domestic market, conquering

international markets, develop franchise system in

Viet Nam and foreign countries

Dominating domestic market, conquering

international markets, develop franchise system in

Viet Nam and foreign countries

1998: Opened first coffee store, in Ho Chi Minh city

2000: In Singapore, the first Vietnamese company applied

“franchising” model domestically and internationally

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Up to now:

In Japan,

Singapore,

Thailand,

Cambodia,

China, Ukraine,

Poland, USA

FRANCHISED STORES

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Requirements for franchised stores:

Not only the most delicious coffee cups

But also special coffee culture, Vietnam coffee culture

Serving highest quality coffees

Interior and decoration carry Vietnamese style

Perfect geographical conditions

One of the pioneers of roasting coffee in Vietnam The unique know-how

Well-managed system & advanced technology

Having suitable & effective marketing strategy

KEY FACTORS FOR SUCCESS

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Having huge potential to develop & expand the market Becomes more & more similar with coffee lovers.

Having a strong competition with international coffee brands

SUMMARY & CONCLUSION

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1- Good businesses always come up with a great idea beyond money.

2- Clearly understanding your local potentials & local cultures is one of the keys to succeed in business.

3- SWOT analysis, strengthen your competitive advantages.

4- Marketing strategy is always important for business.

LESSON LEARNED

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