Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF FIGURES

  • FOREWORD

  • CHAPTER 1. THEORETICAL BACKGROUND

    • 1.1. Definition of strategy

    • 1.2. Process of strategy building

    • 1.3. Technical tools for strategic analysis

    • 1.4. Strategy selection

    • CHAPTER 2. ANALYSIS OF CURRENT STATUS OF MASTERMIND EDUCATION GROUP

      • 2.1. Overview of the company

      • 2.2. Analysis of enterprise external environment

      • 2.3. The internal analysis of Mastermind

      • CHAPTER 3. PROPOSED STRATEGY FOR MASTERMIND EDUCATION GROUP TOWARDS 2020

        • 3.1. Strategy alternatives

        • 3.2. Selection of strategy

        • 3.3. Contents of selected strategy

        • 3.4. Strategic solutions

        • 3.5. Implementation procedure

        • CONCLUSION

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