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Accomplishment of marketing strategy for the bank for investment and development of viet nam yen bai branch compressed
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Xem thêm: Accomplishment of marketing strategy for the bank for investment and development of viet nam yen bai branch compressed , CHAPTER I. METHODOLOGY OF MArKETING STRATEGY OF THE COMPANY, CHAPTER II. ANALYZING AND EVALUATING CURRENT BUSINESS AND MARKETING STRATEGY OF THE BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM - YENBAI BRANCH, CHAPTER III. SOME SOLUTIONS TO ACCOMPLISHMENT OF MARKETING STRATEGY OF BANK FOR ENVIRONMENT AND DEVELOPMENT OF VIETNAM - YEN BAI BRANCH
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Mục lục
COVER PAGE
ACKNOWLEDGEMENT
TABLE OF CONTENTS
LIST OF FIGURES
INTRODUCTION
1. The imperativeness of the topic
2. Purpose of research
3. Subject and scope of research
4. Methods of research
5. Contributions of the graduation paper
6. Structure of graduation paper
CHAPTER I. METHODOLOGY OF MArKETING STRATEGY OF THE COMPANY
1.1. Business strategy of the company
1.2. Basic contents of marketing strategy
1.3. Bank marketing strategy
1.4. Models used in analysis
CHAPTER II. ANALYZING AND EVALUATING CURRENT BUSINESS AND MARKETING STRATEGY OF THE BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM - YENBAI BRANCH
2.1. Overview on bank for environment and development of Vietnam-Yen Bai branch
2.2. Analyzing factors impacting on the marketing strategy of the bank for environment and development - Yenbai branch
2.3. Analyzing and evaluating the current marketing strategy of BIDV Yen Bai
CHAPTER III. SOME SOLUTIONS TO ACCOMPLISHMENT OF MARKETING STRATEGY OF BANK FOR ENVIRONMENT AND DEVELOPMENT OF VIETNAM - YEN BAI BRANCH
3.1. Business strategy of Yen Bai BIDV in the period of 2010 - 2015
3.2. Solutions to improve marketing strategy, contributing to overall business strategy of Yen Bai BIDV
CONCLUSION