1.2. Overview of brand and building a company's trademark
CHAPTER 2 : CURRENT BUSINESS ACTIVITIES AND BRAND BUILDING ACTIVITIES FOR VIET-SING SHV BC 280 FERTILIZER OF HOANG LONG GROUP
2.1. Introducation about Goang Long Group
2.2. Analyzing the financial situation of 3 years from 2008 to 2010 of Hoang Long Group
2.3. Fertillizer market analysis of VietNam and the world
2.4. Analysis of EFE.IFE,CPM and SPACE matrix
CHAPTER 3 : THE FORMATION OF BRAND STRATEGY(SOLUTION) IMPLEMENTATION OF BRAND STRATEGIES(ACTION PLANS)-EVALUATION OF STRATEGIC BRAND OF THE FERTILIZER PRODUCT VIET-SING SHV BC 280 IN THE PERIOD 2011-2020