Ứng dụng thương mại điện tử trong doanh nghiệp

Churcmg ONG DUNG THUONG MAI Dim T6 TRONG DOANH NGHIEP 5.1 Xay dung hg thong thuong mai dintir doanh nghib Cong nghe thong tin la tap hgp cac phucmg phap khoa hoc, ding nghe va cong cu ky thuat hien dai de san xuAt va truyen dua, thu thap, xir 13'/, luu trit va trao doi thong tin so (Khoan — Dieu — Luat Cong nghe thong tin nam 2006) He thing thong tin hieu theo nghia rang la tap hop va ket hop cila cac phan cimg, phan m6m va cac he mang tniyen thong dugc xay chmg va sir dung de thu thap, tao va tai tao, phan phii va chia se thong tin nham phvc vu cac muc tieu cua t6 chirc Hinh 5.1: Cac thinh phlin ciia HTTT Ngu On: Foundations of Information System, D.S.Yadas 197 Chirc nang cita he thong thong tin bao gOm: - Nhap dit - Xir 15r du sir dung thu thap va nhan dir lieu dt xir 1Sr chuytn d6i du lieu thong tin c6 nghia v6i nguoi - Xuat thong tin: phan phei thong tin dtn nhfing nguOi hoac hoat d6ng can sir dung thong tin - Luu frit thong tin - Cung cap thong tin phL hOi: nhim ho trg qua trinh kit'm tra, danh gia lai va hoan thien he thong 5.1.1 Lieu trir wesbite thwang mai dien tir 5.1.1.1 MOt so phi:mg phap ltru trir website Ban chat cua website la tap hop cac trang web (webpages) clued clang cac trang web san CO (cac trang tinh) hoac cac trang web dugc to tir cac tai nguyen va co sa du lieu (cac trang dOng) Luu frit website la mot cac van de quan trang nit& cua thucmg mai dien tir Viec ltru trir website thucmg mai dien tir bao gom ca km frit dir lieu (thong tin vt doanh nghiep, san xuat, kinh doanh, khach hang ), he thong phan m'em xir ly cac giao dich dien tir (mua ban trirc tuy6n, quan 1ST hoa don, dich vu khach hang ) va nhitng nOi dung khac tren website (catalogue dien tir, bao cao, tai nguyen s6 ) Thy theo quy mo cita he thong thucmg mai dien tir ma so luting, cAu hinh dm he thong may chii can sir dung luu cac website thuong mai dien tir se khac a Hien nay, ca mOt s6 phuong phap co ban dt km tra cac website thucmg mai dien tir nhu sau: Tv dku tv mua cac may chit ve lap dat tai co sO cua doanh nghiep, thue chuyen gia thitt ke va xay dung he thong mang ciing nhu cai dat cac phan mtm can thitt dt quan tri he thong may chit cua doanh nghiep + Nhugc ditm: Chi phi dau to xay dung he thOng may chit dm rieng doanh nghiep rat lan, vt co ses tang, vt may m6c, thitt bi, chi phi thue thitt ke he thong va quan tri he thong sau D giam thitu chi phi tang, doanh nghiep co tht van dL to may chit nhtrng thue cht) de dat may - 198 chit tai cac nha cung cap dich vg Nhu vay, tranh dau to xay dung cac phimg may chit von có tieu chuan ky, thuat rat cao va tranh thud duong truyen rieng de ket n6i den cac may chi' cua minh Cach lam van dam bao dugc bi mat thong tin cila doanh nghiep cac may chit dugc ltru giti tai cac phimg dugc bao mat cao Hien nay, tai Viet Nam, he th6ng may chit cua cac ngari hang, twang dai hoc, hai quan, thud thu6ng dugc to xay dung va van hanh ben t6 chirc + iru diem: Mire dO an toan ciia thong tin va chit dOng van hanh he th6ng ciing nhu nang, cap, ma rang sau Ben canh do, kha nang to xay dung, quan he thong may chit thucmg mai dien tir cimg la mOt nang luc canh tranh quan cua cac doanh nghiep tham gia kink doanh dien tir - Thue may chit cua cac nha cung cap dich vu (thud chti tren mOt may chit hoac thud mOt s6 may chit) Theo dO, cac doanh nghiep tra phi co the sir dung mOt phan dung lugng ding teen may chit de km trir website hoac thud mOt s6 may chit cua nha cung cap dich vu sir dung CO the sir dung ket hop hinh thirc vai hinh thirc tren Thom chi nhiing doanh nghiep hang dau thucmg mai dien tir nhu Google ding thud ngoai dich vu luu tit website a a + Lru diem: Cac chi phi xay dung co s6 tang, lap at dtrimg truyen, tri va quan tri cac may chit nha cung cap dich vu thuc hien Doanh nghiep chi phai tra phi thud dich vu hang thang Doanh nghiep tan dung dugc duong truyen t6c dO cao cua nha cung cap dich vu + Nhugc diem: Mirc dO bao mat thong tin khong dugc bao dam doanh nghiep khong kiem soat hoan toan flitting may chit km trir th8ng tin cua minh Do do, phucmg phap thu6ng phii hop vori cac he th6ng thucmg mai dien tir nh6, cac website chi co chirc nang giai thieu, quang ba san pham, dich vu chua có chirc nang toan truc tuyen va cac chirc nang cao cap khac nhu phan tich dit lieu (data mining) hay chia se thong tin giita cac d6i tac (B2B integration) 5.1.1.2 Duemg Internet thud rieng (leased line Internet) cho cac may chi.' he Khi doanh nghiep mu6n xay chmg he th6ng may chit cua rieng minh va th6ng (tat tai trung tam ltru tru dit lieu dm doanh nghiep thi doanh 199 ' lam cac doanh nghiep vira va truyen cao, chua phu hgp v6i phan nho hien Bang 5.1: Danh sach cac nha cung cap dich vu Internet Jon tai Viet Nam STT Ten cling ty Website VDC home.vnn.vn FPT www.fpt.vn Vietel NetNam www.vietel.com.vn www.netnam.vn Nguan: www.vnnic.com.vn ,2010 5.1.1.3 May cini web Cac may chi' web not chung thuamg c6 bo nbo., cung dung lugng chay lien tvc 24/7, va b0 vi xir ly c6 t6c d0 cao cac may tinh ca nhan th8ng thuo.ng Nhieu may chii web sir dung nhieu be vi xir 1ST Yeu cau co ban dloi vOi cac may chi' la kha nang hoat dOng lien tuc 24/7 va xir 157 d6ng thai nhieu thong tin nhieu nguari dung cung truy cap dua Vi vay, cac may chil web sir dung nhieu phan cung nen chimg thuamg c6 gia dat cac may tram th6ng thuamg Cac may tinh ca nhan tot hien nay, thong thuamg gia chi khoang USD 1.000 — USD 3.000 cac may chit web thuamg co gia tir USD 6.000 den USD 400.000 Cac cong ty ban may chi' web nhu Dell, Gateway, Hewlett Packard va Sun, tat ca cac cong ty deli co cong cu ho trg cau hinh tren trang web dm h9 de khach hang c6 the xem va hra ch9n cau hinh may chu cho phu hgp 5.1.1.4 Ranh gia nang luc clic' may clui web Cac yeti t6 anh huang den t6c d0 thuc thi cua may chit bao g6m: phan cung, phan mem he dieu hanh, phan mem may chu, t6c de ket noi, s6 lugng nguai dimg, va loai trang web dang phan ph6i Khi danh gia hieu rang ciia may chi' web, chung to can biet chinh xac nhang yeti t6 nao dang dugc va dam bao rang cac yeu t6 IA quan lien quan den viec sir dling cua 202 may chit web MOt nhan t6 khac anh huOng den hieu nang cita may chit web d6 la t6c dO ket n6i MOt may chit dugc ket not bang mOt duon T3 (44,736Mbps) se co kha nang phan ph6i cac trang web tai cac may tram nhanh neu dung du6ng T1 (1,544Mbps) S6 lugng nguai dung ma may chit co the phuc vu va quan 1ST dugc cung la mOt yeti t6 quan Dieu c6 the gay kh6 khan cho viec dac bei vi cac ket qua bi anh huang bOi t6c dO duOng truyen ctia may chit, t6c dO throng truyen dm may tram, va kich thuac cita trang web dugc phan ph6i Hai y6u t6 de danh gia t6c dO phan phat trang web dm mOt may chit web d6 la thong luong va then gian dap img Thong lugng a day dugc hieu la s6 lugng yeu eau ma phan cung va phan mem may chit co the xir ly dugc mOt don vi thOri gian ThOi gian dap ung la thOi gian can thiet may chit xirlSimOt yeu cau a Vol nhang he th6ng website nho, s6 ngued truy nhap it, nen c6 the sir dung cac may chit vOi bff) vi xir ly dOng Pentium t6c dO 3.0 Ghz, RAM 2Gb tres len la chAp nhan dugc Con yen cac he th6ng lon, s6 lucmg giao dich 16n, nhieu nguixi truy cap, can sir dung nhieu may chit co cAu hinh manh hon va co he thOng mang dugc thiet ke hgp ly, phan chia cac giao dich can xi/ 1Si qua thiet bi can bang tai Vi du, voi cac doanh nghiep lon nhu Amazon, Alibaba thi he th6ng may chit khong phai chi co ma co the len tai hang nghin may chit tao met mpg phan ph6i, cac may chit c6 the khong tap trung mOt cht; ma dugc dat rai rac tai mOt s6 dia diem tren the giai nham tang tlic de xir ly len nhanh !that c6 the dugc cho khach hang De co the lua chon dugc phan cung tot cho may chit web, chung ta co the sir dung phuong phap kiem tra ten nhieu yeti t6 ket hop De CO the thuc hien dugc viec kiem tra, tat nhien chimg ta phai cai dat ca phan cirng lan phan mem cho may chit Dieu se kh6 thuc hien dugc chimg ta chua tra tien mua may chit dO Tuy nhien, chung ta c6 the sir dung cac testing labs d'ec lap cita cac ding ty khac, vi du nhu Mindcraft, de kiem tra phan cung, phan mem dm he th6ng Mindcraft cung cap nhieu bao cao va cac th6ng ke so sanh tong hop dm phan cimg va he dieu hanh va cac san phAm phan mem may chit web (Tham khao them www.mindcraft.com) 203 5.1.1.5 He diL himh cho cac may cha web He dieu hanh co nhiem vu thuc thi chucmg trinh va phan phoi tai nguyen nhu bO nha, khOng gian ltru trir cho chucmg trinh Phan mem he dieu hanh cling cung cap cac dich vu nhap xuat tai cac thiet bi ket n6i von may tinh nhu ban phim, man hinh va may in MOt may tinh mu6n hog dOng dugc phai dtrgc cal dat phan mem he dieu hanh dieu khien viec thuc thi cac chucmg trinh V6i cac he thiing lan, he dieu hanh phai theo doi hoat • &Ong cita nhieu nguaci sir dung khac h9 cling dang nhap vao he th6ng va phai dam bao hog dOng cua nhUng nguad sir dung khong gay can tra a Phan lan cac may chit web dugc cai dat mot cac he dieu hanh sau: Microsoft Windows NT Server, Microsoft Windows 2000 Server, Microsoft Windows 2003 Server, Linux, hoc cac he diet' hanh dira teen UNIX nhir Solaris hoc FreeBSD va cac phien ban cao cap han Nhieu ding ty tin rang cac san pham dm hang Microsoft thi dcm gian, nhan vien he th6ng thong tin dm ho c6 the hoc va sir dung chimg de han la cac he dieu hanh dua tren he th6ng UNIX Cac cong ty khac thi lo ling ye van de yeu kem bao mat viec tich hap gicra cac phan mem irng dung va he dieu hanh cita cac san pham cita Microsoft May chit web chay tren nen UNIX thi phi bien hcm, va nhieu nguoi sir dung tin rang viec cai dat may chit web tren UNIX se bao mat Linux la mot he dieu hanh ma ngutm mar, de cai dat, nhanh va hieu qua Phan mem ma ngu'On ma dugc phat trien bad mot cong diing cac lap trinh vien, h9 tao cac phan mem va cung cap mien phi cho nhimg nguoi quan tam co the tai xu6ng Cac lap trinh vien khac sir dung cac phan mem sira d6i, tit)/ bien hoac phat trien chimg Cac lap trinh vien co the cung cap phien ban da cai lien cua h9 trO lai cong dling de m9i ngtrad sir dung va tiep tuc phat trien S6 Luang cac cong ty ban may chit web da bao gim luon he dieu hanh Linux eau hinh ngam dinh clang cang tang len Mac dit he dieu hanh Linux c6 the tai mien phi tir Internet, phan Lan cac cong ty van mua chimg thong qua cac nha phan ph6i thucmg mai Cac nha phan ph6i san pham he dieu hanh Linux da cung cap them mot s6 phan mem hilu dung nhu 204 cac tien ich cai dAt va met ban hgp deng ho trg cho he dieu hanh Cong ty phan phei Linux phien ban thucmg mai ban cac phien ban cua he dieu hanh cac tien ich cho may chii web bao gem: Caldera, Mandrake, Red Hat, va SuSE Hang Sun ban phan cling may chil web ding v6i he dieu hanh dva tren nen UNIX nhu Solaris 5.1.1.6 Phein mem may chii web Do la cac phan mem ma may chil web phai cai dAt de cac website co the hoat deng tren nen cac phan mem Gieng nhu muen cai dAt va danh may bang MS Word thi may tinh phai dugc cai dAt MS Windows Met s6 phan mem phe bien nhdt hien dang dugc dung lam may chil web nhu: Apache Server, Microsoft Internet Information Server (IIS) va Sun Java System Web Server (JSWS) (thuang dugc goi bang cac ten khac nhu Sun ONE, iPlanet Enterprise Server, va Netscape Enterprise) Thir hang ve mirc de phi; bien da dugc tich luy thong qua dieu tra dugc thvc hien bC'si NetCraft, met cong ty to van ve mang Anh Netcraft dieu tra d6i vai tong s6 trang web dang ten tai va mirc dO lien quan den tinh phe bien cua phan mem may chi' web Netcraft chi rang, thi truang cua phan mem may chii web met vai nam On day da di vao on dinh Nhin chung Apache chiem khoang 65 den 70% thi phan, Microsoft IIS chiem khoang 20 den 25 0/0 thi phan Theo dieu tra cua met tap chi may tinh, thi phan cua cac phan mem may chii web ding rat khac d6i vai may chil web ding Ong va may chii web not be (0 May chzi web Apache Apache la ten ciia met nhem phat trien phan mem Rob McCool phat trien Apache dang lam viec tai tnrang dai hoc dm Illinois tai NCSA vao nam 1994 Met vai webmaster tren the giai dd tao phan ma reng rieng cho may chil de h9 co the dieu khien cac thay dOi cua minh cho he thong (dugc biet den vai cai ten "patches" co nghia la cac "mieng va") He thOng bao gem met N thong nhan g6c vai rat nhieu manh (patches) do no dugc biet den \Teri ten pi la "a patchy server" hay ggi dan gian la " apache" Apache hien co the download mien phi teen internet Apache dA thong tri linh vi.rc web to nam 1996 boi 15, apache 205 la mien phi va hog dOng rat hieu qua Apache manh Mn mire ma ding ty IBM cimg sir dung cac goi img dung cho may chir WebShpere Cac phan mem may chir web kirk nhu Zeus, ding dugc phat trien dua tren ma ngu6n ma dm Apache Hien nay, có khoang tir 65-70% may chir Web teen the giai sir dung Apache, nglifa la Apache dirge sir dung mOt each rOng rai Iran tat ca cac phan mem may chi' Web khac hgp lai Apache chay dugc tren nhieu he dieu hanh nhu FreeBSD-UNIX, HP-UX, Linux, Microsoft Windows, SCO-UNIX, va Solairis (ii) May chu web Microsoft Internet Information Server (IIS) Mat s6 website chi chay dugc tren nen may chi' web dm Microsoft la IIS, vi du la cac website dugc viet bang non ner ASP va dot.Net May chi' web IIS dugc gan kern theo phien ban hien hanh cira he diet' hanh may chit Windows dm Microsft IIS dugc sir dung nhieu cac mang Intranet bai VI có nhieu cong ty da tucmg thich cac san pham dm Microsoft vai cac san pham chuan cua ho IIS co the phir hgp vai ca cac website nho ding nhu cac he th6ng thucmg mai dien tir lan Theo dieu tra teen the giai cc!, khoang 20-25 phan tram cac may chit web sir dung phan mem IIS Trong mOt vai tram On day, s6 lugng trang web sir dung IIS da giam xu6ng, nguyen nhan la IIS có nhieu 18 h6ng ve bao mat va da bi cong khai Cac 18 h6ng lam cho the may chir chay IIS de bi tan cong (iii) May cha web Java System Web Server caa Sun Microsystems (Sun ONE, iPlanet, Netscape) Sun Java System Web Server (JSWS) dugc phat trien dua tren chucmg trinh may chit web NCSA va dugc biet den cluai mot s6 ten nhu Sun ONE, Netscape Enterprise Server, va iPlanet Enterprise Server Khi AOL mua Netscape nam 1999, cong ty cid cong tac vai Sun Microsystems de he trg va tiep tuc phat trien san pham Netscape Su cong tac dugc pi ten la iPlanet va hog d6ng dm no keo dai nam va het han vao thang nam 2002 Khi ket thirc, iPlanet troy mOt phan dm Sun beri vi may chi" web va cac phan mem thucmg mai dien tit ma iPlanet ban a co quan 116 chat the vai hog dang kinh doanh dm Sun km dm Time Warner 206 Sun JSWS la san pham thucmg mai, nhien chi phi ban quyen cila no la chdp nhan ducfc Mirc phi dm no thay d6i thuOc vao nang luc cua b0 vi xir ly ciia may chii ma no cai Tat len, nhien phan Ian website tra vm mirc phi tir USD 1.400 den USD 5.000 cho viec mua ban quyen Phan mem cila Sun ding hog dOng dugc ten nhieu he dieu hanh nhu: HP_UX, Solaris va ca Windows Theo danh gia mai day, chi có khoang 5% may chil web sir dung Sun JSWS Tuy nhien mOt s6 website n6i tieng nhdt, tap nap nhdt lai van Bang sir dung phan mem may chi' dm Sun, dien hinh la BMW, Dilbert, E*TRADE, Excite, Lycos va Schwab 5.1.1.7 He thong can bang tai cho cac may chei website thwang mai dien to mot bo chuyen mach can bang tai (load balancing switch) la mOt thik bi mang co the dieu khien phan phi cong viec cho cac may chit vao no va chia luting thong tin den vao may chii co kha nang dap img tot nhAt tong th&i diem Trong mOt he th6ng can bang tai don gian, dir lieu di vao website tir internet se di qua bo dinh tuyen cua website sau den b0 chuyen mach can bang tai, b0 chuyen mach se phan tich va huong du lieu den may chil web co kha nang dap img tot rill& luting dir lieu s6 cac may chil cua doanh nghiep Hinh 5.2 HO thong can bing tai cho cac may chii web Loadbegancing switch Ngudn: Alias, 2003, Ecommerce for Managers 207 Hinh 5.3 Hg thtmg can Wing tai cho cac may chit web Ngwin: Alias, 2003, Ecommerce for Managers Trong met he th6ng can bang tai phirc tap, dik lieu di vao co the gap nhieu ham met be dinh tuyen tren dm met website lan, sau no dugc huang tai met nhom cac may chit co chirc nang xac dinh Ca be chuyen mach can bang tai va 'lan mem dieu khien co the CO gia tir 10.000 den 50.000 USD, dien hinh la cac san phAm nhu E-load, Loadrunner, Serverlron va Silkperformer 5.1.1.8 Djch vu hat tru website va phuung phap danh gia Hien co rat nhieu nha cung cAp dich vu Internet hO trq dich vu hosting (cho thue khong gian tren cac may chit de cai dat website) Vay doanh nghiep nen dip vao cac tieu chi nao de dua lua chip phu hqp nhAt von nhu eau sir dung cua minh Met so tieu chi chung to co the tham khao de lira chce met nha cung cAp dich vu nhu: Nang luc h6 try phtin cerng: Cho biet cAu hinh may chit dugc nha cung cAp dich v1,1 sir dung, toc de dm be vi xir 15, , dung lacing be nha, he - 208 Chun ph&'n ma rung -> quan ly me, dun, ch9n nut mai, ch9n bang quang cao, nhap cac thong tin tieu de, alias, da bat, vi tri, bang quang cao cua khach, chit de con, sau an Luu Birerc 16 Cac thao tac di hru va khei phyc lyi website buac 1, sau cai xong Xampp, mac dinh may tinh se sinh mOt thu muc xampp teen 15 C Trong có thu muc quan la htdocs va mysql Thu muc htdocs chfra ma nguim cua cac website, thu muc mysql chira du lieu dm cac website De luu website cu the nao do, copy thu muc co ten la ten website tucmg frng htdocs va thu muc dit lieu tuong ung mysql\data Khi nao can khOi phuc thi copy ngugc lai tir ncri backup sang chinh xac thu muc tuong img ten Vi du website co ten la mobile, copy thu muc mobile vao thu muc 5.7.4 cal, dat va quan 1y ceta hang true tuyin Birk Chi d#t &a hang trip tuyen - Sir dung b0 cai VirtueMart1.1.2-COMPLETEPACKAGE.j15.zip download tai website: http://itc.ftu.edu.vn hoac www.virtuemart.com - Giai nen 1)0 cai VirtueMart_1.1.2-COMPLETEPACKAGE.j15.zip mOt thu mix nao dO, thu muc co thu mix module, plugins NIA mot 1)0 cai com_virtuemart_l 2.j zip - De cai cira hang tivc tuyin, ch9n Phan ma Ong > Cai d(it/Thtio ch9n Browse tim den file com_virtuemart_1.1.2.j15.zip, sau an nut Tai tap tin len & cai dat Chun Install SAMPLE DATA de cai dat dir lieu /du, n OK, cher cho den chucmg trinh cai xong - Birk Ciiu hinh cira hang trip tuyen de hien th1 tren trang chu - Ch9n PhAn ma rung -> Cai dat/Thao ger, ch9n nut Browse, ch9n den thu muc module mai dugc giai nen tir b0 cai cua hang trkrc tuyen, ch9n module mod_virtuemart_1.1.2.j15.zip, sau ch9n nut Tai tap tin len & cai dat - Ch9n Phan ma rOng -> Quin 1S, mo dun, ch9n VirtueMart Module, ch9n da bat la Yes, va chinh cac tham s6 can thiet khac, sau An nut Luu 380 Buck Cai dat g6i ng8n ngfr tieng Vigt cho Cira hang trip tuyen Ctich - Gar nen 130 cai tieng viet cho cira hang trrc tuyen Language Packfor_VirtueMart_1.1.2, dO se c6 thu muc c6 ten la languages - Copy thu muc languages vao thu mix website\ administrator\ components\ com_virtuemart - Doi ten cac file vietnames english tat ca cac thu muc language Cdch 2: - Vao thu muc website -> administrator -> components com_virtuemart -*language - Moi thu mix dm thu flux tren co tep english.php tucmg img - Mop cac tep ra, va thay true tier, nOi dung tieng viet cho cac tir tieng anh tucmg Binfec 14o nh6m san phAm, mai nhom tao nh6m - Chon Components -> Virtuemart, ch9n Category Tree, ch9n New, sau nhap cac thong tin can thiet nhu ten category, - Neu tao "nhom con" thi phai ch9n "nhom cha" tai 6' Parent - Sau nhap du thong tin an nut Save &lire C4p nh4t 5-10 san phAm cho mai nh6m (tOng Ong 75150 san Ch9n Components -> Virtuemart, ch9n San pham, sau d6 ch9n Them nhap cac thong tin can thiet sau an nut Save Btectc Bong vai fro khach hang, tu Tang k5, mOt tai khofin: Dang ki mot tai lchoan vi du khl/abc123 ten giao dien trang chit tai muc Dung ky Sau dang nhap va thvc hien qua trinh dat hang 381 5.7.5 Nang clip va phcit trien website thwang mgi difn ter Doanh nghiep có the to cai dal them cac Component, Module mai cho the hien y tuCmg cua minh Nghien ciru va sir dung cac website Component, Module mop rOng ten website: www.joomla.org, phan Extension a 5.7.6 nix hank sir dyng kip do'ng dinva loan dien B2C Bong vai trO quan tri vao kich hottt tai khoin khach hang Tir giao dien quan tri, chon Quan If, vien, an chuOt trai vao bieu Wong ton tai cOt Da dw9c bat kich hog tai khoan cua lchach hang a Thkrc hiO qua trinh mua hang: Tai giao dien trang chu, gO ten dang nhap va mat Ichau da dang ky vao '6 Ten clang nhap va mat khicu, sau An nut Bang nhap, chon cac san pham can mua, chon Add to Cart, tiers tuc mua cac san pham khac tucmg tu Mu6n xem gio hang, ch9n nut Show cart ben duai Cira hang dien tir Mu6n ket thuc mua hang, chon Check Out, dien day du thong tin vao don hang, sau an nut Send Registration, kiem tra thong tin dm don hang, nhap thong tin dia chi giao hang neu dia chi giao hang khong cling dia chi cua chu tai khan, sau an Next Chgn hinh thirc van chuyen, sau An Next Chip hinh thirc toan, sau An Next Nhap thong tin can km y neu co, sau An Confirm Order d xac nhan dcm hang Bong vai tro quan 15, cira hang vao kiem tra tinh trang cac don hang Chin Components -> Virtuemart, sau chip Order -> List Order de xem va xir 15, cac dcm hang 5.8 Phan tich bli tap tinh huOng 5.8.1 Case Land's End dau tu vao Tinton mgi dien tit Land's End la mOt nhung cong ty ban le quan qua mang 382 cong that cho den dugc Sears mua lai vao nam 2003 Hien nay, hog dOng vii to each mOt vien dm Sears, Land's End van tiep tuc din dAu viec thu but khach hang an yeti website va quay lai mua hang tren website cua minh Phia sau ding IA mOt dOi ngu chuyen gia ve thucmg mai dien tir, cong nghe thong tin chuyen nghiep va gidu kinh nghiem lien tuc trien khai va b6 sung nhung tinh nang mai va hAp din de thu but dugc khach hang va dam bao website van hanh tot Land's End luon barn sat hoat dOng cua website de dam bao chic chin moi khach hang deu di cam nhan tot den tham website Nhom phu trach website luon phai lam viec tich ctrc a dam bao khach hang dugc sir dung dich vu tot vi tren thuc to luting khach hang an tham website tang len gAp doi moi nam Ben canh do, yeu cAu d6i vii website lam thay d6i theo su tin b0 cua cong nghe Vi du, t6c dO tai website ve may cira khach hang truac day dugc dat muc tieu la duoi 15 giay, hien muc tieu da thay d6i dual giay Cac yeu cAu dugc dat het sire cu the, vi du nhu giai han t6i da va trung binh cua kich thuac cac anh tren moi trang web, thai han thuc hien cac thay dOi phai hoan truac ngAy thing 11 hang nam, dam bao truac infra nghi le va giang sinh, nam mai Nguyen nhan la 40% doanh thu dm Land's End dugc thuc hien thing 11 va 12, vi vay tot nhAt IA khong nen CO thay dOi hay su co gi den hoat dOng cua website then gian He th6ng may chi' dia Land's End bao g6m ca san pharn dm IBM va Sun, có may chuyen trach de quan ly luu luting truy cap vao website Viec quan ly cac chirc nang tinh to nhu hoa (My Virtual Model) cong dugc cac may chi' chuyen trach thuc hien NhCmg may chir dat tai tru so chinh dm Land's End tai Madison, Winscosin Mac dir dOi nga ky thuat cua Land's End to viet mOt s6 phAn mem img dung de quail 1S, hog dOng cua website, Land's End van sir dung OM phap cira KeyNote Systems Giai phap có the luting t6c dO tai ve cira timg trang web va t6c dO thuc hien cac giao dich vao moi thOi diem Keynote có the thut hien dugc chirc nang tai hau het cac dia diem tren the giOi Thong qua viec giam sat chat the timg chi del hoat dOng cua website, Land's End da tri dugc website hoat dOng vii tinh trang "tot 383 han mong doi", ma khdch hang bi thu but vao hoat dOng mua sam tren website han la chi' St den tinh trang boat dOng cua website, dOi ngu quan tri website Land's End da lam tot cong viec cua minh Case Sear va Wee ti-ng dyng thwang mai dien tir Su canh tranh cang kh6c liet linh vac ban le la dOng lac khien Sears tien sau va cong thuang mai dien tir MOt nhiing quyet dinh ding dm Sears qua trinh chuyen tit thucmg mai truyen th6ng sang thucmg mai dien dr la viec mua lai Land's End, mOt eking ty ban quan qua mang Qua trinh chuyen sang thuang mai dien tir ciia Sears da dugc he th6ng nhu sau: - Nam 1996, tung website www.sears.com - Nam 1997, trien khai ban hang true tuyen san pham Craftman tools - Nam 1999, ban cac thiet bi, phu tang tivc tuyen qua PartsDirect - Nam 2000, tiep tuc ding c6 www.sears.com va mpg ludri ban hang GlobalNetExchange - Nam 2001, trien khai hang boat boat dOng thucmg mai dien tir nhu: xix 1$, cac town dien tir bang the tin dung, ke hoach boa cung cap thiet bi gia dinh va dich vu bao duang, mua hang qua mang-nhan hang tai dm hang, giam gid hang tuan - Nam 2002, mua lai Land's End Mac du Sears dau to lien tuc vao thucmg mai dien tix tir nam 1996 den 2002 nhung ty suat loci nhuan rat thap Cu the, Sears la vien sang lap san giao dich B2B GlobalNetExchange vii han 50.000 vien Dau nam 2003, Garry Kelly, CIO mai dm Sears quyet dinh tang ROI dm Sears Viec mua lai Land's End dem lai kha nang ph6i hop gifra cac cfra hang khac cua Sears vai website, catalogue dien tir va he th6ng xir 1S/, thuc hien cac don dat hang (back-end) Sears da phai d6i mat vdri hang boat van de nhu: - Nhimg san pham nao se tang cuing ban qua mang, nhimg san pham nao nen de ban a cac kenh truyen th6ng? - Can xay dung bao nhieu dm hang truc tuyen? Bao nhieu nhOm san pham? 384 - Chinh sach ban hang va xir VI hang tra lai gift cac cira hang nen xay dung rieng hay chung? - Sap nhap Sears va Land's End nhu the nao de phat huy nhimg cong dm Land's End? - Lam the nao de phat huy cac the manh dm Land's End vao mo hinh dm Sears Muc tieu dm CIO Kelly la bien Sears cira hang dien tir B2C hang dAu teen the giai Ca sa tang IT va thuang mai dien tir dugc phan tich va tach biet ro rang Co qua nhieu sir ch6'ng cheo can xir ly ca quan 15/ hang hoa din kho va tieu thu hang hoa De he th6ng hoa lai he thifing thong tin Sears dA phai giai quyet ba vAn de lan: - Phuang phap tot nhAt hang hem a sir dung web nhAm ban mOt s6 lugng 16n - Chien lugc ma rOng va cling c6 cac hoat dOng B2C - Sir dung mo hinh dm Land's End nhu the nao de ph6i h9p vai he th6ng truyen thiing eft Sears Ben canh Sears phai giai quyet mOt s6 van de khac nhu: - Chien 'tux doi tac, lien minh nhu the nao de co the phat trien nhanh nhat - DAu to de xay dtrng Wang lye san xuAt - Ph6i hgp chitin lugc kinh doanh tong the va kinh doanh dien tir - Chinh sach gia cho hoat dOng kinh doanh truyen th6ng va kinh doanh dien dr Sears dA timg buac giai quy6't cac vAn de tren, nhien den mua he nam 2004, K-Mart mua tai Sears, va chitin lugc kinh doanh dien tir cua Sears hien lai tra mOt phAn chitin luac kinh doanh dien tir cua mOt cong ty lan han, la K-Mart Co rat nhieu giai phap cling nhu lua ch9n de co the xay dtmg dugc he th6ng thuang mai dien tir cho doanh nghiep Tuy nhien, nhin chung can phai &Au to vao cac yeu t6 sau: DAu to duang truyen-mang Internet, cung cap kha nang ket not kho dir lieu ve thOng tin san pham dich vu cua doanh nghiep voi cac khach hang 385 tren toan the giai, cac loai duimg truy'en ph6 bien hien la kenh thue rieng (Leased-line), dich vu Internet bang thong rOng (ADSL), Dau tu he th6ng may chi', not se- cai dat cac chuang trinh img dung, hru trir dir lieu de phuc vu cho hoat &Ong kinh doanh, viec dau tu c6 the la tu dAu tu hoc thue 1ai cua cac nha cong cap dich vu (hosting) Thue mot ten mien gan chat vai thucmg hieu cua citing ty, gan chat voi muc dich hoat dOng kinh doanh cua cong ty, de quang bd thong tin phuc vu cho viec kinh doanh Dau tu phan mem cho he th6ng thuang mai dien tir (nhu website), cac phan mem hO trg bao g6m ca cac phan mem dich vu, cac phan mem quan tri ca sa du lieu, Cac ytu t6 tao he th6ng thucmg mai dien ta c6 quan h0 mat thiet vai va phu thuOc ran Do de trien khai thuang mai dien to can tim hieu ky cac yeu t6 de tranh dau tu lang phi Bai thuv himh: cai d'a't WI sir dung mQt so phAn mem CRM Sugar CRM la phan mem quan ly quan he khach hang t6t danh cho cac cong ty tam c6 vira va nho Rieng d6i vai VN, gia cua cac giai phap phan mem luon la van de hang dau thi Sugar CRM that sir la giai phap t6t khong chi d6i voi cong ty tam vaa va nho ma thiet cho Ca cong ty km Phan mem CRM (CRM Software) that su tra can thiet cac doanh nghiep phat trien a mire kha nhanh va kip nhan khach hang quen thuOc la ngu6n lqi ca ban ciia hg Vai chuang trinh SugarCRM, cong ty that sir co kha rang lam t6t cau ngit "Khach hang la thugng de" vai mac dau tu thap Cac phien ban du ciia Sugar CRM chay tren PHP va ca sa der lieu MySQL Hien Sugar CRM software co them phien ban hO trg ca sa der lieu MS SQL va Oracle He dieu hanh ho trg: • Linux • Windows • Mac OS 386 •• Cac Module chinh: • Sales Management • Marketing Automation • Customer Support • Reporting capabilities • Collaboration • Administrative tools Hlnh 5.18 PhA'n mem Sugar CRM 14v SUGARCRM n•••••LL1L LroLamy., SUGAR SUITE No L*Pairl EAsialio howlmr6 I marl, 41.41 111 1/4.•1 ►Jig1iv, Wilt* Pissilali Lem, Camiallest V411011 141401 • • — • 1•11.41,0 , l' ityognit• n! ;; ctrarckm 2404 , , L.L4G114,444•142 • my; Upcoming A pp n,.) ini rrA ntg ",,,, Om* tkloaL c:.,, Z •- 7,0S42 L'I Nese+, 21141i Pia 14iitlt Z'OCii :4 :: 1.n 4' Dog ,,c10: : IT , s otAt 7.,-, : , , • n Lin ;.: ekoneeLeee If 0.4* ,:wisw eky Inbor Vretrid Emilie , , 0,411 Can , 4Y,.' 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Vr.'IC iliajpf Team thAL flpipolboliti 10 M fee i k sitdiAtwart Wy TOO Open Oppone,ritne OW lira TIN WM lit wale ► 011044410* 11105K CitIRrSt eAi Weiss hl 111164014) tt wag millas visa hapolr, , q• in.A Y4 • IWII CtellM0* Id DMUS, ivevirOgefeat Itl.optalkow ff.0401111.raivio: Fay Open TS1113 a ,,,,.1 • , ,, t• , ,•• ;.,• ••••• • ''.•.,,,O ,,,,,,c et-A.Ixe lik111 .tor ims felitsvi 2%.13, 1:n • IV I : 11 , , 1,,Ls t-, ' 141,544 • P A, P.!414.! tag , , • ntiLtylt; 901E eLi • yrr ety Aselaned Sup am, 11,0 tk .• t's.0 .• • •• • ,re:•:•,•`., f A., Ilan • v.: I "n{ km 4, 'Mow 1.3.1.;/ PI ,f.MA•I Si SIN 70 C.Itifft 104Ni/A • ball solotioome moos* Ow 111.1.4admilsw• ••• ►a 444.1.0.r.44.114 moot./ Voi• •I•Lt Nguan: Tac gia t(t tang Ivp 2010 Cac tinh ?fang nal trOi: • Da ngon ngtl (NgOn ngu ti6ng Viet Bang chi cong ang Open source ngued Viet g6p sire) 387 • Da ngugi dung, phan cap nguai dung, chia se th6ng tin a clang • Giao dien web than thien, tinh nAng phong • Quart ly tap trung • Themes thay d6i giao dien • Khong chi quan ly khach hang, ma quan ly ca khach hang tiem !fang va cac di./ an tiem 'tang (leads) • Quan ly khach hang khong dirng lai a mire thong tin lien lac, ma ltru tru v'e cac th8ng tin khac nhu cac cu6c gAp mat da dien ra, cac chit de a trao d6i cling nhu len lich hen yen khach hang nhu the nao, Nhang thong tin có the chia se cho cac &Ong nghiep de dang Do do, teamwork dugc thuc hien tot va hieu qua • Chia se tai lieu, bao gia gitra cac d6ng nghiep • Quan ly lich hen • Quan ly chin dich • Quan ly chu trinh lam viec • Th8ng bao cac tinh (Alert) • CO module b6 sung cho quan ly dIr an • CO plug-ins tich hop vao Microsoft Outlook Clic phien ban: • Enterprise Edition • Professional Edition • Appliance (tich hop nhu mot phAn cimg, chit doanh nghiep mua ve la dung ngay) • Open Source Edition • Ngoai ra, chit doanh nghiep có the sir dung phAn mem cling co the triL khai tren chinh host dm sugarCRM von chi phi hang nam phi thu6c vao s6 lugng users va tinh nang • D6ng th&i, Sugar CRM cling nhan customize cac module theo yeu cAu cita khach hang De trien khai CRM software von chi phi thap nhat, phien ban Open 388 Source dm SugarCRM la lira ch9n hiOu qua va hgp 1Y Chit doanh nghip chi can bo chi phi cho chuyen gia to van, chi phi huAn luy'e'n sir dung cho nhan vi'en voi server cL hinh du manh la da c6 th6 tan dung sirc manh cua mOt CRM software r6i! Cau hal on tap Phuang phap SDLC la gi? Hay neu cac btrac tin hanh cua phuang phap SDLC Phucmg phap thir nghim la gi? Hay neu cac bugc tin hanh caa phucmg phap thir nghiOm So sanh phucmg phap SDLC vOi phucmg phap thir ngh*n Phucrng phap phat triOn img dung nhanh la gi? Hay neu cac buoy tin hanh cua phucmg phap thir ngh*n Hay neu uu va nhugc di6'm cua phuang phap phat triO'n nhanh May chit web la gi? Neu mOt s6 dac di6m dm may chit web Neu mOt s6 loci may chit web ph6 bin hiOn Hosting la gi? Neu mOt s6 nha cung cap dich vu hosting ph6 bien tren the gioi va tai Vi'0 Nam hiOn Neu dac di6m va chirc nang cua mOt s6 website thuang mai diri 10 Hay neu nhang phan chinh cua mOt website mua ban hang trvc tuyen Thuat ngit Leased line: Kenh truytn Internet rieng - ADSL: Dich vu Internet bang thong rOng, &rang truy'en bAt doi ximg c6 t6c di) tai xu6ng cao(co the dat tad 4Mbps), toc dO tai len thAp(khoang 640Kbps) ERP (Enterprise Resource Plane): He th6ng quan lY ngu6n luc doanh 389 nghiep, cho phep cac doanh nghiep quan ly cac ngutm lye nhu sir dung nguyen phu lieu, nhan MPEG, MPEG1, MPEG2: la cac chuAn, dinh dang ve km tr phim so ISP(Internet Service Provider): Nha cung cap dich vu Internet, nhu dui:mg truy'en Internet, dia chi IP, N th6ng ten mien, N th6ng to tri, ngoai ra, hien cac nha cung cap dich vu cung cap them cac dich vu nhu km trir web, cho thue may Website: la tap NT c6 to chirc, ket cAu cua cac trang sieu van ban, hoac cac trang script de tao cac trang web linh &Ong c6 lien kat yeti nhau, va duqc dat du6i mOt ten mien nao d6, nham cung cap cac dich vu nhu gi6i thieu san phArn, hang h6a, gion thieu cung ty, cung cap dich vu mua ban hang qua mang, IP (Internet Protocol): La giao thirc Internet, cho phep cac may tinh co the thiet lap lien ket de trao d6i thong tin to thiet bi mang den thiet bi mpg Dia chi IP: La mOt s6 co cL true 32 bit, thms:mg duqc bieu dien duai dang s6 thap phan cach bai dau chAm (dot decimal) N6 cho phep xac dinh nhAt cac thiet bi lien ket mang DNS (Domain Name System): He th6ng ten mien, no cho phep chuyen d6i tir dia chi IP sang mOt ten mien de cho viec truy nhap, quang ba cac trang web duqc tra nen dang hon a Internet: La mpg ket not cac thiet bi tren pham vi toan cau, cung cap cac tai nguyen dung chung, hoac cac dich vu khac tren nen mang may tinh HTML (Hypertext Markup Model Langues: La ngO'n ngu danh dAu sieu van ban, no cho phdp the hien cac van ban, hinh anh, am len tren mOt trang de tao sir linh hoat cua nOi dung thong tin ASP (Active Server Pages): La mOt ngon ngft lap trinh web, no cho phdp cac lap trinh vien tao cac trang web &Ong bang cach truy xuAt thong tin ducic hru tray co sec dir lieu ASP la mOt nem ngu lap trinh dam 390 gian, c6 cu phap gi6ng nhu nen ngir lap trinh Visual Basic, va no chay ten moi tn.dyng he dieu hanh Windows dm hang Microsoft von phan mem may chi' Web IIS tich hop s'an he ditu hanh Windows Middleware: Phan mem trung gian, c6 nhiem vq ktt not gifra cac he th6ng vai Vi du, no c6 the la phan mem trung gian de truy nhap co sa dir lieu, sau cung cap cho cac chucmg trinh img dung, nham ngan chin viec truy nhap du lieu trIsc tip nguad dung, tranh nhting raft ro bi tan cong vao co sdf du lieu hoic cac 18i phat sinh khong ditu khitn ducfc Virus may tinh (computer virus): la cac phan mem duqc gin theo cac phan mem khac, ducfc kich boat cac phan mem boat &Ong va gay hai cho cac phan mem khac May chii co soy dii lieu (database server): may chi' ten cai dit cac phan mem quan tri co so eta lieu N§i dung Ong (dynamic content): cac nOi dung tren trang web duqc hinh va thay d6i theo cac yeu eau dm ngu&i sir dung trang web thong qua cac chucmg trinh duqc lap sin Trang web Ong (dynamic page): mot trang web c6 cac nOi dung &Ong Nein ngfr lap trinh JSP (Java Server Page): nem ngu lap trinh dung vitt cac img citing cho may chi' hang Sun Microsystems xay Ong Thiet bi can bang tai (Load-balancing switch): mgt thiet bi mang may tinh theo doi mirc dg tai teen cac may chi' gin vai thitt bi (be chuytn mach) va c6 chirc rang chuytn cac lung thong tin ye web den cac may chi' c6 nhieu kha nang phuc vu nhat Phan mem ma nguan mir (open source software): phAn mem duqc phat trien bai mgt cong dtmg cac nha lap trinh duqc cung cap tren mang de I/10i nguoi download va sir dkIng mien phi Nein ngfr lap trinh PHP (Hypertext Preprocessor): ng8n nil lap trinh web viet cac irng dung cho may chd nham tao cac trang web Ong a 391 Lenh ping (Packet Internet Groper): lanh diau lchian chay mOt churcmg trinh nham kiem tra tinh trang kat not giita cac may tinh kat not vai qua mang n(i hoc Internet Trung tam may chit (Server farm): noi dat cac may chit, thtkrng có diau kin va trang thiat bi rat tot va an Wan Phan mem (Binh cho may chit (Server software): phan mem cai dat tren cac may chit cho phdp truy cap vao cac file va chtrang trinh tren may chit tir cac may tinh khac mang Trang web tinh (Static page): trang web dugc viat bang neon nil HTML clang dcm gian, nOi dung kilo có kha nang thay d6i da dua len mang Men true mang ba kfrp (Three-tier architecture): N th6ng mang xay dImg tren nan tang he th6ng mang hai lop client/server nhung dugc ba sung them cac img dung de cung cap ca thong tin khong có dang HTML len may chit can thiat May chit io (Virtual host): cac may chit "ao" dugc tao tren mOt may chit thIrc May chi, dug dyng (Application server): may chit trung gian kat not gifra may chit nOi bO doanh nghiap va Internet Nha cung cap dich vu tag dung (Application service provider): mOt website cung cap cac dich vu ho trg quan ly nhu quan tri tai chinh, san xuat, email va thu phi Phan mem quail tri nei dung (Content management software): phan mem dugc sir dung de quan ly kh6i lugng Lan cac thong tin nhu van ban, hga, file dir liau kinh doanh Phan mem quart tri quan hg khich hang (Customer relationship management software): phan mem thu thap cac du lieu ve khach hang, nhung du lieu sau dugc phan tich de dua cac quyet dinh kinh doanh Khai tithe de lieu (Data mining): phan tich de tim cac thong tin an giau ben cac du lieu 392 Hg dying cd soy (lir lieu phfin tan (Distributed database system): ca s6 du lieu he th6ng thong tin lan có lint tit the du lieu gi6ng tai nhieu vi tri dia 15, khac Phlin mem quan !Si tri fink (Knowledge management software): phan mem giup ding ty thu thap va quail ly cac thong tin, chia xe thong tin gift nhang ngu6i sir dung, tang cu6ng kha nang phi hgp va luu gift nhang tri thirc tiep tpc sir dung tuang lai a Ma ngulin mir (open source): ma ngu6n mien phi cho cac phan mem Cling ngh0 tilling tin (IT) plan cimg va phan mem may tinh sir ly va hru gicx chi lieu ding nhu IA ding nghe truyen thong giiip chuyen giao du lieu Plan mem ring dung (Application software) tat ca chuang trinh dugc viet nham thuc hien mOt nhiem vu nao cim nguoi dung may tinh Vi du chuang trinh may tinh tinh luang, thong tin kho hang Cfic plan (module) lA mot phan cua phan mem thuc hien mot hoac nhieu chirc nang Nhang thay doi caa mOt module se anh huong tai cac module khac caa phan mem Thin nghi'On (Protytyping) mOt ban mk ban dau cim he th6ng dugc xay dung nhanh va dua cho ngu6i dung dimg thir va nhan xet ve nhang thay d6i Wham cai thien san pham hon Yong diYi Oat trien h0 thOng (SDLC) phucmg thirc truyen th6ng ma cac chuyen gia ve he th6ng thong tin sir clung de phat trien irng dung may tinh mo7 SDLC bao g6m ba giai clop: l'A'p ke hoach, xay dung va trien khai He thOng (Systems) la tr9n b6 cac b6 phan di lien quan vai va phai Ihm viec cling vai de dat dugc nhang muc tieu chung Phan tich va thiet ke h0 tilting (Systems analysis and design) cac hoat dOng chinh dugc lien hAnh bai cac chuyen gia he th6ng thong tin dugc xem IA mOt phan cua phuong thirc trien khai va phat trien he th6ng Thiet ke tin dung chung (JAD) cac ky thuat ma ngu6i dimg ding vai cac chuyen gia he thong th6ng tin dm cho he th6ng 393 Phat trier' ling dung nhanh (Rapid application development) la phucmg thirc phat trien he th6ng dua tren su ket hop dm phucmg thirc SDLC, thir nghiem, ky thuat JAD He th6ng thir nghiem cu6i ding se la he thiing duqc trien khai Quin tri thong tin (Knowledge management) chia se va chuyen d6i thong tin to chirc nham tang cuCmg hieu biet va cai thien hoat dOng cua doanh nghiep hay not cach khac la qua trinh va chitin lugc de nhan ra, tao ra, gianh lAy, t6 chirc, chuyen d6i thong tin nham gitip ca nhan va doanh nghiep co the canh tranh ten thi truang 394 [...]... minh Thong thuemg, khi thue dich vu hosting, doanh nghiep se phai tra gia tren dung lugng ltru trft va thong lugng mgng (lugng thong tin truyen qua man trong mOt don vi theri 209 gian) Nhu vey ve Ca ban, doanh nghiep phai tinh dugc "kich thuac" website, du bao dung luting luu ter trong tucmg lai, tinh "thong luting" trung binh hien tai va du bao "thong luting" trong tucmg lai dua vao chien lugc phat trien... mang co the xay ra - GM thank dich vu phai trong kha nang ng'an sach cua cong ty 5.1.1.9 Dich vu hosting cho cac website thuang mai dien tee 134 hra chgn nha cung cep dich vu hosting, truck het doanh nghiep can tinh den uy tin cua nha cung cep va khach hang ma doanh nghiep hue:mg tai Vi du, neu doanh nghiep xuet khau mu& quang ba ra thi truong nu6c ngoai, doanh nghiep nen tim mOt nha cung cep dich... nhep website Trong twang hgp doanh nghiep mu6n xay dung mOt he th6ng website thuang mai dien tir de giai thieu cac san phem voi khach hang trong nuoc thi doanh nghiep nen Bang ky dich vu hosting voi mOt nha cung cep dich vu n8i dia Yu diem cua viec hosting a nuac ngoai la cac nha cung cep dich vu nuac ngoai thulmg CO ca kr ha ding mang, ding nhu dOi ngii ky thuet tot, dieu do se co lgi trong viec duy... (NM) Website catalog dien tit Doanh nghiep sir dung catalog tnmg bay the san pham hoac dich vu cua minh Giting nhu trong cua hang ban le truyen th6ng, nha kink doanh gian hang truc tuyen co the nham hang hoa thanh tong khu theo nhcmg tieu chi rieng vii ten goi cac gian hang tucmg to nhu gian hang truyen thong Trong hau het cac gian hang truyen thong, m61 san pham chi de trong mOt vi tri nhat Binh, tuy... rat quan trong trong viec duy tri su trang thanh cita khach hang vai doanh nghiep, dac biet trong trtrimg hqp quy trinh mua hang mat nhieu th6i gian va phirc tap nhu thiet ke va lip dat may m6c theo yeu eau cua khach hang, thiet ke san pham phan mem, cung cap cac giai phap tong the ve san xuat a a MOt s6 cong ty tu viet phan mem CRM sir dung tu van tir ben ngoai va nhan luc cita cling ty Trong nhitng... rat khac nhau tay thuc vao mOt s6 diem trong day chuytn cung frng nhu cfra hang ban 16, kho hang, trong tam phan ph6i va cac nha may san xuat 5.1.3.7 He thong quan try nguOn luc doanh nghiep tich hop (ERP) Nhitu website B2B phai co kha nang ke't n6i von cac he thong thong tin not bo cua doanh nghiep, viec nay duqc thuc hien thong qua phan mem Quin 1S, ngutn luc doanh nghiep (ERP) Phan mem ERP la he... mai hoat d6ng cua doanh nghiep, tir ke toan, quan 15, mua hang, san xuat, marketing, len ke hoach, quan tri du an, va cac chirc nang quan 1ST tien Cac nha cung cap phan mem ERP chit Ou hien nay Om Baan, Oracle, PeopleSofft (hien nay thuc Oracle) va SAP 226 5.2 Trien khai dv an thiroug mai coign tir trong doanh nghib 5.2.1 Cdc phwong phdp trian khai du• an thtrang mgi dien tir trong doanh nghtep tritn... phwong phdp trian khai du• an thtrang mgi dien tir trong doanh nghtep tritn khai du an thucmg mai dien tir trong doanh nghiep, nha quan ly c6 the lua chan mot trong cac phuang phap sau: - Doanh nghi'ep sir dung nguOn nOi tut de xay dung he thOng, xay dung phan m6'm img dung thuang mai dien tir - Doanh nghiep mua he thOng ben ngoai 5.2.2 Quy trinh xay dvngphim m'dm ring dung thwang mai dien ter 5.2.2.1... nhitng nam gar' day, cac nha san xuAt phan mem da nang cao chAt lugng va tin ich trong phan mem CRM Do d6, cac cong ty lan co xu hugng mua toan bO phan mem CRM thay vi tu dau tu de phat triln nhang phan mem nay 5.1.3.6 Philn mem quan tri day chuy'n cung zing (SCM) Phan mem SCM ho trg doanh nghiep trong viec phOi h9p hoat dOng cim doanh nghiep vo7 cac nha cung cap de dugc cung img (IL vao nhanh va 225 hieu... khodng tir 200.000 din 500.000 USD (iii) Mot so phiin mem quan tri he thong dieing tin trong doanh nghiep Ngay nay s6 lugng cac cong ty sir dung phAn mem quan tri nOi dung (CMS) dang ngay can tang len 11Au het cac phAn mem quan tri not dung dugc thiet ke ra trg giup cac cong ty quan tri tat ca cac thong tin trong nOi be doanh nghiep Mk du gia thanh da giam xu6ng do viec thay the cac hinh thirc luu trir ... cho cac may chi.' he Khi doanh nghiep mu6n xay chmg he th6ng may chit cua rieng minh va th6ng (tat tai trung tam ltru tru dit lieu dm doanh nghiep thi doanh 199 ' lam cac doanh nghiep vira va truyen... hosting, truck het doanh nghiep can tinh den uy tin cua nha cung cep va khach hang ma doanh nghiep hue:mg tai Vi du, neu doanh nghiep xuet khau mu& quang ba thi truong nu6c ngoai, doanh nghiep nen... tranh quan cua cac doanh nghiep tham gia kink doanh dien tir - Thue may chit cua cac nha cung cap dich vu (thud chti tren mOt may chit hoac thud mOt s6 may chit) Theo dO, cac doanh nghiep tra phi