Making the most out of your local SEO

MAKING THE MOST OUT OF YOUR LOCAL SEO LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank SALUT PARIS http://www.flickr.com/photos/mejanebastien/9265873446/ LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank CE QUE J’Ai aPPRIS APRÈS + de ANS en FAISANT DU Référencement WEB … JE M’APPELLE ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT, HEAD OF DIGITAL STRATEGY WOORANK LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank levez la main combien de personnes font DU RÉFÉRENCEMENT WEB LOCAL? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank WE HAVE LOCALIZED RESULTS EVERYWHERE NOW Restaurant Français brasserie LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE LOCAL INTEGRATION GREW with the venice update LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE PACK/CAROUSEL LOCALIZED ORGANIC MAPS RESULTS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE Google+ local replacing Google places LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE Google+ local replacing Google places WITH MULTIUSER CAPABILITIES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE Google+ local replacing Google+ Local launch Google places ! http://googleblog.blogspot.fr/2012/05/localnow-with-dash-of-zagat-and.html LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BEHAVIORAL & MOBILE SIGNALS take a look at ! http://moz.com/blog/mobile-seo-process ! AND ! http://www.stateofdigital.com/mobile-seo-audit/ LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank so much work, but the result is sooooo good OH LÀ LÀ! C’EST FORMIDABLE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank ARE YOU READY? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank LOCAL SEARCH RESOURCES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources USE THIS LOCAL SEO QUESTIONNAIRE ! http://bit.ly/16AZg81 LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources TAKE A LOOK AT ! https://productforums.google.com/forum/#!forum/business LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources TAKE A LOOK AT ! http://localsearchforum.catalystemarketing.com/ LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources TAKE A LOOK AT ! http://blumenthals.com/blog/ LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local search resources TAKE A LOOK AT ! http://www.webmasterworld.com/local_search/4651479.htm LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank MERCI BEAUCOUP VOUS AVEZ DES QUESTIONS? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank [...]... RESULTS what ingredients do i need? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS WHICH SIGNALS HELP THESE TO RANK HIGHER? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS AND THESE OTHERS? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE 2013 LOCAL SEARCH RANKING FACTORS Behavioral/Mob... @woorank IT’S TIME TO EVOLVE LOCAL BY DOING SOLOMO Social local mobile LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank to own your local web presence LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank to own your local web presence check out ! http://blumenthals.com/web-equity-infographic LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS what... BUT IT HASN’T STOPPED THERE New Local search experience across devices cross-device ! SYNC http://insidesearch.blogspot.fr/2012/03/introducing-new -local- search-experience.html LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE Local carousel LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE local carousel LAUNCH ! Local carousel https://plus.google.com/+google/posts/KpsbyvHUotN...BUT IT HASN’T STOPPED THERE Incentivize ugc AND SOCIALIZATION LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE Incentivize ugc AND SOCIALIZATION BECOME A GOOGLE CITY EXPERT ! https://www.google.com /local/ contest/fr/cityexpert LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE cross-device SYNC LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda... https://plus.google.com/+google/posts/KpsbyvHUotN LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE ON-GOING SERPS LOOK AND FEEL CHANGES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE NEW LOCAL SERPS CHANGES ! http://blumenthals.com/blog/2014/03/11/new-look-for-google -local- search-results/ ON-GOING SERPS LOOK AND FEEL CHANGES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda... @woorank 1 PLACE PAGE SIGNALS ASSOCIATE YOUR PLACE PAGE TO THE RIGHT CATEGORIES BY REVISING THEM FIRST HERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1 PLACE PAGE SIGNALS GOOGLE PLACES FOR BUSINESS CATEGORY TOOL ! ASSOCIATE YOUR PLACE PAGE TO THE RIGHT CATEGORIES BY REVISING THEM FIRST HERE http://blumenthals.com/Google_LBC_Categories LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank... AROUND THESE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1 PLACE PAGE SIGNALS Place Page Signals (19.6%) LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1 PLACE PAGE SIGNALS 1 2 create or claim PLACE PAGE FOR EACH LOCATION, with RIGHT address matching the one in your site add relevant title, description WITH KEYWORDS AND THE RIGHT categorIES VOLUME, DIVERSITY, VELOCITY and ratings OF. .. On-page Signals (18.8%) LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE 2013 LOCAL SEARCH RANKING FACTORS Behavioral/Mob Signals (6.1%) Personalization (8.3%) Place Page Signals (19.6%) Social Signals (6.3%) Review Signals (10.3%) External Loc Signals (16%) Link Signals (14.4%) On-page Signals (18.8%) LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE 2013 LOCAL SEARCH RANKING FACTORS... REVIEWS 3 4 photos publication LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1 PLACE PAGE SIGNALS 1 VOLUME, DIVERSITY, VELOCITY and ratings OF REVIEWS create or claim PLACE PAGE FOR EACH LOCATION, with RIGHT address matching the one in your site 3 CONSISTENCY IS KEY 2 add relevant title, description WITH KEYWORDS AND THE RIGHT categorIES 4 photos publication LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda... On-page Signals (18.8%) LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE 2013 LOCAL SEARCH RANKING FACTORS Behavioral/Mob Signals (6.1%) Personalization (8.3%) Place Page Signals (19.6%) Social Signals (6.3%) Review Signals (10.3%) External Loc Signals (16%) Link Signals (14.4%) On-page Signals (18.8%) LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE 2013 LOCAL SEARCH RANKING FACTORS ... WHICH SIGNALS HELP THESE TO RANK HIGHER? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS AND THESE OTHERS? LOCAL SEO AT #SEOCAMPUS PARIS by... CHANGES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank IT’S TIME TO EVOLVE LOCAL BY DOING SOLOMO Social local mobile LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank to own your local. .. brasserie LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE LOCAL INTEGRATION GREW with the venice update LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank BUT IT HASN’T STOPPED THERE