Taking your international SEO to the next level

taking your international seo to the next level succeeding abroad in competitive industries #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti SALUT PARIS #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti ALEYDA SOLIS ! INTERNATIONAL SEO CONSULTANT ! +7 YEARS EXPERIENCE IN EUROPEAN, AMERICAN AND LATAM SEO PROJECTS ! FOUNDER OF ORAINTI INTERNATIONAL SEO CONSULTANCY #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti LET’S DO INTERNATIONAL SEO #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti easy! it’s just about extrapolating what you have, but in another cctld the formula is 50% of your current seo + 25% new web structure + 25% new language, right? #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti don’t fool yourself! what? one does not simply extrapolate & “succeed” at international seo! #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti international seo is a bit like football #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti we duplicated the content and placed it in different cctlds, but it didn’t worked! you can’t compete internationally by relying on just one star player tactic #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti google.be zalando.fr we duplicated the content and placed it in different cctlds, but it COUNTRY didn’t worked! MISALIGNMENT ISSUES you can’t compete internationally take a lookby atrelying this example on just one star player tactic #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti i’m the international link builder i localized all the content i optimized the international web structure succeeding in football international seo requires 
 a full & multidisciplinary team effort, ESPECIALLY IN COMPETITIVE MARKETS #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://www.similarweb.com/ identify who are your new competitors in each of your international 
 markets, their behavior, current rankings & content offering #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://www.semrush.com/ use similarweb and semrush to identify this data #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://opensiteexplorer.org/ https://www.majesticseo.com/ research the link popularity & sources of your international search competitors by using open site explorer and majesticseo #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://explorer.cognitiveseo.com/ validate the level of authority of your competitors, the 
 volume & quality of links they have needed to rank where they are #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti https://socialcrawlytics.com/ verify which has been the most shared content from 
 your competitors in social networks and who have shared them #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://buzzsumo.com/ check the overall most popular content about those topics in social networks to get additional ideas of what your international audience likes #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://tribalytics.com/ http://www.twtrland.com/ identify the most important influencers within your community and 
 connect with them, as they can amplify and distribute your content #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti send it, I will share it with my followers and publish about it in my blog with this information you’ll know the volume and quality of links you need, which are the topics to create content and who you should promote it to #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://www.socialseeder.com/ start creating content (text, videos, offers) based on the identified patterns and promote it consistently with your influencers & community #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti it’s about connecting with your audience! 
 making the most out of their cultural characteristics & situation #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti just one more thing… now you’re ready to international seo in competitive markets! 
 But before going, take a look at these tools that will surely help you #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://moz.com/blog/40-plus-tools-toadvance-your-international-seo-process with these additional resources you’ll have extra support to advance faster #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti allons-y! it’s now your time to become a star in football 
 your international search markets #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti merci! avez vous des questions? #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti https://www.flickr.com/photos/taylormiles/1047043772/ https://www.flickr.com/photos/beatkueng/2570015898/ https://www.flickr.com/photos/easportsfifa/6542872113/ https://www.flickr.com/photos/isobrown/6286522213/ https://www.flickr.com/photos/calciostreaming/11145523936/ https://www.flickr.com/photos/easportsfifa/6542872751/ https://www.flickr.com/photos/chiky/8050013841/ https://www.flickr.com/photos/s3a/5064562522/ ! https://www.flickr.com/photos/seven13avenue/2768996935/ https://www.flickr.com/photos/oblongpictures/4632596668/ https://www.flickr.com/photos/s3a/5063953857/ https://www.flickr.com/photos/gray_macbook/3203570191/ https://www.flickr.com/photos/nukamari/6962762373/ http://www.flickr.com/photos/traveller_40/7850508848/ http://www.flickr.com/photos/bonitas/184002359/ https://www.flickr.com/photos/polubeda/6553513963/ Photos under creative commons [...]... RELEVANT CONTENT #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti 1 optimize your international Web structure 2 create & optimize localized content searched by your international audience let’s go through the process 3 develop your international web popularity #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti 1 optimize your international web structure #internationalseo at #SMXPARIS... MORE DEPTH TO YOUR WEB STRUCTURE AND HAVE RESOURCES FOR LINK BUILDING LANGUAGE target: sub-directories vs sub-domains #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti AVOID SHOWING YOUR INTERNATIONAL CONTENT IN THE SAME URL, USING SCRIPTS #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti or using urls with parameters, leaving the urls in the initial language #internationalseo at... UPDATE INTERNATIONAL PRICING & CURRENCY INTERNATIONAL PRODUCT / SERVICE DELIVERY INTERNATIONAL LEGAL & OPERATION CONSTRAINTS take also into consideration your resources restrictions & requirements #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti VS select the best web structure based on your international targeting #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti BEST TO GEOLOCATE... validate your international web targeting: language vs country #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti here’s a country targeted website #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti and here’s a language targeted one #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti which criteria you should use to select your international targeting? #internationalseo at... of your web experience with the right language & terms #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti and remember to translate the urls #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti detect & recommend the appropriate version based on ip or browser language #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti always test interstitials & automatic redirects, to avoid...#internationalseo at #SMXPARIS 2014 by @aleyda from @orainti google.es i’m the international link builder i optimized the international webPIXMANIA.es structure i localized all the content LOCALIZED, ALIGNED & POPULAR MEDIAMARKT.es AMAZON.es succeeding in football international seo requires 
 here’s how to do it a full & multidisciplinary team effort #internationalseo at #SMXPARIS 2014... crawling issues #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti and potentially assuming too much about the visitor #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://www.screamingfrog.co.uk /seo- spider/ use screaming frog, deep crawl, strucr crawlers to check this #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti AVOID RESULTS MISALIGNMENTS BY SpecifyING the language... #SMXPARIS 2014 by @aleyda from @orainti to win in competitive international markets you need a FULL strategic approach #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti FROM an OPTIMIZED defense international web structure #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti to a proactive FORWARD INTERNATIONAL LINK BUILDING CAMPAIGN #internationalseo at #SMXPARIS 2014 by @aleyda from... MISALIGNMENTS BY SpecifyING the language and country 
 OF YOUR INTERNATIONAL WEB VERSIONS using hreflang annotations #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://nerdydata.com/ but make sure to include the right language & country code to hreflang tags #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti *OUCH* careful there! ... GEOLOCATE HARDER TO BUILD POPULARITY SUITABLE WITH GTLDS BEST TO LEVERAGE MAIN DOMAIN POPULARITY CAN BE GEOLOCATED SUITABLE WITH GTLDS BEST FOR SITE WITH A HIGH VOLUME OF PAGES CAN BE GEOLOCATED country target: cctlds vs sub-directories vs sub-domains #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti BEST IF YOUR CONTENT VOLUME IS NOT HIGH AND NOT SO MANY LINK BUILDING RESOURCES BEST TO INDEX MORE ... hreflang-tags-generator/ use the hreflang tag generator tool and validator to verify them #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti http://www.screamingfrog.co.uk /seo- spider/ OR USE SEO CRAWLERS... go through the process develop your international web popularity #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti optimize your international web structure #internationalseo at #SMXPARIS... AMERICAN AND LATAM SEO PROJECTS ! FOUNDER OF ORAINTI INTERNATIONAL SEO CONSULTANCY #internationalseo at #SMXPARIS 2014 by @aleyda from @orainti LET’S DO INTERNATIONAL SEO #internationalseo at #SMXPARIS