How to succeed at real international SEO scenarios

From Unknown Foreigner to Local Star How to succeed at real (not ideal) International SEO scenarios international seo at #searchlove by @aleyda from @woorank Raise your hand if you have International SEO experience international seo at #searchlove by @aleyda from @woorank Raise your hand if you have SUCCESSFUL International SEO experience international seo at #searchlove by @aleyda from @woorank Going International is ATTRACTIVE NOM NOM NOM! international seo at #searchlove by @aleyda from @woorank Going International can be COMPLEX CCTLDS OR SUB-DIRECTORIES? LANGUAGES OR COUNTRIES? international seo at #searchlove by @aleyda from @woorank Going International requires a LOCALIZED approach DO I LOOK LIKE A NATIVE NOW? international seo at #searchlove by @aleyda from @woorank Here’s what I’ve learned after +5 years of International SEO successes & failures MY NAME IS ALEYDA SOLIS, INTERNATIONAL SEARCH MARKETER, HEAD OF DIGITAL STRATEGY AT WOORANK international seo at #searchlove by @aleyda from @woorank Challenge No 1: Your International Strategy international seo at #searchlove by @aleyda from @woorank “We don’t have enough resources to update all of our International sites” WHY DID YOU BUILT THEM THEN? international seo at #searchlove by @aleyda from @woorank DON’T TRY TO TARGET MORE THAN YOU CAN SUPPORT: PRIORITIZE THE MOST BENEFICIAL INTERNATIONAL MARKETS & CONTENT WITHIN THOSE MARKETS TO START WITH THEM international seo at #searchlove by @aleyda from @woorank http://www.similarweb.com/global USE SIMILARWEB TO IDENTIFY THE TOP WEBSITES IN THE DESIRED INDUSTRY AND COUNTRY international seo at #searchlove by @aleyda from @woorank USE BUZZSUMO, SOCIAL CRAWLYTICS & LINK EXPLORERS (OSE, MAJESTICSEO & AHREFS) TO IDENTIFY THE MOST LINKED & SHARED CONTENT IN EACH INTERNATIONAL MARKET & INDUSTRY international seo at #searchlove by @aleyda from @woorank USE BUZZSUMO, SOCIAL CRAWLYTICS & LINK EXPLORERS (OSE, MAJESTICSEO & AHREFS) TO IDENTIFY THE MOST LINKED & SHARED CONTENT IN EACH INTERNATIONAL MARKET & INDUSTRY international seo at #searchlove by @aleyda from @woorank USE FOLLOWERWONK, TOPSY & BUZZSUMO TO IDENTIFY LOCAL INDUSTRY INFLUENCERS IN SOCIAL NETWORKS AND BUILD RELATIONSHIPS WITH THEM international seo at #searchlove by @aleyda from @woorank USE FOLLOWERWONK, TOPSY & BUZZSUMO TO IDENTIFY LOCAL INDUSTRY INFLUENCERS IN SOCIAL NETWORKS AND BUILD RELATIONSHIPS WITH THEM international seo at #searchlove by @aleyda from @woorank NATIVE SUPPORT IS A MUST TO CONNECT WITH YOUR LOCAL AUDIENCE & BECOME AN AUTHORITY, BEING A FOREIGN BRAND JUST REMEMBER TO RESPECT LOCAL TRADITIONS TOO international seo at #searchlove by @aleyda from @woorank THE GOOD NEWS IS THAT NON-ENGLISH SPEAKING MARKETS ARE USUALLY LESS COMPETITIVES, BUT LINK SPAM IS MORE COMMON BE CAREFUL WITH HURTING YOUR OTHER SITE VERSIONS! international seo at #searchlove by @aleyda from @woorank Just two more resources to help you international seo at #searchlove by @aleyda from @woorank AN INTERNATIONAL SEO CHECKLIST international seo at #searchlove by @aleyda from @woorank http://moz.com/blog/the-international-seo-checklist AN INTERNATIONAL SEO CHECKLIST international seo at #searchlove by @aleyda from @woorank AND A LIST WITH +40 INTERNATIONAL SEO TOOLS international seo at #searchlove by @aleyda from @woorank http://moz.com/blog/40-plus-tools-to-advance-your-international-seoprocess AND A LIST WITH +40 INTERNATIONAL SEO TOOLS international seo at #searchlove by @aleyda from @woorank LET’S GO ABROAD Now you’re ready to face these International SEO challenges international seo at #searchlove by @aleyda from @woorank THANK YOU Do you have any questions? international seo at #searchlove by @aleyda from @woorank http://www.flickr.com/photos/anniemole/313981428/ FIND HERE THE AWESOME TUBE MAP UNDER CREATIVE COMMONS international seo at #searchlove by @aleyda from @woorank [...]... by @aleyda from @woorank SOON WITH SUPPORT TO MASSIVELY GENERATE HREFLANG TAGS USE THE HREFLANG TAG GENERATOR TOOL TO CREATE YOUR HREFLANG ANNOTATIONS international seo at #searchlove by @aleyda from @woorank http://www.internationalseomap.com/hreflang-tags-generator/ USE THE HREFLANG TAG GENERATOR TOOL TO CREATE YOUR HREFLANG ANNOTATIONS international seo at #searchlove by @aleyda from @woorank YOU... PERSPECTIVE TO OPERATE IN THE IDENTIFIED TOP MARKETS international seo at #searchlove by @aleyda from @woorank WITH THE PREVIOUS DATA YOU CAN VALIDATE THE FEASIBILITY & CALCULATE THE BREAK-EVEN POINT & EXPECTED ROI FOR EACH MARKET, USING THE INTERNATIONAL SEO ROI CALCULATOR international seo at #searchlove by @aleyda from @woorank http://www.internationalseomap.com/roi-calculator/ WITH THE PREVIOUS DATA YOU... CAN VALIDATE THE FEASIBILITY & CALCULATE THE BREAK-EVEN POINT & EXPECTED ROI FOR EACH MARKET, USING THE INTERNATIONAL SEO ROI CALCULATOR international seo at #searchlove by @aleyda from @woorank Your International SEO potential Yes Continue with the internationaL SEO project > Visits & Conversions for a break-even No Might be too early 1 Buy & secure your ccTLDs for future activity 2 Create custom alerts... SITEMAP TOOL TO GENERATE AN XML SITEMAP INCLUDING THE HREFLANG ANNOTATIONS international seo at #searchlove by @aleyda from @woorank http://www.themediaflow.com/resources/tools/href-lang-tool/ YOU CAN ALSO USE THE MEDIAFLOW HREFLANG SITEMAP TOOL TO GENERATE AN XML SITEMAP INCLUDING THE HREFLANG ANNOTATIONS international seo at #searchlove by @aleyda from @woorank VALIDATE THE IMPLEMENTED HREFLANG ANNOTATIONS... countries REMEMBER THAT YOUR GOAL IS TO BE PROFITABLE:VALIDATE IF YOUR INTERNATIONAL SEO PROJECT IS VIABLE AT THE MOMENT FOR THE MOST IMPORTANT IDENTIFIED MARKETS international seo at #searchlove by @aleyda from @woorank Challenge No 2 - Your International Targeting international seo at #searchlove by @aleyda from @woorank “I want a Latin America Version for my site” YES, BECAUSE ALL LATIN AMERICA IS THE... INTERACTIVE BLOG international seo at #searchlove by @aleyda from @woorank http://www.seerinteractive.com/blog/case-study-the-impact-of-hreflangtag TAKE A LOOK AT THE HREFLANG CASE STUDY THAT @SAURAVRIMAL PUBLISHED AT THE SEER INTERACTIVE BLOG international seo at #searchlove by @aleyda from @woorank MAKE SURE TO USE THE RIGHT LANGUAGE & COUNTRY SPECIFICATION IN YOUR HREFLANG TAGS international seo at #searchlove... at #searchlove by @aleyda from @woorank VALIDATE THE IMPLEMENTED HREFLANG ANNOTATIONS WITH DEJANSEO HREFLANG VALIDATOR international seo at #searchlove by @aleyda from @woorank http://flang.dejanseo.com.au/ VALIDATE THE IMPLEMENTED HREFLANG ANNOTATIONS WITH DEJANSEO HREFLANG VALIDATOR international seo at #searchlove by @aleyda from @woorank ... EXACT SAME RIGHT? international seo at #searchlove by @aleyda from @woorank Is location a factor that influence your Web operations? Yes No Are there enough traffic & conversions to target each country? Yes Country Targeting No You can start with Language Targeting IDENTIFY THE BEST INTERNATIONAL TARGETING FOR YOUR SITES, ACCORDING TO YOUR OWN REQUIREMENTS & RESTRICTIONS international seo at #searchlove... COUNTRIES international seo at #searchlove by @aleyda from @woorank AND EVEN WITH SITES VERSIONS IN DIFFERENT LANGUAGES! international seo at #searchlove by @aleyda from @woorank AVOID MISALIGNMENTS BY INCLUDING HREFLANG ANNOTATIONS SPECIFYING YOUR PAGES LANGUAGE & COUNTRY TARGETING international seo at #searchlove by @aleyda from @woorank TAKE A LOOK AT THE HREFLANG CASE STUDY THAT @SAURAVRIMAL PUBLISHED AT. .. LANGUAGE BUT TARGETING TO OTHER COUNTRIES international seo at #searchlove by @aleyda from @woorank TECHNICAL FEASIBILITY & SUPPORT FOR MULTI COUNTRY / LANGUAGE SETTING ONGOING NATIVE SUPPORT BUDGET & AVAILABILITY MULTILINGUAL CONTENT DEVELOPMENT & UPDATE INTERNATIONAL PRICING & CURRENCY INTERNATIONAL PRODUCT / SERVICE DELIVERY INTERNATIONAL LEGAL & OPERATION CONSTRAINTS VALIDATE WHAT’S REQUIRED FROM A ... ANNOTATIONS international seo at #searchlove by @aleyda from @woorank http://www.internationalseomap.com/hreflang-tags-generator/ USE THE HREFLANG TAG GENERATOR TOOL TO CREATE YOUR HREFLANG ANNOTATIONS... you have International SEO experience international seo at #searchlove by @aleyda from @woorank Raise your hand if you have SUCCESSFUL International SEO experience international seo at #searchlove... HREFLANG ANNOTATIONS international seo at #searchlove by @aleyda from @woorank VALIDATE THE IMPLEMENTED HREFLANG ANNOTATIONS WITH DEJANSEO HREFLANG VALIDATOR international seo at #searchlove