Content strategists use SEO to achieve your content goals

Making the Most Out of Seo to Achieve Your Content Goals #seoforcontent AT #confabEU BY @aleyda FROM @orainti hell0 #confabEU #seoforcontent AT #confabEU BY @aleyda FROM @orainti WHO’S THIS SEO AMONG SO MANY CONTENT SPECIALISTS? Hi, My name is Aleyda Solis Consultant Blogger Speaker Sharer @aleyda +aleydasolis #seoforcontent AT #confabEU BY @aleyda FROM @orainti RAISE YOUR HAND: WHO HAS SEO EXPERIENCE IN THE ROOM? #seoforcontent AT #confabEU BY @aleyda FROM @orainti who WAS successful and loved it? #seoforcontent AT #confabEU BY @aleyda FROM @orainti SEO shouldn’t be a pain FOR CONTENT STRATEGISTS #seoforcontent AT #confabEU BY @aleyda FROM @orainti SEO SPAM #seoforcontent AT #confabEU BY @aleyda FROM @orainti SEO CAN HELP CONTENT TO ACHIEVE ITS GOALS #seoforcontent AT #confabEU BY @aleyda FROM @orainti SEO CAN HELP CONTENT TO ACHIEVE ITS GOALS to promote to communicate to 
 sell to educate to support #seoforcontent AT #confabEU BY @aleyda FROM @orainti it CONNECTS search audience interest with WEBSITE offer #seoforcontent AT #confabEU BY @aleyda FROM @orainti in all TYPE OF devices mobilephoneemulator.com/ https://www.google.com/webmasters/tools/ #seoforcontent AT #confabEU BY @aleyda FROM @orainti if you require registration FOR CONTENT, balance your approach #seoforcontent AT #confabEU BY @aleyda FROM @orainti REMEMBER THAT your content needs a body http://youtu.be/8DNzUWgHtKc #seoforcontent AT #confabEU BY @aleyda FROM @orainti and a meaning, WHICH CAN BE GIVEN BY USING STRUCTURED DATA support.google.com/webmasters/answer/99170?hl=en #seoforcontent AT #confabEU BY @aleyda FROM @orainti in some cases IT will ALSO give you more visibility #seoforcontent AT #confabEU BY @aleyda FROM @orainti USE GENERATORS & TESTERS FOR THE IMPLEMENTATION tools.seochat.com/category/schemagenerators www.google.com/webmasters/tools/ richsnippets #seoforcontent AT #confabEU BY @aleyda FROM @orainti UGH, BUT ALL THIS IS SO MUCH WORK #seoforcontent AT #confabEU BY @aleyda FROM @orainti but now you’LL HAVE A “perfectly optimized page” AS A RESULT! moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization #seoforcontent AT #confabEU BY @aleyda FROM @orainti you can ALSO support yourself with an on-page SEO grader http://moz.com/tools/onpage-grader #seoforcontent AT #confabEU BY @aleyda FROM @orainti or USE SEO CRAWLERS TO large SCALE analysis #seoforcontent AT #confabEU BY @aleyda FROM @orainti PLUS, REMEMBER THAT OUR WORK IS MULTIDISCIPLINARY #seoforcontent AT #confabEU BY @aleyda FROM @orainti start WORKING along (your new bFF) the seo #seoforcontent AT #confabEU BY @aleyda FROM @orainti TOGETHER WE CAN GIVE CONTENT THE SEARCH VISIBILITY IT DESERVES #seoforcontent AT #confabEU BY @aleyda FROM @orainti thanks #confabeu It’s time for your questions! #seoforcontent AT #confabEU BY @aleyda FROM @orainti IMAGES featured UNDER CREATIVE COMMONS https://www.flickr.com/photos/isherwoodchris/7322132364/ https://www.flickr.com/photos/guinavere/6226636645/ https://www.flickr.com/photos/kalexanderson/6231391820/ https://www.flickr.com/photos/kalexanderson/7588800922/ https://www.flickr.com/photos/activars/5923479525/ https://www.flickr.com/photos/activars/6590201161/ https://www.flickr.com/photos/mac_filko/8256455440/ https://www.flickr.com/photos/kalexanderson/8972242350/ https://www.flickr.com/photos/23950335@N07/5513197198/ https://www.flickr.com/photos/bobsfever/6747750655/ https://www.flickr.com/photos/east_mountain/10351490185/ https://www.flickr.com/photos/icedsoul/2699731884/ https://www.flickr.com/photos/activars/5331301148/ https://www.flickr.com/photos/empirestripesback/10331615303/ https://www.flickr.com/photos/empirestripesback/9799007436/ https://www.flickr.com/photos/empirestripesback/14502360973/ https://www.flickr.com/photos/pedrovezini/5853054073/ #seoforcontent AT #confabEU BY @aleyda FROM @orainti [...]... relevance & search-friendliness of YOUR content map keywords with web architecture optimize content (pages, images, videos) for targeted keywords identify content type & format to target each topic verify that your content is correctly seen by search engines use structured markup to give a meaning to your content facilitate your content 
 share-ability make sure your content is correctly shown in ALL... @orainti DISCOVER OPPORTUNITIES TO SATISFY YOUR AUDIENCE CONTENT NEEDS #seoforcontent AT #confabEU BY @aleyda FROM @orainti NOW, LET’S OPTIMIZE YOUR CONTENT FOR SEARCH #seoforcontent AT #confabEU BY @aleyda FROM @orainti how to attract the visibility your content deserves? #seoforcontent AT #confabEU BY @aleyda FROM @orainti http://www.google.com/webmasters/tools/richsnippets ACHIEVING BETTER POSITIONS FOR... popularity #seoforcontent AT #confabEU BY @aleyda FROM @orainti LET’S SEE HOW… #seoforcontent AT #confabEU BY @aleyda FROM @orainti FIRST, LET’S identify your SEARCH audience needs #seoforcontent AT #confabEU BY @aleyda FROM @orainti WHAT ARE YOUR POTENTIAL SEARCH VISITORS LOOKING FOR? #seoforcontent AT #confabEU BY @aleyda FROM @orainti DO A keyword & topical research industry keyword suggestions competitors... your keywords & TOPICS #seoforcontent AT #confabEU BY @aleyda FROM @orainti use them to create, OPTIMIZE & REORGANIZE CONTENT ! INDUSTRY behavior ! Relevance search volume competition seasonality intent ! business offering ! VOLUME PROFITABILITY current !content ! existence format rankings
 traffic
 conversions #seoforcontent AT #confabEU BY @aleyda FROM @orainti DISCOVER OPPORTUNITIES TO SATISFY YOUR. .. www.distilled.net/blog/the -content- matrix/ #seoforcontent AT #confabEU BY @aleyda FROM @orainti avoid THE lack of targeted relevance BAD GOOD #seoforcontent AT #confabEU BY @aleyda FROM @orainti THERE ARE ALWAYS SEO FRIENDLY WAYS TO IMPLEMENT http://moz.com/blog/parallax-scrolling-websitesand -seo- a-collection-of-solutions-and-examples #seoforcontent AT #confabEU BY @aleyda FROM @orainti use siteliner to check internal content duplication... modifiers MATCHING customer journey & personas informational review tips guide news or … transactional buy reserve purchase register products or + brands or topics #seoforcontent AT #confabEU BY @aleyda FROM @orainti identify their search volume & seasonality www.semrush.com/ #seoforcontent AT #confabEU BY @aleyda FROM @orainti expand YOUR KEYWORDS with those of your competitors #seoforcontent AT #confabEU... keywords performance current keywords & content performance search volume, seasonality & competition business goals, volume & profitability relevance & intent current rankings & content existence your prioritized keywords and topics #seoforcontent AT #confabEU BY @aleyda FROM @orainti start by getting keywords & PHRASES suggestions http://keywordtool.io/ #seoforcontent AT #confabEU BY @aleyda FROM @orainti... more traffic www.similarweb.com/ #seoforcontent AT #confabEU BY @aleyda FROM @orainti check your linked content, rankings & organic traffic www.opensiteexplorer.org/ http://www.google.com/analytics/ www.google.com/webmasters/tools/ #seoforcontent AT #confabEU BY @aleyda FROM @orainti & verify these keywords competition level moz.com/tools/keyword-difficulty #seoforcontent AT #confabEU BY @aleyda FROM... VISIBILITY #seoforcontent AT #confabEU BY @aleyda FROM @orainti map your TOPICS & KEYWORDS with your web areas x home product category 1 product 1a product 1b product category 2 product category n product n1 product n2 communi ty category 
 a blog learning center events categoRy 
 b #seoforcontent AT #confabEU BY @aleyda FROM @orainti AS WELL AS the content type & format www.distilled.net/blog/the -content- matrix/... http://moz.com/blog/google-organic-click-through-rates-in-2014 #seoforcontent AT #confabEU BY @aleyda FROM @orainti http://www.google.com/webmasters/tools/richsnippets but is not just about rankings anymore #seoforcontent AT #confabEU BY @aleyda FROM @orainti http://www.google.com/webmasters/tools/richsnippets IS ABOUT MAKING the most out of search features FOR VISIBILITY #seoforcontent AT #confabEU BY @aleyda FROM @orainti http://www.google.com/webmasters/tools/richsnippets ... @orainti SEO CAN HELP CONTENT TO ACHIEVE ITS GOALS #seoforcontent AT #confabEU BY @aleyda FROM @orainti SEO CAN HELP CONTENT TO ACHIEVE ITS GOALS to promote to communicate to 
 sell to educate to support... loved it? #seoforcontent AT #confabEU BY @aleyda FROM @orainti SEO shouldn’t be a pain FOR CONTENT STRATEGISTS #seoforcontent AT #confabEU BY @aleyda FROM @orainti SEO SPAM #seoforcontent AT #confabEU... @orainti NOW, LET’S OPTIMIZE YOUR CONTENT FOR SEARCH #seoforcontent AT #confabEU BY @aleyda FROM @orainti how to attract the visibility your content deserves? #seoforcontent AT #confabEU BY @aleyda