Using SEO to achieve your content goals

Making the Most Out of SEO to Achieve Your Content Goals #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics hell0 confab! I’m so happy to be here #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics WHO’S THIS SEO AMONG SO MANY CONTENT SPECIALISTS? I’M ALEYDA SOLIS , INTERNATIONAL SEO +7 YEARS EXPERIENCE IN EUROPEAN, AMERICAN AND LATAM SEO PROJECTS FOUNDER OF @ORAINTI & CO-FOUNDER @TRIBALYTICS #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics let’s talk about seo #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics it’s not this this is simply spam #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics it’s BETTER visibility by improving relevance & popularity Relevance popularity #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics connecting search audience interest with business offer #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics which is done with web content #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics seo needs relevant, original & compelling content #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics content relevance is a key SEO RANKING factor http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/ #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics use the authorship & publisher tags for more visibility support.google.com/webmasters/answer/1408986 #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics and set the markup for the in-depth articles feature support.google.com/webmasters/answer/3280182?hl=en #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics along a google+ page for you & your business www.google.com/insidesearch/features/authorship/ #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics if a news site, optimize & submit for google news too YOU’LL NEED TECHNICAL SUPPORT for this support.google.com/news/publisher/answer/40787?hl=en#ts=3179198,3179239,3179205 #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics maximizing every search opportunity for your content #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics UGH, BUT ALL THIS IS SO MUCH WORK! oh please! we haven’t even gone technical #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics you can support yourself with an on-page SEO grader www.google.com/webmasters/tools/richsnippets #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics or USE SEO CRAWLERS TO large SCALE analysis #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics have the “perfectly optimized page” as a reference too moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics start collaborating with the seo team too (your new bff) it will be particularly handy for technical optimization #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics finally, always monitor your content search performance external links & shares additional tools that can help to track it organic search traffic organic search 
 rankings & visibility organic search conversions #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics this will serve to evolve your content over time it’s an iterative & incremental process #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics now you’re ready to use seo to achieve your content goals let’s go! #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics thanks! you have questions? you can also ask me about seo later in twitter! Just Follow me @aleyda #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics IMAGES featured UNDER CREATIVE COMMONS https://www.flickr.com/photos/maggiew/6121978180/
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 https://www.flickr.com/photos/legofenris/4563478042/ http://www.flickr.com/photos/st3f4n/4482211416/ https://www.flickr.com/photos/kalexanderson/5592994934/ https://www.flickr.com/photos/matthewpaulson/7820480682/ https://www.flickr.com/photos/donsolo/2765213316/ https://www.flickr.com/photos/lens-cap/10718593294/ #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics [...]... @tribalytics to grow your community #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to support your customers #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to build your reputation #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics TO COMMUNICATE YOUR NEWS #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics which are part of your content. .. your content goals too #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics here are a couple of ways seo CAN HELP you TO achieve them #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics 1 identifying your search audience needs #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to create content that connects with your audience topics that your audience... age of the multi-channel customer journey www.thinkwithgoogle.com/tools/customer-journey -to- online-purchase.html #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics CONTENT is the common DRIVER #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to sell #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to educate #seoforcontent AT #confabmn by @aleyda... about your business & industry your site home page 1 page 2 content type & format that your audience will love & endorse #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics AN SEO TARGETED KEYWORD RESEARCH WILL GIVE ANSWERS Content Demand 
 in search engines Content supply in your website #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to identify current content. .. insidesearch.blogspot.com/2013/09/fifteen-years-onand-were-just-getting.html/tools/customer-journey -to- online-purchase.html #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics 2 COMPELLING CONTENT ATTRACTS links, citations, shares #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics which increases a page popularity and rankingS #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics because all of this, content is the SEO king #seoforcontent... all of this, content is the SEO king #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics ups! sorry I meant A good king #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics but how can seo help content? #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics BY CREATING SYNERGY TO ACHIEVE SHARED business GOALS #seoforcontent AT #confabmn by @aleyda from @orainti... audience demand Content Demand 
 in search engines YOUR CURRENT CONTENT WITH SEARCH AUDIENCE DEMAND Content supply in your website #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics and the non-fulfilled demand of your search audience LET’S IDENTIFY THAT NON-FULFILLED DEMAND WITH A KEYWORD RESEARCH Content Demand 
 in search engines YOUR CURRENT CONTENT WITH SEARCH AUDIENCE DEMAND Content. .. Content supply in your website #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics applying search behavior, business & content criteria industry keyword suggestions competitors keywords performance current keywords & content performance search volume, seasonality & competition business goals, volume & profitability relevance & intent current rankings & content existence your prioritized... support.google.com/webmasters/answer/35769?hl=en#1 #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics penalizes those sites that don’t comply with them support.google.com/webmasters/answer/2721312 support.google.com/webmasters/answer/2721306 #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics *OUCH* blog.searchmetrics.com/us/2011/10/11/also-google-thought-that-panda-2-5-was-a-bit-too-much/ #seoforcontent AT... keywords & content performance search volume, seasonality & competition business goals, volume & profitability relevance & intent current rankings & content existence your prioritized keywords and topics #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics ... @tribalytics to educate #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to grow your community #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to support your customers... customers #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics to build your reputation #seoforcontent AT #confabmn by @aleyda from @orainti + @tribalytics TO COMMUNICATE YOUR NEWS #seoforcontent... @tribalytics to create content that connects with your audience topics that your audience search about your business & industry your site home page page content type & format that your audience