Destination marketing the journey before the destination

THE JOURNEY BEFORE THE DESTINATION The Traveling Decision Making and " the Connected Consumer Stefanos Karagos, Information Scientist XPLAIN.co March 2015 LET’S GET TO KNOW EACH OTHER XPLAIN.co -2015 XPLAIN.co -2015 I BELIEVE IN GOD OF 
 DATA AND MARKETING :-) XPLAIN.co -2015 hello! XPLAIN.co WE LOVE TO INTEGRATE BRANDS INTO CONSUMERS’ LIFE Digital Strategy & Advisory XPLAIN.co -2015 Consumer Behavior Analysis XPLAIN.co -2015 Content Marketing XPLAIN.co -2015 Reputation Management XPLAIN.co -2015 Research! Over 71% leisure travelers research online Through! 1.  2.  3.  Research! Organic Reach Online Advertising Reviews What I have to Do! 1.  2.  3.  4.  5.  Create & Seed Optimized Content Utilize User Generated Content Build Affiliations Implement Targeted Advertising Implement Re-Marketing Booking! 79% will compare different options Through! 1.  2.  3.  Booking! Owned Website eMail Third Party Partners What I have to Do! 1.  2.  3.  4.  5.  Add the Option to Your Website Optimize the Booking Procedure Optimize the “Thank you” Message Surprise them! Use Google Analytics to Understand Experience ! On Property! 94% will visit your digital assets Through! 1.  2.  3.  4.  Experience ! On Property! Owned Website Social Media eMail & Reviews Live Experience What I have to Do! 1.  2.  3.  4.  5.  6.  Amazing Visual Content Make the Experience Visible Show Your Difference Convert Visitors to Profiles Create Mobile Friendly Assets Implement Re-Marketing Sharing! The Experience! Over 75% use a mobile for travel related information Through! 1.  Sharing! The Experience! Social Media What I have to Do! 1.  2.  3.  4.  5.  Online Reputation Management Ask Guests for Reviews Respond to Every Question Add Social Elements to Your Website and to Your Property Create an Active Community LET'S KEEP THIS IN MIND XPLAIN.co -2015 STRATEGY IS THE ONLY TREND you have to follow this year XPLAIN.co -2015 ALL THE REST ARE JUST FIREWORKS, burning your precious money XPLAIN.co -2015 IF YOU ARE LOOKING FOR XPLAIN.co -2015 BUSINESS RESULTS XPLAIN.co -2015 STRATEGIZE OR DIE HARD XPLAIN.co -2015 THANK U! Stefanos Karagos, Information Scientist NEED FOR SUPPORT? CONTACT US: karagos@xplain.co XPLAIN.co [...]... Airlines can now seamlessly integrate " real-time availability and pricing in various marketing initiatives: " From meta search to display advertising via the top travel ad networks, retargeting and Google Adwords to email marketing Digital greatly influences Travel Planning ! from the very first stages of the consumer journey 33% ! of travelers have used mobile apps to find flight deals Source: Ipsos... year while increasing by nearly 51% on mobile devices Important Factors Impacting The Hospitality Industry Search Engines and Social Media is the ! King of Direct Online Distribution! Search Engines are responsible for over 52% of traffic to hotel websites Important Factors Impacting The Hospitality Industry Dynamic Rate Marketing (DRM) Creates ! New Revenue Opportunities at High ROI! Hotels, Resorts,... Facts! The Game has Changed r o i v a h e B ’ s r Consume has Changed t u o b a ll a s i Web Content! 95% d e t a r e n e G r Use Content! IMPORTANT FACTORS IMPACTING 
 THE HOSPITALITY INDUSTRY Important Factors Impacting The Hospitality Industry Acceleration in Shift from Desktop ! to Mobile & Tablet! Over 42% of website visitors and nearly 16% of bookings came from tablet and mobile devices in the. .. dining 2013 Cornell University Of those who used Social Media to research travel plans, only 48% stuck with their original travel plans.! 34% 11% 8% 7% changed their hotel changed agent/operator/website holidayed in a different country switched airlines 2013 Cornell University FACT OR FAKE?! Check the review here: reviewskeptic.com Cornell University ...27 Countries XPLAIN.co -2015 132 Beloved Brands XPLAIN.co -2015 Our Expertise After 10 Years Transportation Destinations Technology FMCG Retail NO MORE SPAM :-) WHAT ABOUT YOU? let’s be interactive XPLAIN.co -2015 HOW MANY OF YOU HAVE A FB PAGE? XPLAIN.co -2015 A BUSINESS FB PAGE? XPLAIN.co -2015 A BUSINESS ... TripAdvisor THE NOT SO GOOD NEWS 92% 
 are more willing to spread the 
 Bad Experience than the Good one Your Brand Is Not What You Say It Is.
 It’s What Consumers Discuss Between Them YES,... Daily Habit! 84% Of all Shoppers they search " the path to Purchase Source: Google Retail Shopper Path to Purchase Study, September 2013 The New Mental Model of Marketing Stimulus First Moment... availability and pricing in various marketing initiatives: " From meta search to display advertising via the top travel ad networks, retargeting and Google Adwords to email marketing Digital greatly