The Changing Marketing Landscape

The Changing World Of Marketing and how it effects you The Old Marketing Landscape Average Products Dominated The Market Limited Time Only 10% More Act Now New & Improved BUY!!! BUY!!! BUY!!! BUY!!! Now Nobody’s Listening TO0 MUCH NOISE!!! The Landscape Has Changed Nobody Wants Average Anymore Slice=$1 Slice=$5 There’s no room for the $2.50 slice anymore! Popular Pizza Downtown case study Sorry Average Pizza Guy! “What does any of this have to do with me?” [...]... Have These “ They've really revitalized the headphone market They've created headphones people want to own ” “ well-engineered headphones, Look at the Sennheiser line Here's a bunch of but there's no lust there They're just headphones ” “ Beats have great design Beats have a cool logo Beats are well-made ” “For someone who wants to look cool, THESE ARE A GREAT THING” NOT THESE DEFINITELY NOT THESE... do all of these! Pictured: Every HR Person in America The Old Marketing Landscape Average Products Dominated The Market oal d G nte rie O ent fici e Pro ffic in O ast F er arn Le nth Mo i p One rnsh nte I oks e Lo sum s Re t Hi I Be t Too Tha Like The Landscape Has Changed Nobody Wants Average Anymore Case Study The Evolution Of Now with 13% improved suction! (Still 100% boring) 1956 1978 1999 These Vaccums... who wants to look cool, THESE ARE A GREAT THING” NOT THESE DEFINITELY NOT THESE I literally couldn’t be more boring I’m Frickin’ KOBE! BUT THESE THESE ARE COOL! THE LESSON Forget The Forgettable Focus On The Fringe Targeted, Innovative, Remarkable Products Are The Only Ones That Get Noticed . The Changing World Of Marketing and how it effects you The Old Marketing Landscape Average Products Dominated The Market Limited Time Only 10% More Act. me?” Does your resume look like this? So do all of these! Pictured: Every HR Person in America The Old Marketing Landscape Average Products Dominated The Market Goal Oriented One Month Internship Proficient. & Improved BUY!!! BUY!!! BUY!!! BUY!!! Now Nobody’s Listening TO0 MUCH NOISE!!! The Landscape Has Changed Nobody Wants Average Anymore Slice=$1 Slice=$5 There’s no room for the $2.50 slice anymore! Popular Pizza Downtown case