Thông tin tài liệu
!"# $$ !#!"!$% !&!"$# "!' $(#(! !)(!(!!!$#*#!"!% !" # $% ! ##"! !! +, &' • (# • )# • *!! !!!! • +!! • , ./ .$$!"!!"&! !$)*#'! #!0#!"1!$2$% .3#$($!#!$2''(!(' '*'! ' • - • • - • * ./4/. *-)/./4/. • -! • ### • 0!!1#! ##% +(./4/. .#!""!(3'($!!!#*!3*#' .$#*!$5!!'*% -2(3/)./4/. • -##% • ##% [...]... outside HALF OPEN WINDOWS DISPLAY * Half open window use partitions or dividers of some kind to separate the display from the store proper, like rail fencing or artificial evergreens ARCADE WINDOW DISPLAY * Arcade window display there are set back doors or entrances thereby increasing the size of display window, stores with limited frontage and whose merchandising philosophy requires a large window display... window CORNER WALK WINDOW * LIFESTYLE WINDOW DISPLAY LIGHT AND WINDOW DISPLAY * Show merchandise in true and vibrant colours LIGHT AND WINDOW DISPLAY * Focus on merchandise which is USP of the brand VISUAL MERCHANDISING Store merchandise is comprised of following; • Store image • Storefront area • Store interior design • Store location • Store layout • Inner display WINDOW DISPLAY PLANNING RULES • •... Windowless windows Live or demo windows Circular windows Shadow box windows Interactive/through glass windows Islands ANGLED WINDOW DISPLAY * By angling the windows, the display space can be elongated and visual can be seen in more angles and gives more exposure to the viewer PARALLEL TO SIDE WALK WINDOWS * The window that run parallel to the sidewalk and are generally back closed to separate them from . • , ./ .$$!"!!"&! !$)*#'! #!0#!" 1 !$2$% .3#$($!#!$2''(!(' . *-)/./4/. • -! • ### • 0!! 1 #! ##% +(./4/. .#!""!(3'($!!!#*!3*#' .$#*!$5!!'*% -2(3/)./4/. • -##% • ##% *+.*43
Ngày đăng: 26/07/2015, 23:33
Xem thêm: Visual merchandising part 1
