Improving marketing strategy for Vietnam Mobile Telecom services company (MOBIFONE)

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Improving marketing strategy for Vietnam Mobile Telecom services company (MOBIFONE)

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Mục lục

    1.3. Objectives of the study

    1.6. Organization of the research report

    2.1. The need for strategy

    2.4. Core concepts of marketing

    2.6. Developing a marketing strategy

    CHAPTER 3 : MOBILE PHONE MARKET IN VIETNAM

    3.6. Threats and opportunities analysis

    CHAPTER 4 : VIETNAM MOBILE TELECOM SERVICES COMPANY AND ITS MARKETING STRATEGY

    4.3. Findings on customer satisfaction based on the results of mobifone's market research Y2008

    CHAPTER 5 : CONCLUSION AND RECOMMENDATIONS