Marketing strategy for ePage product, a online website building system of ACS company

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Mục lục

TABLE OF CONTENTS
LIST OF ABBREVIATIONS
INTRODUCTION
CHAPTER 1: THEORETICAL FOUNDATION
1.1. STRATEGY AND MARKETING STRATEGY
1.1.1. STRATEGY
1.1.2. MARKETING STRATEGY
1.2. THE IMPORTANCE OF MARKETING STRATEGY
1.2.1. MARKETING STRATEGY'S ROLE IN CORPORATE STRATEGY
1.2.2. MARKETING STRATEGY'S ROLE IN SECTORIAL TATICS AND ACTIONS
1.3. STRATEGIC MARKETING PLANNING
1.3.1. Strategic Marketing Planning
1.3.2. Strategic vs. Tactical Marketing Plans
1.3.2. STRATEGIC MARKETING PLANNING PROCESS
1.4. BEST PRACTICES OF STRATEGIC MARKETING PLANNING
CHAPTER 2: FORMULATION AND CHOICE OF APPROPRIATE MARKETING STRATEGIES FOR ACS'S EPAGE
2.1. BACKGROUND
2.1.1. GENERAL INTRODUCTION
2.1.2. ORGANIZATIONAL STRUCTURE
2.1.3. SCOPE OF BUSINESS

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Marketing strategy for ePage product, a online website building system of ACS company

Thông tin tài liệu

Từ khóa liên quan

Mục lục

TABLE OF CONTENTS

LIST OF ABBREVIATIONS

INTRODUCTION

CHAPTER 1: THEORETICAL FOUNDATION

1.1. STRATEGY AND MARKETING STRATEGY

1.1.1. STRATEGY

1.1.2. MARKETING STRATEGY

1.2. THE IMPORTANCE OF MARKETING STRATEGY

1.2.1. MARKETING STRATEGY'S ROLE IN CORPORATE STRATEGY

1.2.2. MARKETING STRATEGY'S ROLE IN SECTORIAL TATICS AND ACTIONS

1.3. STRATEGIC MARKETING PLANNING

1.3.1. Strategic Marketing Planning

1.3.2. Strategic vs. Tactical Marketing Plans

1.3.2. STRATEGIC MARKETING PLANNING PROCESS

1.4. BEST PRACTICES OF STRATEGIC MARKETING PLANNING

CHAPTER 2: FORMULATION AND CHOICE OF APPROPRIATE MARKETING STRATEGIES FOR ACS'S EPAGE

2.1. BACKGROUND

2.1.1. GENERAL INTRODUCTION

2.1.2. ORGANIZATIONAL STRUCTURE

2.1.3. SCOPE OF BUSINESS

Tài liệu cùng người dùng

Tài liệu liên quan