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Ngày đăng: 26/03/2015, 08:55
Nguồn tham khảo
| Tài liệu tham khảo | Loại | Chi tiết | ||
|---|---|---|---|---|
| 10. Philip Kotler, A Framework for marketing management, ―Developing, Positioning, and differentiating products through the life cycle”, second edition, Prentice Hall Publishing, 2001, chapter.10 | Sách, tạp chí |
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| 17. Porter, M.E. (1979) "How competitive forces shape strategy", Harvard business Review, March/April 1979 | Sách, tạp chí |
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| 19. Erica Olsen, internal and external analysis, www.mystrategicplan.com 20. Porter's five forces analysis, www.quickmba.com/strategy/porter.shtml21. Indictment of VINACONEX | Sách, tạp chí |
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| 1. Philip Kotler, A Framework For Marketing Management, second edition, Prentice Hall Publishing, 2001, pp.70 – 71 | Khác | |||
| 2. Easy-marketing-strategies.com /marketing-strategy-process.html 3. www.netmba.com/strategy/pest/ | Khác | |||
| 4. www.mystrategicplan.com/resources/internal-and-external-analysis/ | Khác | |||
| 5. Michael E. Porter, Competitive Advantage, Creating and Sustaining Superior Performance, 1985 | Khác | |||
| 6. Philip Kotler, A Flamework for Marketing Management, second edition, Prentice Hall Publishing, 2001, pp.170 – 185 | Khác | |||
| 7. Paul Temporal, Branding in asia, revised edition, Saik Wah Press, 2000, p.103 8. www.ezinearticles.com/Product-Positioning-Strategies | Khác | |||
| 11. Philip Kotler, A Framework for marketing management, second edition, Prentice Hall Publishing, 2001, pp.61+ | Khác | |||
| 12. Philip Kotler, A Framework for marketing management, second edition, Prentice Hall Publishing, 2001, pp.63+ | Khác | |||
| 14. www.en.hanoi.vietnamplus.vn/Home/New-urban-area-park-to-be-built-on-eastern-Hanoi/20103/815 | Khác | |||
| 16. Paul Fifield (1998), Marketing strategy, Second Edition, Gillingham, Kent | Khác | |||
| 18. Renato Shordon (Associate Director – CBRE) (2009), Hanoi Property Market, www.cbrevietnam.com | Khác | |||
| 22. Dr. Sam Min, marketing strategy, Marketing Department California State University Long Beach | Khác |
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