Developing business strategy for Mekophar Chemical Pharmaceutical JSC in the period of 2010-2015

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Developing business strategy for Mekophar Chemical Pharmaceutical JSC in the period of 2010-2015

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Mục lục

  • Cover page

  • Name page

  • Table of contents

  • Lists of tables

  • List of figures

  • Forewords

  • CHAPTER 1 : THEORITICAL FOUNDATION ON BUSINESS STRATEGY

    • 1.1. Definition of derter mining strategy in business

    • 1.2. Competitive strategies ascording to Michael porter

    • Planning Company's strategy process

    • 1.4. Tools to develop business strategies

    • CHAPTER 2: BUSINESS ACTIVITIES OF MEKOPHAR

      • 2.1. Introduction about MEKOPHAR Chemical Pharmaceutical JSC

      • 2.2. Internal environment Analysis of MEKOPHAR

      • 2.3. External factors analysis

      • 2.4. The external factors evaluation Matrix(EFE)

      • CHAPTER 3 : BUSINESS STRATEGY FOR DEVELOPMENT IN THE PERIOD OF 2010-2015

        • 3.1. Goals and objectives of Mekophar in the period of 2010-2015

        • 3.3. Strategy selection Matrices

        • 3.4. Strategy implementation

        • CONCLUSION

        • BIBILIOGRAPHIES

        • WEBSITES

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