Development of business development strategy for Truc Anh Construction Trading Service Co., Ltd 2013-2018

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Development of business development strategy for Truc Anh Construction Trading Service Co., Ltd 2013-2018

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  • COVER PAGE

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENT

  • CHAPTER 01. INTRODUCTION

    • 1.1. Necessity and reason for topic

    • 1.2. Objective and scope of topic research

    • 1.3. Research findings

    • 1.4. Research limitation

    • 1.5. Structure of dissertation

    • CHAPTER 02. THEORETICAL OVERVIEW

      • 2.1. Overview of strategy

      • 2.2. Definition of "strategic management"

      • 2.3. Strategic management model

      • 2.4. Strategic management process

      • 2.5. Fice competitive pressures and value chain of michael porter

      • CHAPTER 03. ANALYSIS AND ASSESSMENT ON CURRENT SITUATION OF TRUC ANH CONSTRUCTION - TRADING SERVICE CO.LTD

        • 3.1. Introduction on Truc Anh construction trading services Co., Ltd

        • 3.2. Mission and vision of Truc Anh company

        • 3.3. Situation of business activities of Truc Anh company

        • 3.4. Analysis of current strategy of Truc Anh company

        • 3.5. Analysis of strategy under 05 competitive pressure of michael porter

        • 3.6. Value chain of the company

        • 3.7. Analysis strategic efficiency in the relationship with the internal and external environments of the company for strategic decision

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