Business development strategy for Thaco Bus of Truong Hai Auto Corporation Stage 2011-2015

COVER PAGE

TABLE OF CONTENTS

ACKNOWLEDGEMENTS

LIST OF ABBREVIATIONS

LIST OF TABLES

LIST OF FIGURE, GRAPHS

INTRODUCTION

CHAPTER 1. OVERVIEW OF THEORY OF STRATEGY MANAGEMENT, PACTICAL REQUIREMENT OF THE RESEARCH

CHAPTER 2. ANALYSIS OF BUSINESS REALITY AND ENVIRONMENT OF THACO

2.1. Introduction of THACO
2.2. Analysis of Reality of THACO's organizational of business manufacture activities
2.3. Analysis of THACO's business environment

CHAPTER 3. PLANNING BUSINESS DEVELOPMENT STRATEGY OF THACO BUS PRODUCT UP TO 2015 AND EFFECTUATION APPROACHES

CONCLUSION

APPENDIX

REFRENCES