Building business development strategy of Song Da - Thang Long joint stock company for the period 2010 - 2015

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Building business development strategy of Song Da - Thang Long joint stock company for the period 2010 - 2015

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Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENT

  • LIST OF ABBREVIATIONS

  • LIST OF TABLE

  • INTRODUCTION

    • 1. The reason formulationr topic selection

    • 2. Purposes and scope of the study

    • 3. Conducted methods

    • 4. Exercise's structure

    • CHAPTER I. THEORY BASIS

      • 1.1. Overview of strategy and strategic management

      • 1.2. Content of strategic management

      • 1.3. Strategy construction, selection and implementation

      • 1.4. Chapter conclusion

      • CHAPTER II. ANALYSING CURRENT SITTUATION AND MAKING BUSINESS DEVELOPMENT STRATEGY FOR SONG DA - THANG LONG JOINT STOCK COMPANY IN THE PERIOD 2010 - 2015

        • 2.1. Overview of Song Da - Thang Long joint stock company

        • 2.2. External environment analysis

        • 2.3. Internal environment analysis

        • 2.4. Making production and business strategies and selecting the optimal strategy for Song Da - Thang Long

        • CHAPTER III. CONTENTS OF SELECTED STRATEGIES. STRATEGIC SOLUTIONS AND PLANS OF IMPLEMENTATION

          • 3.1. Cost - leadership strategy

          • 3.2. Strategy focusing on exploiting strategic customers

          • 3.3. Some petition to organize and implement strategies successfully

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